Saturday Final Nationals: HBO Premiere of ‘Hacksaw Ridge’ Tops Prime Time Cable in Total Viewers

NBC led a scarcely-viewed Saturday night on television overall in total viewers (2.44 million), while Fox with “UFC Fight Night: Weidman vs. Gastelum” led in all Kay prime time demos.

Leading all prime time cable telecasts on the night with 1.88 million viewers was the HBO premiere of the 2016 Oscar-nominated motion picture “Hacksaw Ridge” that was directed by Mel Gibson and starred Andrew Garfield. The film did modestly well in the domestic box office ($67 million) throughout its theatrical run that began in November 2016. What may have led to the ample sampling of the World War II epic on HBO was that it aired on the same weekend another World War II drama opened in cinemas — Christopher Nolan’s “Dunkirk”, debuting at No. 1 with $50.5 million from July 22-24.

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
	Saturday, July 22, 2017
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.2/3	1899	0.2/1	0.3/2	0.5/2
8:00	America’s Funniest Home Videos (r)	261	93	1.6/4	2592	0.2/1	0.4/2	0.6/3
9:00	In An Instant (r)	258	93	1.5/3	2226	0.2/1	0.4/2	0.5/2
10:00	Still Star-Crossed	259	93	0.6/1	879	0.1/1	0.2/1	0.3/1
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.4/3	2119	0.1/1	0.2/1	0.3/1
8:00	Doubt	253	92	1.3/3	1895	0.1/1	0.1/1	0.2/1
9:00	Doubt (s)	253	92	1.2/3	1800	0.1/1	0.2/1	0.3/1
10:00	48 Hours (r)	253	92	1.8/4	2661	0.2/1	0.3/2	0.5/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.5/3	2439	0.2/2	0.5/2	0.7/2
8:00	American Ninja Warrior (rs)	240	91	1.2/3	1997	0.2/1	0.4/2	0.6/2
10:00	Dateline Mystery	244	92	2.2/5	3323	0.3/2	0.6/3	0.8/3
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			1.1/3	1869	0.5/4	0.6/4	0.7/3
8:00	UFC Fight Night Weidman vs. Gastelum (s)(thru 10:35)	255	93	1.2/3	2046	0.5/4	0.7/4	0.8/3
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.4/1	770		0.3/2
5:55	Liga MX América vs. Querétaro (s)			0.4/1	829		0.3/2
7:57	Liga MX Tigres UANL vs. Puebla			0.4/1	769		0.3/2
9:58	Liga MX Guadalajara vs. Toluca (s) (thru 12:09 a.m.)			0.4/1	767		0.3/2
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.3/1	626		0.2/1
6:00	Cine Colombiana (2011)			0.3/1	560		0.2/1
7:55	Liga MX León vs. Atlas			0.2/0	413		0.2/1
9:54	CONCACAF Copa Oro 2017 Costa Rica vs. USA (s) (thru 12:19 a.m.)			0.5/1	1114		0.4/2
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average (preliminary)			0.4/1	830	0.2/2	0.3/2
8:00	Cine The Purge (2013) (preliminary)			0.3/1	607	0.1/1	0.2/1
8:30	Cine World War Z (2013) (preliminary)			0.4/1	718	0.2/1	0.3/1
9:00	Cine World War Z (2013) (preliminary)			0.5/1	891	0.3/2	0.4/2
10:00	Cine World War Z (2013) (preliminary)			0.5/1	938	0.3/2	0.4/2

Note: All of this date’s Telemundo data are based on preliminary figures.

Sub-Demo Breakdowns – Saturday 7/22/17

For the entire week of July 17-23, 2017 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is even in viewership (0.799 million vs. 0.799 million) and up +1 percent among Adults 18-49 (477,000 vs. 471,000) from one week earlier; the network is also down -25 percent in viewership (0.799 million vs. 1.063 million) and down -21 percent among Adults 18-49 (477,000 vs. 600,000) from the same week one year ago (July 18-24, 2016). (https://programmingins.wpengine.com/?p=18312)

	PROGRAM	HH	Viewers (000)	A1849 rating	A1849 (000)
8:00	Dragon Ball Super (r)	0.39	716	0.29	375
8:30	Samurai Jack (r)	0.27	455	0.18	236
9:00	Rick & Morty (r)	0.38	617	0.25	322
9:30	Rick & Morty (r)	0.42	683	0.28	363
10:00	Venture Brothers (r)	0.35	575	0.25	317
10:30	Family Guy (r)	0.48	722	0.30	382
11:00	Family Guy (r)		947	0.42	542

TOONAMI – SATURDAY, JULY 22, 2017

	PROGRAM	Viewers (000)	A1849 rating	A1849 (000)
11:30	Dragon Ball Super	804	0.39	496
12:00a	Dragon Ball Z Kai: The Final Chapters	725	0.35	447
12:30a	Attack on Titan	621	0.31	396
1:00a	Tokyo Ghoul	565	0.28	354
1:30a	Hunter X Hunter	500	0.25	319
2:00a	Lupin the 3rd: Part 4	472	0.24	314
2:30a	Naruto: Shippuden	436	0.20	256
3:00a	Ghost in the Shell (r)	367	0.17	222
3:30a	Samurai Jack (r)	323	0.15	192

	PROGRAM	Viewers (000)	A1849 rating	A1849 (000)
4:00a	Rick & Morty (r)	395	0.18	236
4:30a	Rick & Morty (r)	414	0.20	251
5:00a	King of the Hill (r)	488	0.22	288
5:30a	King of the Hill (r)	512	0.24	312

Source: Live+Same Day data, Nielsen Media Research

Cable Rankings – Saturday 7/22/17
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Saturday, July 22:

Source: Live+Same Day data, Nielsen Media Research