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Should I Hire A Separate Developer And Designer For My eCommerce Website?

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Are you building an online store and deciding whether to hire a separate developer and designer? There’s no simple answer because the right choice depends on your budget, timeline, style preferences, project scope, and skill sets.

In this blog post, we’ll help you evaluate if it’s the right decision for your eCommerce website by discussing the advantages of hiring two specialists versus a single full-stack developer or web design agency with both development and design capabilities.

Who is a Website Designer?

A website designer is responsible for creating a website’s visual look and feel, including the color scheme, font selection, layout design, and overall user experience. Designers also consider how users interact with the eCommerce store to ensure they have a smooth buying process and the checkout experience.

Who is a Website Developer?

A website developer is responsible for coding the eCommerce store’s functionalities and features, including product search, shopping cart, payment processing, shipping and returns, and more. Developers also need to ensure that the eCommerce store is optimized for mobile devices and compliant with current web standards.

How do Web Developers and Web Designers Work Together?

When you hire a separate web developer and web designer, they work together to ensure the eCommerce store looks great and functions properly. The designer creates the look and feels of the eCommerce store while the developer creates the code that enables the website to run smoothly.

Bigger businesses often prioritize hiring more competent employees and invest 73% of their budget on creating an eye-catching design that will make them stand out from their competitors.

Advantages of Hiring Two Specialists

  • Website created to Perfection: You can ensure the eCommerce store looks exactly as you envisioned it. You can also create eCommerce stores with unique features and functionality.
  • Professional eCommerce Website: When you hire two specialists, the eCommerce store will be built to professional standards. The developers and designers can work together to ensure that the eCommerce store is fully functional, secure, and user-friendly.
  • Saves Time: When two specialists work together, the development process is often faster and more efficient as each person works on their respective area of expertise.
  • Improved Quality: eCommerce stores created by two specialists often have better quality and fewer bugs compared to eCommerce stores created by a single full-stack developer.
  • Better design ideas: When you hire two specialists, you get access to more creative and innovative ideas. The designer can provide valuable input on the eCommerce store’s look and feel, while the developer can provide feedback on how it should be coded.

However, hiring two specialists might be expensive and time-consuming if you’re running a small eCommerce business or have a tight budget.

Cost of Hiring a Web Developer and Web Designer

When you choose to hire both web developers and designers, the cost for a basic website design is typically between $6,000 – $10,000. Generally speaking, web designers are priced from $10-$50 per hour, while developers can range from anywhere between$30-$65 per hour. Medium-sized agencies tend to charge around $65 -$100 an hour; however, this varies depending on your project requirements.

When do you need a Web Developer and Web Designer?

If you’re after a website from the ground up, then it’s definitely time to hire a web developer. On the other hand, if your site is partly established and requires some polishing on user interface and usability aspects – look no further than getting yourself an experienced web designer.

Employing Single Full-Stack Developer or Web Design Agency

Many small businesses with limited resources opt to hire a single individual with various skills. This individual is often referred to as a “full-stack developer” because they can handle both website design and development.

Advantages Of Hiring a Single Full-Stack Developer

  • Cost Effective: Hiring one specialist is often more cost-effective than hiring two. This is especially beneficial if you have a tight budget.
  • Easier to Manage: With one specialist, you only have to manage and communicate with one person. This can be beneficial if you want to avoid managing multiple people or agencies.
  • Faster Turnaround: A full-stack developer often has a faster turnaround time. They have experience in both development and design, which means they can work on both tasks simultaneously.
  • Streamlined Process: When a single full-stack developer works on your eCommerce store, there won’t be any miscommunication between different departments that could result in delays.

Should I Hire A Separate Developer And Designer For My eCommerce Website?

The decision to hire two separate specialists or a single full-stack developer ultimately depends on your eCommerce

  • business size
  • Budget
  • Project requirements

eCommerce website development is best done by experienced professionals who are both knowledgeable in web design and development. 

If you’re looking to create a professional eCommerce store that stands out from the competition, it’s best to hire separate web developers and designers. 

Alternatively, eCommerce website development companies in Toronto can also provide professional eCommerce solutions at an affordable cost.


Hiring two specialists or a single full-stack developer for eCommerce website development depends on the size, budget, and project requirements of your eCommerce business. If you have enough resources, hiring two specialists is the recommended solution. 

Otherwise, eCommerce website development company in Toronto that offer both design and development services in one package or a full-stack developer are a more cost-effective and efficient option.

Frequently asked questions

Q: What is eCommerce website development?

A: eCommerce website development involves creating an eCommerce store that displays products, services, and other features to customers. It requires both web design and development skills to create a successful eCommerce website.

Q: Should I hire separate developers and designers for eCommerce website development?

A: Generally speaking, hiring separate developers and designers for eCommerce website development is recommended. This ensures that both web design and development aspects are covered in the eCommerce website.

Q: What eCommerce website development companies operate in Toronto?

A: eCommerce website development companies operating in Toronto include Fruition, Uptrends Design, Covalent Technologies, and Pixel Union. These eCommerce website development companies offer comprehensive eCommerce solutions that include both design and development services.