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Sunday Ratings: The CW Plunges to What Could Be an Historical Low

SUNDAY FAST AFFILIATE RATINGS

© by Image courtesy of The CW

Sunday 7/18/21 Preliminary Ratings

Total Viewers:
ABC: 3.77 million, CBS: 2.98, NBC: 1.70, Fox: 1.51, CW: 318,000

Adults 18-49:
ABC and CBS: 0.4 rating/4 share each, NBC an d Fox: 0.2/ 2 each, CW: 0.1/ 1

CBS summer favorite “Big Brother” topped this third Sunday in July in adults 18-49, with a 0.8 rating/6 share according to the fast affiliate results (which are time period based). But competing “Celebrity Family Feud” on ABC led the hour in total viewers with 4.59 million (versus 3.38 for “Big Brother”). The Steve Harvey-hosted game show finished second in the time period in the demo with a 0.6/ 5.

“Big Brother” led into two hours of summer dating/relationship show “Love Island”, which at just 1.44 million viewers (#3) and a 0.3/ 2 in adults 18-49 (#3) squandered the lead-in support (and only stays on the air because it brings a younger audience, albeit small, to the typically older-skewing CBS). And it led out of granddaddy “60 Minutes”, which was on the board with 5.67 million viewers (#1 for the night) and a 0.3/ 3 in the demo (#2) at 7 p.m.

Airing out of “Celebrity Family Feud” on ABC were game shows “The Chase” (Viewers: #1, 3.63 million; A18-49: #2t, 0.4/ 3 at 9 p.m.) and “To Tell The Truth” (Viewers: #1, 3.14 million; A18-49: #1, 0.4/ 3 at 10 p.m.). 

Elsewhere, the season premiere of British comedy “Dead Pixels” lived up to the first word in the title, with 189,000 viewers and a 0 in the demo on The CW at 9:30 p.m. Historically, that could be an historical low for the network (or any broadcast network). And it led out of an equally horrific 225,000 viewers and also a 0 in adults 18-49 for “Wellington Paranormal” at 9 p.m.

Earlier in the evening on The CW was “D.C.’s Legends of Tomorrow” at 429,000 viewers and a 0.1/ 1 in the demo in the 8 p.m. ET hour. The remainder of the evening was repeats.

Source: Nielsen (Fast Affiliate ratings)