TV Ratings: Macy's Thanksgiving Parade Hits All-Time High for Second Straight Year https://t.co/FxX0zAjvJi — The Hollywood Reporter (@THR) November 30, 2024 NBC says 31.3 million viewers watched the parade on NBC and Peacock, based on preliminary Nielsen ratings and streaming figures from Adobe Analytics. That’s up 10 percent from last year’s total of 28.5 million […]