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Monday Final Nationals: News of Sally Yates Firing Gives Large Boosts to MSNBC’s Maddow and O’Donnell

CBS was Monday’s most-watched prime time network with 6.09 million viewers. “The Bachelor” again provided ABC the lead in adults 18-49 (1.8 rating/6 share) and adults 18-34 (1.7/7), as well as in adults 25-54 (2.0/6).

The news of President Trump’s firing of acting Attorney General Sally Yates, which broke within the 9 p.m. hour, gave a huge boost to both MSNBC news shows “The Rachel Maddow Show” (2.613 million viewers) and “Last Word with Lawrence O’Donnell” (2.391 million viewers). It marked an increases of 27 percent (for Maddow) and 35 percent (for O’Donnell) in total viewers from each show’s prime time average for Jan. 23-27, 2017 (Maddow 2.05 million, O’Donnell 1.77 million). Along with “All In with Chris Hayes” at 8 p.m., MSNBC (2.27 million) outdrew CNN (1.84 million) in prime time but still averaged almost two million viewers less than Fox News Channel (4.02 million).

In prime time, MSNBC (0.43 rating) still rated behind FNC (0.70) and CNN (0.63) among the coveted adults 25-54 demographic for news programming.

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Monday, January 30, 2017
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 3.7/6 5767 1.7/7 1.8/6 2.0/6
8:00 The Bachelor 250 93 4.7/8 7234 2.2/10 2.3/8 2.6/7
10:01 Quantico 250 93 1.9/4 2758 0.6/3 0.7/3 0.9/3
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 3.8/7 6085 0.5/2 1.1/4 1.6/5
8:00 Big Bang Theory (r) 254 93 5.3/9 8435 0.7/3 1.6/6 2.4/7
8:30 Kevin Can Wait (r) 254 93 3.9/6 6385 0.6/2 1.2/4 1.9/5
9:00 The Odd Couple (s) 254 93 3.5/6 5784 0.5/2 1.1/4 1.7/5
9:30 The Odd Couple (f) 254 93 3.3/6 5302 0.4/2 0.9/3 1.4/4
10:00 Scorpion (r) 254 93 3.4/6 5303 0.5/2 0.8/3 1.2/4
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.3/4 3640 0.5/2 0.9/3 1.3/4
8:00 New Celebrity Apprentice 244 93 2.4/4 3707 0.5/2 1.0/3 1.3/4
10:00 Timeless 246 93 2.2/4 3506 0.4/2 0.9/3 1.2/4
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 2.3/4 3818 0.8/3 1.2/4 1.5/4
8:00 Gotham 257 93 2.1/4 3461 0.7/3 1.1/4 1.4/4
9:01 Lucifer 257 93 2.6/4 4187 0.8/4 1.2/4 1.5/4
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 1.0/2 1629 0.4/2 0.5/2 0.6/2
8:00 Supergirl 248 91 1.5/2 2348 0.5/2 0.7/2 0.8/2
9:00 Jane the Virgin 248 91 0.6/1 909 0.3/1 0.3/1 0.3/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.2/2 2205 0.7/3
7:00 Despertar Contigo 0.9/2 1750 0.6/2
9:00 Vino el Amor 1.3/2 2429 0.8/3
10:00 El Color de la Pasión 1.2/2 2209 0.8/3
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.3/1 670 0.2/1
7:00 Moisés y Los Diez Mandamientos (r) 0.3/1 682 0.2/1
8:00 Moisés y Los Diez Mandamientos 0.7/1 1326 0.4/1
9:00 La Viuda Negra 0.2/0 448 0.2/1
10:00 Blue Demon 0.1/0 237 0.1/0
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average (preliminary) 0.9/1 1610 0.5/2 0.6/2
8:00 La Fan (preliminary) 0.8/1 1444 0.4/2 0.5/2
9:00 La Doña (preliminary) 0.8/1 1546 0.5/2 0.6/2
10:00 El Chema (preliminary) 1.0/2 1841 0.7/3 0.8/3

Note: All of this date’s Telemundo data are based on preliminary figures.

Sub-Demo Breakdowns – Monday 1/30/17

“The Bachelor” (ABC)
Women 18-34: 3.2/13
Men 18-34: 1.2/6
Women 18-49: 3.4/11
Men 18-49: 1.3/5

“Quantico” (ABC)
Women 18-34: 0.8/4
Men 18-34: 0.3/1
Women 18-49: 1.0/4
Men 18-49: 0.5/2

“The Odd Couple” (CBS, 9:00)
Women 18-34: 0.6/2
Men 18-34: 0.4/2
Women 18-49: 1.1/4
Men 18-49: 0.8/3

“The Odd Couple” (CBS, 9:30)
Women 18-34: 0.5/2
Men 18-34: 0.3/2
Women 18-49: 1.1/3
Men 18-49: 0.8/3

“The New Celebrity Apprentice” (NBC)
Women 18-34: 0.6/2
Men 18-34: 0.4/2
Women 18-49: 1.1/4
Men 18-49: 0.8/3

“Timeless” (NBC)
Women 18-34: 0.5/2
Men 18-34: 0.4/2
Women 18-49: 0.9/3
Men 18-49: 0.8/3

“Gotham” (Fox)
Women 18-34: 0.7/3
Men 18-34: 0.8/4
Women 18-49: 1.0/3
Men 18-49: 1.3/5

“Lucifer” (Fox)
Women 18-34: 0.8/3
Men 18-34: 0.9/4
Women 18-49: 1.3/4
Men 18-49: 1.2/4

“Supergirl” (CW)
Women 18-34: 0.5/2
Men 18-34: 0.5/2
Women 18-49: 0.7/2
Men 18-49: 0.7/3

“Jane the Virgin” (CW)
Women 18-34: 0.3/1
Men 18-34: 0.2/1
Women 18-49: 0.4/1
Men 18-49: 0.2/1

Cable Rankings – Monday 1/30/17
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Monday, January 30:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
81 86 THE FIRST 48 A&E 10:01 PM 62 623 0.19
73 53 KING OF THE HILL ADSM 8:00 PM 30 727 0.28
75 47 CLEVELAND SHOW ADSM 8:30 PM 30 720 0.31
40 22 AMERICAN DAD ADSM 9:00 PM 30 1093 0.47
34 10 AMERICAN DAD ADSM 9:30 PM 30 1311 0.63
35 12 BOB’S BURGERS ADSM 10:00 PM 30 1267 0.58
33 11 BOB’S BURGERS ADSM 10:30 PM 30 1336 0.62
80 53 AMC MOVIE: BACK TO THE FUTURE AMC 7:00 PM 150 624 0.28
87 64 AMC MOVIE: BACK TO THE FUTURE II AMC 9:30 PM 150 530 0.24
88 76 NEW EDITION STORY BET 8:00 PM 124 475 0.2
86 59 NEW EDITION STORY BET 10:04 PM 124 563 0.25
27 13 VANDERPUMP RULES BRAVO 9:00 PM 61 1407 0.57
82 53 SUMMER HOUSE BRAVO 10:01 PM 60 615 0.28
94 76 SOUTH PARK CMDY 8:00 PM 30 377 0.2
95 86 SOUTH PARK CMDY 8:30 PM 30 374 0.19
97 86 SOUTH PARK CMDY 9:00 PM 30 358 0.19
93 64 SOUTH PARK CMDY 9:30 PM 90 421 0.24
19 29 ANDERSON COOPER 360 CNN 8:00 PM 60 1680 0.41
14 19 ANDERSON COOPER 360 CNN 9:00 PM 60 1863 0.49
12 14 CNN TONIGHT CNN 10:00 PM 60 1986 0.55
55 45 FAST N LOUD DISC 8:00 PM 60 936 0.32
11 7 FAST N LOUD DISC 9:00 PM 61 2119 0.8
22 8 DIESEL BROTHERS DISC 10:01 PM 60 1586 0.71
50 93 STUCK IN THE MIDDLE DSNY 8:00 PM 30 976 0.18
45 86 GOOD LUCK CHARLIE DSNY 8:30 PM 30 1023 0.19
49 96 LIV AND MADDIE DSNY 9:30 PM 30 986 0.17
46 76 BUNK’D DSNY 10:00 PM 30 1022 0.2
38 76 BUNK’D DSNY 10:30 PM 30 1120 0.2
18 14 COLLEGE BASKETBALL REGULAR SEASON: DUKE @ NOTRE DAME (1.09 HH) ESPN 7:00 PM 134 1719 0.55
56 47 COLLEGE BASKETBALL REGULAR SEASON: OKLAHOMA STATE @ OKLAHOMA (0.60 HH) ESPN 9:14 PM 118 905 0.31
23 32 KIDS BAKING CHAMP 3 FOOD 8:00 PM 60 1568 0.39
37 41 CAKE WARS FOOD 9:00 PM 60 1172 0.34
42 29 DINERS, DRIVE INS & DIVES FOOD 10:00 PM 60 1068 0.41
1 21 THE O’REILLY FACTOR FOXNC 12:00 AM 60 4396 0.48
2 24 TUCKER CARLSON TONIGHT FOXNC 9:00 PM 60 3873 0.44
3 16 HANNITY FOXNC 10:00 PM 60 3790 0.52
84 64 SHADOWHUNTERS FRFM 8:00 PM 60 581 0.24
61 52 FX MOVIE PRIME: SNOW WHITE AND THE HUNTSMAN FX 8:00 PM 180 847 0.29
91 86 THE SIMPSONS FXX 8:00 PM 30 456 0.19
89 76 THE SIMPSONS FXX 8:30 PM 30 471 0.2
97 96 THE SIMPSONS FXX 9:00 PM 30 358 0.17
100 96 THE SIMPSONS FXX 9:30 PM 30 350 0.17
96 76 THE SIMPSONS FXX 10:00 PM 30 362 0.2
99 86 THE SIMPSONS FXX 10:30 PM 30 357 0.19
31 36 HOUSE HUNTERS HGTV 8:00 PM 30 1356 0.37
29 38 HOUSE HUNTERS HGTV 8:30 PM 30 1389 0.36
20 35 LOVE IT OR LIST IT HGTV 9:00 PM 60 1632 0.38
13 36 HOUSE HUNTERS HGTV 10:00 PM 30 1910 0.37
15 32 HOUSE HUNTERS INTERNATIONAL HGTV 10:30 PM 30 1839 0.39
26 59 AMERICAN PICKERS HIST 8:00 PM 60 1412 0.25
10 26 AMERICAN PICKERS HIST 9:00 PM 63 2306 0.43
21 31 PAWN STARS HIST 10:03 PM 30 1627 0.4
24 32 PAWN STARS HIST 10:33 PM 30 1443 0.39
52 64 SEE NO EVIL ID 8:00 PM 60 962 0.24
32 43 VANITY FAIR CONFIDENTIAL ID 9:00 PM 60 1346 0.33
30 47 MURDER CALLS ID 10:00 PM 60 1368 0.31
51 39 MOVIE- THEATRICAL RPT: TAKEN LIF 8:00 PM 120 967 0.35
16 73 ALL IN W/ CHRIS HAYES MSNBC 8:00 PM 60 1819 0.22
7 39 RACHEL MADDOW SHOW MSNBC 9:00 PM 60 2613 0.35
8 50 LAST WORD W/ L. O’DONNELL MSNBC 10:00 PM 60 2391 0.3
92 72 TEEN MOM II SSN7B MTV 8:00 PM 60 425 0.23
28 6 TEEN MOM II SSN7B MTV 9:00 PM 60 1404 0.83
90 59 AMERICA’S NEXT TOP MODEL MTV 10:00 PM 60 469 0.25
63 73 FULL HOUSE NAN 9:00 PM 30 834 0.22
64 64 FULL HOUSE NAN 9:30 PM 30 795 0.24
67 57 FULL HOUSE NAN 10:00 PM 30 777 0.26
76 64 FULL HOUSE NAN 10:30 PM 30 718 0.24
53 76 STORY OF GOD NGC 9:00 PM 60 954 0.2
36 64 RIDE NICK 8:00 PM 30 1206 0.24
43 76 RIDE NICK 8:30 PM 30 1061 0.2
78 96 BUBBLE GUPPIES NKJR 8:30 PM 30 698 0.17
72 76 PEPPA PIG NKJR 9:00 PM 30 738 0.2
74 96 PAW PATROL NKJR 10:00 PM 24 722 0.17
68 64 COPS SPIKE 8:00 PM 30 772 0.24
70 57 COPS SPIKE 8:30 PM 30 760 0.26
59 50 COPS (O) SPIKE 9:00 PM 30 857 0.3
66 56 COPS SPIKE 9:30 PM 30 780 0.27
77 59 COPS (O) SPIKE 10:00 PM 30 702 0.25
79 59 COPS SPIKE 10:30 PM 30 697 0.25
47 16 FAMILY GUY TBS 8:00 PM 30 1018 0.52
62 26 AMERICAN DAD TBS 8:30 PM 30 841 0.43
65 26 AMERICAN DAD TBS 9:00 PM 30 783 0.43
69 24 FAMILY GUY TBS 9:30 PM 30 765 0.44
57 18 FAMILY GUY TBS 10:00 PM 30 899 0.51
59 19 FAMILY GUY TBS 10:30 PM 30 857 0.49
41 45 COUNTING ON TLC 9:00 PM 60 1091 0.32
71 76 NBA PRE-GAME SHOW (0.52 HH) TNT 8:00 PM 14 743 0.2
39 41 NBA BASKETBALL: DETROIT @ BOSTON (0.57 HH) TNT 8:14 PM 153 1110 0.34
58 43 NBA BASKETBALL: MEMPHIS @ PHOENIX (0.73 HH) TNT 10:47 PM 138 860 0.33
85 93 BF: DELICIOUS DESTINATION TRAV 8:00 PM 30 570 0.18
83 93 BF: DELICIOUS DESTINATION TRAV 8:30 PM 30 592 0.18
54 86 EVERYBODY LOVES RAYMOND TVL 10:00 PM 30 942 0.19
44 73 EVERYBODY LOVES RAYMOND TVL 10:30 PM 30 1028 0.22
5 3 WWE RAW (2.14 HH) USA 8:00 PM 60 3628 1.35
4 2 WWE RAW (2.13 HH) USA 9:00 PM 60 3643 1.36
6 1 WWE RAW (2.16 HH) USA 10:00 PM 71 3574 1.39
9 4 LOVE AND HIP HOP 7 VH1 8:00 PM 60 2385 1.25
17 5 LEAVE IT TO STEVIE VH1 9:00 PM 30 1726 0.86
25 9 K MICHELLE: MY LIFE 3 VH1 9:30 PM 30 1440 0.68
48 23 AMERICA’S NEXT TOP MODEL 23 VH1 10:00 PM 60 1006 0.46

Source: Live+Same Day data, Nielsen Media Research

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