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Sunday Final Nationals: NBC Dominates Prime Time Again with the Dallas Cowboys on ‘Sunday Night Football’

The NFC-leading Dallas Cowboys continue to attract high TV ratings for the NFL. NBC ruled Sunday night by far with Dallas’ 26-20 victory over the playoff-contending Tampa Bay Buccaneers on “Sunday Night Football” (13.6 household rating/23 share, 24.148 million viewers, 8.1 adults 18-49 rating/26 share).

NBC’s 24.2 million TV-only viewers for Bucs-Cowboys is the third-highest for Week 15 primetime game since 1995 and up +34 percent from the year-ago SNF game from 12/20/15 (Cardinals-Eagles, 18.1 million).

The 24.2 million viewers for Bucs-Cowboys on SNF is 2nd-highest for an NBC Sunday game this season (26.5 million for Cowboys-Giants on 12/11/15)

NBC’s “SNF” has topped 24 million viewers for consecutive December games for the first time since 2010.

Sunday night’s Buccaneers-Cowboys telecast peaked at 25.3 million viewers from 11-11:15 p.m. ET. (Source: NBC Sports)

Sub-Demo Breakdowns – Sunday 12/18/16

Movie: The Sound of Music (1965)” (ABC)
Women 18-34: 0.9/3
Men 18-34: 0.5/2
Women 18-49: 1.4/4
Men 18-49: 0.9/3

60 Minutes” (CBS)
Women 18-34: 1.2/5
Men 18-34: 2.0/8
Women 18-49: 1.9/6
Men 18-49: 2.8/9

NCIS: Los Angeles” (CBS)
Women 18-34: 0.8/3
Men 18-34: 0.8/3
Women 18-49: 1.4/4
Men 18-49: 1.4/4

Madam Secretary” (CBS)
Women 18-34: 0.6/2
Men 18-34: 0.6/2
Women 18-49: 1.2/4
Men 18-49: 1.0/3

Elementary” (CBS)
Women 18-34: 0.4/2
Men 18-34: 0.4/2
Women 18-49: 0.8/3
Men 18-49: 0.7/3

Football Night in America” (NBC, 7:30)
Women 18-34: 1.1/5
Men 18-34: 1.8/8
Women 18-49: 1.5/5
Men 18-49: 2.6/9

Football Night in America” (NBC, 7:54)
Women 18-34: 2.3/10
Men 18-34: 3.6/16
Women 18-49: 2.9/10
Men 18-49: 5.1/17

Sunday Night Pre-Kick” (NBC)
Women 18-34: 3.1/13
Men 18-34: 5.0/22
Women 18-49: 3.9/13
Men 18-49: 7.1/23

Sunday Night Football: Tampa Bay @ Dallas” (NBC)
Women 18-34: 4.7/19
Men 18-34: 8.0/33
Women 18-49: 5.8/19
Men 18-49: 10.5/33

Breakthrough Prize” (Fox)
Women 18-34: 0.3/1
Men 18-34: 0.4/2
Women 18-49: 0.4/1
Men 18-49: 0.6/2

Real Housewives of Atlanta” (Bravo)
1.70 household rating
2.555 million viewers
1.07 adults 18-49 rating
Women 18-34: 1.17
Men 18-34: 0.41
Women 18-49: 1.57
Men 18-49: 0.57

Mariah’s World” (E!)
0.50 household rating
0.731 million viewers
0.33 adults 18-49 rating
Women 18-34: 0.38
Men 18-34: 0.15
Women 18-49: 0.47
Men 18-49: 0.19

The Royals” (E!)
0.37 household rating
0.532 million viewers
0.21 adults 18-49 rating
Women 18-34: 0.26
Men 18-34: 0.10
Women 18-49: 0.30
Men 18-49: 0.12

Shameless” (Showtime)
1.08 household rating
1.716 million viewers
0.62 adults 18-49 rating
Women 18-34: 0.51
Men 18-34: 0.54
Women 18-49: 0.62
Men 18-49: 0.63

The Affair” (Showtime)
0.47 household rating
0.724 million viewers
0.22 adults 18-49 rating
Women 18-34: 0.14
Men 18-34: 0.13
Women 18-49: 0.25
Men 18-49: 0.18

The Librarians” (TNT)
1.06 household rating
1.857 million viewers
0.48 adults 18-49 rating
Women 18-34: 0.28
Men 18-34: 0.26
Women 18-49: 0.44
Men 18-49: 0.52

Movie: Sleigh Bells Ring” (Hallmark)
2.67 household rating
4.172 million viewers
0.66 adults 18-49 rating
Women 18-34: 0.46
Men 18-34: 0.16
Women 18-49: 0.96
Men 18-49: 0.36

NFL GameDay Highlights” (NFL Network, 7:30-8:30 p.m.)
0.27 household rating
0.460 million viewers
0.18 adults 18-49 rating
Women 18-34: 0.09
Men 18-34: 0.19
Women 18-49: 0.11
Men 18-49: 0.25

Source: Live+Same Day data, Nielsen Media Research

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  1. Live+3 vs. Live+SD data for Sunday 12/18/2016

    Adults 18-49
    …………………………….. L+SD … L+3
    Sound of Music ………. 1.14 … 1.16
    CBS NFL Post Gun ….. 5.44 … 5.44
    60 Minutes ……………… 2.33 … 2.40
    NCIS: Los Angeles ….. 1.40 … 1.90
    Madam Secretary ……. 1.09 … 1.52
    Elementary ……………… 0.75 … 1.21
    FNIA Part 2 …………….. 2.05 … 2.05
    FNIA Part 3 …………….. 4.02 … 4.03
    Sun Night Pre Kick ….. 5.49 … 5.52
    NFL: TB/DAL ………….. 8.09 … 8.14
    Fox NFL Post Gun …… 4.27 … 4.28
    Breakthrough Prize ….. 0.50 … 0.51
    Simpsons-r …………….. 0.73 … 0.75
    Son of Zorn-r ………….. 0.60 … 0.63
    Family Guy-r …………… 0.67 … 0.71
    Last Man on Earth-r … 0.43 … 0.43

    PROGRAMMINGINSIDER.COM

    Total Viewers (000)
    …………………………….. L+SD … L+3
    Sound of Music ………. 5360 … 5454
    CBS NFL Post Gun .. 19723 .. 19766
    60 Minutes …………… 14089 .. 14484
    NCIS: Los Angeles … 10375 .. 12592
    Madam Secretary ……. 9049 .. 11731
    Elementary ……………… 5079 … 7398
    FNIA Part 2 ……………… 7009 … 7011
    FNIA Part 3 ……………. 12491 .. 12500
    Sun Night Pre Kick …. 16920 .. 17042
    NFL: TB/DAL …………. 24149 .. 24289
    Fox NFL Post Gun …. 14817 .. 14844
    Breakthrough Prize ….. 1643 … 1651
    Simpsons-r …………….. 1772 … 1832
    Son of Zorn-r ………….. 1353 … 1406
    Family Guy-r …………… 1510 … 1602
    Last Man on Earth-r … 1137 … 1167