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Saturday Final Nationals: Hefty Erosion for NCAA Final Four on Turner Sports

Saturday night belonged to TBS with coverage of the “NCAA Div. I Men’s Basketball Final Four”. In conjunction with “Team Stream” telecasts of each game on TNT and truTV, both college basketball games averaged 11.7 million viewers across the three Turner networks.

But the news was far from positive when comparing the games to previous Final Four telecasts on Turner. Villanova’s historic rout of Oklahoma in the early slot drew a total of 10.451 million viewers — 8.302 million on TBS, 1.664 million on TNT (Oklahoma) and 485,000 on truTV (Villanova). This is down 32 percent from the year-ago game on the same Turner triple-cast (15.307 million for Duke-Michigan State); down 10 percent from 2014 (11.654 million for UConn-Florida).

The late game — North Carolina vs. Syracuse — which drew a total of 12.939 million viewers including 10.152 million on TBS, 2.158 million on TNT (North Carolina) and 629,000 on truTV (Syracuse) saw even more percentage losses from the Wisconsin-Kentucky Final Four matchups on Turner in 2015 (down 43 percent from 22.626 million) and 2014 (down 20 percent from 16.25 million).

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Programming Insider Saturday, April 2, 2016
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.6/3 2419 0.2/1 0.4/2 0.6/2
8:00 MOVIE: Mirror, Mirror (2012) 1.4/3 2183 0.2/1 0.4/1 0.5/2
10:00 20/20 Saturday 1.9/4 2891 0.3/2 0.5/2 0.8/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.4/5 3624 0.3/2 0.6/2 0.9/3
8:00 Crimetime Saturday: Rush Hour (r) 1.4/3 2137 0.2/1 0.4/1 0.5/2
9:00 48 Hours (r) 2.8/5 4168 0.3/2 0.7/3 1.1/3
10:00 48 Hours 3.1/6 4565 0.4/2 0.8/3 1.2/4
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.2/4 3319 0.3/1 0.5/2 0.7/2
8:00 Dateline Mystery 3.1/6 4577 0.3/2 0.6/3 1.0/3
9:00 2016 World Figure Skating Championships: Ladies Free Skate (s) 1.8/3 2699 0.2/1 0.4/1 0.6/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.7/1 1105 0.2/1 0.2/1 0.3/1
8:00 Rosewood (r) 0.7/1 1076 0.2/1 0.2/1 0.3/1
9:01 Lucifer (r) 0.8/1 1135 0.2/1 0.3/1 0.4/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.6/1 899 0.3/1
6:55 Fútbol Mexicano: Cruz Azul vs. Pachuca (s) 0.5/1 775 0.3/1
9:00 Cronicas de Sabado 0.6/1 907 0.3/1
10:00 Sal y Pimienta 0.6/1 934 0.3/1

Sub-Demo Breakdowns – Saturday 4/02/16

“20/20 Saturday” (ABC)
Women 18-34: 0.4/2
Men 18-34: 0.3/1
Women 18-49: 0.7/2
Men 18-49: 0.4/2

“48 Hours” 10pm (CBS)
Women 18-34: 0.5/2
Men 18-34: 0.3/2
Women 18-49: 1.0/4
Men 18-49: 0.7/2

“Dateline Mystery” (NBC)
Women 18-34: 0.3/2
Men 18-34: 0.3/2
Women 18-49: 0.7/3
Men 18-49: 0.5/2

“2016 World Figure Skating Championships: Ladies Free Skate” (NBC)
Women 18-34: 0.3/1
Men 18-34: 0.2/1
Women 18-49: 0.5/2
Men 18-49: 0.3/1

“NCAA Final Four: Villanova vs. Oklahoma” (TBS)
Women 18-34: 1.18
Men 18-34: 2.45
Women 18-49: 1.64
Men 18-49: 3.25

“NCAA Final Four: Villanova vs. Oklahoma” (Oklahoma “Team Stream”) (TNT)
Women 18-34: 0.24
Men 18-34: 0.43
Women 18-49: 0.36
Men 18-49: 0.63

“NCAA Final Four: North Carolina vs. Syracuse” (TBS)
Women 18-34: 1.66
Men 18-34: 3.70
Women 18-49: 2.28
Men 18-49: 4.24

“NCAA Final Four: North Carolina vs. Syracuse” (North Carolina “Team Stream”) (TNT)
Women 18-34: 0.35
Men 18-34: 0.60
Women 18-49: 0.51
Men 18-49: 0.81

“NCAA Final Four: North Carolina vs. Syracuse” (Syracuse “Team Stream”) (truTV)
Women 18-34: 0.13
Men 18-34: 0.19
Women 18-49: 0.17
Men 18-49: 0.23

Cable Rankings – Saturday 4/02/16
What follows are the top 20 most-watched shows in prime time on cable for Saturday, April 2:


  1. “NCAA Final Four: North Carolina vs. Syracuse” (TBS, 8:42-10:57 p.m.‬, 5.62 household rating): 10.152 million viewers (3.25 adults 18-49 rating)

  2. “NCAA Final Four Bridge” (TBS, 8:19-8:42 p.m.‬, 4.77 household rating): 8.540 million viewers (2.72 adults 18-49 rating)

  3. “NCAA Final Four: Villanova vs. Oklahoma” (TBS, 5:55-8:19 p.m.‬): 8.302 million viewers (2.44 adults 18-49 rating)

  4. Movie: “All Yours” (2016) (Hallmark, 9-11 p.m.): 2.213 (0.30)

  5. “NCAA Final Four (North Carolina “Team Stream”): North Carolina vs. Syracuse” (TNT, 8:42-10:58 p.m.‬, 1.28 household rating): 2.154 million viewers (0.66 adults 18-49 rating)

  6. “NCAA Final Four Bridge” (TNT, 8:19-8:42 p.m.‬, 1.03 household rating): 1.672 million viewers (0.50 adults 18-49 rating)

  7. “NCAA Final Four (Oklahoma “Team Stream”): Villanova vs. Oklahoma” (TNT, 6:00-8:19 p.m.‬): 1.644 million viewers (0.49 adults 18-49 rating)

  8. Movie: “Hotel Transylvania” (2012) (FX, 8-10 p.m.): 1.599 (0.59)

  9. “Thundermans” (Nickelodeon, 8:00-8:30 p.m.): 1.555 (0.28)

  10. “House Hunters Renovation” (HGTV, 10-11 p.m.): 1.530 (0.41)

  11. Movie: “Trainwreck” (2015) (HBO, 8:00-10:05 p.m.): 1.528 (0.60)

  12. Movie: “Bedtime Stories” (2008) (Disney Channel, 8:00-9:35 p.m.): 1.448 (0.35)

  13. “School of Rock” (Nickelodeon, 8:30-9 p.m.): 1.418 (0.27)

  14. “Property Brothers” (HGTV, 8-9 p.m.): 1.414 (0.36)

  15. “Property Brothers” (HGTV, 9-10 p.m.): 1.398 (0.36)

  16. “Bella and the Bulldogs” (Nickelodeon, 9:00-9:30 p.m.): 1.393 (0.26)

  17. “American Dad” (Adult Swim, 10:30-11 p.m.): 1.337 (0.58)

  18. Movie: “Anything for Love” (Hallmark, 7-9 p.m.): 1.285 (0.18)

  19. “Cops” (Spike, 8:00-8:30 p.m.): 1.185 (0.36)

  20. “Game Shakers” (Nickelodeon, 9:30-10 p.m.): 1.146 (0.20)

  21. “Pawn Stars” (History, 9:02-9:31 p.m.): 1.140 (0.32)

  22. “Pawn Stars” (History, 9:31-10:01 p.m.): 1.132 (0.32)


  • “My Cat From Hell” (Animal Planet, 8:00-9:02 p.m.): 0.965 (0.29)

  • “Dead Files” (Travel, 10-11 p.m.): 0.716 (0.25)

  • “Scorned: Love Kills” (ID, 10-11 p.m.): 0.716 (0.20)

  • “Deadly Possessions” (Travel, 9-10 p.m.): 0.682 (0.28)

  • “Amy Schumer at The Apollo” (HBO, 10:05-11:02 p.m.): 0.668 (0.27)

  • “NCAA Final Four (Syracuse “Team Stream”): North Carolina vs. Syracuse” (truTV, 8:42-10:55 p.m.‬, 0.37 household rating): 0.629 million viewers (0.20 adults 18-49 rating)

  • “Fútbol Mexicano: Chiapas FC vs. America” (Univision Deportes, 10:55‪ p.m.‬-1:00 a.m., 0.26 household rating): 0.573 million viewers (0.26 adults 18-49 rating)

  • “NCAA Final Four (Villanova “Team Stream”): Villanova vs. Oklahoma” (truTV, 6:00-8:19 p.m.‬): 0.485 million viewers (0.17 adults 18-49 rating)

  • “Fútbol Mexicano: Tigres vs. Atlas” (Univision Deportes, 8:55-10:55‪ p.m., 0.23 household rating): 0.471 million viewers (0.21 adults 18-49 rating)

  • “SportsCenter” (ESPN, 10:51‪ p.m.‬-12:00 a.m., 0.32 household rating): 0.466 million viewers (0.20 adults 18-49 rating)

  • “Sesame Street” (HBO, 9:00-9:26 a.m.): 0.099 (0.05)


For the entire week of March 28-April 3, 2016 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is down -3 percent in total viewership (1.077 million vs. 1.113 million) and down -3 percent among Adults 18-49 (639,000 vs. 659,000) from one week earlier; the network is also down -10 percent in total viewership (1.077 million vs. 1.192 million) and down -8 percent among Adults 18-49 (639,000 vs. 692,000) from the same week one year ago (March 30-April 5, 2015). (https://programmingins.wpengine.com/?p=6948)









Adult Swim PROGRAM HH Viewers
(000)		 A18-49
rating
8:00 Dragon Ball Z Kai (r) 0.44 706 0.24
8:30 King of the Hill (r) 0.41 652 0.23
9:00 King of the Hill (r) 0.52 785 0.30
9:30 The Cleveland Show (r) 0.60 938 0.40
ProgrammingInsider.com
10:00 The Cleveland Show (r) 0.69 1090 0.57
10:30 American Dad (r) 0.84 1337 0.58
11:00 Family Guy (r) 1747 0.77
11:30 Family Guy (r) 1778 0.77

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Programming Insider TOONAMI – SATURDAY, APRIL 2, 2016








Adult Swim PROGRAM Viewers
(000)		 A1849
rating		 A1849
(000)
12:00a Dragon Ball Z Kai 1371 0.63 793
12:30a Dimension W 1067 0.52 659
1:00a Parasyte: The Maxim 940 0.45 567
1:30a Samurai Champloo 886 0.42 528
ProgrammingInsider.com
2:00a Naruto: Shippuden 905 0.43 545
2:30a One Piece 775 0.36 455
3:00a Kill La Kill (r) 748 0.32 405






Adult Swim PROGRAM Viewers
(000)		 A1849
rating
3:30a The Cleveland Show (r) 671 0.29
4:00a The Cleveland Show (r) 676 0.29
ProgrammingInsider.com
4:30a American Dad (r) 691 0.33
5:00a King of the Hill (r) 693 0.33
5:30a King of the Hill (r) 701 0.33

Source: Live+Same Day data, Nielsen Media Research

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