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Saturday Final Nationals: Michigan-Ohio State on ABC Registers Largest-Ever College Football TV Audience for a Noon Kickoff

ABC’s highly-rated Saturday culminated with a dominant prime time victory, courtesy of the matchup of in-state rivals Florida and Florida State on “Saturday Night Football.”

The game (and the top TV telecast) of the day took place at noon ET on ABC with the No. 3 Michigan Wolverines visiting their arch-rival No. 2 Ohio State Buckeyes in Columbus, Ohio. The TV audience of the double-overtime win by Ohio State was 16.647 million viewers — the top college football game of this season to-date, the most watched college football regular season noon ET kickoff across all networks on record and ABC’s second most-viewed game out of 791 game windows, dating back to 1991.

Also, the viewership for the Ohio State victory ranks among the top 5 most-watched regular season games across all networks – which includes conference championship games – on record.

For ABC, it is the most-watched game in more than 10 years when the network aired the 2006 Michigan-Ohio State game which remains the most-watched regular season game the network has ever televised (21,037,000 viewers). At the time of that game, Michigan ranked No. 2 and Ohio State No. 1 in the country and it kicked off at 3:30 p.m. ET.

​ESPN’s stream garnered 279,000 viewers in the average minute with a total of 1,273,000 unique viewers watching 69,661,000 minutes, ESPN’s most-streamed regular season college football game ever in all three metrics.

Michigan-Ohio State becomes ESPN’s first regular season game to surpass one million unique users and 60 million minutes watched. The impressive average minute audience is the third for ESPN to surpass an average minute audience of 200,000 viewers for a college football game, joining this season’s Ole Miss at Florida State (231,000 viewers) and Louisville at Clemson (200,000 viewers).

Additional Wolverine-Buckeye Highlights:

· Significant Audience Growth: The total live audience was up 55 percent from last year’s Ohio State at Michigan game (November 28, 2015 at noon on ABC) which earned a total live audience of 10,948,000 viewers.

· Peak Audience: ABC’s audience peaked at 20,262,000 viewers as the Buckeyes-Wolverines battled in overtime (3:30 p.m. – 4 p.m.).

· Local Markets: Columbus was the No. 1 market with 43.6 local rating, followed by Dayton (36.8) and Detroit (30.8). The local rating in Detroit is second highest ever for a regular season college football game on any ESPN network.

(Source: ESPN)

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Saturday, November 26, 2016
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 3.6/7 6580 2.0/7 2.3/7
8:00 Saturday Night Football Pre-Game (s) 2.8/5 4972 1.1/6 1.3/5 1.6/5
8:06 Saturday Night Football Florida @ Florida State (thru 11:48) 247 94 3.6/7 6437 1.7/8 2.0/7 2.3/7
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.6/3 2638 0.4/2 0.6/2 0.8/2
8:00 Robbie the Reindeer (rs) 255 94 1.3/2 2291 0.4/2 0.6/2 0.7/2
9:00 The Story of Santa Claus (rs) 255 94 1.3/2 2231 0.3/2 0.6/2 0.7/2
10:00 48 Hours 255 94 2.2/4 3393 0.4/2 0.6/2 0.8/3
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.8/3 2878 0.3/2 0.5/2 0.7/2
8:00 National Dog Show (r) 244 94 1.9/4 3227 0.4/2 0.6/2 0.8/2
10:00 Saturday Night Live (r) 244 94 1.4/3 2180 0.3/1 0.5/2 0.6/2
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.7/3 3120 0.9/3 1.1/3
7:35 College Football Utah @ Colorado (thru 11:12) 251 94 1.7/3 3060 0.8/4 0.9/3 1.0/3
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.4/1 785 0.2/1
7:00 Muere Fidel Castro (s) 0.7/1 1169 0.4/2
8:00 Gran Estreno: For Greater Glory Cristiado (2012) (thru 11:00) 0.4/1 785 0.2/1
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.3/1 621 0.2/1
7:00 Cine Caballero a la Medida 0.4/1 960 0.3/1
9:00 Velvet (thru 11:00) 0.2/0 420 0.1/0

Sub-Demo Breakdowns – Saturday 11/26/16

Saturday Night Football: Florida @ Florida State” (ABC)
Women 18-34: 1.3/6
Men 18-34: 2.1/10
Women 18-49: 1.5/6
Men 18-49: 2.5/9

Robbie the Reindeer” (CBS, 8 p.m.)
Women 18-34: 0.4/2
Men 18-34: 0.4/2
Women 18-49: 0.6/2
Men 18-49: 0.6/2

The Story of Santa Claus” (CBS)
Women 18-34: 0.4/2
Men 18-34: 0.3/1
Women 18-49: 0.6/2
Men 18-49: 0.5/2

48 Hours” (CBS, 10 p.m.)
Women 18-34: 0.4/2
Men 18-34: 0.4/2
Women 18-49: 0.7/2
Men 18-49: 0.6/2

The National Dog Show” (NBC)
Women 18-34: 0.4/2
Men 18-34: 0.4/2
Women 18-49: 0.6/2
Men 18-49: 0.5/2

College Football: Utah @ Colorado” (Fox)
Women 18-34: 0.5/2
Men 18-34: 1.0/5
Women 18-49: 0.6/2
Men 18-49: 1.2/4

Hallmark Hall of Fame: A Heavenly Christmas” (Hallmark)
2.73 household rating
4.248 million viewers
Women 18-34: 0.51
Men 18-34: 0.21
Women 18-49: 0.95
Men 18-49: 0.39

Movie: Batman vs. Superman: Dawn of Justice (2016)” (HBO)
1.33 household rating
2.331 million viewers
Women 18-34: 0.38
Men 18-34: 0.61
Women 18-49: 0.58
Men 18-49: 1.15

College Football: South Carolina @ Clemson” (ESPN, 7:30-11:00 p.m.)
1.48 household rating
2.656 million viewers
Women 18-34: 0.50
Men 18-34: 0.79
Women 18-49: 0.63
Men 18-49: 1.05

UFC Fight Night Prelim” (FS1, 8:00-10:00 p.m.)
0.38 household rating
0.654 million viewers
Women 18-34: 0.08
Men 18-34: 0.19
Women 18-49: 0.14
Men 18-49: 0.32

UFC Fight Night: Whittaker vs. Brunson” (FS1, 10:00 p.m.-12:56 a.m.)
0.41 household rating
0.686 million viewers
Women 18-34: 0.15
Men 18-34: 0.23
Women 18-49: 0.17
Men 18-49: 0.37

World Championship Boxing: Kovalev vs. Ward” (HBO, 10:42-11:33 p.m.)
0.53 household rating
0.834 million viewers
Women 18-34: 0.16
Men 18-34: 0.24
Women 18-49: 0.19
Men 18-49: 0.42

Liga MX: Tigres vs. UNAM” (UDN, 7:45-9:49 p.m.)
0.42 household rating
0.875 million viewers
Women 18-34: 0.21
Men 18-34: 0.40
Women 18-49: 0.27
Men 18-49: 0.59

For the entire week of November 21-27, 2016 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is up +1 percent in viewership (0.898 million vs. 0.889 million) and down -0.2 percent among Adults 18-49 (531,000 vs. 532,000) from one week earlier; the network is also down -10 percent in total viewership (0.898 million vs. 0.997 million) and down -13 percent among Adults 18-49 (531,000 vs. 612,000) from the same week one year ago (November 23-29, 2015). (http://programminginsider.com/?p=13093)







Adult Swim PROGRAM HH Viewers
(000)
A18-49
rating
9:00 Bob’s Burgers (r) 0.57 909 0.33
9:30 Bob’s Burgers (r) 0.61 992 0.43
ProgrammingInsider.com
10:00 American Dad (r) 0.61 973 0.40
10:30 American Dad (r) 0.70 1113 0.47
11:00 Family Guy (r) 1353 0.62
11:30 Family Guy (r) 1493 0.69

Toonami_Logo_2014

Programming Insider TOONAMI – SATURDAY, NOVEMBER 26, 2016








Adult Swim PROGRAM Viewers
(000)
A1849
rating
A1849
(000)
12:00a Dragon Ball Z Kai 1205 0.54 692
12:30a JoJo’s Bizarre Adventure 856 0.40 510
1:00a Mobile Suit Gundam: Iron-Blooded Orphans 772 0.35 448
1:30a Hunter X Hunter 714 0.34 432
ProgrammingInsider.com
2:00a Naruto: Shippuden 685 0.32 405
2:30a One Piece 607 0.28 353
3:00a One Punch Man (r) 609 0.29 372






Adult Swim PROGRAM Viewers
(000)
A1849
rating
3:30a Bob’s Burgers (r) 584 0.27
4:00a Bob’s Burgers (r) 661 0.30
4:30a American Dad (r) 702 0.32
ProgrammingInsider.com
5:00a American Dad (r) 779 0.36
5:30a King of the Hill (r) 789 0.35

Source: Live+Same Day data, Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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  1. Live+3 vs. Live+SD data for Saturday 11/26/2016

    Adults 18-49
    …………………………….. L+SD … L+3
    Sat Night Pre Game … 1.30 … 1.30
    CFB: Fla/Fla St ……….. 1.99 … 2.00
    Robbie/Reindeer …….. 0.57 … 0.58
    Story/Santa Claus …… 0.55 … 0.61
    48 Hours ……………….. 0.64 … 0.74
    National Dog Show-r . 0.57 … 0.57
    SNL-r ……………………. 0.49 … 0.56

    PROGRAMMINGINSIDER.COM

    Total Viewers (000)
    …………………………….. L+SD … L+3
    Sat Night Pre Game .. 4973 … 4988
    CFB: Fla/Fla St ………. 6439 … 6480
    Robbie/Reindeer ……. 2291 … 2361
    Story/Santa Claus ….. 2231 … 2393
    48 Hours ………………. 3393 … 3858
    National Dog-r ………. 3227 … 3309
    SNL-r …………………… 2180 … 2410