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Saturday Final Nationals: NFL Honors Dips to 3-Year Low but Up in Total Viewers from 2014 Fox Telecast

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On Saturday, CBS was the top network in total viewers (3.87 million) and ABC was the outright leader among adults 18-34 (0.8 rating/4 share).

Fox led in adults 25-54 (1.0/4) and shared the lead with ABC in adults 18-49 (0.8/3) with the “2017 NFL Honors.” The ceremony, recognizing pro football’s top players of the years as well as inducting the select few of yesteryear into the Hall of Fame, was at a three-year low in viewership. Year-to-year, compared to the 2016 edition on CBS, the 2017 NFL Honors on Fox were down 28 percent in viewers (3.168 million vs. 4.428 million) and down 18 percent in adults 18-49 (1.048 million vs. 1.275 million).

Compared to the most recent time Fox had aired the NFL Honors in 2014, this year’s ceremony saw a slight 1 percent increase in total audience (3.168 million vs. 3.126 million). But the 2014 ceremony had attracted 10 percent more adults 18-49 with 1.156 million from that demographic (vs. the aforementioned 1.048 million in 2017).

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Saturday, February 4, 2017
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.6/3 2665 0.8/4 0.8/3 1.0/3
8:00 NBA Countdown (s) 247 93 1.2/2 1864 0.4/2 0.5/2 0.5/2
8:29 NBA Saturday Primetime Cleveland @ New York (thru 11:01) 247 93 1.7/3 2818 0.9/5 0.9/4 1.0/3
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.4/5 3866 0.3/1 0.5/2 0.7/2
8:00 Ransom 254 93 2.0/4 3290 0.2/1 0.4/2 0.6/2
9:00 Crimetime Saturday NCIS (r) 254 93 2.4/4 3812 0.2/1 0.4/2 0.7/2
10:00 48 Hours 254 93 2.9/6 4496 0.3/2 0.6/2 1.0/3
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.4/5 3744 0.4/2 0.7/3 1.0/3
8:00 Dateline Mystery 246 93 2.7/5 4132 0.3/2 0.6/3 1.0/3
10:00 Saturday Night Live (r) 246 93 1.9/4 2970 0.5/2 0.7/3 1.0/3
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 1.9/4 3168 0.6/3 0.8/3 1.0/4
8:00 2017 NFL Honors (s) 255 93 1.9/4 3168 0.6/3 0.8/3 1.0/4
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.5/1 940 0.4/2
6:55 Crónicas de Sábado 0.9/2 1707 0.5/2
7:55 Fútbol Mexicano Tigres vs. Toluca 0.5/1 980 0.4/2
10:00 Fútbol Mexicano Necaxa vs. Monterrey (thru 12:00 a.m.) 0.5/1 883 0.4/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.5/1 870 0.3/1
7:00 Cine Soy un Prófungo (1946) 0.5/1 866 0.2/1
9:00 Cine Operación Encubierta (1992) 0.4/1 770 0.3/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average (preliminary) 0.4/1 817 0.2/1 0.3/1
8:00 Cine Dredd (2012) (preliminary) 0.4/1 683 0.2/1 0.3/1
8:30 Cine The Island (2005) (preliminary) 0.4/1 685 0.2/1 0.3/1
9:00 Cine The Island (2005) (preliminary) 0.5/1 836 0.2/1 0.3/1
10:00 Cine The Island (2005) (preliminary) 0.5/1 930 0.3/1 0.3/1

Note: All of this date’s Telemundo data are based on preliminary figures.

Sub-Demo Breakdowns – Saturday 2/04/17

“NBA Countdown” (ABC)
Women 18-34: 0.2/1
Men 18-34: 0.5/3
Women 18-49: 0.4/2
Men 18-49: 0.5/2

“NBA Saturday Primetime: L.A. Clippers @ Golden State” (ABC)
Women 18-34: 0.6/3
Men 18-34: 1.1/6
Women 18-49: 0.7/3
Men 18-49: 1.2/5

“Ransom” (CBS)
Women 18-34: 0.3/2
Men 18-34: 0.1/1
Women 18-49: 0.6/2
Men 18-49: 0.3/1

“48 Hours” (CBS)
Women 18-34: 0.5/2
Men 18-34: 0.2/1
Women 18-49: 0.8/3
Men 18-49: 0.4/2

“Dateline Mystery” (NBC)
Women 18-34: 0.5/2
Men 18-34: 0.2/1
Women 18-49: 0.8/3
Men 18-49: 0.5/2

“2017 NFL Honors” (Fox)
Women 18-34: 0.5/3
Men 18-34: 0.7/4
Women 18-49: 0.7/3
Men 18-49: 0.9/4

For the entire week of January 30-February 5, 2017 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is down -9 percent in viewership (0.860 million vs. 0.887 million) and down -4 percent among Adults 18-49 (516,000 vs. 535,000) from one week earlier; the network is also down -15 percent in total viewership (0.860 million vs. 1.019 million) and down -14 percent among Adults 18-49 (516,000 vs. 602,000) from the same week one year ago (February 1-7, 2016). (http://programminginsider.com/?p=14708)








Adult Swim PROGRAM HH Viewers
(000)		 A18-49
rating		 A1849
(000)
8:00 Dragon Ball Super 0.56 907 0.32 407
8:30 Samurai Jack (r) 0.45 683 0.25 323
9:00 American Dad (r) 0.57 887 0.37 478
9:30 Rick & Morty (r) 0.61 1018 0.42 542
ProgrammingInsider.com
10:00 Rick & Morty (r) 0.68 1146 0.52 673
10:30 Family Guy (r) 0.78 1247 0.57 736
11:00 Family Guy (r) 1436 0.7 893

Toonami_Logo_2014

Programming Insider TOONAMI – SATURDAY, FEBRUARY 4, 2017









Adult Swim PROGRAM Viewers
(000)		 A1849
rating		 A1849
(000)
11:30 Dragon Ball Super 1282 0.6 782
12:00a Dragon Ball Z Kai: The Final Chapters 1130 0.5 672
12:30a JoJo’s Bizarre Adventure 790 0.4 482
1:00a Mobile Suit Gundam Unicorn 775 0.4 468
ProgrammingInsider.com
1:30a Hunter X Hunter 733 0.3 433
2:00a Naruto: Shippuden 695 0.3 422
2:30a One Piece 597 0.3 375
3:00a Ghost in the Shell (r) 501 0.2 319






Adult Swim PROGRAM Viewers
(000)		 A1849
rating		 A1849
(000)
3:30a American Dad (r) 489 0.3 322
4:00a Rick & Morty (r) 536 0.3 354
4:30a Rick & Morty (r) 524 0.3 331
ProgrammingInsider.com
5:00a King of the Hill (r) 545 0.3 367
5:30a King of the Hill (r) 551 0.3 350

Cable Rankings – Saturday 2/04/17

What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Saturday, February 4:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
77 77 FIRST 48 AC A&E 8:00 PM 60 667 0.18
43 31 LIVE PD A&E 9:00 PM 180 1036 0.32
53 31 DRAGON BALL SUPER ADSM 8:00 PM 30 907 0.32
76 53 SAMURAI JACK ADSM 8:30 PM 30 683 0.25
57 20 AMERICAN DAD ADSM 9:00 PM 30 887 0.37
45 14 RICK & MORTY ADSM 9:30 PM 30 1018 0.42
32 8 RICK & MORTY ADSM 10:00 PM 30 1146 0.52
23 5 FAMILY GUY ADSM 10:30 PM 30 1247 0.57
92 77 MEGAMIND MEGA NIGHT AMC 9:00 PM 120 486 0.18
58 96 DR. JEFF: ROCKY MOUNTAIN APL 8:02 PM 60 881 0.13
27 82 DR. JEFF: ROCKY MOUNTAIN APL 9:02 PM 60 1199 0.17
59 53 BET MOVIE OF THE WEEK: A MADEA CHRISTMAS BET 8:00 PM 110 854 0.25
69 41 BET MOVIE OF THE WEEK: A MADEA CHRISTMAS BET 9:50 PM 157 780 0.29
80 41 BRAVO MOVIE: BRIDESMAIDS BRAVO 8:00 PM 150 630 0.29
89 46 BRAVO MOVIE: BRIDESMAIDS BRAVO 10:30 PM 150 520 0.27
87 49 COMEDY CENTRAL MOVIE: WE’RE THE MILLERS CMDY 7:20 PM 160 577 0.26
94 71 COMEDY CENTRAL STAND-UP: KEVIN HART: GROWN LITTLE MAN CMDY 10:00 PM 60 452 0.21
96 96 CMT MOVIES: THE REPLACEMENTS CMT 9:30 PM 150 343 0.13
35 62 CNN NEWSROOM CNN 8:00 PM 60 1121 0.23
46 67 CNN NEWSROOM CNN 9:00 PM 60 1017 0.22
37 57 CNN NEWSROOM CNN 10:00 PM 60 1085 0.24
85 75 FAST N LOUD DISC 8:00 PM 120 592 0.19
79 71 FAST N LOUD DISC 10:00 PM 60 631 0.21
51 46 MULAN DISJR 8:00 PM 90 934 0.27
56 75 K.C. UNDERCOVER DSNY 8:00 PM 30 904 0.19
54 77 BIZAARDVARK DSNY 8:30 PM 30 906 0.18
9 8 FROZEN DSNY 9:00 PM 105 1874 0.52
21 27 K.C. UNDERCOVER DSNY 10:45 PM 30 1344 0.33
81 31 MOVIES WE LOVE: THE HANGOVER E! 7:00 PM 153 624 0.32
88 57 MOVIES WE LOVE: THE HANGOVER E! 9:33 PM 154 527 0.24
22 15 COLLEGE BASKETBALL REGULAR SEASON: OHIO STATE / MICHIGAN (0.82 HH) ESPN 6:04 PM 128 1264 0.40
8 7 COLLEGE BASKETBALL REGULAR SEASON: KENTUCKY / FLORIDA (1.19 HH) ESPN 8:16 PM 143 1896 0.53
78 49 OTL – FIRST REPORT ESPN 10:39 PM 58 636 0.26
26 23 DINERS, DRIVE INS & DIVES FOOD 8:00 PM 30 1211 0.35
28 25 DINERS, DRIVE INS & DIVES FOOD 8:30 PM 30 1198 0.34
41 37 DINERS, DRIVE INS & DIVES FOOD 9:00 PM 30 1076 0.31
37 20 DINERS, DRIVE INS & DIVES FOOD 9:30 PM 30 1085 0.37
40 20 DINERS, DRIVE INS & DIVES FOOD 10:00 PM 30 1078 0.37
36 18 DINERS, DRIVE INS & DIVES FOOD 10:30 PM 30 1101 0.38
2 62 WATTERS WORLD FOXNC 8:00 PM 60 2450 0.23
1 67 JUSTICE W/ JUDGE JEANINE FOXNC 9:00 PM 60 2645 0.22
10 53 GREG GUTFELD SHOW FOXNC 10:00 PM 60 1865 0.25
30 11 SATURDAY MOVIE: HARRY POTTER / HALF-BLOOD FRFM 9:00 PM 210 1187 0.46
66 27 UFC FIGHT NIGHT PRELIM (0.50 HH) FS1 8:00 PM 120 834 0.33
31 11 UFC FIGHT NIGHT: BERMUDEZ / KOREAN ZOMBIE (0.69 HH) FS1 10:00 PM 179 1158 0.46
83 57 FX MOVIE PRIME: LET’S BE COPS FX 8:00 PM 120 618 0.24
84 49 FX MOVIE PRIME: LET’S BE COPS FX 10:00 PM 120 600 0.26
13 73 HALLMARK MOVIE: ALL THINGS VALENTINE HALL 7:00 PM 120 1655 0.20
3 44 HALLMARK ORIGINAL MOVIE: WALKING THE DOG HALL 9:00 PM 120 2445 0.28
19 10 THE HUNTSMAN: WINTER’S WAR (0.80 HH) HBO 8:00 PM 114 1356 0.50
16 17 PROPERTY BROTHERS HGTV 8:00 PM 60 1524 0.39
20 31 PROPERTY BROTHERS HGTV 9:00 PM 60 1353 0.32
17 23 HOUSE HUNTERS RENOVATION HGTV 10:00 PM 60 1428 0.35
67 85 COUNTING CARS HIST 8:00 PM 29 827 0.16
63 77 COUNTING CARS AC HIST 8:29 PM 31 841 0.18
29 39 COUNTING CARS HIST 9:00 PM 31 1194 0.30
23 31 COUNTING CARS HIST 9:31 PM 32 1247 0.32
55 67 DETROIT STEEL HIST 10:03 PM 60 905 0.22
64 73 EVIL LIVES HERE ID 8:00 PM 60 837 0.20
61 67 EVIL LIVES HERE ID 9:00 PM 60 849 0.22
42 46 YOUR WORST NIGHTMARE ID 10:00 PM 60 1044 0.27
49 53 MOVIE- CO PRO PREM: HIGH SCHOOL LOVER LIF 8:00 PM 122 974 0.25
82 85 MOVIE- ACQUIRED RPT: OPEN MARRIAGE LIF 10:02 PM 120 621 0.16
90 92 MOVIE- LMN ACQUIRED RPT: A DANGEROUS ARRANGEMENT LMN 10:00 PM 120 508 0.14
97 88 MTV MOVIES: DON’T BE A MENACE MTV 10:00 PM 125 331 0.15
60 62 FULL HOUSE NAN 10:00 PM 30 850 0.23
62 49 FULL HOUSE NAN 10:30 PM 30 846 0.26
48 88 INCREDIBLE DR POL NGWD 9:00 PM 60 1002 0.15
12 25 THUNDERMANS NICK 8:00 PM 30 1719 0.34
14 37 NICKY, RICKY, DICKY &DAWN NICK 8:30 PM 30 1575 0.31
18 44 HENRY DANGER NICK 9:00 PM 30 1387 0.28
34 57 GAME SHAKERS NICK 9:30 PM 30 1124 0.24
75 96 PEPPA PIG NKJR 9:30 PM 30 700 0.13
73 77 SWEETIE PIES OWN 9:00 PM 60 732 0.18
25 27 COPS (O) SPIKE 8:00 PM 30 1222 0.33
39 39 COPS SPIKE 8:30 PM 30 1082 0.30
50 41 JAIL: BIG TEXAS SPIKE 9:00 PM 30 956 0.29
68 57 COPS SPIKE 9:30 PM 30 811 0.24
74 62 SPIKE TV MOVIE: SHOOTER SPIKE 10:00 PM 180 718 0.23
100 96 FIGHT CLUB STARZ 9:01 PM 139 212 0.13
71 82 SYFY MOVIE: MISSION: IMPOSSIBLE III SYFY 9:00 PM 162 755 0.17
15 13 THE BIG BANG THEORY TBS 8:00 PM 30 1564 0.45
11 6 THE BIG BANG THEORY TBS 8:30 PM 30 1736 0.54
7 4 THE BIG BANG THEORY TBS 9:00 PM 30 1952 0.63
6 3 THE BIG BANG THEORY TBS 9:30 PM 30 2125 0.72
4 2 THE BIG BANG THEORY TBS 10:00 PM 30 2282 0.76
5 1 THE BIG BANG THEORY TBS 10:30 PM 30 2240 0.78
91 96 SAY YES TO THE DRESS TLC 10:32 PM 31 489 0.13
33 15 TNT BIG PICTURE MOVIES: WALKING TALL (2004) TNT 8:00 PM 90 1126 0.40
72 62 TNT BIG PICTURE MOVIES: GI JANE TNT 9:30 PM 150 734 0.23
93 92 GHOST ADVENTURES TRAV 8:00 PM 60 453 0.14
95 92 GHOST ADVENTURES TRAV 9:00 PM 60 433 0.14
85 82 DEAD FILES TRAV 10:00 PM 60 592 0.17
70 88 EVERYBODY LOVES RAYMOND TVL 10:00 PM 30 769 0.15
65 85 EVERYBODY LOVES RAYMOND TVL 10:30 PM 30 835 0.16
99 92 LIGA MX SAT: TIGRES / TOLUCA (0.18 HH) UDN 7:55 PM 125 303 0.14
98 88 LIGA MX 2 SAT: NECAXA / MONTERREY (0.18 HH) UDN 10:00 PM 120 325 0.15
52 31 LAW & ORDER: SVU USA 8:00 PM 60 916 0.32
44 18 LAW & ORDER: SVU USA 9:00 PM 60 1031 0.38
47 27 LAW & ORDER: SVU USA 10:00 PM 60 1005 0.33

Source: Live+Same Day data, Nielsen Media Research

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Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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    • Sonic Boom (Boomerang, 2/04 6:00-6:30 p.m.)
      – 135,000 viewers
      – 0.03 adults 18-49 rating

      Sonic Boom (Boomerang, 2/04 6:30-7:00 p.m.)
      – 112,000 viewers
      – 0.02 adults 18-49 rating

      Yo-Kai Watch (Disney XD, 2/04 9:30-9:59 a.m.)
      – 210,000 viewers
      – 0.04 adults 18-49 rating

  2. Live+3 vs. Live+SD data for Saturday 2/04/2017

    Adults 18-49
    …………………………….. L+SD … L+3
    NBA Countdown ……. 0.46 … 0.46
    NBA: CLE/NYK ……… 0.93 … 0.94
    Ransom ………………… 0.42 … 0.60
    NCIS-r ………………….. 0.42 … 0.44
    48 Hours ……………….. 0.63 … 0.77
    Dateline Mystery …….. 0.64 … 0.71
    SNL-r ……………………. 0.73 … 0.79
    2017 NFL Honors …… 0.82 … 0.84

    PROGRAMMINGINSIDER.COM

    Total Viewers (000)
    …………………………….. L+SD … L+3
    NBA Countdown ……. 1865 … 1866
    NBA: CLE/NYK ………. 2821 … 2841
    Ransom ………………… 3291 … 4126
    NCIS-r ………………….. 3813 … 4081
    48 Hours ………………. 4497 … 5150
    Dateline Mystery ……. 4132 … 4408
    SNL-r …………………… 2970 … 3135
    2017 NFL Honors ….. 3168 … 3227

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