Fox was the definitive winner on Saturday night with Penn State’s 38-31 victory over Wisconsin in the 2016 “Big Ten Championship Game.”
Compared to the year-ago Big Ten title game (Michigan State-Iowa, 12/05/15), Penn State-Wisconsin was down 6 percent in total viewers (9.189 million vs. 9.818 million) and down 11 percent in adults 18-49 (3.401 million/2.7 rating vs. 3.802 million/3.0 rating).
On FOX Sports GO, the Big Ten Championship Game attracted 171,803 unique streamers and 11,556,470 minutes streamed. (Source: Fox Sports)
Fox’s Big Ten Championship Game outdrew ABC’s ACC Championship Game: Clemson-Virginia Tech on “Saturday Night Football” by 72 percent in total viewers.
Compared to the year-ago ACC title game (North Carolina-Clemson, 12/05/15), Clemson-Virginia Tech was down 23 percent in total viewers (5.338 million vs. 6.919 million) and down 32 percent in adults 18-49 (1.991 million/1.6 rating vs. 2.912 million/2.3 rating).
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| * AFF = Number of affiliates (stations) airing the program | ||||||||
| * CVG = percent of coverage in U.S. | ||||||||
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Saturday, December 3, 2016 | |||||||
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PROGRAM | AFF* | CVG* (PCT) |
HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
|---|---|---|---|---|---|---|---|---|
| 8-11 | Network Average | 3.3/6 | 5470 | 1.6/6 | 1.8/6 | |||
| 8:00 | Saturday Night Football Pre-Game (s) | 2.6/5 | 4265 | 0.7/4 | 1.0/4 | 1.2/4 | ||
| 8:07 | Saturday Night Football ACC Championship Game: Clemson vs. Virginia Tech (thru 12:05am) | 246 | 94 | 3.3/6 | 5338 | 1.1/6 | 1.6/6 | 1.9/6 |
 |
PROGRAM | AFF* | CVG* (PCT) |
HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
| 8-11 | Network Average | 2.7/5 | 4191 | 0.4/2 | 0.7/3 | 1.0/3 | ||
| 8:00 | Crimetime Saturday NCIS: New Orleans (r) | 255 | 94 | 2.9/5 | 4556 | 0.5/3 | 0.8/3 | 1.1/3 |
| 9:00 | Crimetime Saturday Criminal Minds (r) | 255 | 94 | 2.4/4 | 3752 | 0.4/2 | 0.6/2 | 0.9/3 |
| 10:00 | 48 Hours | 255 | 94 | 2.8/5 | 4266 | 0.4/2 | 0.8/3 | 1.1/3 |
 |
PROGRAM | AFF* | CVG* (PCT) |
HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
| 8-11 | Network Average | 2.3/4 | 2878 | 0.4/2 | 0.6/2 | 0.9/3 | ||
| 8:00 | Movie It’s a Wonderful Life (1946) | 244 | 94 | 2.3/4 | 3676 | 0.4/2 | 0.6/2 | 0.9/3 |
 |
PROGRAM | AFF* | CVG* (PCT) |
HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
| 8-11 | Network Average | 4.9/9 | 8510 | 2.4/9 | 2.8/9 | |||
| 8:00 | Big Ten Championship Pre-Kick (s) | 252 | 94 | 4.1/8 | 6919 | 1.4/8 | 1.8/8 | 2.2/8 |
| 8:18 | Big Ten Championship Game Wisconsin vs. Penn State (s) (thru 11:36) | 252 | 94 | 5.3/10 | 9189 | 2.2/11 | 2.7/10 | 3.1/10 |
 |
PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
||
| 8-11 | Network Average | 0.6/1 | 922 | 0.3/1 | ||||
| 5:00 | Teleton USA (s) | 0.4/1 | 662 | 0.2/1 | ||||
| 5:00 | Teleton USA (s) | 0.6/1 | 918 | 0.3/1 | ||||
| 9:00 | Teleton USA (s) (thru 5:00am) | 0.4/1 | 685 | 0.2/1 | ||||
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PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
||
| 8-11 | Network Average | 0.3/1 | 590 | 0.2/1 | ||||
| 7:00 | Cine Si Yo Fuera Diputado (1952) | 0.4/1 | 876 | 0.3/1 | ||||
| 9:00 | Velvet (thru 11:00) | 0.2/0 | 404 | 0.1/0 | ||||
Sub-Demo Breakdowns – Saturday 12/03/16
“Saturday Night Football: ACC Championship: Clemson vs. Virginia Tech” (ABC)
Women 18-34: 0.8/4
Men 18-34: 1.5/8
Women 18-49: 1.1/4
Men 18-49: 2.0/8
“48 Hours” (CBS, 10 p.m.)
Women 18-34: 0.4/2
Men 18-34: 0.4/2
Women 18-49: 0.9/3
Men 18-49: 0.6/2
“Movie: It’s a Wonderful Life” (1946) (NBC)
Women 18-34: 0.4/2
Men 18-34: 0.3/1
Women 18-49: 0.7/3
Men 18-49: 0.5/2
“Big Ten Championship Game: Wisconsin vs. Penn State” (Fox)
Women 18-34: 1.6/7
Men 18-34: 2.8/14
Women 18-49: 1.8/7
Men 18-49: 3.6/14
“Movie: A Dream of Christmas” (Hallmark)
2.47 household rating
3.793 million viewers
Women 18-34: 0.52
Men 18-34: 0.19
Women 18-49: 0.94
Men 18-49: 0.29
“College Football: San Diego State vs. Wyoming” (ESPN, 7:43-11:31 p.m.)
0.44 household rating
0.713 million viewers
Women 18-34: 0.08
Men 18-34: 0.18
Women 18-49: 0.10
Men 18-49: 0.26
“Ultimate Fighter Prelim” (FS1, 8:00-10:00 p.m.)
0.50 household rating
0.887 million viewers
Women 18-34: 0.21
Men 18-34: 0.35
Women 18-49: 0.20
Men 18-49: 0.47
“Ultimate Fighter Finale 24: Johnson/Elliot” (FS1, 10:00 p.m.-1:32 a.m.)
0.61 household rating
1.032 million viewers
Women 18-34: 0.27
Men 18-34: 0.44
Women 18-49: 0.27
Men 18-49: 0.56
“Bellator MMA 167 Live” (Spike, 9:00-11:09 p.m.)
0.34 household rating
0.545 million viewers
Women 18-34: 0.11
Men 18-34: 0.15
Women 18-49: 0.15
Men 18-49: 0.20
“Liga MX Semifinal: Tigres vs. Leon” (UDN, 7:31-10:00 p.m.)
0.39 household rating
0.764 million viewers
Women 18-34: 0.19
Men 18-34: 0.38
Women 18-49: 0.23
Men 18-49: 0.47
For the entire week of November 28-December 4, 2016 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is down -8 percent in viewership (0.830 million vs. 0.898 million) and down -10 percent among Adults 18-49 (479,000 vs. 531,000) from one week earlier; the network is also down -18 percent in total viewership (0.830 million vs. 1.017 million) and down -21 percent among Adults 18-49 (479,000 vs. 604,000) from the same week one year ago (November 30-December 6, 2015). (https://programmingins.wpengine.com/?p=13295)
 |
PROGRAM | HH | Viewers (000) |
A18-49 rating |
|---|---|---|---|---|
| 8:00 | Teen Titans Go (r) | 0.66 | 1118 | 0.27 |
| 8:30 | Teen Titans Go (r) | 0.66 | 1111 | 0.27 |
| 9:00 | Bob’s Burgers (r) | 0.59 | 954 | 0.31 |
| 9:30 | Bob’s Burgers (r) | 0.60 | 965 | 0.36 |
 |
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| 10:00 | American Dad (r) | 0.71 | 1165 | 0.51 |
| 10:30 | American Dad (r) | 0.82 | 1347 | 0.57 |
| 11:00 | Family Guy (r) | 1523 | 0.64 | |
| 11:30 | Family Guy (r) | 1602 | 0.69 | |
TOONAMI – SATURDAY, DECEMBER 3, 2016
|
PROGRAM | Viewers (000) |
A1849 rating |
A1849 (000) |
|---|---|---|---|---|
| 12:00a | Dragon Ball Z Kai | 1426 | 0.61 | 777 |
| 12:30a | JoJo’s Bizarre Adventure | 1062 | 0.48 | 615 |
| 1:00a | Mobile Suit Gundam: Iron-Blooded Orphans | 950 | 0.42 | 538 |
| 1:30a | Hunter X Hunter | 845 | 0.38 | 483 |
|
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| 2:00a | Naruto: Shippuden | 726 | 0.31 | 400 |
| 2:30a | One Piece | 640 | 0.27 | 345 |
| 3:00a | One Punch Man (r) | 611 | 0.24 | 306 |
|
PROGRAM | Viewers (000) |
A1849 rating |
|---|---|---|---|
| 3:30a | Bob’s Burgers (r) | 567 | 0.24 |
| 4:00a | Bob’s Burgers (r) | 574 | 0.26 |
| 4:30a | American Dad (r) | 614 | 0.27 |
|
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| 5:00a | American Dad (r) | 655 | 0.31 |
| 5:30a | King of the Hill (r) | 675 | 0.31 |
Source: Live+Same Day data, Nielsen Media Research
