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Thursday Final Nationals: Fewer-Than-Expected Younger Viewers ‘Catch’ ABC at 10 p.m.

Fox and CBS each had a share in the Thursday night lead.

Fox won among total viewers (8.02 million) and adults 25-54 (2.4 rating/7 share) thanks to the winding-down of “American Idol”. 

CBS led among adults 18-49 (1.9/7) and adults 18-34, although the lack of competitive games (in Villanova-Miami, then Kansas-Maryland) showed in year-to-year declines.

On CBS, the prime time averages of the first Thursday of Sweet Sixteen tournament action:

3/24/16: 3.9 rating/7 share, 6.28 million viewers, 1.9/7 adults 18-49

3/26/15: 5.0 rating/9 share, 7.97 million viewers, 2.5/8 adults 18-49

This year was down 21 percent (in each households and total viewers) and down 24 percent (in adults 18-49) from last year.

ABC debuted the new caper drama from Shondaland entitled “The Catch” starring Mirelle Enos and Peter Krause. Despite being the No. 1 scripted option within the 10-11 p.m. hour in total viewers, it skewed older than other Shondaland fare like “Grey’s Anatomy”, “Scandal” and “How to Get Away with Murder”. While “The Catch” could make up a bit in audience figures on the time-shifted front, consider this a soft start, nonetheless.

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Programming Insider Thursday, March 24, 2016
ABC PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 4.6/8 6634 1.6/6 2.1/6
8:00 Grey’s Anatomy 5.3/9 7911 1.7 2.1/8 2.6/8
9:00 Scandal 4.3/7 6147 1.2 1.6/5 2.0/6
10:00 The Catch (p) 4.1/7 5846 0.8 1.2/4 1.7/5
CBS PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 3.9/7 6280 1.9/7 2.3/7
7:00 NCAA  Div. I Men’s Basketball Regional Semifinal Villanova vs. Miami (s) 3.6/7 5590 1.2 1.5/7 1.8/7
9:16 College Basketball Bridge (s) 3.1/5 4977 1.3 1.6/6 1.8/5
9:33 NCAA  Div. I Men’s Basketball Regional Semifinal Kansas vs. Maryland (s) (thru 11:59) 4.2/8 6786 1.8 2.3/8 2.6/8
NBC PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 2.4/4 3583 0.7/3 1.0/3
8:00 You, Me and the Apocalypse 1.8/3 2684 0.3 0.6/2 0.8/3
9:00 The Blacklist (r) 2.0/3 2935 0.3 0.5/2 0.7/2
10:00 Shades of Blue 3.4/6 5130 0.5 1.0/4 1.5/4
FOX PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 4.9/8 8018 1.2 1.7/6 2.4/7
8:00 American Idol 4.9/8 8018 1.2 1.7/6 2.4/7
CW PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 0.6/1 1001 0.3/1 0.4/1
8:00 DC’s Legends of Tomorrow (r) 0.7/1 1181 0.3 0.4/1 0.4/1
9:00 The 100 (r) 0.5/1 821 0.2 0.3/1 0.3/1
UNI PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.0/2 1898 0.7/2
7:00 Un Camino Hacia El Destino 1.0/2 1813 0.6/3
8:00 Sueño de Amor 0.8/1 1593 0.6/2
9:00 Pasion y Poder 1.1/2 2178 0.8/3
10:03 El Hotel de Los Secretos 1.1/2 1910 0.7/3

Sub-Demo Breakdowns – Thursday 3/24/16

Grey’s Anatomy” (ABC)
Women 18-34: 2.5/11
Men 18-34: 0.8/4
Women 18-49: 3.0/11
Men 18-49: 1.1/4

Scandal” (ABC)
Women 18-34: 1.7/7
Men 18-34: 0.7/3
Women 18-49: 2.4/8
Men 18-49: 0.8/3

The Catch” (ABC)
Women 18-34: 1.1/5
Men 18-34: 0.5/2
Women 18-49: 1.7/7
Men 18-49: 0.7/2

NCAA Div. I Men’s Basketball Regional Semifinal: Villanova vs. Miami” (CBS)
Women 18-34: 0.8/4
Men 18-34: 1.6/10
Women 18-49: 1.1/5
Men 18-49: 2.0/9

NCAA Div. I Men’s Basketball Regional Semifinal: Kansas vs. Maryland” (CBS)
Women 18-34: 1.3/5
Men 18-34: 2.3/11
Women 18-49: 1.6/6
Men 18-49: 2.9/11

You, Me and the Apocalypse” (NBC)
Women 18-34: 0.4/2
Men 18-34: 0.3/1
Women 18-49: 0.6/2
Men 18-49: 0.5/2

Shades of Blue” (NBC)
Women 18-34: 0.6/2
Men 18-34: 0.4/2
Women 18-49: 1.2/4
Men 18-49: 0.9/3

American Idol” (Fox)
Women 18-34: 1.7/7
Men 18-34: 0.7/3
Women 18-49: 2.2/8
Men 18-49: 1.2/4

Vikings” (History)
Women 18-34: 0.33
Men 18-34: 0.41
Women 18-49: 0.58
Men 18-49: 0.76

Baskets” (FX)
Women 18-34: 0.17
Men 18-34: 0.19
Women 18-49: 0.19
Men 18-49: 0.24

Cable Rankings – Thursday 3/24/16

What follows are the top 20 most-watched shows in prime time on cable for Thursday, March 24:


  1. NCAA Div. I Men’s Basketball Regional Semifinal: West Region: (#1) Oregon vs. (#4) Duke” (TBS, ‪10:00 p.m.-12:12‬ a.m., 2.55 household rating): 4.029 million viewers (1.41 adults 18-49 rating)

  2. “The O’Reilly Factor” (Fox News Channel, 8-9 p.m.): 3.174 (0.27)

  3. NCAA Div. I Men’s Basketball Regional Semifinal: West Region: (#2) Oklahoma vs. (#3) Texas A&M” (TBS, ‪7:27-9:46 p.m., 1.77 household rating): 2.816 million viewers (0.89 adults 18-49 rating)

  4. WWE SmackDown” (USA, 8-10 p.m., 1.54 household rating): 2.501 million viewers (0.75 adults 18-49 rating)

  5. NCAA Div. I Men’s Basketball Bridge” (TBS, ‪9:46-10:00 p.m‬., 1.51 household rating): 2.418 million viewers (0.84 adults 18-49 rating)
  6. “Vikings” (History, 10-11:01 p.m.): 2.363 (0.67)

  7. “Flip or Flop” (HGTV, 9-9:30 p.m.): 2.283 (0.60)

  8. “The Kelly File” (Fox News Channel, 9-10 p.m.): 2.179 (0.22)

  9. Movie: “Hop” (2011) (Disney Channel, ‪8:00-9:40 p.m‬., 1.18 household rating): 2.094 (0.37)

  10. “House Hunters” (HGTV, 10-10:30 p.m.): 1.969 (0.42)
  11. “American Dad” (Adult Swim, 10:30-11 p.m.): 1.868 (0.82)

  12. “Flip or Flop” (HGTV, 9:30-10 p.m.): 1.861 (0.45)

  13. “American Dad” (Adult Swim, 10-10:30 p.m.): 1.770 (0.74)

  14. “60 Days In” (A&E, 10:01-11:02 p.m.): 1.767 (0.70)

  15. “House Hunters International” (HGTV, 10:30-11 p.m.): 1.752 (0.40)
  16. “Flip or Flop” (HGTV, 8-8:30 p.m.): 1.589 (0.39)

  17. “Flip or Flop” (HGTV, 8:30-9 p.m.): 1.568 (0.37)

  18. “Hannity” (Fox News Channel, 10-11 p.m.): 1.535 (0.18)

  19. “The First 48” (A&E, 9-10:01 p.m.): 1.460 (0.48)

  20. “Project Runway All-Stars” (Lifetime, 9-10:02 p.m.): 1.425 (0.37)


  • “Cooks vs. Cons” (Food Network, 9-10 p.m.): 1.358 (0.41)

  • “Beat Bobby Flay” (Food Network, 10-10:30 p.m.): 1.116 (0.40)

  • “Anderson Cooper 360” (CNN, 8-9 p.m.): 0.891 (0.17)

  • “Anderson Cooper 360” (CNN, 9-10 p.m.): 0.844 (0.18)

  • “Motives & Murders: Cracking the Case” (ID, 9-10 p.m.): 0.837 (0.18)

  • “House of Horrors: Kidnapped” (ID, 10-10:30 p.m.): 0.834 (0.20)

  • “CNN Tonight” (CNN, 10-11 p.m.): 0.828 (0.18)

  • “Hate in America” (ID, 8-9 p.m.): 0.761 (0.19)

  • “My 600 Lb. Life-Super Sized” (TLC, 8-9 p.m.): 0.721 (0.23)

  • “Party Down South” (CMT, 9-10 p.m.): 0.600 (0.30)

  • “Baskets” (FX, 10-10:31 p.m.): 0.564 (0.22)

  • “Mary Mary” (WE-TV, 9-10 p.m.): 0.538 (0.20)

  • MLB Spring Training: Chicago Cubs vs. San Francisco Giants” (ESPN, ‪7:00-11:15 p.m‬., 0.33 household rating): 0.512 million viewers (0.16 adults 18-49 rating)

  • “The Real World: Go Big or Go Home” (MTV, 10:00-11:01 p.m.): 0.502 (0.28)

  • South America World Cup Qualifier: Chile vs. Argentina” (beIN Español, ‪7:20-9:37 p.m‬., 0.26 household rating): 0.474 million viewers (0.22 adults 18-49 rating)

  • “Redneck Island” (CMT, 10-11 p.m.): 0.391 (0.16)

  • “Those Who Can’t” (truTV, 10:30-11:01 p.m.): 0.356 (0.17)


Source: Live+Same Day data, Nielsen Media Research

5 Comments

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    • Chain Reaction (GSN, 3/24 3:00-3:30 p.m.) 304,000 viewers; 58,000 adults 18-49

      Chain Reaction (GSN, 3/24 3:30-4:00 p.m.) 321,000 viewers; 59,000 adults 18-49

      Deal or No Deal (GSN, 3/24 4:00-5:00 p.m.) 259,000 viewers; 50,000 adults 18-49

      Deal or No Deal (GSN, 3/24 5:00-6:00 p.m.) 299,000 viewers; 42,000 adults 18-49

  1. Whichever way you look at them, Catch is another DOA show for ABC.

    I assume Channing Garvey will keep it for her flop collection next year…

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