Top 10 Super Bowl LII Ads By Attention

Below is TVision Insights‘ list of the Top Ten 2018 Super Bowl ads by attention. TVision Insights tells you who’s really watching every second of TV programming and advertising. The attention Index determines how an ad did for capturing attention compared to all ads during the program. For example, the “average ad” scored a 100, so Bud Light’s Dilly Dilly (Bud Knight) ad captured 30.8 percent better attention than the average ad. 

2018 Super Bowl Ads Ranked by Viewer Attention to the Ad
1. Bud Light – Bud Knight – 130.8 on the Attention Index
2. E*Trade – This is Getting Old – 123.6 
3. Mountain Dew/Doritos – Doritos Blaze vs Mountain Dew Ice – 116.93. Mountain 
4. Mission: Impossible – Fallout –  Mission: Impossible – Fallout – 114.2
5. Avocados from Mexico – #GuacWorld – 113.7
6. NFL – Touchdown Celebration – 112.4
7.  M&Ms – Human – 112.1
8. Tide – It’s a Tide Ad –  111.1
9. Netflix: The Cloverfield Paradox   – The Cloverfield Paradox – 110.9
10. Amazon Alexa – Alexa Loses Her voice – 110.7