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The Fall 2015 Network Lineup: Does TV Still Matter?

FROM CAMPAIGN US

I admit it. My summer guilty pleasure is “Big Brother.” I miss “Jersey Shore.” And I can’t wait for the return of “Survivor” every fall. And, guess what: I am not in the demo the broadcasters and advertisers covet. I am one of those people who should be in a rocker watching repeats of “Murder, She Wrote.”

Perception is not always reality, however. After all, I recently changed my toothpaste brand, and I am thinking of buying a car other than a Toyota. So, let me begin this preview of the 2015-16 network television season by squelching one current myth: Network television is not dead. For more, click here

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