The CW Plunges to Historical Lows on Friday

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1. FROM CBS

   CBS SWEEPS FRIDAY AS ALL THREE DRAMAS

   POST WEEK-TO-WEEK GROWTH

   “Hawaii Five-0” Tops the Night in A18-49 with Growth of +20%,

   Up +10% in Viewers

   “Macgyver” Up +22% in A18-49

   “Blue Bloods” Tops the Night in Viewers

   · At 8:00 PM, MACGYVER was first in viewers (7.60m, up +5% from 7.27m), A18-49 (1.1, tie, up +22% from 0.9) and A25-54 (1.5, up +7% from 1.4).

   · At 9:00 PM, HAWAII FIVE-0 was first in viewers (9.38m, up +10% from 8.50m), A18-49 (1.2, up +20% from 1.0) and A25-54 (1.8, up +13% from 1.6). HAWAII FIVE-0 was Friday’s top program in A18-49.

   · At 10:00 PM, BLUE BLOODS was first in viewers (9.61m, up +8% from 8.88m), A 18-49 (1.1, nc) and A25-54 (1.8, up +13% from 1.6). BLUE BLOODS was the night’s top program in viewers.

   · For the night, CBS was first in viewers (8.86m), A18-49 (1.1) and A25-54 (1.7). CBS has won every Friday against regularly scheduled competition.

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2. FROM NBC
   “Dateline NBC” (1.0/4 in 18-49, 1.4 in adults 25-54, 4.8 million viewers overall from 9-11 p.m. ET):

   · Equals its season high in 18-49.

   · Matches the show’s highest 18-49 rating since Sept. 9 (1.2).

   · Grows +11% week to week in 18-49 (1.0 vs. 0.9), +8% in adults 25-54 (1.4 vs. 1.3) and +9% in total viewers (4.773 million vs. 4.378 million).

   · Ties as the #1 show of the night on the Big 4 networks in women 18-49 (with a 1.3 rating).

   · In the two-hour time period, ranks #2 among the Big 4 networks in adults 18-49, adults 25-54 (tie) and total viewers.

   · For its second hour from 10-11 p.m., ranks #2 among ABC, CBS and NBC in adults 18-49, adults 25-54 and total viewers, ties for #1 in women 18-34 and ranks #1 outright among those nets in women 18-49, outscoring ABC’s “20/20” head to head in every key measure except men 18-34, where the two shows tied.

   · Will add substantial viewership via time-shifting – “Dateline” is growing by +29% this season in 18-49 rating (from a 0.94 to a 1.21) and 1.1 million viewers overall (4.8 million to 5.9 million) going from L+SD to L+7.

   · Upscale: “Dateline” is generating a solid upscale audience, indexing at a 107 among adults 18-49 living in homes with $100K+ incomes.

   “Caught on Camera With Nick Cannon” (0.6/3 in 18-49, 2.7 million viewers overall from 8-9 p.m. ET):

   · Retains 100% week to week in 18-49 (0.6 vs. 0.6) and grows in total viewers (2.736 million vs. 2.722 million).

   · Maintains a 0.6 rating in 18-49 for a sixth consecutive original telecast.

   In Late-Night Metered Markets Friday Night:

   · In Nielsen’s 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 2.6/6; “Late Show with Stephen Colbert,” 2.1/5; and ABC’s “Jimmy Kimmel Live,” 1.8/5 with an encore.

   · In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,” 0.8/4; “Late Show,” 0.4/2; and “Jimmy Kimmel Live,” 0.5/3, with an encore.

   · From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.6/5 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

   · From 12:35-1:35 a.m. ET, ratings were: “Late Night with Seth Meyers,” 1.3/4 in metered-market households with an encore; CBS’s “Late Late Show,” 1.1/4 with an encore. In the 25 markets with Local People Meters, averages were: “Late Night,” 0.5/3 in 18-49 with an encore; “Late Late Show,” 0.3/2 with an encore.

   · At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

   NOTE: Primetime results are based on “fast affiliate time period” data from Nielsen Media Research. All ratings are “live plus same day” unless otherwise indicated.

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3. I think Dr. Ken should be a loser, as well.

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   • It is. 🙂

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4. Friday Final Nationals: NBA Doubleheader on ESPN Rises 63 Percent in Viewership from Year-Ago Night https://programmingins.wpengine.com/?p=12569

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5. Congratulations Mark Pedowitz (and team)!!!

   I knew you could do it!!!!

   Here’s to 15 more years of even lower ratings!!

   On a side note it is important to realize those results came out of the courageous renewal of two certified flops by the team. Many networks have since copied the flop-renewal approach but none is as good as the CW!!!

   And a real congrats to Marc for daring to point this out. I doubt you’d read it anywhere else.

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