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Sunday Final Nationals: Cowboys-Steelers on Fox Earns Top NFL Audience This Season To-Date

Seahawks-Patriots on NBC Draw Season's First 'Sunday Night Football' Year-to-Year Increase

The Seattle Seahawks’ 31-24 win over the perennial powerhouse New England Patriots on “Sunday Night Football” not only gave NBC the overall Sunday night victory but also provided this NFL prime time showcase window its first increase this season from the corresponding year-ago game. With a 12.7 U.S. household rating, 22.513 million viewers and a 7.7 rating in adults 18-49, Seahawks-Patriots rose +1.3 household rating points, up +16 percent in viewership and +0.7 in adults 18-49 rating points from the 11/15/15 “SNF” Cardinals-Seahawks game (11.4 HH, 19.388 million viewers, 7.0 adults 18-49).

Earlier in the day, a thrilling Cowboys-Steelers game in the late afternoon slot on Fox for most of the country (49ers-Cardinals in select West Coast markets) earned the largest household rating and total audience for an NFL telecast this season to-date: an impressive 28.88 million viewers on average, with a 16.4/30 household rating/share, and 9.1/33 adults 18-49. The game even outdrew the 20 million who saw President-elect Donald Trump’s first television interview since winning the election on “60 Minutes” (CBS).

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Sunday, November 13, 2016
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 2.1/4 3460 0.6/2 0.8/2 1.0/3
7:00 America’s Funniest Home Videos 249 94 2.6/4 4513 0.5/2 0.8/2 1.1/3
8:00 Once Upon a Time 232 93 2.0/3 3401 0.7/3 0.9/3 1.2/3
9:00 Secrets and Lies 249 94 2.1/3 3178 0.5/2 0.7/2 1.0/2
10:00 Quantico 249 94 1.8/3 2747 0.5/2 0.7/2 0.9/2
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 7.1/12 11707 1.0/4 1.7/5 2.4/6
7:00 60 Minutes 255 94 11.9/19 20000 2.1/8 3.4/10 4.6/12
8:00 NCIS: Los Angeles 255 94 7.3/11 12113 1.0/3 1.6/5 2.4/6
9:00 Madam Secretary 255 94 5.7/9 9265 0.5/2 1.0/3 1.5/4
10:00 Elementary 255 94 3.5/6 5449 0.3/1 0.7/2 1.1/3
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 10.5/17 18680 6.3/18 7.4/19
7:30 Football Night in America 243 94 1.7/3 2889 0.6/2 0.9/3 1.1/3
7:53 Football Night in America 243 94 6.3/10 11324 3.0/11 3.7/12 4.5/12
8:21 Sunday Night Pre-Kick 243 94 9.7/16 17450 4.4/17 5.6/17 6.8/17
8:32 Sunday Night Football Seattle @ New England (thru 11:43) 243 94 12.7/22 22513 6.3/24 7.7/23 8.9/23
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-10 Network Average 7.2/12 12930 4.5/13 5.3/13
4:42 NFL Football Dallas @ Pittsburgh or San Francisco @ Arizona (s) 16.4/30 28883 9.1/33 10.8/33
7:44 NFL Football Post-Gun (s) 13.2/22 24182 7.0/27 8.5/27 9.9/26
7:48 The OT 252 93 10.2/17 18557 5.4/21 6.7/21 7.7/20
8:00 The Simpsons 254 94 4.0/6 7101 2.5/9 3.1/9 3.4/8
8:30 Son of Zorn 254 94 2.1/3 3637 1.3/5 1.6/5 1.8/4
9:01 Family Guy 254 94 2.1/3 3580 1.3/5 1.6/5 1.8/4
9:30 The Last Man on Earth 254 94 1.6/3 2637 0.8/3 1.1/3 1.2/3
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 0.9/2 1587 0.5/2
7:00 Sal y Pimienta 0.9/1 1395 0.4/1
8:00 La Banda 0.9/2 1648 0.6/2
10:00 Aquí y Ahora 0.9/2 1659 0.6/2
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 0.3/0 472 0.2/1
6:30 Cine El Forastero (2009) 0.4/1 742 0.3/1
9:00 La Embajada 0.1/0 191 0.1/0
10:10 Club de Cuervos 0.1/0 122 0.0/0

Sub-Demo Breakdowns – Sunday 11/13/16

America’s Funniest Home Videos” (ABC)
Women 18-34: 0.7/2
Men 18-34: 0.4/2
Women 18-49: 0.9/3
Men 18-49: 0.6/2

Once Upon a Time” (ABC)
Women 18-34: 1.0/3
Men 18-34: 0.5/2
Women 18-49: 1.2/4
Men 18-49: 0.6/2

Secrets & Lies” (ABC)
Women 18-34: 0.7/2
Men 18-34: 0.3/1
Women 18-49: 1.0/3
Men 18-49: 0.5/1

Quantico” (ABC)
Women 18-34: 0.6/2
Men 18-34: 0.3/1
Women 18-49: 0.9/3
Men 18-49: 0.5/2

60 Minutes: President-Elect Trump” (CBS)
Women 18-34: 2.0/7
Men 18-34: 2.2/9
Women 18-49: 3.2/10
Men 18-49: 3.5/11

NCIS: Los Angeles” (CBS)
Women 18-34: 1.0/3
Men 18-34: 0.9/3
Women 18-49: 1.7/5
Men 18-49: 1.6/5

Madam Secretary” (CBS)
Women 18-34: 0.5/2
Men 18-34: 0.6/2
Women 18-49: 1.1/3
Men 18-49: 1.0/3

Elementary” (CBS)
Women 18-34: 0.3/1
Men 18-34: 0.3/1
Women 18-49: 0.8/2
Men 18-49: 0.7/2

Football Night in America” (NBC, 7:30)
Women 18-34: 0.6/2
Men 18-34: 0.7/3
Women 18-49: 0.7/2
Men 18-49: 1.0/3

Football Night in America” (NBC, 7:53)
Women 18-34: 2.2/8
Men 18-34: 3.7/15
Women 18-49: 2.7/8
Men 18-49: 4.8/15

Sunday Night Pre-Kick” (NBC)
Women 18-34: 3.3/12
Men 18-34: 5.5/22
Women 18-49: 4.1/12
Men 18-49: 7.2/22

Sunday Night Football: Seattle @ New England” (NBC)
Women 18-34: 4.7/17
Men 18-34: 7.9/31
Women 18-49: 5.5/17
Men 18-49: 9.9/30

The OT” (Fox)
Women 18-34: 4.1/15
Men 18-34: 6.7/26
Women 18-49: 5.2/16
Men 18-49: 8.3/26

The Simpsons” (Fox)
Women 18-34: 2.2/7
Men 18-34: 2.9/11
Women 18-49: 2.6/7
Men 18-49: 3.6/11

Son of Zorn” (Fox)
Women 18-34: 1.1/4
Men 18-34: 1.6/6
Women 18-49: 1.3/4
Men 18-49: 1.9/6

Family Guy” (Fox)
Women 18-34: 1.2/4
Men 18-34: 1.5/5
Women 18-49: 1.3/4
Men 18-49: 1.9/5

The Last Man on Earth” (Fox)
Women 18-34: 0.8/3
Men 18-34: 0.8/3
Women 18-49: 0.9/3
Men 18-49: 1.2/3

The Walking Dead” (AMC)
Women 18-34: 4.50
Men 18-34: 4.84
Women 18-49: 5.25
Men 18-49: 5.61

Talking Dead” (AMC)
Women 18-34: 1.26
Men 18-34: 1.25
Women 18-49: 1.73
Men 18-49: 1.68

Keeping Up with the Kardashians” (E!)
Women 18-34: 0.83
Men 18-34: 0.28
Women 18-49: 0.85
Men 18-49: 0.28

Real Housewives of Atlanta” (Bravo)
Women 18-34: 1.11
Men 18-34: 0.38
Women 18-49: 1.60
Men 18-49: 0.57

Real Housewives of New Jersey” (Bravo)
Women 18-34: 0.83
Men 18-34: 0.31
Women 18-49: 1.14
Men 18-49: 0.41

Westworld” (HBO)
Women 18-34: 0.43
Men 18-34: 0.87
Women 18-49: 0.57
Men 18-49: 0.99

Shameless” (Showtime)
Women 18-34: 0.21
Men 18-34: 0.31
Women 18-49: 0.47
Men 18-49: 0.50

Movie: Christmas Cookies” (Hallmark)
2.49 household rating
3.711 million viewers
Women 18-34: 0.67
Men 18-34: 0.17
Women 18-49: 0.94
Men 18-49: 0.28

Source: Live+Same Day data, Nielsen Media Research

20 Comments

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  1. Getting close to the end of this year’s run …. Can you post the numbers for Dino Super Charge at 8 am on Nick? Graci.

  2. Live+3 vs. Live+SD data for Sunday 11/13/2016

    Adults 18-49
    …………………………….. L+SD … L+3
    AF Home Videos …….. 0.77 … 0.82
    Once Upon a Time ….. 0.95 … 1.40
    Secrets and Lies …….. 0.71 … 1.18
    Quantico ……………….. 0.67 … 1.26
    60 Minutes …………….. 3.42 … 3.74
    NCIS: Los Angeles ….. 1.65 … 2.01
    Madam Secretary …… 1.04 … 1.39
    Elementary …………….. 0.72 … 1.16
    NFL: Sea/NE ………….. 7.67 … 7.71
    The OT ………………….. 6.74 … 6.76
    Simpsons ………………. 3.10 … 3.34
    Son of Zorn ……………. 1.63 … 1.84
    Family Guy …………….. 1.62 … 2.14
    Last Man on Earth ….. 1.05 … 1.49

    PROGRAMMINGINSIDER.COM

    Total Viewers
    ………………………….. L+SD … L+3
    AF Home Videos .. 4.513 … 4.715
    Once Upon a Time 3.403 … 4.447
    Secrets and Lies .. 3.179 … 4.615
    Quantico ………….. 2.749 … 4.561
    60 Minutes ……… 20.189 … 21.374
    NCIS: LA ………… 12.115 … 14.001
    Madam Secretary 9.267 … 11.732
    Elementary ……….. 5.450 … 7.601
    NFL: Sea/NE …… 22.514 … 22.656
    The OT …………… 18.558 … 18.638
    Simpsons ………….. 7.101 … 7.608
    Son of Zorn ……….. 3.638 … 3.996
    Family Guy ………… 3.580 … 4.505
    Last Man on Earth . 2.637 … 3.609