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Sunday Final Nationals: ‘Billboard Music Awards’ on ABC at a Three-Year Viewer-Low but Still Strong

Awards Show the Most-Watched Telecast on the Competitive Night

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ABC won the final Sunday night of the 2015-16 traditional season in all measures except adults 18-34 (TNT, due to coverage of “NBA Western Conference Finals Game 3: Golden State Warriors @ Oklahoma City Thunder”, won with an approximate 2.3 rating), thanks to the season finale of “America’s Funniest Home Videos” and the “2016 Billboard Music Awards”.

ABC won the night by 42 percent over CBS in Total Viewers and beat the other major nets combined during primetime in Adults 18-49 (+13% over CBS, NBC and Fox). In fact, ABC was the #1 major network all 4 Sundays of the 2016 May Sweep in Adults 18-49.

Excluding only the night of the 2016 Oscars, ABC delivered its strongest Sunday since November in viewers and young adults – since 11/22/15.

Airing from 8-11pm against big cable competition from NBA Playoffs, Game of Thrones and the finale of Fear the Walking Dead, ABC’s 2016 Billboard Music Awards drew an average audience of 9.8 million viewers and a 3.2/10 in Adults 18-49 to rank as Sunday’s #1 broadcast program. In addition, the awards show was Sunday’s most social program with 1.8 million tweets.

Coming off last year’s biggest audience for the show since 2001, The Billboard Music Awards drew its 3rd-largest audience on ABC, behind only the 2 previous years.


 

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Programming Insider Sunday, May 22, 2016
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 5.0/9 8471 2.0/9 2.6/9 3.1/9
7:00 America’s Funniest Home Videos (f) 2.6/5 4596 0.7/3 1.0/4 1.3/4
8:00 2016 Billboard Music Awards (s) 5.8/10 9762 2.5/10 3.2/10 3.7/10
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 3.9/7 6001 0.4/2 0.8/3 1.3/4
7:00 60 Minutes 5.4/11 8315 0.4/2 0.8/3 1.4/5
8:00 60 Minutes (s) 4.5/8 6920 0.5/2 0.8/3 1.3/4
9:00 Undercover Boss (s) 3.2/5 4879 0.5/2 0.8/2 1.2/3
10:00 Undercover Boss (s) 2.5/5 3889 0.5/2 0.8/2 1.1/3
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 2.3/4 3620 0.3/1 0.6/2 0.8/2
7:00 Dateline: On Assignment 2.4/5 3718 0.3/2 0.6/2 0.8/3
8:00 Little Big Shots (r) 2.8/5 4523 0.4/2 0.6/2 0.9/3
9:01 The Carmichael Show 1.6/3 2631 0.3/1 0.5/1 0.7/2
9:30 Crowded (f) 1.4/2 2124 0.3/1 0.4/1 0.6/2
10:00 Dateline NBC 2.5/5 3831 0.3/1 0.7/2 1.0/3
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-10 Network Average 1.2/2 2001 0.7/3 0.9/3 1.0/3
7:00 Bordertown (f) 0.7/1 1159 0.3/2 0.4/2 0.5/2
7:30 The Simpsons (r) 0.8/2 1385 0.4/2 0.6/2 0.6/2
7:59 The Simpsons (f) 1.5/3 2542 0.9/4 1.1/4 1.2/4
8:30 Bob’s Burgers 1.3/2 2229 0.9/4 1.0/3 1.1/3
9:00 Family Guy (f) 1.5/3 2591 1.1/4 1.2/4 1.3/3
9:30 Bob’s Burgers (f) 1.2/2 2041 0.8/3 0.9/3 1.0/3
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 1.3/2 2431 0.8/3
7:00 Aqui y Ahora 0.8/2 1426 0.4/2
8:00 Nuestra Belleza (f) 1.5/3 2881 1.0/3
10:03 Sal y Pimienta (thru 11:03) 1.4/3 2506 0.9/3
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 0.4/1 770 0.3/1
6:04 Cine Testigos (2013) 0.3/1 581 0.2/1
8:00 Cine Los Indestructibles (2010) 0.4/1 766 0.3/1
10:00 La Viuda Negra 0.5/1 892 0.4/1

Sub-Demo Breakdowns – Sunday 5/22/16

“America’s Funniest Home Videos” (ABC)
Women 18-34: 0.8/4
Men 18-34: 0.6/3
Women 18-49: 1.1/4
Men 18-49: 0.9/4

“2016 Billboard Music Awards” (ABC)
Women 18-34: 3.4/13
Men 18-34: 1.6/7
Women 18-49: 4.1/13
Men 18-49: 2.2/8

“60 Minutes” (CBS, 7pm)
Women 18-34: 0.4/2
Men 18-34: 0.3/2
Women 18-49: 0.8/3
Men 18-49: 0.8/4

“60 Minutes” (CBS, 8pm)
Women 18-34: 0.4/2
Men 18-34: 0.4/2
Women 18-49: 0.8/3
Men 18-49: 0.8/3

“Undercover Boss” (CBS, 9pm)
Women 18-34: 0.5/2
Men 18-34: 0.5/2
Women 18-49: 0.8/2
Men 18-49: 0.8/2

“Undercover Boss” (CBS, 10pm)
Women 18-34: 0.5/2
Men 18-34: 0.5/2
Women 18-49: 0.7/2
Men 18-49: 0.8/3

“Dateline: On Assignment” (NBC)
Women 18-34: 0.3/1
Men 18-34: 0.3/2
Women 18-49: 0.6/2
Men 18-49: 0.6/2

“The Carmichael Show” (NBC)
Women 18-34: 0.3/1
Men 18-34: 0.3/1
Women 18-49: 0.6/2
Men 18-49: 0.4/2

“Crowded” (NBC)
Women 18-34: 0.3/1
Men 18-34: 0.3/1
Women 18-49: 0.5/1
Men 18-49: 0.4/1

“Dateline NBC” (NBC)
Women 18-34: 0.4/1
Men 18-34: 0.3/1
Women 18-49: 0.9/3
Men 18-49: 0.6/2

“Bordertown” (Fox)
Women 18-34: 0.4/2
Men 18-34: 0.3/2
Women 18-49: 0.4/2
Men 18-49: 0.5/2

“The Simpsons” (Fox, 8pm)
Women 18-34: 0.9/4
Men 18-34: 0.8/4
Women 18-49: 1.0/3
Men 18-49: 1.1/4

“Bob’s Burgers” (Fox, 8:30)
Women 18-34: 1.0/4
Men 18-34: 0.8/4
Women 18-49: 1.0/3
Men 18-49: 1.0/4

“Family Guy” (Fox)
Women 18-34: 1.0/4
Men 18-34: 1.2/5
Women 18-49: 1.1/3
Men 18-49: 1.3/4

“Bob’s Burgers” (Fox, 9:30)
Women 18-34: 0.8/3
Men 18-34: 0.9/3
Women 18-49: 0.9/3
Men 18-49: 0.9/3

“Game of Thrones” (HBO)
Women 18-34: 3.06
Men 18-34: 3.90
Women 18-49: 3.35
Men 18-49: 4.58

“Silicon Valley” (HBO)
Women 18-34: 0.70
Men 18-34: 1.24
Women 18-49: 0.65
Men 18-49: 1.24

“Veep” (HBO)
Women 18-34: 0.30
Men 18-34: 0.40
Women 18-49: 0.33
Men 18-49: 0.52

“Fear The Walking Dead” (AMC)
Women 18-34: 1.26
Men 18-34: 1.41
Women 18-49: 1.79
Men 18-49: 1.97

“Preacher” (AMC)
Women 18-34: 0.50
Men 18-34: 0.78
Women 18-49: 0.79
Men 18-49: 1.02

“NBA Western Conference Finals Game 3: Golden State Warriors @ Oklahoma City Thunder” (TNT)
Women 18-34: 2.06
Men 18-34: 3.96
Women 18-49: 2.16
Men 18-49: 4.07

“NHL Eastern Conference Finals Game 5: Tampa Bay Lightning @ Pittsburgh Penguins” (NBCSN)
Women 18-34: 0.40
Men 18-34: 0.69
Women 18-49: 0.52
Men 18-49: 1.00

“MLB Baseball: Chicago Cubs @ San Francisco Giants” (ESPN)
Women 18-34: 0.18
Men 18-34: 0.40
Women 18-49: 0.26
Men 18-49: 0.55

Cable Rankings – Sunday 5/22/16

What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Sunday, May 22:

* Viewers in thousands
Rank Program Net Start Dur Vwrs* A1849
84 KING OF THE HILL ADSM 8:00 PM 30 805 0.3
74 CLEVELAND SHOW ADSM 8:30 PM 30 896 0.4
53 CLEVELAND SHOW ADSM 9:00 PM 30 1096 0.4
35 AMERICAN DAD ADSM 9:30 PM 30 1331 0.5
15 FAMILY GUY ADSM 10:00 PM 30 1837 0.8
12 FAMILY GUY ADSM 10:30 PM 30 1980 0.9
98 FEAR THE WALKING DEAD MARATHON AMC 6:58 PM 60 669 0.2
66 FEAR THE WALKING DEAD AMC 7:58 PM 62 950 0.4
3 FEAR THE WALKING DEAD AMC 9:00 PM 60 4388 1.9
7 PREACHER AMC 10:00 PM 90 2380 0.9
TALKING DEAD: FEAR AMC 11:30 PM 60 964 0.4
46 SHAHS OF SUNSET BRAVO 8:00 PM 60 1180 0.5
112 THICKER THAN WATER BRAVO 9:00 PM 60 620 0.2
134 SHAHS OF SUNSET BRAVO 10:00 PM 60 547 0.2
143 PARTS UNKNOWN: MONTANA CNN 8:00 PM 60 518 0.1
107 PARTS UNKNOWN: TBILISI, GEORGIA CNN 9:00 PM 60 637 0.2
103 UNITED SHADES OF AMERICA: OFF THE GRID CNN 10:00 PM 60 649 0.2
66 NAKED AND AFRAID DISC 7:00 PM 60 950 0.3
55 NAKED AND AFRAID DISC 8:00 PM 60 1076 0.3
50 NAKED AND AFRAID DISC 9:00 PM 60 1117 0.3
11 NAKED AND AFRAID DISC 10:00 PM 63 2096 0.7
126 LION GUARD DISJR 7:00 PM 25 570 0.2
97 LION GUARD DISJR 7:30 PM 25 678 0.2
95 MILES FROM TOMORROWLAND DISJR 8:00 PM 25 692 0.2
110 JAKE AND THE NEVER LAND PIRATES DISJR 8:30 PM 30 630 0.2
141 DOC MCSTUFFINS DISJR 9:00 PM 25 531 0.1
148 MICKEY MOUSE CLUBHOUSE DISJR 9:30 PM 25 498 0.1
142 BARNWOOD BUILDERS DIY 9:00 PM 60 529 0.1
83 K.C. UNDERCOVER DSNY 7:00 PM 30 810 0.1
87 STUCK IN THE MIDDLE DSNY 7:30 PM 30 794 0.1
48 K.C. UNDERCOVER DSNY 8:00 PM 30 1123 0.2
43 BEST FRIENDS WHENEVER DSNY 8:30 PM 30 1229 0.2
36 LIV AND MADDIE DSNY 9:00 PM 30 1323 0.2
60 STUCK IN THE MIDDLE DSNY 9:30 PM 30 1025 0.2
62 BUNK’D DSNY 10:00 PM 30 1004 0.2
56 GIRL MEETS WORLD DSNY 10:30 PM 30 1066 0.2
92 LRC: 2016 BILLBOARD MUSIC AWARDS E! 6:00 PM 120 736 0.2
25 KEEPING UP KARDASHIANS E! 9:00 PM 61 1554 0.7
122 RICHKIDS OF BEVERLY HILLS E! 10:01 PM 59 587 0.3
130 BASEBALL TONIGHT: SUNDAY COUNTDOWN ESPN 7:01 PM 59 552 0.2
16 MLB SUNDAY NIGHT: CHICAGO / SAN FRANCISCO (1.16 HH) ESPN 8:00 PM 164 1817 0.4
91 SPORTSCENTER LATE (0.52 HH) ESPN 10:44 PM 106 765 0.3
86 GUY’S GROCERY GAMES FOOD 7:00 PM 60 797 0.2
29 FN STAR: COMEBACK KITCHEN FOOD 8:00 PM 60 1448 0.4
21 FOOD NETWORK STAR 12 FOOD 9:00 PM 60 1640 0.4
75 CUTTHROAT KITCHEN FOOD 10:00 PM 60 894 0.3
38 FOX REPORT SUNDAY FOXNC 7:00 PM 60 1284 0.1
80 LEGENDS & LIES FOXNC 8:00 PM 60 851 0.1
58 FNR: DONALD TRUMP FOXNC 9:00 PM 60 1058 0.1
116 GREG GUTFELD SHOW FOXNC 10:00 PM 60 614 0.1
77 SUNDAY MOVIE: THE HUNGER GAMES FRFM 6:15 PM 210 882 0.3
45 FX MOVIE PRIME: THOR: THE DARK WORLD FX 5:30 PM 150 1182 0.5
72 FX MOVIE PRIME: 300: RISE OF AN EMPIRE FX 8:00 PM 120 906 0.3
101 FX MOVIE PRIME: 300: RISE OF AN EMPIRE FX 10:00 PM 120 657 0.3
156 FAMILY FEUD (HARVEY) GSN 7:00 PM 30 479 0.1
131 FAMILY FEUD (HARVEY) GSN 7:30 PM 30 550 0.1
117 FAMILY FEUD (HARVEY) GSN 8:00 PM 30 613 0.1
114 FAMILY FEUD (HARVEY) GSN 8:30 PM 30 615 0.2
113 FAMILY FEUD (HARVEY) GSN 9:00 PM 30 617 0.1
109 FAMILY FEUD (HARVEY) GSN 9:30 PM 30 631 0.1
147 FAMILY FEUD (HARVEY) GSN 10:00 PM 30 508 0.1
138 FAMILY FEUD (HARVEY) GSN 10:30 PM 30 533 0.1
41 HALLMARK ORIGINAL MOVIE: LOVE BY CHANCE HALL 7:00 PM 120 1231 0.2
8 GOOD WITCH HALL 9:00 PM 60 2191 0.2
105 GOLDEN GIRLS HALL 10:00 PM 30 640 0.1
124 GOLDEN GIRLS HALL 10:30 PM 30 575 0.1
2 GAME OF THRONES HBOM 9:02 PM 57 7890 4.0
18 SILICON VALLEY HBOM 10:02 PM 28 1712 0.9
71 VEEP HBOM 10:32 PM 28 918 0.4
LAST WEEK TONIGHT HBOM 11:00 PM 29 1,274 0.6
30 HOUSE HUNTERS HGTV 7:00 PM 30 1416 0.4
27 HOUSE HUNTERS HGTV 7:30 PM 30 1467 0.4
31 LAKEFRONT BARGAIN HUNT HGTV 8:00 PM 30 1412 0.3
23 LAKEFRONT BARGAIN HUNT HGTV 8:30 PM 30 1598 0.4
20 CARIBBEAN LIFE HGTV 9:00 PM 30 1649 0.4
22 CARIBBEAN LIFE HGTV 9:30 PM 30 1600 0.4
18 ISLAND LIFE HGTV 10:00 PM 30 1712 0.4
26 ISLAND LIFE HGTV 10:30 PM 30 1542 0.3
42 AMERICAN PICKERS HIST 7:00 PM 60 1230 0.2
37 AMERICAN PICKERS HIST 8:00 PM 60 1313 0.2
28 AMERICAN PICKERS HIST 9:00 PM 60 1465 0.3
33 AMERICAN PICKERS HIST 10:00 PM 63 1369 0.3
76 MYSTERY MOVIE: JESSE STONE INNOCENT LOST HMM 7:00 PM 120 889 0.1
47 MYSTERY MOVIE: JESSE STONE BENEFIT-DOUBT HMM 9:00 PM 120 1150 0.1
78 DISAPPEARED ID 7:00 PM 60 875 0.3
89 JUDGMENT DAY:PRISON OR PA ID 8:00 PM 60 785 0.2
64 DATELINE ON ID ID 9:00 PM 60 989 0.2
61 ON THE CASE WITH PAULA ZAHN ID 10:00 PM 60 1013 0.2
99 BONANZA INSP 7:00 PM 60 668 0.1
144 WALKER,TEXAS RANGER INSP 8:00 PM 60 513 0.1
140 WALKER,TEXAS RANGER INSP 9:00 PM 60 532 0.1
73 MOVIE: MARRIAGE OF LIES LIF 7:00 PM 120 904 0.2
54 MOVIE: A WIFE’S SUSPICION LIF 9:00 PM 122 1077 0.3
94 MOVIE: THE WRONG GIRL LMN 6:00 PM 120 713 0.2
82 MOVIE: BROKEN PROMISE LMN 8:00 PM 120 837 0.2
132 MOVIE: HER INFIDELITY LMN 10:00 PM 120 548 0.2
64 FULL HOUSE NAN 9:00 PM 30 989 0.3
68 FULL HOUSE NAN 9:30 PM 30 941 0.3
69 FULL HOUSE NAN 10:00 PM 30 934 0.3
79 FULL HOUSE NAN 10:30 PM 30 871 0.3
14 NHL CONFERENCE FINALS GAME 5: TAMPA BAY / PITTSBURGH (1.12 HH) NBCSN 8:08 PM 185 1903 0.8
44 OTHER KINGDOM NICK 7:00 PM 30 1185 0.2
52 OTHER KINGDOM NICK 7:30 PM 30 1098 0.2
51 NICKY, RICKY, DICKY & DAWN NICK 8:00 PM 30 1106 0.2
70 SCHOOL OF ROCK NICK 8:30 PM 30 928 0.2
90 BLAZE NKJR 7:00 PM 30 783 0.2
100 BLAZE NKJR 7:30 PM 30 665 0.1
104 WALLYKAZAM! NKJR 8:00 PM 30 647 0.1
108 WALLYKAZAM! NKJR 8:30 PM 30 636 0.1
126 BUBBLE GUPPIES NKJR 9:00 PM 30 570 0.1
HOUSE OF LIES S5 SHO 9:01 PM 27 256 0.1
154 PENNY DREADFUL S3 SHO 10:02 PM 53 482 0.2
111 BAR RESCUE SPIKE 7:00 PM 60 621 0.3
136 BAR RESCUE SPIKE 8:00 PM 60 539 0.2
84 BAR RESCUE SPIKE 9:00 PM 60 805 0.4
88 SYFY MOVIE: BOURNE IDENTITY SYFY 6:30 PM 150 789 0.2
63 SYFY MOVIE: BOURNE SUPREMACY SYFY 9:00 PM 150 992 0.3
59 TBS PRIME MOVIE: TALLADEGA NIGHTS TBS 6:00 PM 120 1050 0.5
24 BIG BANG THEORY TBS 8:00 PM 30 1555 0.6
13 BIG BANG THEORY TBS 8:30 PM 30 1966 0.7
10 BIG BANG THEORY TBS 9:00 PM 30 2122 0.7
9 BIG BANG THEORY TBS 9:30 PM 30 2152 0.7
5 BIG BANG THEORY TBS 10:00 PM 30 2441 0.9
6 BIG BANG THEORY TBS 10:30 PM 30 2398 0.9
123 SISTER WIVES TLC 7:00 PM 60 579 0.2
40 SISTER WIVES TLC 8:00 PM 60 1234 0.4
93 CATCHING THE CATFISHER TLC 9:00 PM 61 721 0.2
96 SINGLE DAD SEEKING… TLC 10:01 PM 66 691 0.2
17 NBA PLAYOFFS PRE-GAME SHOW (1.15 HH) TNT 7:00 PM 60 1799 0.7
1 NBA PLAYOFFS GAME 3: GOLDEN STATE / OKLAHOMA CITY (4.71 HH) TNT 8:00 PM 161 8018 3.1
4 INSIDE THE NBA PLAYOFFS (2.12 HH) TNT 10:41 PM 39 3417 1.4
THE DUNK KING TNT 11:20 PM 60 1,777 0.8
57 AMAZING WORLD OF GUMBALL TOON 7:00 PM 30 1062 0.3
49 AMAZING WORLD OF GUMBALL TOON 7:30 PM 30 1121 0.3
LIGA MX SF: PACHUCA VS. LEON 5/22 (0.19 HH) UNVSO 9:00 PM 132 395 0.2
32 LAW & ORDER: SVU USA 7:00 PM 60 1380 0.4
39 LAW & ORDER: SVU USA 8:00 PM 60 1259 0.4
34 LAW & ORDER: SVU USA 9:00 PM 60 1335 0.4
81 MOTIVE USA 10:00 PM 61 840 0.2

Source: Live+Same Day data, Nielsen Media Research

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    • Billboard Music Awards (ABC, 5/22) in total viewers (adults 18-49 rating/share)

      8:00 8.618M (2.6/9)
      8:30 9.368M (3.1/10)
      9:00 10.300M (3.4/11)
      9:30 9.963M (3.3/10)
      10:00 10.271M (3.4/11)
      10:30 10.054M (3.3/11)