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Sunday Final Nationals: ESPN Wins the Night in All Key Demos Despite Decade-Low for NFL Pro Bowl

CBS topped Sunday night in total viewers (9.23 million).

ESPN was the prime time leader in key demos: adults 18-49 (approx. 2.2 rating), adults 18-34 (approx. 1.9 rating), and adults 25-54 (approx. 2.5 rating) which included coverage of NFL’s “AFC-NFC Pro Bowl.” The All-Star game itself delivered 7.45 million viewers, a 4.19 U.S. household rating and a 2.56 rating among adults 18-49 — figures that rank as the lowest rated Pro Bowl (in households) since 2006 (3.7) and the least-watched (in viewers) since 2007 (7 million).

It was the sixth consecutive Pro Bowl to decline from the previous year.

The game peaked at a 4.9 household rating and 8.9 million viewers from 8:30-9 p.m. ET.

(Source: Sports Media Watch)

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Sunday, January 29, 2017
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 2.6/4 4360 0.5/2 1.0/3 1.3/4
7:00 America’s Funniest Home Videos (r) 249 93 3.5/6 6196 0.7/3 1.2/4 1.6/5
8:00 To Tell The Truth 250 94 2.7/4 4759 0.7/3 1.1/3 1.4/4
9:00 To Tell The Truth 250 94 2.4/4 4051 0.5/2 1.0/3 1.4/4
10:00 Conviction 250 94 1.6/3 2433 0.3/1 0.5/2 0.7/2
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 5.7/10 9234 0.5/2 1.0/3 1.6/5
7:00 60 Minutes 254 94 7.1/12 11505 0.6/3 1.2/4 2.0/6
8:00 NCIS: Los Angeles 254 94 6.9/11 11289 0.7/3 1.4/4 2.1/6
9:00 Madam Secretary 254 94 5.3/9 8705 0.4/2 0.9/3 1.4/4
10:00 Elementary 254 94 3.5/7 5436 0.4/2 0.7/2 1.0/3
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 1.6/3 2505 0.3/1 0.6/2 0.8/2
7:00 New Celebrity Apprentice (r) 243 91 0.7/1 1154 0.2/1 0.4/1 0.5/1
9:00 Dateline Sunday Tom Brokaw’s 50th Anniversary (s) 246 93 2.5/4 3855 0.4/2 0.8/3 1.1/3
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-10 Network Average 2.9/5 5222 1.1/5 1.5/5 1.8/5
7:00 Miss Universe Pageant 2017 (s) 257 93 2.9/5 5222 1.1/5 1.5/5 1.8/5
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 1.0/2 1808 0.6/2
7:00 Sal y Pimienta 1.0/2 1732 0.5/1
8:00 Su Nombre Era Dolores 1.0/2 1897 0.7/2
10:00 Aqui y Ahora 1.0/2 1706 0.6/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 0.5/1 900 0.4/1
7:00 Cine Operación Peligrosa (2007) 0.5/1 931 0.4/1
9:00 Cine El precio del mañana (2011) 0.5/1 870 0.4/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average (preliminary) 0.8/1 1513 0.4/2 0.5/2
7:00 Cine Ice Age: Continental Drift (2012) (preliminary) 0.7/1 1543 0.6/3 0.6/2
8:00 Siempre Niños (preliminary) 0.8/1 1543 0.4/2 0.5/2
9:00 Siempre Niños (preliminary) 0.9/1 1588 0.4/2 0.5/2
10:00 Don Francisco Te Invita (preliminary) 0.8/1 1380 0.3/2 0.5/2

Note: All of this date’s Telemundo data are based on preliminary figures.

Sub-Demo Breakdowns – Sunday 1/29/17

“To Tell the Truth” (ABC, 8:00)
Women 18-34: 0.7/3
Men 18-34: 0.6/3
Women 18-49: 1.2/4
Men 18-49: 0.9/3

“To Tell the Truth” (ABC, 9:00)
Women 18-34: 0.7/3
Men 18-34: 0.4/2
Women 18-49: 1.2/4
Men 18-49: 0.8/3

“Conviction” (ABC)
Women 18-34: 0.4/2
Men 18-34: 0.2/1
Women 18-49: 0.7/2
Men 18-49: 0.4/1

“60 Minutes” (CBS)
Women 18-34: 0.5/3
Men 18-34: 0.6/3
Women 18-49: 1.2/4
Men 18-49: 1.2/4

“NCIS: Los Angeles” (CBS)
Women 18-34: 0.8/3
Men 18-34: 0.6/3
Women 18-49: 1.5/5
Men 18-49: 1.2/4

“Madam Secretary” (CBS)
Women 18-34: 0.5/2
Men 18-34: 0.4/2
Women 18-49: 1.0/3
Men 18-49: 0.8/3

“Elementary” (CBS)
Women 18-34: 0.4/2
Men 18-34: 0.3/2
Women 18-49: 0.8/3
Men 18-49: 0.5/2

“Dateline Sunday: Tom Brokaw’s 50th Anniversary” (NBC)
Women 18-34: 0.4/2
Men 18-34: 0.3/1
Women 18-49: 0.9/3
Men 18-49: 0.8/3

“Miss Universe Pageant 2017” (Fox)
Women 18-34: 1.3/6
Men 18-34: 0.9/4
Women 18-49: 1.6/5
Men 18-49: 1.3/4

Cable Rankings – Sunday 1/29/17

What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Sunday, January 29:

* Vwrs = Viewers in thousands; V-No = Prime time rank in viewers; D-No = Prime time rank in demo (adults 18-49)
V-No* D-No* Program Net Start Dur Vwrs* A1849
89 85 LEAH REMINI: SCIENTOLOGY A&E 7:00 PM 60 526 0.21
81 72 LEAH REMINI: SCIENTOLOGY SPECIAL A&E 8:00 PM 61 627 0.24
54 41 LEAH REMINI: SCIENTOLOGY XTRA A&E 9:01 PM 9 965 0.35
74 67 HOARDERS AC A&E 9:10 PM 70 702 0.26
61 43 HOARDERS AC A&E 10:20 PM 70 862 0.34
91 85 THE BRAK SHOW ADSM 8:00 PM 15 519 0.21
80 45 RICK & MORTY ADSM 9:00 PM 30 634 0.33
63 21 RICK & MORTY ADSM 9:30 PM 30 817 0.44
43 7 AMERICAN DAD ADSM 10:00 PM 30 1245 0.66
24 4 FAMILY GUY ADSM 10:30 PM 30 1601 0.79
48 69 RAMBO MARATHON: RAMBO III AMC 6:00 PM 150 1097 0.25
60 69 RAMBO MARATHON: FIRST BLOOD AMC 8:30 PM 120 863 0.25
71 85 RAMBO MARATHON: RAMBO: FIRST BLOOD AMC 10:30 PM 120 706 0.21
67 91 FINDING BIGFOOT APL 9:01 PM 60 746 0.2
52 33 NEW EDITION STORY BET 5:12 PM 121 972 0.38
79 52 BET MOVIE OF THE WEEK: THINK LIKE A MAN BET 7:13 PM 183 657 0.29
99 91 BEING MARY JANE S4 BET 10:16 PM 63 436 0.2
87 81 REAL HOUSEWIVES OF ATLANTA BRAVO 7:00 PM 60 555 0.22
3 2 REAL HOUSEWIVES OF ATLANTA BRAVO 8:00 PM 60 2620 1.09
62 33 FIRST FAMILY OF HIP HOP BRAVO 9:00 PM 60 850 0.38
64 45 REAL HOUSEWIVES OF ATLANTA BRAVO 10:00 PM 60 814 0.33
97 61 ROAST BATTLE II CMDY 10:00 PM 70 443 0.27
34 38 CNN NEWSROOM CNN 7:00 PM 60 1376 0.36
33 41 CNN NEWSROOM CNN 8:00 PM 60 1398 0.35
39 38 CNN NEWSROOM CNN 9:00 PM 60 1309 0.36
72 91 PARTS UNKNOWN CNN 10:00 PM 60 705 0.2
31 43 ALASKA: THE LAST FRONTIER DISC 7:00 PM 60 1431 0.34
10 21 ALASKA: THE LAST FRONTIER DISC 8:00 PM 60 2079 0.44
2 9 ALASKA: THE LAST FRONTIER DISC 9:00 PM 60 3166 0.64
8 27 ALASKA: THE LAST FRONTIER DISC 10:00 PM 60 2161 0.4
41 91 ZAPPED DSNY 9:00 PM 105 1259 0.2
59 54 LRC: 2017 SAG AWARDS E! 6:00 PM 120 864 0.28
92 75 MARIAH’S WORLD E! 9:00 PM 60 511 0.23
94 91 THE ROYALS E! 10:00 PM 60 502 0.2
11 4 NFL COUNTDOWN (1.23 HH) ESPN 6:00 PM 111 2071 0.79
1 1 NFL PRO BOWL (4.19 HH) ESPN 7:51 PM 212 7449 2.56
45 35 GUY’S GROCERY GAMES FOOD 7:00 PM 60 1184 0.37
29 20 GUY’S GROCERY GAMES FOOD 8:00 PM 60 1464 0.46
19 11 WORST COOKS 10 FOOD 9:00 PM 60 1685 0.58
58 54 COOKS VS. CONS FOOD 10:00 PM 60 895 0.28
15 81 JUSTICE W/ JUDGE JEANINE FOXNC 9:00 PM 60 1819 0.22
17 75 FOX NEWS SUNDAY FOXNC 10:00 PM 60 1724 0.23
50 15 FX MOVIE PRIME: LET’S BE COPS FX 8:00 PM 120 1009 0.48
90 54 FX MOVIE PRIME: LET’S BE COPS FX 10:00 PM 120 524 0.28
88 61 THE SIMPSONS FXX 7:59 PM 30 536 0.27
82 49 THE SIMPSONS FXX 8:29 PM 31 615 0.3
85 52 THE SIMPSONS FXX 9:00 PM 30 591 0.29
93 61 THE SIMPSONS FXX 9:30 PM 30 509 0.27
96 61 THE SIMPSONS FXX 10:00 PM 30 466 0.27
98 72 THE SIMPSONS FXX 10:30 PM 30 440 0.24
13 67 HALLMARK MOVIE: VALENTINE EVER AFTER HALL 7:00 PM 120 1844 0.26
28 91 HALLMARK MOVIE: ANYTHING FOR LOVE HALL 9:00 PM 120 1498 0.2
84 72 THE NICE GUYS HBO 7:00 PM 116 592 0.24
86 91 THE YOUNG POPE HBO 9:02 PM 57 582 0.2
4 8 FIXER UPPER HGTV 7:00 PM 60 2340 0.65
7 13 BEACHFRONT BARGAIN HUNT HGTV 8:00 PM 30 2179 0.51
12 26 BEACHFRONT BARGAIN HUNT HGTV 8:30 PM 30 1845 0.42
21 28 CARIBBEAN LIFE HGTV 9:00 PM 30 1673 0.39
18 24 CARIBBEAN LIFE HGTV 9:30 PM 30 1704 0.43
23 28 ISLAND LIFE HGTV 10:00 PM 30 1616 0.39
22 28 ISLAND LIFE HGTV 10:30 PM 30 1644 0.39
19 28 AMERICAN PICKERS HIST 7:00 PM 60 1685 0.39
14 28 AMERICAN PICKERS HIST 8:00 PM 60 1827 0.39
26 35 AMERICAN PICKERS HIST 9:00 PM 63 1577 0.37
40 49 AMERICAN PICKERS HIST 10:03 PM 60 1284 0.3
44 48 DATELINE ON ID ID 7:00 PM 60 1236 0.31
38 49 DATELINE ON ID ID 8:00 PM 60 1326 0.3
27 35 DATELINE ON ID ID 9:00 PM 60 1572 0.37
25 18 EVIL LIVES HERE ID 10:00 PM 60 1599 0.47
66 75 MOVIE- THEATRICAL RPT: TYLER PERRY’S GOOD DEEDS LIF 7:00 PM 120 749 0.23
77 54 MOVIE- LOM RPT: LOVE BY THE 10TH DATE LIF 9:00 PM 122 688 0.28
100 91 FRIENDS MTV 7:00 PM 30 400 0.2
95 85 MTV MOVIES MTV 8:00 PM 150 474 0.21
83 91 FULL HOUSE NAN 9:00 PM 30 611 0.2
76 75 FULL HOUSE NAN 9:30 PM 30 692 0.23
68 69 FULL HOUSE NAN 10:00 PM 30 744 0.25
65 54 FULL HOUSE NAN 10:30 PM 30 780 0.28
46 91 THUNDERMANS NICK 7:30 PM 30 1170 0.2
47 38 HOMELAND S6 SHO 9:03 PM 46 1130 0.36
70 81 THE AFFAIR SHO 10:00 PM 59 725 0.22
75 75 SPIKE TV MOVIE: MEN IN BLACK SPIKE 5:00 PM 150 697 0.23
78 61 SPIKE TV MOVIE: THE MUMMY SPIKE 7:30 PM 180 679 0.27
69 75 BLACK SAILS 4 STARZ 9:02 PM 60 738 0.23
5 3 THE BIG BANG THEORY TBS 7:00 PM 30 2333 0.82
6 4 THE BIG BANG THEORY TBS 7:30 PM 30 2268 0.79
16 12 SCREEN ACTORS GUILD AWARDS TBS 8:00 PM 133 1763 0.57
72 85 FULL FRONTAL W/ SAM BEE TBS 12:00 AM 26 705 0.21
37 24 SISTER WIVES TELL ALL TLC 12:00 AM 58 1350 0.43
49 47 SISTER WIVES TLC 8:58 PM 62 1068 0.32
42 21 SALUTE TO SAG MOVIE SPECIAL: THE HELP TNT 5:00 PM 180 1255 0.44
9 10 SCREEN ACTORS GUILD AWARDS TNT 8:00 PM 133 2109 0.6
51 54 SCREEN ACTORS GUILD AWARDS TNT 10:13 PM 134 988 0.28
53 54 STEVEN UNIVERSE TOON 7:00 PM 30 971 0.28
56 61 STEVEN UNIVERSE TOON 7:30 PM 30 938 0.27
57 81 EVERYBODY LOVES RAYMOND TVL 10:00 PM 30 908 0.22
55 85 EVERYBODY LOVES RAYMOND TVL 10:30 PM 30 942 0.21
30 18 LAW & ORDER: SVU USA 7:00 PM 60 1458 0.47
32 15 LAW & ORDER: SVU USA 8:00 PM 60 1426 0.48
36 15 LAW & ORDER: SVU USA 9:00 PM 60 1357 0.48
35 14 LAW & ORDER: SVU USA 10:00 PM 60 1372 0.49

Source: Live+Same Day data, Nielsen Media Research

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