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Thursday Final Nationals: Disappointing Turnout for ‘Rocky Horror Picture Show’ Musical Remake on Fox

More Than 7 Million Tune In to Cubs-Dodgers NLCS Game 5 on FS1

CBS’s final Thursday multi-cast of NFL Network’s “Thursday Night Football” in 2016 led to another Thursday night victory for the network. The dreadfully-played Chicago-Green Bay matchup earned an 8.6 U.S. household rating/15 share and 14.202 million viewers, down 18 percent in ratings and down 17 percent in viewership from the year-ago TNF game telecast, Seattle-San Francisco (10.5 household rating/17.12 million viewers on 10/22/15); and, down 15 percent in ratings and down 12 percent in viewership from the TNF game of two years ago, N.Y. Jets-New England (10.1 household rating/16.09 million viewers on 10/16/14).

While Fox had an improved Thursday due to their TV remake of the 1975 cult-hit “The Rocky Horror Picture Show”, the musical (not telecast live) fell well short of the network’s other hyped musical this year, ‘Grease: Live’ from Jan. 31, down 60 percent in each viewership (4.954 million vs. 12.206 million) and adults 18-49 rating (1.7 vs. 4.3).

Game 5 of MLB’s “National League Championship Series” between the Chicago Cubs and the Los Angeles Dodgers (4.23 U.S. household rating, 7.18 million viewers) propelled FS1 as the top cable network in prime time, by far. The telecast was FS1’s highest-rated to-date but missed becoming the network’s new record holder for viewership by just 110,000 viewers, a mark set four days prior with Dodgers-Cubs NLCS Game 2 on 10/16/16 (7.29 million). In the Chicago market, Cubs-Dodgers NLCS Game 5 on FS1 delivered a 24.1 local rating, almost twice the figure for Bears-Packers in the market (12.5 rating on CBS/NFL Network). (Source: Austin Karp of SportsBusiness Daily)

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Thursday, October 20, 2016
ABC PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 3.7/6 5450 1.0/4 1.4/5 1.7/5
8:00 Grey’s Anatomy 249 94 5.4/9 8174 1.7/8 2.1/8 2.6/8
9:00 Notorious 249 94 2.7/4 3885 0.5/2 0.9/3 1.1/3
10:00 How to Get Away with Murder 249 94 3.0/6 4291 0.9/4 1.2/4 1.4/4
CBS PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 8.1/14 12254 3.4/15 4.2/15 5.0/15
7:30 CBS+NFLN Thursday Night Kickoff 251 94 2.9/6 4403 0.8/5 1.2/5 1.5/6
7:57 CBS+NFLN Thursday Night Kickoff 251 94 4.1/8 6451 1.4/7 1.8/8 2.3/8
8:20 CBS+NFLN Thursday Night Pre-Kick 251 94 5.2/9 8446 2.0/10 2.4/10 3.0/10
8:27 CBS+NFLN Thursday Night Football Chicago @ Green Bay (thru 11:38) 251 94 8.6/15 14202 3.7/16 4.5/16 5.4/16
NBC PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 3.5/6 5335 0.7/3 1.1/4 1.5/4
8:00 Superstore 242 94 2.7/5 4182 0.6/3 1.0/4 1.3/4
8:30 The Good Place 242 94 2.4/4 3788 0.6/2 1.0/3 1.3/4
9:00 Chicago Med 244 94 4.4/7 6704 0.8/3 1.2/4 1.7/5
10:00 The Blacklist 244 94 3.4/6 5317 0.7/3 1.1/4 1.4/4
Fox PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 2.9/5 4954 1.5/7 1.7/6 2.0/6
8:00 Rocky Horror Picture Show (s) 255 94 2.9/5 4954 1.5/7 1.7/6 2.0/6
CW PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.1/2 1702 0.5/2 0.6/2 0.7/2
8:00 D.C.’S Legends of Tomorrow 246 91 1.2/2 1795 0.4/2 0.7/2 0.7/2
9:00 Supernatural 246 91 1.0/2 1610 0.5/2 0.6/2 0.7/2
Univision PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.1/2 1990 0.7/2
7:00 La Rosa de Guadalupe 0.9/2 1656 0.6/2
8:00 Despertar Contigo 0.9/2 1570 0.5/2
9:00 Tres Veces Ana 1.3/2 2359 0.9/3
10:00 El Color de la Pasión 1.2/2 2040 0.7/3
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.2/0 371 0.1/0
7:00 Mi Corazon es Tuyo 0.2/0 398 0.1/1
8:00 Moisés y Los Diez Mandamientos 0.4/1 663 0.2/1
9:00 Velvet 0.2/0 267 0.1/0
10:00 Bloque de Búsqueda 0.1/0 181 0.1/0
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.0/2 1774 0.7/2
7:00 Caso Cerrado: Edición Estelar 1.0/2 1554 0.4/2
8:00 Silvana Sin Lana 0.8/1 1431 0.5/2
9:00 Sin Senos Sí Hay Paraíso 1.0/2 1802 0.7/2
10:00 Señora Acero 3: La Coyote 1.1/2 2089 0.9/3

Sub-Demo Breakdowns – Thursday 10/20/16

“Grey’s Anatomy” (ABC)
Women 18-34: 2.7/11
Men 18-34: 0.8/4
Women 18-49: 3.1/11
Men 18-49: 1.1/4

“Notorious” (ABC)
Women 18-34: 0.7/3
Men 18-34: 0.3/1
Women 18-49: 1.2/4
Men 18-49: 0.5/2

“How to Get Away with Murder” (ABC)
Women 18-34: 1.3/5
Men 18-34: 0.4/2
Women 18-49: 1.7/6
Men 18-49: 0.6/2

“Thursday Night Kickoff” (CBS+NFL Network, 7:30)
Women 18-34: 0.7/4
Men 18-34: 1.0/6
Women 18-49: 1.0/4
Men 18-49: 1.3/7

“Thursday Night Kickoff” (CBS+NFL Network, 7:58)
Women 18-34: 1.0/5
Men 18-34: 1.8/10
Women 18-49: 1.4/6
Men 18-49: 2.3/10

“Thursday Night Kickoff” (NFL Network, 7:58)
0.69 household rating
1.123 million viewers
Women 18-34: 0.30
Men 18-34: 0.60
Women 18-49: 0.29
Men 18-49: 0.70

“Thursday Night Pre-Kick” (CBS+NFL Network)
Women 18-34: 1.4/7
Men 18-34: 2.5/13
Women 18-49: 1.8/7
Men 18-49: 3.1/13

“Thursday Night Pre-Kick” (NFL Network)
0.96 household rating
1.615 million viewers
Women 18-34: 0.43
Men 18-34: 0.79
Women 18-49: 0.41
Men 18-49: 0.95

“Thursday Night Football: Chicago @ Green Bay” (CBS+NFL Network)
Women 18-34: 2.6/11
Men 18-34: 4.7/22
Women 18-49: 3.2/11
Men 18-49: 5.8/21

“Thursday Night Football: Chicago @ Green Bay” (NFL Network)
1.75 household rating
3.036 million viewers
Women 18-34: 0.66
Men 18-34: 1.52
Women 18-49: 0.74
Men 18-49: 1.79

“Superstore” (NBC)
Women 18-34: 0.7/3
Men 18-34: 0.5/2
Women 18-49: 1.2/4
Men 18-49: 0.8/3

“The Good Place” (NBC)
Women 18-34: 0.7/3
Men 18-34: 0.4/2
Women 18-49: 1.2/4
Men 18-49: 0.8/3

“Chicago Med” (NBC)
Women 18-34: 1.0/4
Men 18-34: 0.6/3
Women 18-49: 1.6/5
Men 18-49: 0.9/3

“The Blacklist” (NBC)
Women 18-34: 0.8/3
Men 18-34: 0.6/3
Women 18-49: 1.2/4
Men 18-49: 0.9/3

“The Rocky Horror Picture Show” (Fox)
Women 18-34: 2.0/8
Men 18-34: 1.1/5
Women 18-49: 2.0/7
Men 18-49: 1.3/5

“D.C.’s Legends of Tomorrow” (CW)
Women 18-34: 0.3/1
Men 18-34: 0.5/2
Women 18-49: 0.5/2
Men 18-49: 0.8/3

“Supernatural” (CW)
Women 18-34: 0.5/2
Men 18-34: 0.5/2
Women 18-49: 0.6/2
Men 18-49: 0.6/2

“60 Days In” (A&E)
Women 18-34: 0.61
Men 18-34: 0.32
Women 18-49: 0.53
Men 18-49: 0.38

“Project Runway” (Lifetime)
Women 18-34: 0.41
Men 18-34: 0.24
Women 18-49: 0.61
Men 18-49: 0.28

“Better Things” (FX)
Women 18-34: 0.27
Men 18-34: 0.13
Women 18-49: 0.25
Men 18-49: 0.19

“Falling Water” (USA)
Women 18-34: 0.18
Men 18-34: 0.08
Women 18-49: 0.20
Men 18-49: 0.12

“MLB National League Championship Series Game 5: Chicago Cubs @ L.A. Dodgers” (FS1)
4.23 household rating
7.180 million viewers
Women 18-34: 1.19
Men 18-34: 2.03
Women 18-49: 1.42
Men 18-49: 2.55

“College Football: BYU @ Boise State” (ESPN, 10:17 p.m.-2:20 a.m.)
0.64 household rating
0.986 million viewers
Women 18-34: 0.17
Men 18-34: 0.43
Women 18-49: 0.19
Men 18-49: 0.47

“WNBA Finals Game 5: Los Angeles @ Minnesota” (ESPN2)
0.34 household rating
0.528 million viewers
Women 18-34: 0.08
Men 18-34: 0.24
Women 18-49: 0.09
Men 18-49: 0.21

Source: Live+Same Day data, Nielsen Media Research

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