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Saturday Final Nationals: ESPN Triples Runner-Up Network Competitor in Young Demos with NBA Cavaliers-Raptors Game 3

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It was a heavy sports Saturday with ESPN out in front in all measures on the night with “NBA Eastern Conference Final Game 3: Cleveland Cavaliers @ Toronto Raptors”: total viewers (4.73 million), adults 18-49 (1.8 rating), adults 18-34 (1.6 rating) and adults 25-54 (1.9 rating). In prime time (8-11 p.m.), ESPN tripled the second-place network, fellow Disney outlet ABC, in each adults 18-49 and adults 18-34.

Earlier in the evening, Exaggerator’s muddy run to victory in Saturday’s 141st Preakness Stakes on NBC averaged 9.4 million viewers – up 6 percent from Triple Crown-winner American Pharoah’s first-place finish at Pimlico last year (8.9 million viewers), according to official national data provided by The Nielsen Company.

Viewership peaked at 11.4 million viewers from 6:45-7 p.m. ET, as Exaggerator overtook Kentucky Derby-winner Nyquist for the Preakness victory. Nyquist finished third.

The 2016 Preakness Stakes on NBC (6:20-7:09 p.m. ET) posted a 5.8/14 HH rating — up 5 percent from last year’s race (5.5/13).

Baltimore, the home of the Preakness Stakes, topped the metered markets with a 19.7 rating/38 share – the race’s best rating in the city since 2009 and up 17 percent from last year. Louisville, the home of the Kentucky Derby, ranked second with a 14.6/28 – an increase of 23 percent from the 2015 Preakness.

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Programming Insider Saturday, May 21, 2016
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.6/3 2608 0.5/2 0.6/2 0.7/3
8:00 Movie: Toy Story (1995) 1.2/2 2047 0.5/3 0.5/2 0.6/2
10:00 20/20 Saturday 2.5/5 3728 0.5/2 0.7/3 1.0/3
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.1/4 3264 0.3/1 0.5/2 0.7/2
8:00 Crimetime Saturday: NCIS (r) 2.2/4 3340 0.3/1 0.4/2 0.6/2
9:00 48 Hours Presents (thru 11:00) 2.1/4 3226 0.3/1 0.5/2 0.8/3
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.2/2 1849 0.4/2 0.6/2 0.7/3
6:20 141st Preakness Stakes (s) 5.8/14 9400
7:09 NHL Western Conference Final Game 4 St. Louis Blues @ San Jose Sharks (s) 1.4/3 2269 0.5/3 0.6/3 0.8/3
10:07 Saturday Night Live (r) 1.1/2 1702 0.3/1 0.5/2 0.7/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.5/3 2398 0.4/2 0.5/2 0.7/2
7:12 MLB Baseball Chicago Cubs @ San Francisco Giants (s) (thru 10:33) 1.4/3 2241 0.4/2 0.5/2 0.6/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.6/1 970 0.3/1
6:00 Cine Dios los Cría (1975) 0.4/1 658 0.2/1
8:00 La Rosa de Guadalupe 0.5/1 941 0.4/2
9:00 Sal y Pimienta 0.6/1 973 0.3/1
10:00 Cronicas de Sabado 0.6/1 997 0.3/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.3/1 725 0.3/1
7:00 Cine El Bolero de Raquel (1956) 0.3/1 703 0.2/1
9:00 Cine Vecinos cercanos del tercer tipo (2012) (thru 11:00) 0.3/1 661 0.3/1

Sub-Demo Breakdowns – Saturday 5/21/16

Movie: “Toy Story” (1995) (ABC)
Women 18-34: 0.5/3
Men 18-34: 0.4/2
Women 18-49: 0.6/3
Men 18-49: 0.5/2

“20/20 Saturday” (ABC)
Women 18-34: 0.5/3
Men 18-34: 0.4/2
Women 18-49: 0.9/3
Men 18-49: 0.5/2

“48 Hours Presents” (CBS)
Women 18-34: 0.3/1
Men 18-34: 0.2/1
Women 18-49: 0.6/2
Men 18-49: 0.5/2

“NHL Western Conference Final Game 4: St. Louis @ San Jose” (NBC)
Women 18-34: 0.4/2
Men 18-34: 0.5/3
Women 18-49: 0.5/2
Men 18-49: 0.8/4

“MLB Baseball: Chicago Cubs @ San Francisco” (Fox)
Women 18-34: 0.4/2
Men 18-34: 0.5/3
Women 18-49: 0.4/2
Men 18-49: 0.6/3

“Outlander” (Starz)
Women 18-34: 0.13
Men 18-34: 0.06
Women 18-49: 0.33
Men 18-49: 0.14

“NBA Eastern Conference Final Game 3: Cleveland @ Toronto” (ESPN)
Women 18-34: 1.08
Men 18-34: 2.60
Women 18-49: 1.40
Men 18-49: 2.73

“NASCAR Sprint Cup Racing: All-Star Race” (FS1)
Women 18-34: 0.26
Men 18-34: 0.48
Women 18-49: 0.56
Men 18-49: 0.91

For the entire week of May 16-22, 2016 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is up +2 percent in total viewership (1.036 million vs. 1.013 million) and down -3 percent among Adults 18-49 (601,000 vs. 617,000) from one week earlier; the network is also down -1 percent in total viewership (1.036 million vs. 1.043 million) and up +0.5 percent among Adults 18-49 (601,000 vs. 598,000) from the same week one year ago (May 18-24, 2015). (http://programminginsider.com/?p=8379)









Adult Swim PROGRAM HH Viewers
(000)		 A18-49
rating
8:00 Dragon Ball Z Kai (r) 0.40 590 0.19
8:30 King of the Hill (r) 0.38 585 0.21
9:00 King of the Hill (r) 0.49 712 0.32
9:30 The Cleveland Show (r) 0.63 989 0.45
ProgrammingInsider.com
10:00 The Cleveland Show (r) 0.74 1133 0.50
10:30 American Dad (r) 0.82 1304 0.62
11:00 Family Guy (r) 1547 0.70
11:30 Family Guy (r) 1767 0.80

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Programming Insider TOONAMI – SATURDAY, MAY 21, 2016








Adult Swim PROGRAM Viewers
(000)		 A1849
rating		 A1849
(000)
12:00a Dragon Ball Z Kai 1403 0.67 855
12:30a Dragon Ball Z Kai 1273 0.58 737
1:00a Hunter X Hunter 1029 0.47 600
1:30a Samurai Champloo 952 0.42 532
ProgrammingInsider.com
2:00a Naruto: Shippuden 926 0.42 528
2:30a One Piece 875 0.39 497
3:00a Parasyte: The Maxim (r) 790 0.35 449






Adult Swim PROGRAM Viewers
(000)		 A1849
rating
3:30a The Cleveland Show (r) 772 0.36
4:00a The Cleveland Show (r) 819 0.38
ProgrammingInsider.com
4:30a American Dad (r) 828 0.38
5:00a King of the Hill (r) 787 0.36
5:30a King of the Hill (r) 768 0.35

Cable Rankings – Saturday 05/21/16

What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Saturday, May 21:

* Viewers in thousands
Rank Program Net Start Dur Vwrs* A1849
82 THE FIRST 48 A&E 8:00 PM 60 598 0.2
93 FIRST 48 AC A&E 9:00 PM 60 559 0.1
78 FIRST 48 AC A&E 10:00 PM 63 629 0.2
86 DRAGON BALL Z KAI ADSM 8:00 PM 30 590 0.2
88 KING OF THE HILL ADSM 8:30 PM 30 585 0.2
67 KING OF THE HILL ADSM 9:00 PM 30 712 0.3
41 CLEVELAND SHOW ADSM 9:30 PM 30 989 0.4
33 CLEVELAND SHOW ADSM 10:00 PM 30 1133 0.5
25 AMERICAN DAD ADSM 10:30 PM 30 1304 0.6
46 MY CAT FROM HELL APL 8:00 PM 61 923 0.3
35 DR. JEFF: ROCKY MOUNTAIN APL 9:01 PM 63 1104 0.2
48 DR. JEFF: EXTRA DOSE APL 10:04 PM 61 899 0.1
97 BET MOVIE OF THE WEEK: JUMPING THE BROOM BET 8:00 PM 108 539 0.2
82 EIGHTIES: GREED IS GOOD CNN 8:00 PM 60 598 0.1
100 RIVER MONSTERS DISC 8:00 PM 60 531 0.1
64 LION GUARD DISJR 7:40 PM 25 739 0.2
80 JAKE AND THE NEVER LAND PIRATES DISJR 8:05 PM 25 621 0.2
94 DOC MCSTUFFINS DISJR 8:30 PM 25 554 0.2
90 MILES FROM TOMORROWLAND DISJR 9:00 PM 25 580 0.2
92 MICKEY MOUSE CLUBHOUSE DISJR 9:30 PM 25 565 0.2
39 STUCK IN THE MIDDLE DSNY 8:00 PM 30 1014 0.2
40 K.C. UNDERCOVER DSNY 8:30 PM 30 991 0.2
44 BEST FRIENDS WHENEVER DSNY 9:00 PM 30 948 0.2
47 BEST FRIENDS WHENEVER DSNY 9:30 PM 30 904 0.2
43 LAB RATS: ELITE FORCE DSNY 10:00 PM 30 963 0.2
45 GAMERS GUIDE DSNY 10:30 PM 30 938 0.2
24 NBA PRE-GAME SHOW (0.84 HH) ESPN 7:30 PM 59 1329 0.5
1 NBA PLAYOFFS GAME 3: CLEVELAND / TORONTO (3.27 HH) ESPN 8:29 PM 150 5393 2.1
3 SPORTSCENTER LATE ESPN 10:59 PM 76 2349 1.0
54 KIDS BAKING CHAMP 2 FOOD 8:00 PM 60 825 0.2
57 KIDS BAKING CHAMP 2 FOOD 9:00 PM 60 791 0.2
53 KIDS BAKING CHAMP 2 FOOD 10:00 PM 60 834 0.2
19 FNR: DONALD TRUMP FOXNC 8:00 PM 60 1488 0.1
14 JUSTICE W/ JUDGE JEANINE FOXNC 9:00 PM 60 1640 0.1
42 GREG GUTFELD SHOW FOXNC 10:00 PM 60 971 0.1
63 SATURDAY MOVIE: BLIND SIDE FRFM 6:15 PM 195 747 0.3
58 SATURDAY MOVIE: THE HUNGER GAMES FRFM 9:30 PM 210 779 0.3
16 NASCAR SPRINT CUP RACING: ALL-STAR SHOWDOWN (0.95 HH) FS1 7:18 PM 63 1590 0.3
6 NASCAR RACEDAY (1.19 HH) FS1 8:21 PM 61 2016 0.4
2 NASCAR SPRINT CUP RACING: ALL-STAR RACE (2.00 HH) FS1 9:22 PM 166 3291 0.7
37 MOVIE DOWNLOAD: DESPICABLE ME 2 – MD FX 8:00 PM 150 1090 0.4
52 MOVIE DOWNLOAD: DESPICABLE ME 2 – MD FX 10:30 PM 150 837 0.3
86 FAMILY FEUD (HARVEY) GSN 8:00 PM 30 590 0.1
76 FAMILY FEUD (HARVEY) GSN 8:30 PM 30 637 0.1
95 FAMILY FEUD (HARVEY) GSN 9:00 PM 30 550 0.1
101 FAMILY FEUD (HARVEY) GSN 9:30 PM 30 524 0.1
30 HALLMARK ORIGINAL MOVIE: TULIPS IN SPRING HALL 7:00 PM 120 1182 0.2
9 HALLMARK ORIGINAL MOVIE: DATE WITH LOVE HALL 9:00 PM 120 1889 0.3
34 ALL THE WAY HBO 8:00 PM 132 1110 0.2
80 LUCY HBO 10:15 PM 89 621 0.2
18 PROPERTY BROTHERS HGTV 8:00 PM 60 1527 0.3
22 PROPERTY BROTHERS HGTV 9:00 PM 60 1436 0.3
20 HOUSE HUNTERS RENOVATION HGTV 10:00 PM 60 1485 0.3
28 AMERICAN PICKERS HIST 8:00 PM 60 1234 0.3
26 AMERICAN PICKERS HIST 9:00 PM 57 1291 0.2
31 AMERICAN PICKERS HIST 10:00 PM 63 1178 0.2
95 MYSTERY THEATER HMM 9:00 PM 60 550 0.1
62 HATE IN AMERICA ID 8:00 PM 60 749 0.1
71 TRUE CRIME W/APHRODITE ID 9:00 PM 60 684 0.1
66 TRUE CRIME W/APHRODITE ID 10:00 PM 60 724 0.1
73 THE VIRGINIAN INSP 8:00 PM 90 662 0.0
82 THE VIRGINIAN INSP 9:30 PM 90 598 0.0
28 MOVIE: MARRIAGE OF LIES LIF 8:00 PM 122 1234 0.3
65 MOVIE: I AM WATCHING YOU LIF 10:02 PM 120 737 0.2
77 MOVIE: DAMAGED LMN 8:00 PM 120 633 0.2
91 MOVIE: A NANNY’S REVENGE LMN 10:00 PM 120 574 0.1
32 FULL HOUSE NAN 10:00 PM 30 1171 0.3
38 FULL HOUSE NAN 10:30 PM 30 1070 0.3
12 GAME SHAKERS NICK 8:00 PM 60 1729 0.3
21 HENRY DANGER NICK 9:00 PM 30 1441 0.2
27 THUNDERMANS NICK 9:30 PM 30 1269 0.2
74 WALLYKAZAM! NKJR 8:00 PM 30 660 0.1
85 WALLYKAZAM! NKJR 8:30 PM 30 597 0.1
98 BUBBLE GUPPIES NKJR 9:00 PM 30 532 0.1
51 COPS SPIKE 8:00 PM 30 859 0.2
50 COPS SPIKE 8:30 PM 30 860 0.2
61 COPS SPIKE 9:00 PM 30 756 0.2
59 COPS SPIKE 9:30 PM 30 775 0.2
56 COPS SPIKE 10:00 PM 30 807 0.2
69 COPS SPIKE 10:30 PM 30 702 0.2
36 OUTLANDER 2 STARZ 9:02 PM 64 1099 0.2
60 SYFY MOVIE: SKYFALL SYFY 8:00 PM 180 771 0.2
13 BIG BANG THEORY TBS 8:00 PM 30 1651 0.5
11 BIG BANG THEORY TBS 8:30 PM 30 1757 0.6
4 BIG BANG THEORY TBS 9:00 PM 30 2143 0.6
5 BIG BANG THEORY TBS 9:30 PM 30 2095 0.7
8 BIG BANG THEORY TBS 10:00 PM 30 1959 0.7
7 BIG BANG THEORY TBS 10:30 PM 30 1973 0.7
49 DATELINE ON TLC TLC 8:00 PM 60 891 0.2
55 DATELINE ON TLC TLC 9:00 PM 60 822 0.2
70 TNT BIG PICTURE MOVIES: BAD BOYS II TNT 8:00 PM 180 698 0.3
68 DEAD FILES TRAV 10:00 PM 60 704 0.2
89 EVERYBODY LOVES RAYMOND TVL 9:30 PM 30 583 0.1
23 LIGA MX: SF: MONTERREY / AMERICA (0.64 HH) UDN 9:00 PM 151 1395 0.7
15 NCIS USA 8:00 PM 60 1608 0.3
10 NCIS USA 9:00 PM 60 1860 0.3
17 NCIS USA 10:00 PM 60 1584 0.3
72 R&R PICTURE SHOWS: FRIDAY AFTER NEXT VH1 9:59 PM 118 670 0.3
98 BLUE BLOODS WGNA 8:00 PM 60 532 0.1
75 BLUE BLOODS WGNA 9:00 PM 60 655 0.1
79 BLUE BLOODS WGNA 10:00 PM 60 622 0.1

Source: Live+Same Day data, Nielsen Media Research

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