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Sunday Final Nationals: Univision’s ‘La Banda’ Rises with Finale

NBC was the Sunday night winner once again in all key measures, thanks to prime time football.

The finale of the Univision’s music-based reality competition, “La Banda” reached 5.1 million total viewers who tuned in to all or part of the three-hour live broadcast from 8:00 p.m. to 11:00 p.m. ET. The live telecast averaged 2.7 million total viewers, 1.1 million adults 18-49. With 518,000 young adults 18-34, Univision out-delivered ABC and CBS for the entire night in the demo.

§ Ranked within the top 10 programs on all of broadcast television with more young Adult 18-34 viewers than original airings of ABC’s “America’s Funniest Home Videos,” “Behind The Magic: Snow White and the Seven Dwarfs” and “Blood & Oil” as well as CBS’ “Madam Secretary,” “The Good Wife” and “CSI: Cyber.”
§ Delivered more Adult 18-49 viewers than original airings of ABC’s “America’s Funniest Home Videos,” “Behind the Magic: Snow White and the Seven Dwarfs” and “Blood & Oil” as well as CBS’ “CSI: Cyber.”
§ Consistently increased its audience in every hour throughout its entire three-hour broadcast with double-digit audience growth in its last hour compared to its first-hour among total viewers (+20%), adults 18-49 (+18%) and young adults 18-34 (+11%).

In its first full season run, “La Banda” reached 18.8 million Total Viewers 2+ and averaged 1.1 million adults 18-49 and nearly half-a-million young adults 18-34.

Source: Nielsen, NPM, Sunday (12/13/2015) 7:00pm-11:00pm. Univision’s primetime line-up consisting of “Aqui y Ahora” and finale of “La Banda” based on NPM Fast National Ratings and English-language broadcast networks based on NPM Fast Affiliate Ratings. Reach based on NPM Fast Cume, Persons 2+, 6+ minute qualified audience (short term and long term visitors included). Live+SD.

LOCAL HIGHLIGHTS

During the finale of La Banda (8:00 p.m. – 11:00 p.m.), Univision stations had higher viewership than both the ABC and CBS stations among:

§ Total Viewers in Miami and Houston
§ Adults 18-49 in Los Angeles, New York, Miami, Houston and Dallas
§ Young Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, San Francisco and Phoenix

Source: The Nielsen Company, NSI (12/13/15), “La Banda” finale aired Sunday 8:00-11:00pm ET/PT, 7:00-10:00p.m. CT. Rankings based on average impressions. Live+SD

SOCIAL MEDIA HIGHLIGHTS

§ Univision’s “La Banda” was the No. 1 most social program yesterday
Source: Nielsen, 12/13/15, excluding sports events and sports nonevents, ranked on unique authors/tweets

§ “La Banda” had the No. 1 most mentioned series program account (@labanda) with 39,531 tweets and the No. 1 most mentioned series hashtag (#LaBandaFINAL) with 62,458 tweets
Source: Nielsen Social, TV Series 12/13/15

§ For the full season run, across all episodes on average, La Banda authors were more engaged than “The Voice,” “Dancing with the Stars” and “America’s Next Top Model” authors based on tweets per unique authors.

Source: Nielsen, 9/13/15 to 12/7/15, live/new episodes

The night’s other original offerings (including select cable ones) were, as follows:

ABC’s “America’s Funniest Home Videos(Women 18-34: 0.7/3; Men 18-34: 0.4/2; Women 18-49: 1.0/3; Men 18-49: 0.8/2)

ABC’s “Behind the Magic: Snow White and the Seven Dwarfs(Women 18-34: 0.7/2; Men 18-34: 0.3/1; Women 18-49: 0.9/3; Men 18-49: 0.6/2)

ABC’s “Blood & Oil(Women 18-34: 0.6/2; Men 18-34: 0.3/1; Women 18-49: 1.0/3; Men 18-49: 0.5/2)

ABC’s “Quantico(Women 18-34: 1.3/5; Men 18-34: 0.6/2; Women 18-49: 1.6/5; Men 18-49: 1.0/3)

CBS’s “60 Minutes(Women 18-34: 0.8/3; Men 18-34: 0.8/3; Women 18-49: 1.6/5; Men 18-49: 1.4/5)

CBS’s “Madam Secretary(Women 18-34: 0.6/2; Men 18-34: 0.5/2; Women 18-49: 1.6/5; Men 18-49: 1.0/3)

CBS’s “The Good Wife(Women 18-34: 0.5/2; Men 18-34: 0.5/2; Women 18-49: 1.5/4; Men 18-49: 0.8/2)

CBS’s “CSI: Cyber(Women 18-34: 0.6/2; Men 18-34: 0.3/1; Women 18-49: 1.0/3; Men 18-49: 0.6/2)

NBC’s “Sunday Night Football” (Patriots-Texans) (Women 18-34: 4.2/15; Men 18-34: 7.0/27; Women 18-49: 4.9/15; Men 18-49: 9.2/28)

Fox’s “The Simpsons(Women 18-34: 1.4/5; Men 18-34: 2.3/9; Women 18-49: 1.8/5; Men 18-49: 3.0/9)

Fox’s “Brooklyn Nine-Nine(Women 18-34: 1.2/4; Men 18-34: 1.5/6; Women 18-49: 1.4/4; Men 18-49: 1.9/6)

Fox’s “Family Guy(Women 18-34: 1.3/4; Men 18-34: 1.7/6; Women 18-49: 1.4/4; Men 18-49: 2.1/6)

Fox’s “The Last Man on Earth(Women 18-34: 0.9/3; Men 18-34: 1.2/5; Women 18-49: 1.2/3; Men 18-49: 1.5/4)

AMC’s “Into the Badlands(Women 18-34: 0.53; Men 18-34: 0.84; Women 18-49: 0.70; Men 18-49: 1.23)

Showtime’s “Homeland(Women 18-34: 0.30; Men 18-34: 0.31; Women 18-49: 0.61; Men 18-49: 0.56)

Showtime’s “The Affair(Women 18-34: 0.21; Men 18-34: 0.14; Women 18-49: 0.33; Men 18-49: 0.15)

TNT’s “The Librarians(Women 18-34: 0.27; Men 18-34: 0.46; Women 18-49: 0.57; Men 18-49: 0.63)

TNT’s “Agent X(Women 18-34: 0.09; Men 18-34: 0.27; Women 18-49: 0.18; Men 18-49: 0.37)

E!’s “The Royals(Women 18-34: 0.36; Men 18-34: 0.09; Women 18-49: 0.42; Men 18-49: 0.13)

Join in the TV discussion for Sunday Dec. 13 by clicking here.

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Sunday, December 13, 2015
ABC PROGRAM HH/SHR VWRS
(000)
A18-34 A18-49 A25-54
7-11 Network Average 2.5/4 4095 0.6/2 0.9/3 1.2/3
7:00 America’s Funniest Home Videos 3.0/5 5264 0.5/2 0.9/3 1.3/3
8:00 Behind the Magic: Snow White and the Seven Dwarfs (s) 2.1/3 3432 0.5/2 0.7/2 0.9/2
9:00 Blood & Oil 2.0/3 3129 0.4/2 0.8/2 1.0/2
10:00 Quantico 2.9/5 4557 0.9/4 1.3/4 1.6/4
CBS PROGRAM HH/SHR VWRS
(000)
A18-34 A18-49 A25-54
7-11 Network Average 5.5/9 8803 0.6/2 1.2/4 1.8/5
7:00 60 Minutes 6.6/11 10653 0.8/3 1.5/5 2.2/6
8:00 Madam Secretary 6.3/10 10136 0.5/2 1.3/4 1.9/5
9:00 The Good Wife 5.5/9 8493 0.5/2 1.1/3 1.7/4
10:00 CSI: Cyber 3.8/7 5932 0.4/2 0.8/3 1.2/3
NBC PROGRAM HH/SHR VWRS
(000)
A18-34 A18-49 A25-54
7-11 Network Average 10.6/18 18138 4.8/18 6.0/18 7.0/18
7:30 Football Night in America 3.4/6 5691 1.6/7 2.0/7 2.3/6
7:57 Football Night in America 7.1/12 11946 3.2/13 4.0/13 4.6/12
8:22 Sunday Night Pre-Kick 9.5/16 16251 4.2/16 5.3/17 6.2/16
8:31 Sunday Night Football: New England @ Houston (thru 11:21) 12.3/20 20993 5.6/21 7.0/21 8.2/21
FOX PROGRAM HH/SHR VWRS
(000)
A18-34 A18-49 A25-54
7-11 Network Average 6.0/10 10484 2.9/11 3.6/11 4.2/11
4:25 NFL Football: Dallas @ Green Bay 16.5/31 28880 8.7/32 10.6/33
7:32 NFL Post Gun (s) 10.2/18 18483 4.9/19 6.0/20 7.1/20
7:37 The OT 7.5/13 13052 3.4/14 4.3/14 5.2/14
8:00 The Simpsons 3.6/6 5970 1.9/7 2.4/7 2.7/7
8:30 Brooklyn Nine-Nine 2.4/4 3824 1.3/5 1.7/5 1.9/5
9:00 Family Guy 2.3/4 3739 1.5/5 1.7/5 1.9/5
9:30 The Last Man on Earth 1.9/3 3160 1.0/4 1.3/4 1.5/4
UNI PROGRAM HH/SHR VWRS
(000)
A18-34 A18-49 A25-54
7-11 Network Average 1.2/2 2319 0.8/2
7:00 Aqui y Ahora 0.7/1 1254 0.4/1
8:00 La Banda (f) (thru 11:00) 1.4/2 2674 0.9/3
UniMas PROGRAM HH/SHR VWRS
(000)
A18-34 A18-49 A25-54
8:30 Futbol Central 0.5/1 974 0.4/1
9:00 Liga MX Apertura Final: UNAM vs. Tigres (thru 12:19 a.m.) 1.3/2 2821 1.3/4

Cable Rankings – Sunday 12/13/15
What follows are the top 20 most-watched shows in prime time on cable for Sunday, December 13:


  1. “Alaska: The Last Frontier” (Discovery, 9 p.m.): 3.608 million

  2. Movie: “Family for Christmas” (Hallmark, 8 p.m.): 3.393

  3. “Real Housewives of Atlanta” (Bravo, 8 p.m.): 3.016

  4. “Alaska: The Last Frontier” (Discovery, 10 p.m.): 2.599

  5. Movie: “Toy Story 2” (1999) (ABC Family, 6:45 p.m.): 2.529

  6. “Alaska: The Last Frontier” (Discovery, 8 p.m.): 2.316

  7. “Jill & Jessa: Counting On” (TLC, 9 p.m.): 2.220

  8. “The Librarians” (TNT, 8 p.m.): 2.214

  9. “Into the Badlands” (AMC, 10 p.m.): 2.209

  10. Movie: “12 Gifts of Christmas” (Hallmark, 6 p.m.): 2.099

  11. “NCIS” (USA, 7 p.m.): 2.093

  12. “Toy Story That Time Forgot” (ABC Family, 9 p.m.): 2.080

  13. “Keeping Up with the Kardashians” (E!, 9 p.m.): 2.053

  14. Collection from Hallmark Hall of Fame: “Just in Time for Christmas” (Hallmark, 10 p.m.): 1.952

  15. “Holiday Baking Champion” (Food Network, 9 p.m.): 1.945

  16. “Family Guy” (Adult Swim, 10:30 p.m.): 1.916

  17. “Homeland” (Showtime, 9:04 p.m.): 1.837

  18. Movie: “It’s A Wonderful Life” (1946) (USA, 8 p.m.): 1.808

  19. “Descendants: Wicked World” (Disney Channel, 9 p.m.): 1.598

  20. “Descendants” (Disney Channel, 6:55 p.m.): 1.554


  • “Agent X” (TNT, 9 p.m.): 1.154

  • “Futbol Mexicano Apertura Final: UNAM vs. Tigres” (UDN, 9:00 p.m.-12:18 a.m.; 0.52 household rating): 1.039

  • “The Affair” (Showtime, 10:03 p.m.): 0.989

  • “The Royals” (E!, 10 p.m.): 0.653


Source: Live+Same Day data, Nielsen Media Research




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Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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