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Saturday Final Nationals: NFL Network Leads Prime Time with Dolphins-Jets

NFL Network was Saturday night’s top network overall with a Saturday edition of “Thursday Night Football” featuring the Miami Dolphins at the New York Jets. Compared to the year-ago Saturday night NFL Network matchup of Jets-Cowboys (12/19/15), Miami’s 34-13 win over New York was down 42 percent in household rating (2.51 vs. 4.3), down 41 percent in total viewers (4.385 million vs. 7.41 million), and down 46 percent in adults 18-49 (1.669 million vs. 3.075 million).

UFC Fight Night” on Fox delivered year-to-year increases, thanks to its featured bout of Michelle Waterson versus former DWTS contestant Paige VanZant. Compared to the year-ago Saturday UFC Fight Night on Fox with Rafael dos Anjos-Donald Cerrone (12/19/15), Waterson-VanZant was up 13 percent in household rating (1.8 vs. 1.6), up 14 percent in total viewers (3.178 million vs. 2.781 million), and up 2 percent in adults 18-49 (1.41 million vs. 1.381 million).

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Sub-Demo Breakdowns – Saturday 12/17/16

I Want a Dog for Christmas, Charlie Brown” (ABC)
Women 18-34: 0.4/2
Men 18-34: 0.3/2
Women 18-49: 0.7/3
Men 18-49: 0.5/2

20/20 Saturday” (ABC, 9 p.m.)
Women 18-34: 0.4/2
Men 18-34: 0.3/1
Women 18-49: 0.8/3
Men 18-49: 0.4/1

20/20 Saturday” (ABC, 10 p.m.)
Women 18-34: 0.5/2
Men 18-34: 0.3/2
Women 18-49: 0.9/3
Men 18-49: 0.5/2

Movie: Big Game (2014)” (CBS)
Women 18-34: 0.3/1
Men 18-34: 0.4/2
Women 18-49: 0.5/2
Men 18-49: 0.7/3

48 Hours” (CBS, 10 p.m.)
Women 18-34: 0.3/2
Men 18-34: 0.2/1
Women 18-49: 0.7/3
Men 18-49: 0.4/2

UFC Fight Night: Paige VanZant vs. Michelle Waterson” (Fox)
Women 18-34: 0.6/3
Men 18-34: 1.0/6
Women 18-49: 0.8/3
Men 18-49: 1.4/6

Cops” (Spike, 8 p.m.)
0.81 household rating
1.348 million viewers
0.41 adults 18-49 rating
Women 18-34: 0.30
Men 18-34: 0.36
Women 18-49: 0.35
Men 18-49: 0.47

Movie: My Christmas Love” (Hallmark)
2.98 household rating
4.594 million viewers
0.64 adults 18-49 rating
Women 18-34: 0.54
Men 18-34: 0.16
Women 18-49: 0.99
Men 18-49: 0.29

Thursday Night Football: Saturday Edition Pre-Kick” (NFL Network, 8:00-8:27 p.m.)
1.16 household rating
1.928 million viewers
0.54 adults 18-49 rating
Women 18-34: 0.28
Men 18-34: 0.44
Women 18-49: 0.35
Men 18-49: 0.74

Thursday Night Football: Saturday Edition: Miami @ N.Y. Jets” (NFL Network, 8:27-11:20 p.m.)
2.51 household rating
4.385 million viewers
1.30 adults 18-49 rating
Women 18-34: 0.74
Men 18-34: 1.19
Women 18-49: 0.91
Men 18-49: 1.69

Camellia Bowl: Appalachian State vs. Toledo” (ESPN, 5:30-9:05 p.m.)
0.91 household rating
1.483 million viewers
0.39 adults 18-49 rating
Women 18-34: 0.20
Men 18-34: 0.53
Women 18-49: 0.22
Men 18-49: 0.56

New Orleans Bowl: Southern Mississippi vs. Louisiana-Lafayette” (ESPN, 9:05 p.m.-1:07 a.m.)
0.86 household rating
1.335 million viewers
0.39 adults 18-49 rating
Women 18-34: 0.14
Men 18-34: 0.47
Women 18-49: 0.22
Men 18-49: 0.56

Women’s College Volleyball: NCAA Tournament: Stanford vs. Texas” (ESPN2, 9:03-11:30 p.m.)
0.33 household rating
0.576 million viewers
0.18 adults 18-49 rating
Women 18-34: 0.14
Men 18-34: 0.14
Women 18-49: 0.15
Men 18-49: 0.21

World Championship Boxing: Usyk vs. Mchunu” (HBO, 10:10-10:44 p.m.)
0.34 household rating
0.560 million viewers
0.21 adults 18-49 rating
Women 18-34: 0.10
Men 18-34: 0.23
Women 18-49: 0.12
Men 18-49: 0.30

World Championship Boxing: Diaz Jr. vs. Garcia” (HBO, 10:54-11:34 p.m.)
0.42 household rating
0.644 million viewers
0.24 adults 18-49 rating
Women 18-34: 0.09
Men 18-34: 0.29
Women 18-49: 0.11
Men 18-49: 0.36

For the entire week of December 12-18, 2016 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is up +3 percent in viewership (0.891 million vs. 0.863 million) and up +5 percent among Adults 18-49 (543,000 vs. 517,000) from one week earlier; the network is also down -10 percent in total viewership (0.891 million vs. 0.990 million) and down -7 percent among Adults 18-49 (543,000 vs. 586,000) from the same week one year ago (December 14-20, 2015). (http://programminginsider.com/?p=13614)









Adult Swim PROGRAM HH Viewers
(000)
A18-49
rating
8:00 King of the Hill (r) 0.45 690 0.25
8:30 King of the Hill (r) 0.50 786 0.31
9:00 The Cleveland Show (r) 0.59 978 0.40
9:30 American Dad (r) 0.69 1178 0.48
ProgrammingInsider.com
10:00 Bob’s Burgers (r) 0.76 1267 0.54
10:30 Bob’s Burgers (r) 0.78 1291 0.56
11:00 Family Guy (r) 1630 0.78
11:30 Family Guy (r) 1798 0.86

Toonami_Logo_2014

Programming Insider TOONAMI – SATURDAY, DECEMBER 17, 2016








Adult Swim PROGRAM Viewers
(000)
A1849
rating
A1849
(000)
12:00a Dragon Ball Z Kai 1405 0.71 906
12:30a JoJo’s Bizarre Adventure 1095 0.56 719
1:00a JoJo’s Bizarre Adventure 937 0.49 626
1:30a Hunter X Hunter 824 0.43 545
ProgrammingInsider.com
2:00a Naruto: Shippuden 761 0.39 503
2:30a One Piece 700 0.38 483
3:00a One Punch Man (r) 731 0.40 517






Adult Swim PROGRAM Viewers
(000)
A1849
rating
3:30a American Dad (r) 655 0.38
4:00a Bob’s Burgers (r) 707 0.41
4:30a Bob’s Burgers (r) 774 0.46
ProgrammingInsider.com
5:00a King of the Hill (r) 768 0.45
5:30a King of the Hill (r) 762 0.43

Source: Live+Same Day data, Nielsen Media Research

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  1. Live+3 vs. Live+SD data for Saturday 12/17/2016

    Adults 18-49
    …………………………….. L+SD … L+3
    I Want a Dog, Charlie … 0.60 … 0.67
    20/20-9pm ………………. 0.56 … 0.62
    20/20-10pm …………….. 0.68 … 0.73
    Movie: Big Game ……… 0.58 … 0.60
    48 Hours …………………. 0.55 … 0.68
    Pentatonix Xmas-r ……. 0.55 … 0.61
    SNL Christmas-r ………. 0.89 … 0.92
    UFC Fight Night ……….. 1.10 … 1.16

    PROGRAMMINGINSIDER.COM

    Total Viewers (000)
    …………………………….. L+SD … L+3
    I Want a Dog, Charlie .. 2848 … 3128
    20/20-9pm ……………… 3376 … 3721
    20/20-10pm ……………. 4313 … 4658
    Movie: Big Game …….. 3306 … 3428
    48 Hours ………………… 3063 … 3690
    Pentatonix Xmas-r …… 2975 … 3156
    SNL Christmas-r ……… 3182 … 3288
    UFC Fight Night ………. 3179 … 3298