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Thursday Final Nationals: CBS and NFL Network Share Leadership

CBS was Thursday night’s most-watched network with an average of 7.67 million viewers while also topping among adults 25-54 (2.3 rating/7 share). While their two freshman series held decently in their second weeks on the air…

Episode #2 of “The Great Indoors” (CBS) erosion from series premiere:
Total Viewers: -9 percent (8.055 million from 8.894 million)
Adults 18-49: -16 percent (1.6 rating from a 1.9 rating)

Episode #2 of “Pure Genius” (CBS) erosion from series premiere:
Total Viewers: -14 percent (5.374 million from 6.229 million)
Adults 18-49: -10 percent (0.9 rating from a 1.0 rating)

…“Pure Genius” continued to lag behind ABC’s “How to Get Away with Murder” and NBC’s “The Blacklist” in young demos within the 10 p.m. hour and drew less same-day viewers than “The Blacklist.”

NFL Network led among adults 18-49 (approx. 1.9 rating) and adults 18-34 (approx. 1.4 rating) with Atlanta Falcons at Tampa Bay Buccaneers on “Thursday Night Football.” It was the first game this season that NBC’s NFL crew (with announcers Al Michaels and Cris Collinsworth) produced the NFL Network Thursday telecast. The NBC broadcast network will commence simulcasting “Thursday Night Football” with NFL Network on Nov. 17.

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Thursday, November 3, 2016
ABC PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 3.5/6 5092 1.0/5 1.3/5 1.6/5
8:00 Grey’s Anatomy 249 94 5.1/9 7597 1.6/8 2.1/8 2.4/7
9:00 Notorious 249 94 2.5/4 3597 0.4/2 0.8/3 1.0/3
10:00 How to Get Away with Murder 249 94 2.9/5 4082 0.9/4 1.2/4 1.4/4
CBS PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 4.8/8 7665 0.8/4 1.5/5 2.3/7
8:00 Big Bang Theory 255 94 8.5/15 14177 1.6/8 3.1/12 4.5/14
8:30 The Great Indoors 255 94 4.9/8 8055 0.8/4 1.6/6 2.5/7
9:01 Mom 255 94 4.4/7 6845 0.6/3 1.3/4 2.0/6
9:30 Life in Pieces 255 94 3.7/6 5923 0.8/3 1.3/4 1.9/5
10:00 Pure Genius 255 94 3.5/7 5374 0.4/2 0.9/3 1.4/4
NBC PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 3.3/6 5305 0.8/4 1.2/4 1.5/4
8:00 Superstore 245 94 2.2/4 3583 0.7/4 1.1/4 1.3/4
8:30 The Good Place 245 94 2.3/4 3683 0.8/4 1.2/4 1.4/4
9:00 Chicago Med 245 94 4.3/7 6833 0.9/4 1.3/4 1.7/5
10:00 The Blacklist 245 94 3.4/6 5449 0.6/3 1.1/4 1.4/4
Fox PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 2.0/3 3044 0.6/3 0.8/3 1.0/3
8:00 Rosewood 255 94 2.3/4 3387 0.6/3 0.8/3 1.1/3
8:59 Pitch 255 94 1.8/3 2713 0.6/3 0.9/3 1.0/3
CW PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.1/2 1775 0.5/2 0.6/2 0.7/2
8:00 D.C.’S Legends of Tomorrow 246 91 1.1/2 1745 0.4/2 0.6/2 0.7/2
9:00 Supernatural 246 91 1.1/2 1805 0.5/2 0.7/2 0.8/2
Univision PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.1/2 1847 0.6/2
7:00 La Rosa de Guadalupe 1.0/2 1716 0.6/3
8:00 Despertar Contigo 0.9/2 1599 0.5/2
9:00 Vino el Amor 1.2/2 2115 0.8/3
10:03 El Color de la Pasión 1.1/2 1810 0.6/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.2/0 429 0.2/1
7:00 Mi Corazon es Tuyo 0.2/0 383 0.1/1
8:00 Moisés y Los Diez Mandamientos 0.4/1 652 0.3/1
9:00 La Viuda Negra 0.2/0 376 0.2/1
10:00 Bloque de Búsqueda 0.1/0 260 0.1/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.0/2 1823 0.7/3
7:00 Caso Cerrado: Edición Estelar 1.1/2 1749 0.5/2
8:00 Silvana Sin Lana 0.8/1 1430 0.5/2
9:00 Sin Senos Sí Hay Paraíso 1.1/2 1861 0.7/2
10:00 Señora Acero 3: La Coyote 1.2/2 2177 0.9/3

Sub-Demo Breakdowns – Thursday 11/03/16

“Grey’s Anatomy” (ABC)
Women 18-34: 2.5/11
Men 18-34: 0.7/4
Women 18-49: 3.1/11
Men 18-49: 1.1/4

“Notorious” (ABC)
Women 18-34: 0.6/2
Men 18-34: 0.3/2
Women 18-49: 1.0/3
Men 18-49: 0.5/2

“How to Get Away with Murder” (ABC)
Women 18-34: 1.2/6
Men 18-34: 0.5/3
Women 18-49: 1.6/6
Men 18-49: 0.7/3

“The Big Bang Theory” (CBS)
Women 18-34: 1.8/8
Men 18-34: 1.4/8
Women 18-49: 3.4/12
Men 18-49: 2.8/11

“The Great Indoors” (CBS)
Women 18-34: 0.9/4
Men 18-34: 0.7/3
Women 18-49: 1.8/6
Men 18-49: 1.5/5

“Mom” (CBS)
Women 18-34: 0.8/3
Men 18-34: 0.4/2
Women 18-49: 1.5/5
Men 18-49: 1.0/4

“Life in Pieces” (CBS)
Women 18-34: 0.9/4
Men 18-34: 0.6/3
Women 18-49: 1.5/5
Men 18-49: 1.0/4

“Pure Genius” (CBS)
Women 18-34: 0.5/2
Men 18-34: 0.3/1
Women 18-49: 1.0/4
Men 18-49: 0.7/3

“Superstore” (NBC)
Women 18-34: 0.9/4
Men 18-34: 0.5/3
Women 18-49: 1.3/5
Men 18-49: 0.9/4

“The Good Place” (NBC)
Women 18-34: 1.0/4
Men 18-34: 0.6/3
Women 18-49: 1.5/5
Men 18-49: 1.0/4

“Chicago Med” (NBC)
Women 18-34: 1.1/5
Men 18-34: 0.7/3
Women 18-49: 1.7/5
Men 18-49: 0.9/4

“The Blacklist” (NBC)
Women 18-34: 0.8/3
Men 18-34: 0.5/2
Women 18-49: 1.2/4
Men 18-49: 0.9/3

“Rosewood” (Fox)
Women 18-34: 0.7/3
Men 18-34: 0.5/3
Women 18-49: 1.0/3
Men 18-49: 0.7/3

“Pitch” (Fox)
Women 18-34: 0.7/3
Men 18-34: 0.4/2
Women 18-49: 1.0/3
Men 18-49: 0.7/2

“D.C.’s Legends of Tomorrow” (CW)
Women 18-34: 0.4/2
Men 18-34: 0.4/2
Women 18-49: 0.5/2
Men 18-49: 0.7/3

“Supernatural” (CW)
Women 18-34: 0.6/2
Men 18-34: 0.5/2
Women 18-49: 0.7/2
Men 18-49: 0.6/2

“60 Days In” (A&E)
Women 18-34: 0.70
Men 18-34: 0.40
Women 18-49: 0.64
Men 18-49: 0.47

“Project Runway” (Lifetime)
Women 18-34: 0.45
Men 18-34: 0.14
Women 18-49: 0.69
Men 18-49: 0.24

“Better Things” (FX)
Women 18-34: 0.13
Men 18-34: 0.07
Women 18-49: 0.16
Men 18-49: 0.15

“Thursday Night Pre-Kick” (NFL Network)
1.51 household rating
2.330 million viewers
Women 18-34: 0.28
Men 18-34: 0.75
Women 18-49: 0.44
Men 18-49: 1.18

“Thursday Night Football: Atlanta @ Tampa Bay” (NFL Network)
3.63 household rating
5.844 million viewers
Women 18-34: 0.90
Men 18-34: 2.28
Women 18-49: 1.20
Men 18-49: 3.03

“NBA Regular Season: Boston @ Cleveland” (TNT, 8:14-10:50)
1.35 household rating
2.269 million viewers
Women 18-34: 0.59
Men 18-34: 1.66
Women 18-49: 0.62
Men 18-49: 1.40

“NBA Regular Season: Oklahoma City @ Golden State” (TNT, 10:50 p.m.-1:19 a.m.)
2.24 household rating
3.754 million viewers
Women 18-34: 1.02
Men 18-34: 2.82
Women 18-49: 1.02
Men 18-49: 2.46

“Impractical Jokers” (truTV, 8:00-10:01)
0.66 household rating
1.225 million viewers
Women 18-34: 0.64
Men 18-34: 0.84
Women 18-49: 0.55
Men 18-49: 0.72

Source: Live+Same Day data, Nielsen Media Research

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