Instagram is a massive social media network, with more than one billion monthly active users. Not only does this make it larger than Twitter and LinkedIn combined, but it also happens to be a place where users engage with brands more so than they do on other platforms like Facebook. That means if your business […]
Once upon a time, TV was the undeniable gold standard for advertisers. No other medium could deliver TV’s reach, effectiveness, or creative possibilities. Today, the plethora of media, channels, and devices consumers use pose a challenge for advertisers and media planners. Which of these platforms deliver the greatest reach? Which ad formats are most effective? […]
