Saturday Final Nationals: Scarce Samplings for Burn-Off Returns of ‘Doubt’ and ‘Still Star-Crossed’

NBC led Saturday night in total viewers (3.12 million) and tied Fox for tops in adults 18-49 (0.5 rating/3 share) and adults 25-54 (0.7/3). The Boston Celtics-L.A. Lakers “NBA Summer League” game — the second game for Lakers rookie Lonzo Ball — propelled ESPN to No. 1 in adults 18-34 (approx. 0.43 rating). Celtics-Lakers is the first NBA Summer League telecast to ever surpass 1 million viewers (1.11 million), and set yet another new viewer record for the summer sport, exceeding the previous record set by the Clippers-Lakers telecast (879,000 viewers) from the night prior.

ABC and CBS lagged with burn-off episodes of short-lived series “Still Star-Crossed” (pulled off of Mondays by ABC in June) and legal drama “Doubt” (taken off the CBS Wednesday night schedule after just two weeks in February).

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
	Saturday, July 8, 2017
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.4/3	2082	0.2/1	0.3/2	0.5/2
8:00	In An Instant	253	93	1.8/4	2661	0.2/2	0.4/2	0.6/2
10:00	Still Star-Crossed	258	93	0.6/1	923	0.2/1	0.2/1	0.2/1
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.3/3	1918	0.1/1	0.2/1	0.4/1
8:00	Doubt	255	93	1.1/2	1624	0.1/1	0.2/1	0.3/1
9:00	Doubt (s)	254	93	1.1/2	1586	0.1/1	0.2/1	0.3/1
10:00	48 Hours (r)	254	93	1.7/4	2545	0.1/1	0.3/2	0.5/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			2.1/5	3123	0.3/2	0.5/3	0.7/3
8:00	Little Big Shots: Forever Young (r)	242	91	1.5/3	2272	0.2/1	0.3/2	0.4/2
9:00	Dateline Mystery	245	93	2.4/5	3549	0.3/2	0.6/3	0.8/3
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			1.6/4	2608	0.4/3	0.5/3	0.7/3
7:13	Baseball Night in America Detroit @ Cleveland or Pittsburgh @ Chicago Cubs or Kansas City @ L.A. Dodgers (thru 10:33)	257	93	1.6/4	2539	0.4/3	0.5/3	0.7/3
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.5/1	829		0.3/2
6:48	CONCACAF Copa Oro 2017 Martinica vs. Nicaragua (s) (thru 9:19 p.m.)			0.5/1	870		0.3/2
9:30	Nosotros Los Guapos (s)			0.3/1	449		0.2/1
10:00	Crónicas de Sábado			0.6/1	953		0.3/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.3/1	618		0.2/1
6:00	Cine Rain Fall (2009)			0.3/1	534		0.2/1
8:00	Cine El Bombero Atómico (1950)			0.4/1	722		0.2/1
10:00	Los Mosqueteros (thru 11:04)			0.2/0	407		0.1/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average (preliminary)			0.4/1	836	0.2/2	0.3/2
8:00	Cine Snitch (2013) (preliminary)			0.4/1	818	0.2/2	0.3/2
9:00	Cine 47 Ronin (2013) (preliminary)			0.4/1	834	0.2/1	0.3/2
10:00	Cine 47 Ronin (2013) (preliminary)			0.5/1	858	0.2/2	0.3/1

Note: All of this date’s Telemundo data are based on preliminary figures.

Sub-Demo Breakdowns – Saturday 7/08/17

For the entire week of July 3-9, 2017 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is up +1 percent in viewership (0.806 million vs. 0.801 million) and down -0.2 percent among Adults 18-49 (481,000 vs. 482,000) from one week earlier; the network is also down -19 percent in viewership (0.806 million vs. 0.992 million) and down -15 percent among Adults 18-49 (481,000 vs. 565,000) from the same week one year ago (July 4-10, 2016). (https://programmingins.wpengine.com/?p=18020)

	PROGRAM	HH	Viewers (000)	A1849 rating	A1849 (000)
8:00	Dragon Ball Super	0.46	787	0.28	356
8:30	Samurai Jack (r)	0.25	452	0.15	195
9:00	Rick & Morty (r)	0.35	575	0.23	289
9:30	Rick & Morty (r)	0.44	713	0.31	392
10:00	Venture Brothers (r)	0.37	623	0.27	341
10:30	Family Guy (r)	0.52	823	0.38	493
11:00	Family Guy (r)		1114	0.51	659

TOONAMI – SATURDAY, JULY 8, 2017

	PROGRAM	Viewers (000)	A1849 rating	A1849 (000)
11:30	Dragon Ball Super (r)	863	0.40	512
12:00a	Dragon Ball Z Kai: The Final Chapters	938	0.42	539
12:30a	Attack on Titan	795	0.34	430
1:00a	Tokyo Ghoul	685	0.29	373
1:30a	Hunter X Hunter	653	0.27	352
2:00a	Lupin the 3rd: Part 4	595	0.24	307
2:30a	Naruto: Shippuden	568	0.23	301
3:00a	Ghost in the Shell (r)	521	0.20	262
3:30a	Samurai Jack (r)	465	0.19	244

	PROGRAM	Viewers (000)	A1849 rating	A1849 (000)
4:00a	Rick & Morty (r)	456	0.20	260
4:30a	Rick & Morty (r)	494	0.23	293
5:00a	King of the Hill (r)	550	0.25	325
5:30a	King of the Hill (r)	541	0.24	309

Source: Live+Same Day data, Nielsen Media Research

Cable Rankings – Saturday 6/10/17
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Saturday, July 8:

Source: Live+Same Day data, Nielsen Media Research