Once upon a time, TV was the undeniable gold standard for advertisers. No other medium could deliver TV’s reach, effectiveness, or creative possibilities. Today, the plethora of media, channels, and devices consumers use pose a challenge for advertisers and media planners. Which of these platforms deliver the greatest reach? Which ad formats are most effective? […]
Adriana is a seasoned quantitative and qualitative market researcher with expertise on consumer attitudes towards media. She oversees Horowitz Research’s millennial, multicultural and Latino endeavors. Adriana is often quoted in the press and is a frequent speaker at industry conferences. Adriana has been named one of the industry’s “Most Influential Minorities in Cable” (Cablefax Magazine), won the Agency Executive Award at B&C/Multichannel News’ Diversity Discussion, and has received a CTAM TAMI award for her work in multicultural marketing. She is the co-author of The Practical Guide to Multicultural Marketing, which won the Bronze Global Ebook Awards in the Multicultural Non-Fiction category in 2013.
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With new free and paid video services coming to market what seems like every week, consumers today have more choices for entertainment and data services than ever—including the choice to leave managed video services providers altogether. Due to the oligopolistic market structure for managed video, data, and voice services, the multichannel industry has traditionally revolved […]