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‘The Wiz Live!’ Scores Best-Ever Twitter Numbers for an NBC Musical Telecast

The Wiz Live!,” the third live musical on NBC since 2013 was, not surprisingly, the top televised special on Twitter and most tweeted-about telecast overall for the week of Nov. 30. According to Nielsen, the Dec. 3 live telecast totaled 1.64 million tweets written by 279,000 unique authors, which were seen by a unique audience of 6.37 million people (generating 128.95 million Twitter TV impressions). The event starred Shanice Williams in the lead role as Dorothy Gale, as well as Elijah Kelley, Ne-Yo, David Alan Grier, Queen Latifah, Mary J. Blige as Evillene, Uzo Aduba, Amber Riley, Stephanie Mills and Common. Although its television viewership didn’t reach the lofty heights of 2013’s “The Sound of Music Live!” (Dec. 5, 2013: 5.26 million Twitter users/450,000 tweets/200,000 unique authors/68.73 million impressions), it easily surpassed 2014’s “Peter Pan Live!” (Dec. 4, 2014: 5.32 million Twitter users/475,000 tweets/147,000 unique authors/106.86 million impressions) and delivered the best social numbers over both TV musicals.

The fall finale of Fox’s “Empire” (2.30 million Unique Audience/470,000 tweets/105,000 unique authors/22.75 million impressions) left its fans and viewers with some of its characters’ jobs and lives in the balance which should be later resolved when the show returns in March 2016. The Dec. 2 episode was the top series on Twitter for the week.

Salutes to two icons of pop culture of the mid-20th century reached the week’s top ten among series and specials: CBS’s “Sinatra 100 — An All-Star Grammy Concert” (1.67 million Unique Audience/83,000 tweets/34,000 unique authors/5.32 million impressions) from Dec. 6 and ABC’s “It’s Your 50th Christmas, Charlie Brown” (1.03 million Unique Audience/21,000 tweets/17,000 unique authors/1.72 million impressions) from Nov. 30.

CW’s “America’s Next Top Model” (1.11 million Unique Audience/34,000 tweets/15,000 unique authors/2.82 million impressions), produced and hosted by supermodel Tyra Banks and spawned numerous versions worldwide, concluded its 12-year, 22-cycle run on television on Dec. 4 with the series’ best social numbers ever.

The top ten televised sports entries for the week on Twitter were all football-centric. According to Nielsen, the top game was the Philadelphia Eagles’ stunning 35-28 victory over the New England Patriots in Foxboro on Fox on Dec. 6 which totaled 647,000 tweets that were written by 252,000 unique authors and seen by a unique audience of 6.41 million people (generating 72.43 million Twitter TV impressions).

Most-Tweeted Minutes from the Top 3 Series and Specials:

  • 15,200 Tweets were sent at 8:49pm EST on Thursday, 12/03 about “The Wiz Live!” following the Tin Man’s (Ne-yo) performance of “Slide Some Oil to Me.”
  • 17,600 Tweets were sent at 9:58pm EST on Wednesday, 12/02 about “Empire” following the end of the mid-season finale.
  • 146,500 Tweets were sent at 8:56pm EST on Tuesday, 12/01 about “The Voice” during “The Voice Instant Save” commercial break.

According to Nielsen: Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an episode’s initial broadcast, local time. Reach metrics (Unique Audience and Impressions) measure the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5am. For the series and specials list, the data includes new/live primetime and late fringe episodes only and excludes sports events. Nielsen Twitter TV Ratings are only available for English-language U.S. Broadcast and Cable Networks.

Unique Audience – The total number of distinct Twitter accounts accruing at least one impression of one or more different Tweets ascribed to a TV episode.

Source: Nielsen

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