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Sunday Final Nationals: AMC Extends Young Demo Win Streak with Return of ‘Fear The Walking Dead’

Boosted by the final round of golf’s “Masters Tournament” leading into prime time, CBS was Sunday night’s leader among total viewers (9.4 million) and adults 25-54 (2.0 rating/6 share).

As for “The Masters” final round itself, it was down 11 percent each in households and total viewers from the year-ago final round (4/12/2015: 8.7 household rating, 14 million viewers) but up 12 percent each from 2014 (4/13/2014: 6.9 household rating, 11.1 million viewers).

While it attracts only half of its parent show “The Walking Dead,” the whole night dedicated to spinoff “Fear The Walking Dead” which featured the second season premiere as well as aftershow “Talking Dead” helped give AMC prime time victory in key young demos: adults 18-49 (1.36 rating) and adults 18-34 (0.99 rating). It was AMC has won seven out of the nine most recent Sunday nights in each of those young demo categories.

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Programming Insider Sunday, April 10, 2016
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 2.3/4 3881 0.7/3 1.0/3 1.3/3
7:00 America’s Funniest Home Videos 2.7/5 4773 0.6/3 0.9/3 1.3/4
8:00 Once Upon a Time 2.3/4 3751 0.9/4 1.2/4 1.4/4
9:00 The Family 2.1/3 3147 0.5/2 0.8/2 1.1/3
10:00 Quantico 2.3/4 3568 0.8/3 1.1/3 1.3/4
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 5.9/10 9490 1.3/5 2.0/6
2:00 Masters Golf Tournament Final Round (s) 7.7/16 12400 2.6/12 3.3/13
7:30 60 Minutes 7.5/13 11988 1.0/4 1.6/6 2.5/7
8:30 Madam Secretary 6.1/10 9864 0.6/2 1.1/3 1.8/5
9:30 Elementary (s) 4.1/7 6378 0.5/2 0.9/3 1.4/4
10:30 Elementary (thru 11:30) 3.9/8 6034 0.5/2 0.9/3 1.3/4
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 4.2/7 6163 0.6/3 1.2/4 1.7/5
7:00 Little Big Shots (r) 3.5/6 5769 0.5/2 0.8/3 1.2/4
8:00 Little Big Shots 7.1/12 12265 1.2/5 2.0/6 2.8/8
9:01 The Carmichael Show 3.3/5 5400 0.7/3 1.1/3 1.5/4
9:30 Crowded 2.6/4 4192 0.5/2 0.9/3 1.3/3
10:00 Dateline NBC (r) 3.1/6 4788 0.5/2 1.1/4 1.4/4
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-10 Network Average 1.2/2 1746 0.8/3 0.9/3 1.0/3
7:00 Bordertown 0.7/1 1189 0.5/2 0.5/2 0.5/2
7:30 Cooper Barrett’s Guide to Surviving Life 0.6/1 1089 0.4/2 0.5/2 0.5/2
8:00 The Simpsons 1.4/2 2589 1.0/4 1.2/4 1.2/3
8:30 Bob’s Burgers 1.3/2 2348 1.0/4 1.1/4 1.2/3
9:00 Family Guy (r) 1.4/2 2465 1.1/4 1.2/4 1.2/3
9:30 The Last Man on Earth 1.6/3 2698 0.9/3 1.1/3 1.3/3
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 1.1/2 1872 0.6/2
7:00 Aqui y Ahora 0.9/2 1562 0.5/2
8:00 Nuestra Belleza 1.2/2 2076 0.7/2
10:06 Sal y Pimienta 1.0/2 1742 0.6/2

Sub-Demo Breakdowns – Sunday 4/10/16

“America’s Funniest Home Videos” (ABC)
Women 18-34: 0.5/2
Men 18-34: 0.6/3
Women 18-49: 1.0/3
Men 18-49: 0.9/3

“Once Upon a Time” (ABC)
Women 18-34: 1.2/5
Men 18-34: 0.6/3
Women 18-49: 1.5/5
Men 18-49: 0.8/3

“The Family” (ABC)
Women 18-34: 0.6/2
Men 18-34: 0.4/2
Women 18-49: 1.0/3
Men 18-49: 0.5/2

“Quantico” (ABC)
Women 18-34: 1.1/4
Men 18-34: 0.5/2
Women 18-49: 1.4/4
Men 18-49: 0.7/3

“60 Minutes” (CBS)
Women 18-34: 0.8/3
Men 18-34: 1.2/5
Women 18-49: 1.4/5
Men 18-49: 1.8/7

“Madam Secretary” (CBS)
Women 18-34: 0.6/2
Men 18-34: 0.5/2
Women 18-49: 1.2/5
Men 18-49: 1.0/3

“Elementary” (CBS, 9:30pm)
Women 18-34: 0.6/2
Men 18-34: 0.4/2
Women 18-49: 1.0/3
Men 18-49: 0.8/2

“Elementary” (CBS, 10:30pm)
Women 18-34: 0.5/2
Men 18-34: 0.4/2
Women 18-49: 1.0/3
Men 18-49: 0.8/3

“Little Big Shots” (NBC, 8pm)
Women 18-34: 1.5/6
Men 18-34: 0.9/4
Women 18-49: 2.4/8
Men 18-49: 1.6/5

“The Carmichael Show” (NBC)
Women 18-34: 0.8/3
Men 18-34: 0.6/2
Women 18-49: 1.4/4
Men 18-49: 0.9/3

“Crowded” (NBC)
Women 18-34: 0.7/2
Men 18-34: 0.4/2
Women 18-49: 1.2/3
Men 18-49: 0.7/2

“Bordertown” (Fox)
Women 18-34: 0.4/2
Men 18-34: 0.5/2
Women 18-49: 0.5/2
Men 18-49: 0.6/2

“Cooper Barrett’s Guide to Surviving Life” (Fox)
Women 18-34: 0.4/2
Men 18-34: 0.4/2
Women 18-49: 0.4/2
Men 18-49: 0.5/2

“The Simpsons” (Fox)
Women 18-34: 1.0/4
Men 18-34: 1.0/4
Women 18-49: 1.0/3
Men 18-49: 1.3/5

“Bob’s Burgers” (Fox)
Women 18-34: 1.0/4
Men 18-34: 1.0/4
Women 18-49: 1.0/3
Men 18-49: 1.3/5

“The Last Man on Earth” (Fox)
Women 18-34: 0.9/3
Men 18-34: 0.9/4
Women 18-49: 1.0/3
Men 18-49: 1.3/4

“Fear The Walking Dead” (AMC)
Women 18-34: 2.22
Men 18-34: 2.45
Women 18-49: 2.82
Men 18-49: 3.34

“Talking Dead” (AMC)
Women 18-34: 0.69
Men 18-34: 0.75
Women 18-49: 1.01
Men 18-49: 1.09

“Billions” (Showtime)
Women 18-34: 0.10
Men 18-34: 0.29
Women 18-49: 0.20
Men 18-49: 0.44

“Vinyl” (HBO)
Women 18-34: 0.11
Men 18-34: 0.12
Women 18-49: 0.16
Men 18-49: 0.32

“Girls” (HBO)
Women 18-34: 0.24
Men 18-34: 0.08
Women 18-49: 0.32
Men 18-49: 0.23

“When Calls the Heart” (Hallmark)
Women 18-34: 0.19
Men 18-34: 0.13
Women 18-49: 0.45
Men 18-49: 0.22

“2016 MTV Movie Awards” (MTV)
Women 18-34: 1.09
Men 18-34: 0.78
Women 18-49: 0.87
Men 18-49: 0.69

Cable Rankings – Sunday 4/10/16
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Sunday, April 10:

* Viewers in thousands
Rank Program Net Start Dur Vwrs* A1849
82 INTERVENTION A&E 10:00 PM 61 901 0.4
97 KING OF THE HILL ADSM 8:00 PM 30 816 0.3
78 CLEVELAND SHOW ADSM 8:30 PM 30 954 0.4
57 CLEVELAND SHOW ADSM 9:00 PM 30 1145 0.5
34 AMERICAN DAD ADSM 9:30 PM 30 1518 0.7
15 FAMILY GUY ADSM 10:00 PM 30 2054 1.0
10 FAMILY GUY ADSM 10:30 PM 30 2232 1.1
64 FEAR THE WALKING DEAD MARATHON AMC 6:48 PM 62 1082 0.4
17 FEAR THE WALKING DEAD MARATHON AMC 7:50 PM 70 2034 0.8
1 FEAR THE WALKING DEAD AMC 9:00 PM 61 6674 3.1
9 TALKING DEAD: FEAR AMC 10:01 PM 59 2358 1.1
24 REAL HOUSEWIVES ATLANTA BRAVO 8:00 PM 60 1761 0.7
30 SHAHS OF SUNSET BRAVO 9:00 PM 60 1601 0.7
35 REAL HOUSEWIVES OF THE POTOMAC BRAVO 10:00 PM 60 1511 0.6
135 2016 MTV MOVIE AWARDS CMDY 8:00 PM 130 602 0.3
77 RACE FOR THE WHITE HOUSE CNN 9:00 PM 60 959 0.2
75 NAKED AND AFRAID DISC 7:00 PM 60 965 0.3
53 NAKED AND AFRAID DISC 8:00 PM 60 1267 0.4
29 NAKED AND AFRAID DISC 9:00 PM 60 1612 0.5
8 NAKED AND AFRAID DISC 10:00 PM 61 2400 0.8
85 SECRET OF THE WINGS DISJR 6:00 PM 80 891 0.2
99 LION GUARD DISJR 7:30 PM 25 806 0.2
63 K.C. UNDERCOVER DSNY 7:00 PM 30 1083 0.2
41 K.C. UNDERCOVER DSNY 7:30 PM 30 1377 0.3
18 K.C. UNDERCOVER DSNY 8:00 PM 30 2027 0.4
24 LIV AND MADDIE DSNY 8:30 PM 30 1761 0.4
46 STUCK IN THE MIDDLE DSNY 9:00 PM 30 1336 0.2
48 BUNKD DSNY 9:30 PM 30 1309 0.2
67 BACKSTAGE DSNY 10:00 PM 30 1047 0.2
69 GIRL MEETS WORLD DSNY 10:30 PM 30 1019 0.2
100 I AM CAIT E! 9:00 PM 60 785 0.3
98 SPORTSCENTER WEEKEND ESPN 10:05 PM 55 814 0.3
58 GUYS GROCERY GAMES FOOD 8:00 PM 60 1137 0.4
33 SPRING BAKING CHAMPION 2 FOOD 9:00 PM 60 1527 0.4
62 CUTTHROAT KITCHEN FOOD 10:00 PM 60 1096 0.3
60 FOX REPORT SUNDAY FOXNC 7:00 PM 60 1113 0.1
50 FNR: DONALD TRUMP FOXNC 8:00 PM 60 1302 0.1
66 FOX NEWS SUNDAY FOXNC 9:00 PM 60 1074 0.1
79 FNR: DONALD TRUMP FOXNC 10:00 PM 60 925 0.1
84 MOVIE: FORREST GUMP FRFM 5:45 PM 195 896 0.3
94 MOVIE: THE HUNGER GAMES FRFM 9:00 PM 180 856 0.4
54 MOVIE: IDENTITY THIEF FX 5:30 PM 150 1237 0.6
42 MOVIE: HEAT (2013) FX 8:00 PM 150 1359 0.6
89 MOVIE: HEAT (2013) FX 10:30 PM 150 874 0.4
91 FAMILY FEUD (HARVEY) GSN 9:30 PM 30 872 0.2
43 MOVIE: VALENTINE EVER AFTER HALL 7:00 PM 120 1357 0.2
6 WHEN CALLS THE HEART HALL 9:00 PM 60 2530 0.3
130 MOVIE: LUCY HBO 7:25 PM 89 610 0.2
103 VINYL HBO 9:00 PM 54 753 0.2
119 GIRLS HBO 10:00 PM 29 656 0.3
TOGETHERNESS HBO 10:30 PM 28 398 0.1
LAST WEEK TONIGHT HBO 11:00 PM 30 909 0.4
28 BEACHFRONT BARGAIN HUNT HGTV 7:00 PM 30 1658 0.4
26 BEACHFRONT BARGAIN HUNT HGTV 7:30 PM 30 1749 0.4
19 BEACHFRONT BARGAIN HUNT HGTV 8:00 PM 30 1896 0.4
14 BEACHFRONT BARGAIN HUNT HGTV 8:30 PM 30 2097 0.5
16 CARIBBEAN LIFE HGTV 9:00 PM 30 2049 0.5
13 CARIBBEAN LIFE HGTV 9:30 PM 30 2148 0.5
21 ISLAND LIFE HGTV 10:00 PM 30 1815 0.4
23 ISLAND LIFE HGTV 10:30 PM 30 1782 0.4
44 AMERICAN PICKERS HIST 7:00 PM 60 1356 0.3
37 AMERICAN PICKERS HIST 8:00 PM 60 1474 0.4
27 AMERICAN PICKERS HIST 9:00 PM 60 1698 0.3
31 AMERICAN PICKERS HIST 10:00 PM 63 1594 0.3
68 DATELINE ON ID ID 7:00 PM 60 1043 0.2
76 DATELINE ON ID ID 8:00 PM 60 960 0.2
65 UNUSUAL SUSPECTS ID 9:00 PM 60 1075 0.3
61 ON THE CASE WITH PAULA ZAHN ID 10:00 PM 60 1107 0.3
49 MOVIE: STRANGER IN HOUSE (2016) LIF 7:00 PM 120 1304 0.3
96 DOCTOR FOSTER LIF 9:00 PM 122 844 0.2
52 TEEN MOM II SSN7 MTV 6:30 PM 60 1278 0.7
92 2016 MOVIE AWARDS PRESHOW MTV 7:30 PM 30 862 0.5
39 2016 MTV MOVIE AWARDS MTV 8:00 PM 130 1450 0.8
89 FULL HOUSE NAN 9:00 PM 30 874 0.2
87 FULL HOUSE NAN 9:30 PM 30 883 0.2
72 FULL HOUSE NAN 10:00 PM 30 988 0.3
71 FULL HOUSE NAN 10:30 PM 30 1007 0.3
4 NBA REGULAR SEASON: GS/SA NBAT 7:00 PM 166 2561 1.0
88 NBA POSTGAME SHOW NBAT 9:46 PM 44 875 0.4
93 STORY OF GOD NGC 8:00 PM 60 859 0.2
20 STORY OF GOD NGC 9:00 PM 60 1885 0.3
80 SEA MONSTERS: DEFINITIVE NGC 10:00 PM 60 912 0.2
51 OTHER KINGDOM NICK 7:00 PM 30 1292 0.2
55 OTHER KINGDOM NICK 7:30 PM 30 1199 0.2
83 SCHOOL OF ROCK NICK 8:00 PM 30 899 0.2
86 GAME SHAKERS NICK 8:30 PM 30 884 0.2
70 BILLIONS SHO 10:02 PM 54 1013 0.3
56 BAR RESCUE SPIKE 9:00 PM 60 1184 0.5
47 BIG BANG THEORY TBS 7:00 PM 30 1322 0.5
22 BIG BANG THEORY TBS 7:30 PM 30 1785 0.7
11 BIG BANG THEORY TBS 8:00 PM 30 2231 0.8
7 BIG BANG THEORY TBS 8:30 PM 30 2521 0.9
5 BIG BANG THEORY TBS 9:00 PM 30 2539 0.9
2 BIG BANG THEORY TBS 9:30 PM 30 2665 1.0
3 BIG BANG THEORY TBS 10:00 PM 30 2565 0.9
12 BIG BANG THEORY TBS 10:30 PM 30 2174 0.8
45 WHO DO YOU THINK YOU ARE TLC 9:00 PM 61 1349 0.2
32 LONG LOST FAMILY TLC 10:01 PM 61 1590 0.3
81 MOVIE: LIMITLESS TNT 6:00 PM 120 903 0.3
58 MOVIE: NOW YOU SEE ME TNT 8:00 PM 135 1137 0.5
74 WE BARE BEARS TOON 7:00 PM 30 970 0.2
73 AMAZING WORLD OF GUMBALL TOON 7:30 PM 30 976 0.2
124 LIGA MX: PUEBLA / GUADALAJARA UDN 5:50 PM 120 646 0.3
150 LIGA MX: UNAM / LEON UDN 7:50 PM 102 549 0.3
36 LAW & ORDER: SVU USA 7:00 PM 60 1497 0.4
40 LAW & ORDER: SVU USA 8:00 PM 60 1417 0.4
38 LAW & ORDER: SVU USA 9:00 PM 60 1451 0.4
95 MODERN FAMILY USA 10:00 PM 30 850 0.3

Source: Live+Same Day data, Nielsen Media Research

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