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Sunday Overnights: Lowest Household Overnight Average for the ‘Super Bowl’ Since 2010

Year-to-year, the 'Super Bowl' Was Down by Three Percent in the Overnights

Household Rating/Share
NBC: 43.1/64, CBS: 2.1/ 3, ABC: 1.3/ 2, Fox: 0.5/ 1

Note
: Due to Super Bowl XLII airing last night on NBC, comparisons to the year-ago evening are excluded.

Ratings Breakdown:
It was all about “Super Bowl LII” on NBC, of course, with the Philadelphia Eagles’ 41 to 33 victory over the New England Patriots at an estimated 47.4 household rating from 6:31-10:25 p.m. ET. Comparably, this was three percent below the 48.8/56 for the “Super Bowl” in the household overnights on Fox in 2017, which translated into 111.3 million viewers (based on the Live + Same Day data from Nielsen). And it was the lowest rated based on these household overnights since 2010. Take a look at the household overnight track:

Super Bowl
2/04/18 (NBC): 47.4 rating
2/05/17 (Fox): 48.8
2/07/16 (CBS): 49.0
2/01/15 (NBC): 49.7
2/02/14 (Fox): 47.6
2/03/13 (CBS): 48.1
2/05/12 (NBC): 47.8
2/06/11 (Fox): 47.9
2/07/10 (CBS): 46.4

The adult 18-49 rating for “Super Bowl LII” was a 37.5 (based on the 25 overnight markets that monitor them.

The special edition of NBC’s “This Is Us,” which revealed how Milo Ventimiglia as Jack Pearson died, scored an approximate 16.2 household overnight rating from 10:45-11:49 p.m. ET (with an 11.2 rating in adults 18-49). Following the late local news, that led into a 5.7 household rating for a live edition of “The Tonight Show Starring Jimmy Fallon” from 12:24-1:35 a.m. ET.
What follows are the overnight results by half-hour for ABC, CBS, NBC and Fox.

7:00 p.m.
ABC – “America’s Funniest Home Videos” (R): 1.2/ 2 (#3)
CBS – “60 Minutes Presents”: 2.2/ 3 (#2)
NBC – “Super Bowl LII”: Philadelphia Eagles vs. New England Patriots: 45.2/69 (#1)
Fox – “Brooklyn Nine-Nine” (R): 0.3/ 0 (#4)

7:30 p.m.
ABC – “America’s Funniest Home Videos” (R): 1.4/ 2 (#3)
CBS – “60 Minutes Presents”: 2.6/ 4 (#2)
NBC – “Super Bowl LII”: Philadelphia Eagles vs. New England Patriots: 46.7/70 (#1)
Fox – “Brooklyn Nine-Nine” (R): 0.4/ 1 (#4)

8:00 p.m.
ABC – “America’s Funniest Home Videos” (R): 1.3/ 2 (#3)
CBS – “NCIS” (R): 1.8/ 3 (#2)
NBC – “Super Bowl LII”: Philadelphia Eagles vs. New England Patriots: 48.3/71 (#1)
Fox – “The Simpsons” (R): 0.6/ 1 (#4)

8:30 p.m.
ABC – “America’s Funniest Home Videos” (R): 1.3/ 2 (#3)
CBS – “NCIS” (R): 2.0/ 3 (#2)
NBC – “Super Bowl LII”: Philadelphia Eagles vs. New England Patriots: 48.5/70 (#1)
Fox – “Ghosted” (R): 0.5/ 1 (#4)

9:00 p.m.`
ABC – “Shark Tank” (R): 1.1/ 2 (#3)
CBS – “NCIS: New Orleans” (R): 1.8/ 3 (#2)
NBC – “Super Bowl LII”: Philadelphia Eagles vs. New England Patriots: 48.9/69 (#1)
Fox – “Family Guy” (R): 0.8/ 1 (#4)

9:30 p.m.
ABC – “Shark Tank” (R): 1.1/ 2 (#3)
CBS – “NCIS: New Orleans” (R): 1.8/ 3 (#2)
NBC – “Super Bowl LII”: Philadelphia Eagles vs. New England Patriots: 50.0/71 (#1)
Fox – “LA to Vegas” (R): 0.5/ 1 (#4)

10:00 p.m.
ABC – “Shark Tank” (R): 1.2/ 2 (#3)
CBS – “NCIS: Los Angeles” (R): 1.8/ 3 (#2)
NBC – “Super Bowl LII”: Philadelphia Eagles vs. New England Patriots: 51.1/73 (#1)

10:30 p.m.
ABC – “Shark Tank” (R): 1.8/ 3 (#3)
CBS – “NCIS: Los Angeles” (R): 2.6/ 5 (#2)
NBC – “Super Bowl LII” Post Game: 28.3/46 (#1)

Source: Nielsen Media Research

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  1. FROM NBC

    “THIS IS US” IS THE TOP-RATED POST-SUPER BOWL TELECAST IN 6 YEARS, JUMPING +59% ABOVE THE YEAR-AGO POST-SUPER BOWL DRAMA “24”

    IT’S PRIMETIME’S HIGHEST-RATED NON-SPORTS TELECAST IN THE METERS SINCE LAST FEBRUARY’S OSCARS

    “TONIGHT SHOW STARRING JIMMY FALLON” BEATS ITS PRIOR POST-SUPER BOWL RATING, SOARING TO THE SHOW’S HIGHEST OVERNIGHTS SINCE ITS PREMIERE WEEK OF POST-OLYMPIC TELECASTS

    · NBC’s special post-Super Bowl telecast of “This Is Us” averaged a 16.2 rating in metered-market households from 10:45-11:49 p.m. ET (10:45-11:45 in the meters), making it the top-rated post-Super Bowl entertainment telecast in six years.

    · “This Is Us” soared +59% above last year’s post-Super Bowl telecast (16.2 vs. 10.2 in metered-market households for Fox’s Feb. 5, 2017 premiere of “24: Legacy”).

    · The 16.2 makes it the top primetime non-sports telecast since last year’s Oscars (22.2 on Feb. 26, 2017) in metered-market households.

    · It’s a record rating for “This Is Us” in metered-market households, topping by +80% the prior record of a 9.0 for the show’s Season 1 finale on Tuesday, March 14.

    · Last night’s special “This Is Us” jumped +128% above the show’s season average in metered-market households (16.2 vs. 7.1).

    · The last post-Super Bowl entertainment telecast to rate higher was NBC’s Feb. 5, 2012 edition of “The Voice,” which scored a 20.0 in metered-market households.

    · Note that “This Is Us” will increase its viewership dramatically through DVR time-shifting and VOD. The show’s prior telecast on Tuesday, Jan. 23 scored NBC’s biggest lifts in measurement history going from “live plus same day” to “live plus seven day” Nielsens in both total viewers and adults 18-49. It was also the biggest 18-49 L+7 increase on any broadcast network in more than two years.

    · The Jan. 23 episode grew by +7.099 million viewers overall (9.480 million to 16.579 million) and +2.62 rating points or +102% in adults 18-49 (from a 2.57 to a 5.19) going from L+SD to L+7. The increase of +2.62 rating points is the biggest L+7 lift for any show on any broadcast network since December 2015 (“The Big Bang Theory,” +2.83 on Thursday, Dec. 17, 2015).

    · The post-Super Bowl edition of “The Tonight Show Starring Jimmy Fallon” generated a 5.7 rating in metered-market households from 12:24-1:35 a.m. ET, to score as the #3 highest rated telecast ever for “The Tonight Show Starring Jimmy Fallon” and the show’s best since its premiere week of post-Olympic episodes.

    · Last night’s special edition jumped 171% above the show’s season average in the local markets (5.7 vs. 2.1) and is up +63% versus the most recent post- Super Bowl late-night telecast in metered-market households (5.7 vs. a 3.5 for “The Late Late Show with James Corden” on Feb. 7, 2016).

    · “Tonight” also moved ahead of the show’s prior post-Super Bowl “Tonight Show” in 2015 (5.5 from 12:13-1:08 a.m. ET on Feb. 2, 2015).

    · Last night’s 5.7 makes this the #3 Fallon-hosted “Tonight” show ever in metered-market households, behind only two telecasts from the show’s debut week of post-Olympic episodes, Feb. 17 and Feb. 21, 2014.