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‘Strong’ is Not So Powerful on NBC

New Reality/Competition Left at the Starting Gate

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Wednesday 4/13/16

Household Rating/Share
CBS: 5.2 rating/8 share, Fox: 5.1/ 8, ABC: 4.0/ 6, NBC: 3.5/ 6, CW: 0.6/ 1

Percent Change from the Year-Ago Week:
NBC: +25, ABC: no change, CBS: -10, Fox: -12, CW: -62

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Ratings Breakdown:
CBS inched past NBC for overnight household dominance care of its combination of “Survivor” (#2: 5.2 rating/8 share), which featured one of the most bizarre – and satisfying – tribal councils in the history of the show, “Criminal Minds” (#2: 5.2/ 9) and recently introduced “Criminal Minds: Beyond Borders” (#1: 4.8/ 7). On paper, “Criminal Minds: Beyond Borders” is worthy of a second season renewal. But does the Eye net really need another older-skewing crime solver that feels like it is already five seasons old?

In series-premiere news, NBC reality competition “Strong” did not live up to its title with a mere 2.1/ 3 in the household overnights from 9-11 p.m. Comparably, retention for “Strong” out of the 8:30 p.m. portion of “The Voice” (6.5/10) was only 32 percent. It dropped by 27 percent from the first to fourth half-hour (9 p.m.: 2.6/ 4 – 9:30 p.m.: 2.0/ 3 – 10 p.m.: 2.0/ 3 – 10:30 p.m.: 1.9/ 3). And the second hour trailed the competition – aforementioned “Criminal Minds: Beyond Borders” on CBS (4.8/ 8) and “Nashville” on ABC (3.1/ 5) – by 58 percent and 37 percent, respectively. “Strong” debuts in its regularly scheduled Thursday 8 p.m. hour tonight. Keep in mind, that most new shows drop 10 to 20 percent in their second telecasts.

Overall, “The Voice” won the 8 p.m. hour with a 6.2/10 in the household overnights.

Tops for the evening was “Empire” on Fox with a 6.8/11 from 9-10 p.m., which built from recently renewed lead-in “Rosewood” (#4: 3.4/ 6 at 8 p.m.) by 100 percent. Earlier in the evening on ABC was typical overnight results for the 8-10 p.m. sitcom combination of “The Middle” (#3: 4.5/ 8), “The Goldbergs” (#3: 4.1/ 7), “Modern Family” (#3: 5.2/ 8) and “black-ish” (#3: 3.9/ 6). And The CW featured encore telecasts of “Arrow” (#5: 0.7/ 1) and veteran “Supernatural” (#5: 0.6/ 1), which is nearing the end of its 11th season.

Source: Nielsen Media Research

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of the “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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  1. Yikes. That is not good news for Strong. And I don’t think that bodes well for that American Grit on Fox tonight.

  2. I agree. CMBB, while not that bad, isn’t that good either. Having been on CSI New York, a similar show, Gary Sinise may not have been the right choice for the lead role. I’m finding the whole show a little whole hum.

    • He was perfect on CSI: NY and this Beyond Borders is just beyond bad and not a good fit for him. I would’ve been in favor of CBS just rebooting CSI: NY in a few years from now instead of putting him in this failed project.

      • Agreed. Well said. A couple of the actors are not bad but the show itself just isn’t necessary, not to mention unrealistic!

        • I agree as well as they have a nice cast that would do better in other projects. That’s my frustration with Beyond Borders is that the show just isn’t necessary or needed and it’s super unrealistic as well. CSI: NY is still a perfect fit for today’s world because it was futuristic anyways and was well written and acted for the most part.

  3. I wonder if Strong and American Grit should be aired more towards the summer like American Ninja Warrior.