Adriana Waterston

Adriana is a seasoned quantitative and qualitative market researcher with expertise on consumer attitudes towards media. She oversees Horowitz Research’s millennial, multicultural and Latino endeavors. Adriana is often quoted in the press and is a frequent speaker at industry conferences. Adriana has been named one of the industry’s “Most Influential Minorities in Cable” (Cablefax Magazine), won the Agency Executive Award at B&C/Multichannel News’ Diversity Discussion, and has received a CTAM TAMI award for her work in multicultural marketing. She is the co-author of The Practical Guide to Multicultural Marketing, which won the Bronze Global Ebook Awards in the Multicultural Non-Fiction category in 2013.

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