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Sunday Ratings: CBS Leads; NBC Falters; ‘American Idol’ Judges Unnecessarily Cut Worthy Murphy

SUNDAY FAST AFFILIATE RATINGS

© by Photo courtesy of ABC

Sunday 3/28/21 Preliminary Primetime Ratings  

Total Viewers:
CBS: 6.72 million, ABC: 5,28, NBC: 1.41, Fox: 869,000, CW: 390,000

Adults 18-49:
CBS: 0.8 rating/5 share, ABC: 0.7/ 4, NBC and Fox: 0.3/ 2 each, CW: 0.1/ 1

One look at these overall fast affiliate (time period based) results, and it is obvious NBC’s strategy of flipping the time periods for “Ellen’s Game of Games” and “Zoey’s Extraordinary Playlist” did not work. The Ellen DeGeneres-hosted game show was left at the 8-9 p.m. ET starting gate at just 1.59 million viewers (#3) and a 0.3 rating/2 share in adults 18-49 (#3t). Given how far Ellen’s ratings have also fallen in daytime syndication, maybe Discovery should not have been so quick to sign her. That led into 1.11 million viewers (#3t) and a 0.2/ 1 in the demo (#4) for “Zoey’s Extraordinary Playlist,” now Sunday at 9 p.m. A 0.2 rating in the demo for a Big 3 broadcast network…big thump!

At 10 p.m. on NBC was “Good Girls” at a third-place 1.27 million viewers and a 0.3/2 in adults 18-49.

In season (or, more likely, series) finale news, Fox game show “Cherries Wild” concluded with a mere 559,000 million viewers (#4) and a 0.1/ 1 in the demo in the 7 p.m. half-hour. Chances are few people reading this analysis have even heard of this show.

Elsewhere, CBS’ reboot of “The Equalizer” has to be considered a hit in this declining network landscape with 7.83 million viewers (#1) and a 0.8/ 5 in adults 18-49 (#1t) in the Sunday 8 p.m. hour. Lead-in “60 Minutes” (Viewers: 8.86 million at 7 p.m.; A18-49: 1.2/ 9 at 7 p.m.) took top-rated honors for the night, while “NCIS: Los Angeles” (Viewers: #2, 5.72 million; A18-49: #2, 0.6/ 4) and soon-to-conclude “NCIS: New Orleans” (Viewers: #1, 4.92 million; A18-49: #1, 0.6/ 4) were at typical diluted Sunday 9-11 p.m. levels.

On ABC, “American Idol” was on the map at 5.98 million viewers (#2) and a 0.8/ 5 in adults 18-49 (#1) in the Sunday 8-10 p.m. block. Shame on the judges for not moving deserving Murphy into the top 24. And it led into perennially modest crime solver “The Rookie” (Viewers: 3.76 million; A18-49: 0.4/ 3) at a second place finish at 10 p.m.

The CW’s pairing of “Batwoman” and the roboot of “Charmed”, meanwhile, remained unnoticed as usual (see above network averages).

UPDATED 4/06/2021: What follows are the Live + Seven Day rating results for the night’s network telecasts on Sunday, March 28:

America’s Funniest Home Videos (ABC)
• Updated Live+Same Day: 5.706 million viewers, 0.71 adults 18-49 rating
• Live+7: 6.044 million viewers, 0.77 adults 18-49 rating
• Gains: +0.338 million viewers (+6%), +0.06 adults 18-49 rating (+8%)

American Idol (ABC)
• Updated Live+Same Day: 6.174 million viewers, 0.84 adults 18-49 rating
• Live+7: 7.599 million viewers, 1.07 adults 18-49 rating
• Gains: +1.425 million viewers (+23%), +0.23 adults 18-49 rating (+27%)

The Rookie (ABC)
• Updated Live+Same Day: 3.868 million viewers, 0.44 adults 18-49 rating
• Live+7: 7.218 million viewers, 0.92 adults 18-49 rating
• Gains: +3.350 million viewers (+87%), +0.48 adults 18-49 rating (+110%)

60 Minutes (CBS)
• Updated Live+Same Day: 9.188 million viewers, 1.08 adults 18-49 rating
• Live+7: 9.709 million viewers, 1.13 adults 18-49 rating
• Gains: +0.521 million viewers (+6%), +0.05 adults 18-49 rating (+5%)

The Equalizer (CBS)
• Updated Live+Same Day: 7.412 million viewers, 0.82 adults 18-49 rating
• Live+7: 10.464 million viewers, 1.29 adults 18-49 rating
• Gains: +3.052 million viewers (+41%), +0.48 adults 18-49 rating (+59%)

NCIS: Los Angeles (CBS)
• Updated Live+Same Day: 5.576 million viewers, 0.62 adults 18-49 rating
• Live+7: 7.652 million viewers, 0.93 adults 18-49 rating
• Gains: +2.076 million viewers (+37%), +0.30 adults 18-49 rating (+48%)

NCIS: New Orleans (CBS)
• Updated Live+Same Day: 4.867 million viewers, 0.57 adults 18-49 rating
• Live+7: 7.118 million viewers, 0.87 adults 18-49 rating
• Gains: +2.251 million viewers (+46%), +0.29 adults 18-49 rating (+51%)

Ellen’s Game of Games (NBC)
• Updated Live+Same Day: 1.685 million viewers, 0.33 adults 18-49 rating
• Live+7: 2.006 million viewers, 0.41 adults 18-49 rating
• Gains: +0.321 million viewers (+19%), +0.08 adults 18-49 rating (+23%)

Zoey’s Extraordinary Playlist (P) (NBC)
• Updated Live+Same Day: 1.196 million viewers, 0.24 adults 18-49 rating
• Live+7: 2.006 million viewers, 0.45 adults 18-49 rating
• Gains: +0.810 million viewers (+68%), +0.21 adults 18-49 rating (+89%)

Good Girls (NBC)
• Updated Live+Same Day: 1.307 million viewers, 0.32 adults 18-49 rating
• Live+7: 2.568 million viewers, 0.67 adults 18-49 rating
• Gains: +1.261 million viewers (+96%), +0.36 adults 18-49 rating (+113%)

Cherries Wild (Fox)
• Updated Live+Same Day: 0.551 million viewers, 0.14 adults 18-49 rating
• Live+7: 0.622 million viewers, 0.15 adults 18-49 rating
• Gains: +0.071 million viewers (+13%), +0.02 adults 18-49 rating (+13%)

Bless The Harts (Fox)
• Updated Live+Same Day: 0.561 million viewers, 0.18 adults 18-49 rating
• Live+7: 0.676 million viewers, 0.24 adults 18-49 rating
• Gains: +0.115 million viewers (+20%), +0.05 adults 18-49 rating (+29%)

The Simpsons (Fox)
• Updated Live+Same Day: 1.218 million viewers, 0.41 adults 18-49 rating
• Live+7: 1.456 million viewers, 0.52 adults 18-49 rating
• Gains: +0.238 million viewers (+20%), +0.11 adults 18-49 rating (+27%)

Bob’s Burgers (Fox)
• Updated Live+Same Day: 1.070 million viewers, 0.41 adults 18-49 rating
• Live+7: 1.473 million viewers, 0.65 adults 18-49 rating
• Gains: +0.403 million viewers (+38%), +0.24 adults 18-49 rating (+59%)

Family Guy (Fox)
• Updated Live+Same Day: 1.262 million viewers, 0.46 adults 18-49 rating
• Live+7: 1.881 million viewers, 0.77 adults 18-49 rating
• Gains: +0.619 million viewers (+49%), +0.31 adults 18-49 rating (+68%)

Batwoman (CW)
• Updated Live+Same Day: 0.435 million viewers, 0.10 adults 18-49 rating
• Live+7: 0.751 million viewers, 0.18 adults 18-49 rating
• Gains: +0.316 million viewers (+73%), +0.08 adults 18-49 rating (+85%)

Charmed (CW)
• Updated Live+Same Day: 0.327 million viewers, 0.07 adults 18-49 rating
• Live+7: 0.644 million viewers, 0.20 adults 18-49 rating
• Gains: +0.317 million viewers (+97%), +0.13 adults 18-49 rating (+176%)

Source: Nielsen Media Research

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