Sunday Final Nationals: Fox Wins Prime Time with Green Bay-Washington NFL Overrun, Golden Globes Dip Slightly but Still Solid for NBC

Thanks to the 71-minute overrun of the NFL’s NFC Wild Card playoff into prime time, Fox snapped NBC’s 9-week Sunday winning streak among households and total viewers. Fox’s broadcast of the Green Bay Packers versus the Washington football team, which the visiting Packers won 35-18, posted a 21.8/37 household rating/share, with 38.8 million viewers, and is the highest-rated and most-watched telecast of any kind since Super Bowl XLIX.

Green Bay-Washington is the fourth most-watched NFC Wild Card game on Fox dating back to the 1994-95 season (22 games). Last year’s NFC Wild card Game on Fox featured a 20-17 Dallas Cowboys win over the Detroit Lions, and averaged 23.6/40, with 42.3 million viewers.

Competing markets: Milwaukee – 55.1/75; Washington – 38.6/61.

Top 10 non-competing markets: Richmond – 36.4; Norfolk – 34.9; Denver – 31.9; New Orleans – 31.2; Buffalo – 29.9; Kansas City 29.7; Albuquerque – 29.2; Baltimore & St. Louis – 28.2; and Minneapolis/St. Paul – 27.9.

The game was live streamed by more than 132,000 unique visitors on FOX Sports GO, making it the most-watched authenticated NFL game and the 6th most-watched authenticated event in FOX Sports GO’s history.

“The 73rd Annual Golden Globe Awards” on NBC, hosted by Ricky Gervais, was down -4 percent in total viewers and down -5 percent in adults 18-49 from the year-ago awards (1/11/15). Nonetheless, it ruled the vast majority of the 8-11 p.m. time period (Fox’s NFL playoff game aired 8:00-8:11 p.m.) over its broadcast composition by far.

Earlier in the day, the Seattle Seahawks’ 10-9 down-to-the-wire victory over the Minnesota Vikings in the NFC Wild Card game on NBC averaged 35.3 million viewers to rank as the most-watched early Sunday Wild Card on record (People Meter history dates to 1988), according to Fast National data from The Nielsen Company.

Viewership was up +25 percent from last year’s early Sunday Wild Card game (28.3 million for Bengals-Colts on CBS 1/04/15), and tops by +27 percent the last early Sunday NFC Wild Card game (27.7 million for Falcons-Giants, Jan. 8, 2012 on FOX). Viewership for Seahawks-Vikings, which was the third-coldest NFL game on record with a kickoff temperature of minus-six degrees, peaked at 43.9 million viewers for the game’s exciting finish from 3:45-4 p.m. ET.

The Seahawks-Vikings NFC Wild Card telecast (1:06-4:06 p.m. ET) earned a 21.0 rating/42 share, to rank as the highest-rated early Sunday Wild Card game in 21 years (22.0/48 for Patriots-Browns on NBC, 1/1/95). The 21.0/42 for Seahawks-Vikings is up 24% from last year’s early Sunday Wild Card (17.0/35 for Bengals-Colts).

Top 10 Metered Markets for Seahawks-Vikings: Minneapolis 50.5/82, Seattle 50.4/87, Buffalo 31.0/49, New Orleans 30.7/48, Milwaukee 29.8/52, Charlotte 29.4/52, Denver 28.7/59, Portland 27.1/60, Boston 25.4/47, Richmond 25.2/43

NBC Sports Live Extra’s presentation of Seahawks-Vikings totaled 20.0 million live streaming minutes, ranking as Live Extra’s most streamed NFL postseason game on record (excluding Super Bowls) and up +115 percent from last year’s NBC Saturday primetime Wild Card game (9.3 million live minutes for Ravens-Steelers).

Univision ranked as the No. 3 network for Sunday evening among adults 18-49 and young adults 18-34, outperforming ABC and CBS in each demographic.

Airing 7-10pm, a special El Chapo themed “Aquí y Ahora” (Here and Now) outperformed CBS’ “60 Minutes” among adults 18-49 (+43%) and young adults 18-34 (+106%). “Aquí y Ahora” averaged 3.0 million total viewers, 1.4 million adults 18-49 and 580,000 young adults 18-34.

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Sunday, January 10, 2016
	PROGRAM	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
7-11	Network Average	1.5/2	2509	0.3/1	0.5/2	0.7/2
7:00	America’s Funniest Home Videos	2.5/4	4377	0.5/2	0.8/2	1.1/3
8:00	Galavant	1.4/2	2410	0.4/1	0.6/2	0.8/2
9:01	Quantico (r)	1.0/2	1619	0.2/1	0.3/1	0.4/1
	PROGRAM	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
7-11	Network Average	4.7/8	7579	0.5/2	1.0/3	1.5/4
7:00	60 Minutes	4.6/7	7206	0.4/1	0.8/2	1.2/3
8:00	Madam Secretary	5.5/8	8971	0.5/2	1.0/3	1.6/4
9:00	The Good Wife	4.8/7	7652	0.5/2	1.1/3	1.6/4
10:00	CSI: Cyber	4.1/7	6489	0.5/2	1.0/3	1.5/4
	PROGRAM	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
7-11	Network Average	9.4/15	15435	3.3/12	4.4/13	5.4/13
7:00	Golden Globe Arrivals (s)	4.0/6	6113	1.0/4	1.4/4	1.7/4
8:00	73rd Annual Golden Globe Awards (s) (thru 11:06)	11.1/18	18511	4.1/15	5.5/16	6.6/16
	PROGRAM	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
7-10	Network Average	10.1/16	18072	5.1/18	6.2/18	7.2/18
4:42	NFC Wild Card Playoff: Green Bay @ Washington (s)	21.8/37	38851	9.4/37	12.1/39	14.6/40
8:11	NFL Post-Gun (s)	12.7/20	23043	6.7/23	8.1/23	9.4/23
8:20	The Simpsons	4.7/7	8332	3.3/12	3.6/10	3.9/9
8:50	Cooper Barrett’s Guide to Surviving Life	2.7/4	4565	1.9/7	2.1/6	2.2/5
9:20	Family Guy	2.4/4	3917	1.7/6	1.8/5	2.0/5
9:51	Bordertown (thru 10:20)	2.2/4	3579	1.4/5	1.5/4	1.7/4
	PROGRAM	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
7-11	Network Average	1.6/2	2889		1.1/3
7:00	Aqui y Ahora	1.6/3	3030		1.1/3
10:00	Sal y Pimienta	1.4/2	2465		0.9/3
	PROGRAM	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
5:55	Futbol Mexicano: Guadalajara vs. Veracruz (thru 8:00)	0.5/1	921		0.4/1

Sub-Demo Breakdowns – Sunday 1/10/16

Cable Rankings – Sunday 1/10/16
What follows are the top 20 most-watched shows in prime time on cable for Sunday, January 10:

Source: Live+Same Day data, Nielsen Media Research