Sluggish Start for New Friday Night Occupants ‘The Vampire Diaries’ and ‘The Originals’ on The CW

21 Comments

1. FROM ABC

   ABC Friday Prime (8-11pm – 6.1 million and 1.2/5 in AD18-49): With its lineup returning to all originals on the night, ABC won Friday in Adults 18-49 (1.3/5).

   · Shark Tank was Friday’s #1 TV show (1.7/6 – tying a season best), while Last Man Standing (1.2/5) and Dr. Ken (1.1/4) ranked as the Top 2 scripted shows of the night in Adults 18-49, respectively.

   Last Man Standing (8-8:30pm – 6.8 million and 1.2/5 in AD18-49): At 8pm, Last Man Standing the most-watched TV show in its half-hour (6.8 million). LMS paced within 1-tenth of its last original airing two weeks ago (1.2/5 vs. 1.3/5), which was a season high in Adults 18-49.

   Dr. Ken (8:30-9pm – 5.1 million and 1.1/4 in AD18-49): At 8:30pm, ABC’s Dr. Ken returned up from its most recent original by 10% in Adults 18-49 (1.1/4 vs. 1.0/4).

   Shark Tank (9-10pm – 6.8 million and 1.7/6 in AD18-49): Building on its lead-in at 9pm (+55%), ABC’s Shark Tank won its hour by 70% over its nearest competition in Adults 18-49 (1.7/6 vs. 1.0/4 – CBS Hawaii Five-0). The ABC unscripted show was also the most-watched program overall in the hour.

   · Growing for its 2nd straight original telecast, Shark Tank surged 21% from two weeks ago in Adults 18-49 to match a season high. The show also gained 1.2 million viewers over its last original (6.8 million vs. 5.6 million), drawing its biggest audience since November (since 11/20/15) and its 3rd-largest this season.

   20/20 (10-11pm – 5.4 million and 1.0/4 in AD18-49): At 10pm, ABC’s 20/20 surged by double digits week to week in Total Viewers (+42% – 5.4 million vs. 3.8 million), Adults 18-49 (+25% – 1.0/4 vs. 0.8/3) and Adults 25-54 (+25% – 1.5/5 vs. 1.2/3), marking its most-watched telecast overall since November – since 11/20/15. Friday’s most-watched newsmagazine, ABC’s 20/20 outdrew NBC’s Dateline in the hour by 10% in Total Viewers (5.4 million vs. 4.9 million).

2. FROM NBC

   MOST-WATCHED “GRIMM” SINCE NOV. 6

   “UNDATEABLE” EQUALS ITS 18-49 HIGH SINCE OCT. 16

   “DATELINE” REPORTS ITS HIGHEST FRIDAY 18-49 RATINGS IN 14 MONTHS, TAKES THE 10 P.M. HOUR AMONG ABC, CBS & NBC IN EVERY KEY DEMO

   Friday Primetime Results:

   “Grimm” (0.8/3 in 18-49, 3,8 million viewers overall from 9-10 p.m. ET):

   · Delivers its most-watched episode since Nov. 6, the second “Grimm” of the season.

   · Grows +4% versus its fall finale last Dec. 11 in total viewers (3.794 million vs. 3.644 million).

   · With its first telecast in seven weeks, equals the average 0.8 rating of its prior three episodes.

   · Will add substantial viewership via time-shifting – “Grimm” has grown by +93% this season in 18-49 rating (from a 0.91 to a 1.76) and more than 2.4 million viewers overall (3.7 million to 6.2 million) going from L+SD to L+7

   · Upscale: “Grimm” is capturing a strong upscale audience this season, indexing at a 121 among adults 18-49 living in homes with $100K+ incomes (“most current” including L+3).

   “Undateable” (0.8/3 in 18-49, 2.7 million viewers overall from 8-9 p.m. ET):

   · Matches its highest 18-49 rating since Oct. 16 (0.9).

   · Will increase with time-shifted and alternate-platform viewing — so far this season, “Undateable” has grown by +32% in 18-49 rating (from a 0.77 to a 1.02) and 529,000 viewers overall (2.8 million to 3.3 million) going from L+SD to L+7.

   “Dateline NBC” (1.4/5 in 18-49, 4.9 million viewers overall from 10-11 p.m. ET):

   · Reports a new season high in adults 18-49 and its highest Friday rating since Nov. 21, 2014 (1.5).

   · In the key news demo of adults 25-54, matches its Friday high (1.8) since March 6, 2015 (1.9).

   Wins the time period among ABC, CBS and NBC in all key demographics.

   Outrates ABC’s “20/20” head-to-head in all key demos.

   Is the #1 newsmagazine of the night in every key demographic.

   · Upscale: Delivers a solid upscale audience, indexing at a 108 among adults 18-49 living in homes with $100K+ incomes

   In Late-Night Metered Markets Friday Night:

   · In Nielsen’s 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 2.4/6 with an encore telecast; “Late Show with Stephen Colbert,” 2.0/5 with an encore; and ABC’s “Jimmy Kimmel Live,” 1.9/5 with an encore.

   · In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,” 0.9/4 with an encore; “Late Show,” 0.4/2 with an encore; and “Jimmy Kimmel Live,” 0.6/3 with an encore.

   · From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.3/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

   · From 12:35-1:35 a.m. ET, “Late Night with Seth Meyers” (1.2/4 in metered-market households with an encore) beat CBS’s “Late Late Show” (0.9/3 with an encore). In the 25 markets with Local People Meters, “Late Night” (0.5/3 in 18-49 with an encore) topped “Late Late Show” (0.2/1 with an encore).

   · At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

   NOTE: Primetime results are based on “fast affiliate time period” data from Nielsen Media Research. All ratings are “live plus same day” unless otherwise indicated.

3. Shark Tank bounced back really well.

   Dateline, which focused on the “Making of the Murderer” case also did well.

   I know Grimm bounces up with DVR numbers, but I wonder how much longer NBC will keep it on.

   Also Undateable seems to have its fans, but the numbers — at least on Fridays — just aren’t cutting it. If they want to keep it around, perhaps NBC could pair it with Superstore next year… that might make a good pair?

   • I feel like NBC has lost interest in Undateable. Airing live made no difference this season. And it is time for Grimm to finally end.

     • You don’t think NBC will give Grimm a reduced order final season at least? I believe they are in season 5 now.

       • You know what? It might. But Grimm is one of those shows that never did all that well yet it is considered a big hit.

         • Thank you for pointing this out Marc! 😀

           Very courageous of you in this era to say it.

           Grimm never did well but NBC is master at the art of getting the media to pretend its shows are hit even when they’re not.

           What they need to re-master is the art of producing or picking hits.

   • Notice how those “high DVR numbers” once again forecast future lower ratings?

     There’s probably something like a 97% correlation.

4. Hopefully NBC brings back Undateable got to put it in a better slot with some help though.

   • Well Hello Larry! I remember you as a sitcom! 🙂

     • HA HA! Yeah that’s where the name came from, I’m glad somebody knows where the name comes from.

       • I watched every episode! LOL

         • Me too I watched all 38 of them. I loved the Diff’rent Strokes spin-offs Hello, Larry and The Facts of Life.

           • Was a huge fan of The Facts of Life.

5. MC Junior has been a solid option for Fox on this night. Sadly when Sleepy Hollow comes on this time slot, FOX will be DOA with Sleepy Hollow and Second chance (a show I quite enjoy) on this evening.

   VD and Originals put up similar numbers they did on Thursday.

   Grimm has a massive DVR playback. I hope NBC gives it a reduced order final season at the very least to finish off any lose ends.

   What will NBC put in the 8PM hour now?

6. 2016 Screen Actors Guild Award Winners:

   -Outstanding Performance by a Cast in a Motion Picture: SPOTLIGHT (Open Road Films)

   -Outstanding Performance by a Male Actor in a Leading Role: LEONARDO DiCAPRIO “THE REVENANT” (20th Century Fox)

   -Outstanding Performance by a Female Actor in a Leading Role
   BRIE LARSON / Ma – “ROOM” (A24)

   -Outstanding Performance by an Ensemble in a Drama Series
   DOWNTON ABBEY (Masterpiece/PBS)

   -Outstanding Performance by a Male Actor in a Drama Series
   KEVIN SPACEY / Francis Underwood – “HOUSE OF CARDS” (Netflix)

   -Outstanding Performance by a Female Actor in a Drama Series
   VIOLA DAVIS / Annalise Keating – “HOW TO GET AWAY WITH MURDER” (ABC)

   -Outstanding Performance by a Male Actor in a Television Movie or Miniseries
   IDRIS ELBA / DCI John Luther – “LUTHER” (BBC America)

   -Outstanding Performance by a Female Actor in a Television Movie or Miniseries
   QUEEN LATIFAH / Bessie Smith – “BESSIE” (HBO)

   -Outstanding Performance by a Male Actor in a Supporting Role
   IDRIS ELBA / Commandant – “BEASTS OF NO NATION” (Netflix)

   -Outstanding Performance by a Female Actor in a Supporting Role
   ALICIA VIKANDER / Gerda Wegener – “THE DANISH GIRL” (Focus Features)

   -Outstanding Performance by an Ensemble in a Comedy Series
   ORANGE IS THE NEW BLACK (Netflix)

   -Outstanding Performance by a Female Actor in a Comedy Series
   UZO ADUBA / Suzanne “Crazy Eyes” Warren – “ORANGE IS THE NEW BLACK” (Netflix)

   -Outstanding Performance by a Male Actor in a Comedy Series
   -JEFFREY TAMBOR / Maura Pfefferman – “TRANSPARENT” (Amazon)

   -Outstanding Action Performance by a Stunt Ensemble in a Motion Picture
   “MAD MAX: FURY ROAD” (Warner Bros. Pictures)

   -Outstanding Action Performance by a Stunt Ensemble in a Comedy or Drama Series
   “GAME OF THRONES” (HBO)

7. Sadly there is no stopping the bleeding of Vampire Diaries, I’ve just gotten back into the show, it’s so much better this year without the love story. But I guess that’s what brings all the teen girls to the show.

   • My guess is The CW will give it one final shortened season, but The Originals is a goner.

     • Curious what makes you think so. CW pretty much renewed its entire lineup no matter how bad the ratings last year.

       Incidentally, the Thursday fast affiliate ratings are no longer accessible. The link leads nowhere.

8. FRIDAY 1/29/2016 FINAL NATIONALS: No Lifts for ‘Vampire Diaries’, ‘Originals’, ‘Second Chance’ on New Night http://programminginsider.com/?p=4867

9. On CW: When you renew flops, it’s no surprise that they keep flopping…

   On Last Man Standing: Hate to say it because I like Tim Allen, but this is another of those shows that ABC committed to make 100 episodes of to feed the Disney Syndication arm.

   A far cry from Home Improvement!