NBC Olympics’ primetime coverage of the second Saturday of 2018 PyeongChang Olympics competition posted a Total Audience Delivery (TAD) average of 16.1 million viewers, according to live plus same day fast national data by Nielsen, and digital data from Adobe Analytics. This marks a 6 percent drop from the comparable Saturday evening of the 2014 […]
CBS (in total viewers) and ABC (in adult demos) shared Saturday night bragging rights in key figures. NBC’s telecast of the 7th annual NFL Honors grew 9 percent in total viewers (3.46 million vs. 3.17 million) and 1 percent in adults 18-49 (1.056 million vs. 1.048 million) from its year-ago telecast on Fox. Despite the […]
NBC edged by Fox to be Saturday night’s most-watched network with an average of 4.094 million viewers in prime time (vs. 4.085 million for Fox). Fox was tops among adults 18-49 (0.9 rating/3 share) and adults 25-54 (1.3/4). Despite being delayed by rain, “NASCAR Sprint Cup: Duck Commander 500” from Texas bested the combined viewership […]
Saturday night belonged to TBS with coverage of the “NCAA Div. I Men’s Basketball Final Four”. In conjunction with “Team Stream” telecasts of each game on TNT and truTV, both college basketball games averaged 11.7 million viewers across the three Turner networks. But the news was far from positive when comparing the games to previous […]
