Saturday Final Nationals: ‘The Ten Commandments’ and NBA Playoffs Provide Prime Time Wins for Disney-Owned Nets

Saturday night was a good night for the Disney company. Its broadcast network ABC was television’s most-watched network (5.31 million viewers from 8-11 p.m.) as well as the leader among adults 25-54 (1.3 rating/5 share), thanks to the annual Easter weekend telecast of the 1956 film “The Ten Commandments.” The movie fell just 3 percent in viewership from the previous year’s airing (5.048 million vs. 5.213 million from Mar. 26, 2016).

ESPN was the night’s winner among adults 18-49 and adults 18-34 due to the three games of the “2017 NBA Playoffs” opening weekend. Their evening was highlighted by Game 1 of the San Antonio Spurs-Memphis Grizzlies series (3.16 million) which grew 8 percent in viewership from the comparable year-ago Game 1 (2.93 million of Boston-Atlanta from Apr. 16, 2016).

With the inclusion of streaming audience into its figures, ESPN’s Saturday NBA tripleheader (Toronto-Milwaukee, San Antonio-Memphis, L.A. Clippers-Utah) averaged 2.98 million viewers, up 11 percent from the year-ago Saturday (2.68 million).

(Source: ESPN)

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
	Saturday, April 15, 2017
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			3.3/7	5310	0.4/3	0.8/3	1.3/5
7:00	Movie The Ten Commandments (1956) (thru 11:23)	253	93	3.2/7	5048	0.4/3	0.7/3	1.2/5
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			2.0/4	3026	0.2/1	0.4/2	0.6/2
8:00	Ransom	253	93	1.7/4	2698	0.1/1	0.3/2	0.5/2
9:00	Training Day	253	93	1.7/3	2605	0.2/1	0.3/1	0.5/2
10:00	48 Hours	253	93	2.5/5	3775	0.2/1	0.5/2	0.8/3
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.9/2	1671	0.4/3	0.5/2	0.6/2
8:00	NHL Playoffs Pre-Game (s)	246	93	1.0/2	1589	0.3/2	0.3/2	0.5/2
8:09	NHL Stanley Cup Playoffs Western Quarterfinals Game 2: Nashville @ Chicago (s) (thru 11:00)	247	93	0.9/2	1675	0.4/3	0.5/2	0.6/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			1.2/3	2000		0.7/3	0.8/3
8:00	UFC Fight Night D. Johnson vs. Reis (s) (thru 10:24)	255	93	1.2/3	1996	0.5/4	0.7/3	0.8/3
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.4/1	867		0.4/2
6:55	Crónicas de Sábado			0.6/1	1047	0.2/2	0.3/2
7:55	Liga MX Tigres UANL vs. UNAM			0.4/1	761	0.3/2	0.3/2
9:55	Liga MX America vs. Queretaro (thru 12:00 a.m.)			0.5/1	1070	0.4/2	0.5/2
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.3/1	621		0.2/1
7:00	Cine Si Yo Fuera Diputado (1973)			0.4/1	680	0.2/1	0.2/1
9:00	Jesus de Nazaret (thru 11:00)			0.3/1	572	0.1/1	0.2/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average (preliminary)			0.4/1	736	0.2/1	0.2/1
8:00	Cine Killing Jesus (2015) (preliminary)			0.4/1	671	0.2/1	0.2/1
8:30	Cine Killing Jesus (2015) (preliminary)			0.4/1	710	0.2/1	0.2/1
9:00	Cine Killing Jesus (2015) (preliminary)			0.4/1	768	0.2/1	0.2/1
9:30	Cine Killing Jesus (2015) (preliminary)			0.4/1	710	0.2/1	0.2/1
10:00	Cine Killing Jesus (2015) (preliminary)			0.4/1	745	0.2/1	0.2/1
10:30	Cine Killing Jesus (2015) (preliminary)			0.4/1	812	0.2/1	0.3/1

Note: All of this date’s Telemundo data are based on preliminary figures.

Sub-Demo Breakdowns – Saturday 4/15/17

For the entire week of April 10-16, 2017 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is up +1 percent in viewership (0.809 million vs. 0.800 million) and up +2 percent among Adults 18-49 (510,000 vs. 499,000) from one week earlier; the network is also down -25 percent in total viewership (0.809 million vs. 1.074 million) and down -20 percent among Adults 18-49 (510,000 vs. 637,000) from the same week one year ago (April 11-17, 2016). (https://programmingins.wpengine.com/?p=16405)

	PROGRAM	HH	Viewers (000)	A1849 rating	A1849 (000)
8:00	Dragon Ball Super	0.54	870	0.35	443
8:30	Bob’s Burgers (r)	0.48	712	0.30	382
9:00	Rick & Morty (r)	0.52	787	0.34	437
9:30	Rick & Morty (r)	0.56	845	0.40	508
10:00	Family Guy (r)	0.76	1119	0.56	718
10:30	Family Guy (r)	0.82	1290	0.64	825

TOONAMI – SATURDAY, APRIL 15, 2017

	PROGRAM	Viewers (000)	A1849 rating	A1849 (000)
11:00	Samurai Jack	1297	0.66	848
11:30	Dragon Ball Super (r)	1000	0.50	647
12:00a	Sand Whale and Me	881	0.43	549
12:05a	Dragon Ball Z Kai: The Final Chapters	924	0.45	577
12:30a	JoJo’s Bizarre Adventure	829	0.42	535
1:00a	JoJo’s Bizarre Adventure	747	0.36	464
1:30a	Hunter X Hunter	687	0.33	422
2:00a	Mobile Suit Gundam Unicorn	555	0.26	338
2:30a	Naruto: Shippuden	562	0.26	339
3:00a	Ghost in the Shell (r)	510	0.25	337

	PROGRAM	Viewers (000)	A1849 rating	A1849 (000)
3:30a	Bob’s Burgers (r)	453	0.22	283
4:00a	Rick & Morty (r)	474	0.25	316
4:30a	Rick & Morty (r)	491	0.27	342
5:00a	King of the Hill (r)	533	0.29	369
5:30a	King of the Hill (r)	563	0.30	384

Cable Rankings – Saturday 4/15/17

What follows are the top 200 most-watched shows in prime time on cable (by order of network) for Saturday, April 15:

Source: Live+Same Day data, Nielsen Media Research