Saturday Final Nationals: NFL Honors Dips to 3-Year Low but Up in Total Viewers from 2014 Fox Telecast

On Saturday, CBS was the top network in total viewers (3.87 million) and ABC was the outright leader among adults 18-34 (0.8 rating/4 share).

Fox led in adults 25-54 (1.0/4) and shared the lead with ABC in adults 18-49 (0.8/3) with the “2017 NFL Honors.” The ceremony, recognizing pro football’s top players of the years as well as inducting the select few of yesteryear into the Hall of Fame, was at a three-year low in viewership. Year-to-year, compared to the 2016 edition on CBS, the 2017 NFL Honors on Fox were down 28 percent in viewers (3.168 million vs. 4.428 million) and down 18 percent in adults 18-49 (1.048 million vs. 1.275 million).

Compared to the most recent time Fox had aired the NFL Honors in 2014, this year’s ceremony saw a slight 1 percent increase in total audience (3.168 million vs. 3.126 million). But the 2014 ceremony had attracted 10 percent more adults 18-49 with 1.156 million from that demographic (vs. the aforementioned 1.048 million in 2017).

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
	Saturday, February 4, 2017
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.6/3	2665	0.8/4	0.8/3	1.0/3
8:00	NBA Countdown (s)	247	93	1.2/2	1864	0.4/2	0.5/2	0.5/2
8:29	NBA Saturday Primetime Cleveland @ New York (thru 11:01)	247	93	1.7/3	2818	0.9/5	0.9/4	1.0/3
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			2.4/5	3866	0.3/1	0.5/2	0.7/2
8:00	Ransom	254	93	2.0/4	3290	0.2/1	0.4/2	0.6/2
9:00	Crimetime Saturday NCIS (r)	254	93	2.4/4	3812	0.2/1	0.4/2	0.7/2
10:00	48 Hours	254	93	2.9/6	4496	0.3/2	0.6/2	1.0/3
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			2.4/5	3744	0.4/2	0.7/3	1.0/3
8:00	Dateline Mystery	246	93	2.7/5	4132	0.3/2	0.6/3	1.0/3
10:00	Saturday Night Live (r)	246	93	1.9/4	2970	0.5/2	0.7/3	1.0/3
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			1.9/4	3168	0.6/3	0.8/3	1.0/4
8:00	2017 NFL Honors (s)	255	93	1.9/4	3168	0.6/3	0.8/3	1.0/4
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.5/1	940		0.4/2
6:55	Crónicas de Sábado			0.9/2	1707		0.5/2
7:55	Fútbol Mexicano Tigres vs. Toluca			0.5/1	980		0.4/2
10:00	Fútbol Mexicano Necaxa vs. Monterrey (thru 12:00 a.m.)			0.5/1	883		0.4/2
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.5/1	870		0.3/1
7:00	Cine Soy un Prófungo (1946)			0.5/1	866		0.2/1
9:00	Cine Operación Encubierta (1992)			0.4/1	770		0.3/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average (preliminary)			0.4/1	817	0.2/1	0.3/1
8:00	Cine Dredd (2012) (preliminary)			0.4/1	683	0.2/1	0.3/1
8:30	Cine The Island (2005) (preliminary)			0.4/1	685	0.2/1	0.3/1
9:00	Cine The Island (2005) (preliminary)			0.5/1	836	0.2/1	0.3/1
10:00	Cine The Island (2005) (preliminary)			0.5/1	930	0.3/1	0.3/1

Note: All of this date’s Telemundo data are based on preliminary figures.

Sub-Demo Breakdowns – Saturday 2/04/17

For the entire week of January 30-February 5, 2017 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is down -9 percent in viewership (0.860 million vs. 0.887 million) and down -4 percent among Adults 18-49 (516,000 vs. 535,000) from one week earlier; the network is also down -15 percent in total viewership (0.860 million vs. 1.019 million) and down -14 percent among Adults 18-49 (516,000 vs. 602,000) from the same week one year ago (February 1-7, 2016). (https://programminginsider.com/?p=14708)

	PROGRAM	HH	Viewers (000)	A18-49 rating	A1849 (000)
8:00	Dragon Ball Super	0.56	907	0.32	407
8:30	Samurai Jack (r)	0.45	683	0.25	323
9:00	American Dad (r)	0.57	887	0.37	478
9:30	Rick & Morty (r)	0.61	1018	0.42	542
10:00	Rick & Morty (r)	0.68	1146	0.52	673
10:30	Family Guy (r)	0.78	1247	0.57	736
11:00	Family Guy (r)		1436	0.7	893

TOONAMI – SATURDAY, FEBRUARY 4, 2017

	PROGRAM	Viewers (000)	A1849 rating	A1849 (000)
11:30	Dragon Ball Super	1282	0.6	782
12:00a	Dragon Ball Z Kai: The Final Chapters	1130	0.5	672
12:30a	JoJo’s Bizarre Adventure	790	0.4	482
1:00a	Mobile Suit Gundam Unicorn	775	0.4	468
1:30a	Hunter X Hunter	733	0.3	433
2:00a	Naruto: Shippuden	695	0.3	422
2:30a	One Piece	597	0.3	375
3:00a	Ghost in the Shell (r)	501	0.2	319

	PROGRAM	Viewers (000)	A1849 rating	A1849 (000)
3:30a	American Dad (r)	489	0.3	322
4:00a	Rick & Morty (r)	536	0.3	354
4:30a	Rick & Morty (r)	524	0.3	331
5:00a	King of the Hill (r)	545	0.3	367
5:30a	King of the Hill (r)	551	0.3	350

Cable Rankings – Saturday 2/04/17

What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Saturday, February 4:

Source: Live+Same Day data, Nielsen Media Research