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Sluggish Season-Finale for ‘Superstore’ on NBC

'The Big Bang Theory' Leads CBS to Thursday Overnight Victory

FRIDAY, MAY 4, 2017

Household Rating/Share
CBS: 4.9/ 8, ABC: 3.8/ 7, NBC: 3.1/ 5, Fox: 1.7/ 3, CW: 0.9/ 2

-Percent Change from the Year-Ago Evening:
NBC: +11, CBS: no change, CW: -10, Fox: -15, ABC: -17

-Ratings Breakdown:
CBS scored a typical Thursday overnight victory, besting No. 2 ABC by 29 percent in households. “The Big Bang Theory” topped the night, of course, with an 8.4 rating/15 share in the 8 p.m. half-hour. Next was an encore of “Big Bang” at a 5.6/10 at 8:30 p.m. (#2), followed by “Mom” (#1: 5.4/ 9), “Life in Pieces” (#2: 4.0/ 7) and “The Amazing Race” (#2: 2.8/ 5) from 9-11 p.m.

In season-finale news, NBC sitcom “Superstore,” which might benefit next season if the network decided to utilize returning “Will & Grace” as its lead-in, scored a modest (and fourth-place) 2.0/ 3 at 8:30 p.m. “Chicago Med” perked up to a 4.2/ 7 in the household overnights from 9-10 p.m., building by a considerable 110 percent. And a 3.3/ 6 for deteriorating “The Blacklist” at 10 p.m. was enough to win the hour opposite “The Amazing Race” on CBS (2.8/ 5) and “The Catch” on ABC (2.3/ 4), which are both waiting to see if they will be picked-up for next season.

Earlier in the evening on NBC was an encore of “Superstore” at a 1.6/ 3 (#4) in the 8 p.m. half-hour.

Elsewhere, veteran “Grey’s Anatomy” on ABC remained consistent at a solid 5.2/ 9 (#2) at 8 p.m., leading into a third-place 3.9/ 7 for “Scandal” at 9 p.m. Fox populated the evening with “MasterChef Junior” (#3: 2.3/ 4 at 8 p.m.) into two repeat episodes of sitcom “The Mick” (9 p.m.: #4: 1.1/ 2; 9:30 p.m.: #4, 1.0/ 2). And The CW closed the night with “Supernatural” (#5: 1.1/ 2), which heads into season 13 in 2017-18, and freshman “Riverdale” (#5: 0.7/ 1), which owes its second season renewal to the strength of social media.

What follows is the breakdown by half-hour for Thursday, May 4:

8:00 p.m.
ABC – “Grey’s Anatomy”: 5.2/ 9 (#2)
CBS – “The Big Bang Theory”: 8.4/15 (#1)
NBC – “Superstore” (R): 1.6/ 3 (#4)
Fox – “MasterChef Junior”: 2.3/ 4 (#3)
CW – “Supernatural”: 1.1/ 2 (#5)

8:30 p.m.
ABC – “Grey’s Anatomy”: 5.1/ 9 (#2)
CBS – “The Big Bang Theory” (R): 5.6/10 (#1)
NBC – “Superstore” (season finale): 2.0/ 3 (#4)
Fox – “MasterChef Junior”: 2.4/ 4 (#3)
CW – “Supernatural”: 1.0/ 2 (#5)

9:00 p.m.
ABC – “Scandal”: 4.0/ 7 (#3)
CBS – “Mom”: 5.4/ 9 (#1)
NBC –“Chicago Med”: 4.1/ 7 (#2)
Fox – “The Mick” (R): 1.1/ 2 (#4)
CW – “Riverdale”: 0.7/ 1 (#5)

9:30 p.m.
ABC – “Scandal”: 3.8/ 6 (#3)
CBS – “Life in Pieces”: 4.0/ 7 (#2)
NBC –“Chicago Med”: 4.3/ 7 (#1)
Fox – “The Mick” (R): 1.0/ 2 (#4)
CW – “Riverdale”: 0.7/ 1 (#5)

10:00 p.m.
ABC – “The Catch”: 2.4/ 4 (#3)
CBS – “The Amazing Race”: 2.9/ 5 (#2)
NBC – “The Blacklist”: 3.4/ 6 (#1)

10:30 p.m.
ABC – “The Catch”: 2.1/ 4 (#3)
CBS – “The Amazing Race”: 2.7/ 5 (#2)
NBC – “The Blacklist”: 3.2/ 6 (#1)

Source: Nielsen Media Research


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    n Against all original Big 4 competition as well as NBA and NHL playoffs, NBC finished the night with a 0.9 rating/4 share in the 18-49 demo and 4.560 million viewers overall.

    n Following an 8 p.m. repeat of “Superstore” (0.6 in 18-49, 2.489 million viewers overall), the 8:30 p.m. season finale of “Superstore” drew an 0.8 in 18-49 and 2.946 million viewers overall.

    n The season finale of “Superstore” was even with last’s week 8:30 original telecast in 18-49 and grew in total viewers (2.946 million vs. 2.765 million).

    n The 8:30 p.m. “Superstore” grew from the 8 p.m. episode in both 18-49 (0.6 to 0.8) and total viewers (2.489 million to 2.9.46 million).

    n At 9 p.m. “Chicago Med” drew a 1.1 in 18-49 and 6.147 million viewers overall.

    n “Chicago Med” saw an increase from last week’s episode in both 18-49 (1.1 vs. 1.0) and total viewers (6.147 million vs. 6.040).

    n “Chicago Med” was #2 in total viewers for the 9 p.m. timeslot.

    n At 10 p.m. “The Blacklist” drew an 0.8 in 18-49 and 4.814 million viewers overall, winning the timeslot in total viewers and was the #1 drama in 18-49 and other key demos.

    n “The Blacklist” also won in the adults 25-54 demo, which is important leading into the 11 p.m. local news telecasts.

    n “The Blacklist” has been even in 18-49 for three consecutive weeks.

    In late-night metered markets Thursday night:

    · In Nielsen’s 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 1.9/5; “Late Show with Stephen Colbert,” 2.5/7; and ABC’s “Jimmy Kimmel Live,” 1.7/5.

    · In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,” 0.5/3; “Late Show,” 0.4/3; and “Jimmy Kimmel Live,” 0.5/3.

    · From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

    · From 12:35-1:35 a.m. ET, ratings were: “Late Night with Seth Meyers,” 1.1/4 in metered-market households; CBS’s “Late Late Show,” 1.2/4. In the 25 markets with Local People Meters, averages were: “Late Night,” 0.3/2 in 18-49; “Late Late Show,” 0.3/2.

    · At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.6/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

    NOTE: Primetime results are based on “fast affiliate time period” data from Nielsen Media Research. All ratings are “live plus same day” unless otherwise indicated.


    ABC Thursday Prime (8-11pm – 5.0 million and 1.2/5 in AD18-49): Holding steady week to week, ABC ran a strong 2nd on Thursday in Adults 18-49 (1.2/5) to a Big Bang-led CBS, beating NBC by 33% (0.9/4) and Fox by 71% (0.7/3). ABC’s TGIT lineup won the evening in Adults 18-34, Women 18-34 and Women 18-49.

    · At 8pm, ABC’s Grey’s Anatomy held even with the prior week’s Fast Affiliate Rating in Adults 18-49 (1.7/7), which adjusted up 1-tenth in the Nationals, ranking as the night’s #2 TV show to CBS’ The Big Bang Theory. Grey’s Anatomy beat out Big Bang as Thursday’s #1 program in Adults 18-34 and Women 18-34, hitting 5-week highs on both Nielsen measures – since 3/30/17.

    · At 9pm, ABC’s Scandal ranked #1 against its series competition in the hour for its 14th straight telecast this season in Adults 18-49 and held steady with its week ago-delivery (1.3/5 vs. 1.4/5), which was a 1-month L+SD high (best since mid-February in L+3). Like its lead-in, Scandal grew week to week in Adults 18-34 (+13%) and Women 18-34 (+18%) to earn its best number since March – since 3/30/17.

    Live + 3 for Last Week’s Scandal (4/27/17): Last week’s telecast of Scandal gained nearly a full rating point among Adults 18-49 after just 3 days of TV playback, growing by 9-tenths over its L+SD number. Scandal delivered a 2.3/8 in Adults 18-49, up 2-tenths over the prior week in the L+3 numbers (versus a 1-tenth increase in L+SD) to tie its highest-rated L+3 telecast since mid-February – since 3/30/17 and 2/16/17, respectively.

    · At 10pm, ABC’s The Catch held even with its week-ago National Adult 18-49 delivery (0.6/2), which adjusted down 1-tenth from its Fast Affiliate rating.


    CBS Thursday Live + Same Day Highlights


    “Mom” Delivers its Largest Audience and Highest A18-49
    Rating Since February

    “The Late Show” Places First in the Metered Markets
    With its Highest Thursday Local Rating Since Sept 2015

    “The Late Show” Up +19% From a Week Ago and
    Grows +32% From Same Night Last Year

    · At 8:00 PM, THE BIG BANG THEORY was first in viewers (11.88m), A18-49 (2.4) and A25-54 (3.5), the night’s #1 program in these measures.

    · At 8:30 PM, a rebroadcast of THE BIG BANG THEORY averaged 8.83m, 1.6 in A18-49 and 2.5 in A25-54.

    · At 9:00 PM, MOM was first in viewers (8.00m, up +13%), 1.5 in A18-49 (+15%) and 2.4 in A25-54 (+20%). MOM delivered its largest audience since Feb. 2 and highest A18-49 rating since Feb. 16.

    · At 9:30 PM, LIFE IN PIECES averaged 5.97m (up +8%), 1.2 in A18-49 (+9%) and was first in A25-54 (1.8, up +6%).

    · At 10:00 PM, THE AMAZING RACE averaged 3.99m (up +5%), was first in A18-49 (0.9, up +29%) and averaged 1.2 in A25-54 (up +9%).

    · For the night, CBS was first in viewers (7.11m), A18-49 (1.4) and A25-54 (2.1).

    “The Late Show with Stephen Colbert”

    · At 11:35 PM, THE LATE SHOW with STEPHEN COLBERT was first in the 56 overnight metered markets (2.5), the show’s highest Thursday local rating since premiere week—Sept. 10, 2015.

    · THE LATE SHOW was up +19% from last Thursday and +32% from the same night a year ago.

    · THE LATE SHOW topped “The Tonight Show” (1.9) by its largest ever margin on a Thursday in the local ratings.

  4. Great growth again by Med out of Superfail as the Chicago shows put in some serious work to keep NBC above water in their timeslots this week.

    My hope is that if Will & Grace starts in the fall which I don’t think it should since they got the Super Bowl and Olympics this year but I would rather Will & Grace be tied to a new comedy like Relatively Happy not a dead show walking show like Superfail. NBC really should’ve cancelled Superfail this season after these numbers, they renewed it way too soon.

  5. Superstore has been “sluggish” since the first episode. It’s another one of those shows that are renewed because NBC has to renew something and they have big political connections…

  6. Only 3 million viewers though! LOL! It will reach off-network and get a slot at 2am and not get a second off-network run.

      • Actually that’s what ad revenue correlates to.

        The networks keep spinning their flops using demo numbers (apparently not considering that they are hyping bad demo numbers!) but that doesn’t change the fact the people selling you the Hurry-cane aren’t overpaying for younger audiences.

        Last Man Standing always had fairly bad ratings. I wouldn’t have renewed it past the first season.

        Renewals are entirely a factor of internal politics for non-hits (and there’s only two left – maybe 6 if you include the solid shows – speaking of scripted only).

    • Well said Larry! 🙂 The point is that saying “it will get syndicated doesn’t mean it’ll make tons of money.

      Sorry SofB. Love you regardless for all the great data you assemble for us. 🙂

  7. That’ll teach me not to read the whole context. 🙂

    As you might imagine, I’m not going to be a defender of Crowded (frankly don’t even remember it ever existed – sorry Larry 🙂 ).

  8. Funny. 😉

    But false of course. 😛

    In the 90s you needed 10 million viewers to be remotely a possible renewal.

    Sadly that’s how low the ratings have come.

    The point is of course that the ratings are low because the shows are awful and audiences have disengaged.

      • What an interesting remark. 🙂

        I do agree about the more outlets for ineptitude, but disagree on the ratio of stinkers.

        I’m looking at 1987 (30 years ago) and the new season had:

        Wiseguy, Hooperman (not a big hit but a show worth remembering imo), Tour of Duty, Beauty and the Beast, Jake and the Fatman, Star Trek TNG (in first-run syndication) and Thirtysomething.

        In mid-season, In the Heat of the Night, The Wonder Years and China Beach.

        That’s what I call a solid development season.

        This year we had All of Us I can’t ever remember that title) which is just solid with a good lead-in and has shown signs of being able to stand on its own and Bull (which is just solid with a great lead-in) and no hit from cable…

        Now you’re right there was a lot of dross too like Women in Prison on FOX (a remake is in order!! 😉 ) or Sable on CBS and many others.

        But we don’t remember the others because most were axed quickly and made space for HofN, and Wonder Years…

        So the batting average was not amazing, but it was higher (and the networks were then smart enough to take a lot more at bats).

        • But most of those 1987 shows noted were not considered major hits. They’d be around the Chicago Justice/Superior Donuts moderate ratings levels of that era. I mention those two current shows because they were both successes this midseason.

          • Don’t really remember what they were “considered”, but they were hits (at least for a while in the case of Wiseguy). A designation I wouldn’t give to Superior Donuts or any of the Chicagos.

            “Success” has been re-defined ever downwards so that low-rated shows are not called “successes”. It wasn’t the case then.