Saturday Final Nationals: ESPN NBA Playoff Doubleheader Jumps Nearly 40 Percent from Year-Ago Levels

CBS led Saturday night in total viewers (3.61 million).

ESPN topped the evening among all key demos: an approximate 1.3 rating in each adults 18-49, adults 18-34 and adults 25-54. Game 3 of the Western Conference first round matchup of San Antonio Spurs at Memphis Grizzlies in the “2017 NBA Playoffs” went into overtime and lasted throughout the entire prime time period (8-11 p.m. ET). This game, combined with Golden State-Portland Game 3 (4.38 million; the day’s most-watched cable telecast) in late night, averaged 3.83 million viewers and 1.97 million adults 18-49 — up 38 percent in viewers and up 42 percent in adults 18-49 from the ESPN NBA Playoff doubleheader on Sat. Apr. 23, 2016 of Oklahoma City-Dallas and L.A. Clippers-Portland (2.77 million viewers, 1.39 million adults 18-49).

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
	Saturday, April 22, 2017
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.2/2	1764	0.3/2	0.4/2	0.5/2
8:00	The Toy Box (rs)	252	93	1.0/2	1456	0.2/1	0.3/1	0.4/2
9:00	The Toy Box (rs)	252	93	1.0/2	1568	0.3/2	0.4/2	0.5/2
10:00	20/20 Saturday (r)	258	93	1.5/3	2267	0.3/2	0.5/2	0.7/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			2.4/5	3610	0.2/1	0.4/2	0.7/2
8:00	Crimetime Saturday NCIS: Los Angeles (r)	252	93	2.4/5	3605	0.1/1	0.3/2	0.5/2
9:00	Training Day	252	93	2.1/4	3197	0.2/1	0.4/2	0.6/2
10:00	48 Hours	253	93	2.8/6	4028	0.2/1	0.6/2	0.9/3
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.2/5	2055	0.5/3	0.7/3	0.8/3
8:08	NHL Stanley Cup Playoffs Eastern Quarterfinals Game 6: Montreal @ N.Y. Rangers (s) (thru 11:00)	243	93	1.3/3	2055	0.5/3	0.7/3	0.8/3
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			0.7/1	1040	0.2/1	0.3/1	0.4/1
8:00	MasterChef Junior (r)	258	93	0.6/1	967	0.2/1	0.3/1	0.3/1
9:01	Showtime at The Apollo (rs)	255	93	0.7/1	1114	0.2/1	0.3/1	0.4/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.6/1	980	0.3/2	0.4/2	0.5/2
6:55	Crónicas de Sábado			0.6/1	1015	0.3/2	0.4/2	0.4/2
7:55	Liga MX Tigres UANL vs. Monterrey			0.6/1	1104	0.4/3	0.5/2	0.5/2
10:05	Crónicas de Sábado (s) (thru 11:05)			0.5/1	742	0.2/1	0.3/1	0.3/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.3/1	530	0.2/1	0.2/1	0.2/1
6:00	Cine Pepe (1960)			0.2/0	383	0.1/1	0.1/1	0.1/0
9:00	Cine La Casa de al Lado (thru 11:00)			0.3/1	509	0.1/1	0.2/1	0.2/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average (preliminary)			0.5/1	945	0.3/2	0.3/1
8:00	Cine Avatar (2009) (preliminary)			0.4/1	878	0.2/1	0.3/1
9:00	Cine Avatar (2009) (preliminary)			0.5/1	1139	0.3/2	0.4/2
10:00	Detras de la Fama (s) (preliminary)			0.4/1	818	0.2/1	0.3/1
10:30	Cine Killing Jesus (2015) (preliminary)			0.4/1	812	0.2/1	0.3/1

Note: All of this date’s Telemundo data are based on preliminary figures.

Sub-Demo Breakdowns – Saturday 4/22/17

For the entire week of April 17-23, 2017 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is up +1 percent in viewership (0.816 million vs. 0.809 million) and down -1 percent among Adults 18-49 (506,000 vs. 510,000) from one week earlier; the network is also down -25 percent in total viewership (0.816 million vs. 1.094 million) and down -20 percent among Adults 18-49 (506,000 vs. 632,000) from the same week one year ago (April 18-24 2016). (https://programmingins.wpengine.com/?p=16559)

	PROGRAM	HH	Viewers (000)	A1849 rating	A1849 (000)
8:00	Dragon Ball Super	0.55	879	0.40	519
8:30	Bob’s Burgers (r)	0.44	657	0.31	403
9:00	Rick & Morty (r)	0.49	758	0.36	463
9:30	Rick & Morty (r)	0.53	819	0.39	495
10:00	Family Guy (r)	0.69	1120	0.51	660
10:30	Family Guy (r)	0.81	1246	0.57	727

TOONAMI – SATURDAY, APRIL 22, 2017

	PROGRAM	Viewers (000)	A1849 rating	A1849 (000)
11:00	Samurai Jack	1330	0.68	870
11:30	Dragon Ball Super (r)	991	0.49	634
12:00a	Dragon Ball Z Kai: The Final Chapters	976	0.50	637
12:30a	Attack on Titan	826	0.41	523
1:00a	Tokyo Ghoul	712	0.35	448
1:30a	Hunter X Hunter	659	0.32	417
2:00a	Mobile Suit Gundam Unicorn	577	0.27	344
2:30a	Naruto: Shippuden	547	0.26	331
3:00a	Ghost in the Shell (r)	487	0.23	294

	PROGRAM	Viewers (000)	A1849 rating	A1849 (000)
3:30a	Bob’s Burgers (r)	419	0.21	264
4:00a	Rick & Morty (r)	456	0.23	296
4:30a	Rick & Morty (r)	455	0.23	291
5:00a	King of the Hill (r)	476	0.23	293
5:30a	King of the Hill (r)	520	0.26	338

Cable Rankings – Saturday 4/22/17

What follows are the top 200 most-watched shows in prime time on cable (by order of network) for Saturday, April 22:

Source: Live+Same Day data, Nielsen Media Research