When it comes to modern-day advances in technology, it is fair to say that we have seen a lot in recent years. From the Internet of Things making our lives more connected to artificial intelligence helping us to live smarter and shop better, new technology has made a big impact on our lives. One really […]
Once upon a time, TV was the undeniable gold standard for advertisers. No other medium could deliver TV’s reach, effectiveness, or creative possibilities. Today, the plethora of media, channels, and devices consumers use pose a challenge for advertisers and media planners. Which of these platforms deliver the greatest reach? Which ad formats are most effective? […]
