Fox and CBS each had a share in the Thursday night lead.
Fox won among total viewers (8.02 million) and adults 25-54 (2.4 rating/7 share) thanks to the winding-down of “American Idol”.
CBS led among adults 18-49 (1.9/7) and adults 18-34, although the lack of competitive games (in Villanova-Miami, then Kansas-Maryland) showed in year-to-year declines.
On CBS, the prime time averages of the first Thursday of Sweet Sixteen tournament action:
3/24/16: 3.9 rating/7 share, 6.28 million viewers, 1.9/7 adults 18-49
3/26/15: 5.0 rating/9 share, 7.97 million viewers, 2.5/8 adults 18-49
This year was down 21 percent (in each households and total viewers) and down 24 percent (in adults 18-49) from last year.
ABC debuted the new caper drama from Shondaland entitled “The Catch” starring Mirelle Enos and Peter Krause. Despite being the No. 1 scripted option within the 10-11 p.m. hour in total viewers, it skewed older than other Shondaland fare like “Grey’s Anatomy”, “Scandal” and “How to Get Away with Murder”. While “The Catch” could make up a bit in audience figures on the time-shifted front, consider this a soft start, nonetheless.
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Thursday, March 24, 2016 | |||||
 |
PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
|---|---|---|---|---|---|---|
| 8-11 | Network Average | 4.6/8 | 6634 | 1.6/6 | 2.1/6 | |
| 8:00 | Grey’s Anatomy | 5.3/9 | 7911 | 1.7 | 2.1/8 | 2.6/8 |
| 9:00 | Scandal | 4.3/7 | 6147 | 1.2 | 1.6/5 | 2.0/6 |
| 10:00 | The Catch (p) | 4.1/7 | 5846 | 0.8 | 1.2/4 | 1.7/5 |
 |
PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
| 8-11 | Network Average | 3.9/7 | 6280 | 1.9/7 | 2.3/7 | |
| 7:00 | NCAA Div. I Men’s Basketball Regional Semifinal Villanova vs. Miami (s) | 3.6/7 | 5590 | 1.2 | 1.5/7 | 1.8/7 |
| 9:16 | College Basketball Bridge (s) | 3.1/5 | 4977 | 1.3 | 1.6/6 | 1.8/5 |
| 9:33 | NCAA Div. I Men’s Basketball Regional Semifinal Kansas vs. Maryland (s) (thru 11:59) | 4.2/8 | 6786 | 1.8 | 2.3/8 | 2.6/8 |
 |
PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
| 8-11 | Network Average | 2.4/4 | 3583 | 0.7/3 | 1.0/3 | |
| 8:00 | You, Me and the Apocalypse | 1.8/3 | 2684 | 0.3 | 0.6/2 | 0.8/3 |
| 9:00 | The Blacklist (r) | 2.0/3 | 2935 | 0.3 | 0.5/2 | 0.7/2 |
| 10:00 | Shades of Blue | 3.4/6 | 5130 | 0.5 | 1.0/4 | 1.5/4 |
 |
PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
| 8-10 | Network Average | 4.9/8 | 8018 | 1.2 | 1.7/6 | 2.4/7 |
| 8:00 | American Idol | 4.9/8 | 8018 | 1.2 | 1.7/6 | 2.4/7 |
 |
PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
| 8-10 | Network Average | 0.6/1 | 1001 | 0.3/1 | 0.4/1 | |
| 8:00 | DC’s Legends of Tomorrow (r) | 0.7/1 | 1181 | 0.3 | 0.4/1 | 0.4/1 |
| 9:00 | The 100 (r) | 0.5/1 | 821 | 0.2 | 0.3/1 | 0.3/1 |
 |
PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
| 8-11 | Network Average | 1.0/2 | 1898 | 0.7/2 | ||
| 7:00 | Un Camino Hacia El Destino | 1.0/2 | 1813 | 0.6/3 | ||
| 8:00 | Sueño de Amor | 0.8/1 | 1593 | 0.6/2 | ||
| 9:00 | Pasion y Poder | 1.1/2 | 2178 | 0.8/3 | ||
| 10:03 | El Hotel de Los Secretos | 1.1/2 | 1910 | 0.7/3 | ||
Sub-Demo Breakdowns – Thursday 3/24/16
“Grey’s Anatomy” (ABC)
Women 18-34: 2.5/11
Men 18-34: 0.8/4
Women 18-49: 3.0/11
Men 18-49: 1.1/4
“Scandal” (ABC)
Women 18-34: 1.7/7
Men 18-34: 0.7/3
Women 18-49: 2.4/8
Men 18-49: 0.8/3
“The Catch” (ABC)
Women 18-34: 1.1/5
Men 18-34: 0.5/2
Women 18-49: 1.7/7
Men 18-49: 0.7/2
“NCAA Div. I Men’s Basketball Regional Semifinal: Villanova vs. Miami” (CBS)
Women 18-34: 0.8/4
Men 18-34: 1.6/10
Women 18-49: 1.1/5
Men 18-49: 2.0/9
“NCAA Div. I Men’s Basketball Regional Semifinal: Kansas vs. Maryland” (CBS)
Women 18-34: 1.3/5
Men 18-34: 2.3/11
Women 18-49: 1.6/6
Men 18-49: 2.9/11
“You, Me and the Apocalypse” (NBC)
Women 18-34: 0.4/2
Men 18-34: 0.3/1
Women 18-49: 0.6/2
Men 18-49: 0.5/2
“Shades of Blue” (NBC)
Women 18-34: 0.6/2
Men 18-34: 0.4/2
Women 18-49: 1.2/4
Men 18-49: 0.9/3
“American Idol” (Fox)
Women 18-34: 1.7/7
Men 18-34: 0.7/3
Women 18-49: 2.2/8
Men 18-49: 1.2/4
“Vikings” (History)
Women 18-34: 0.33
Men 18-34: 0.41
Women 18-49: 0.58
Men 18-49: 0.76
“Baskets” (FX)
Women 18-34: 0.17
Men 18-34: 0.19
Women 18-49: 0.19
Men 18-49: 0.24
Cable Rankings – Thursday 3/24/16
What follows are the top 20 most-watched shows in prime time on cable for Thursday, March 24:
- “NCAA Div. I Men’s Basketball Regional Semifinal: West Region: (#1) Oregon vs. (#4) Duke” (TBS, 10:00 p.m.-12:12 a.m., 2.55 household rating): 4.029 million viewers (1.41 adults 18-49 rating)
- “The O’Reilly Factor” (Fox News Channel, 8-9 p.m.): 3.174 (0.27)
- “NCAA Div. I Men’s Basketball Regional Semifinal: West Region: (#2) Oklahoma vs. (#3) Texas A&M” (TBS, 7:27-9:46 p.m., 1.77 household rating): 2.816 million viewers (0.89 adults 18-49 rating)
- “WWE SmackDown” (USA, 8-10 p.m., 1.54 household rating): 2.501 million viewers (0.75 adults 18-49 rating)
- “NCAA Div. I Men’s Basketball Bridge” (TBS, 9:46-10:00 p.m., 1.51 household rating): 2.418 million viewers (0.84 adults 18-49 rating)
- “Vikings” (History, 10-11:01 p.m.): 2.363 (0.67)
- “Flip or Flop” (HGTV, 9-9:30 p.m.): 2.283 (0.60)
- “The Kelly File” (Fox News Channel, 9-10 p.m.): 2.179 (0.22)
- Movie: “Hop” (2011) (Disney Channel, 8:00-9:40 p.m., 1.18 household rating): 2.094 (0.37)
- “House Hunters” (HGTV, 10-10:30 p.m.): 1.969 (0.42)
- “American Dad” (Adult Swim, 10:30-11 p.m.): 1.868 (0.82)
- “Flip or Flop” (HGTV, 9:30-10 p.m.): 1.861 (0.45)
- “American Dad” (Adult Swim, 10-10:30 p.m.): 1.770 (0.74)
- “60 Days In” (A&E, 10:01-11:02 p.m.): 1.767 (0.70)
- “House Hunters International” (HGTV, 10:30-11 p.m.): 1.752 (0.40)
- “Flip or Flop” (HGTV, 8-8:30 p.m.): 1.589 (0.39)
- “Flip or Flop” (HGTV, 8:30-9 p.m.): 1.568 (0.37)
- “Hannity” (Fox News Channel, 10-11 p.m.): 1.535 (0.18)
- “The First 48” (A&E, 9-10:01 p.m.): 1.460 (0.48)
- “Project Runway All-Stars” (Lifetime, 9-10:02 p.m.): 1.425 (0.37)
- “Cooks vs. Cons” (Food Network, 9-10 p.m.): 1.358 (0.41)
- “Beat Bobby Flay” (Food Network, 10-10:30 p.m.): 1.116 (0.40)
- “Anderson Cooper 360” (CNN, 8-9 p.m.): 0.891 (0.17)
- “Anderson Cooper 360” (CNN, 9-10 p.m.): 0.844 (0.18)
- “Motives & Murders: Cracking the Case” (ID, 9-10 p.m.): 0.837 (0.18)
- “House of Horrors: Kidnapped” (ID, 10-10:30 p.m.): 0.834 (0.20)
- “CNN Tonight” (CNN, 10-11 p.m.): 0.828 (0.18)
- “Hate in America” (ID, 8-9 p.m.): 0.761 (0.19)
- “My 600 Lb. Life-Super Sized” (TLC, 8-9 p.m.): 0.721 (0.23)
- “Party Down South” (CMT, 9-10 p.m.): 0.600 (0.30)
- “Baskets” (FX, 10-10:31 p.m.): 0.564 (0.22)
- “Mary Mary” (WE-TV, 9-10 p.m.): 0.538 (0.20)
- “MLB Spring Training: Chicago Cubs vs. San Francisco Giants” (ESPN, 7:00-11:15 p.m., 0.33 household rating): 0.512 million viewers (0.16 adults 18-49 rating)
- “The Real World: Go Big or Go Home” (MTV, 10:00-11:01 p.m.): 0.502 (0.28)
- “South America World Cup Qualifier: Chile vs. Argentina” (beIN Español, 7:20-9:37 p.m., 0.26 household rating): 0.474 million viewers (0.22 adults 18-49 rating)
- “Redneck Island” (CMT, 10-11 p.m.): 0.391 (0.16)
- “Those Who Can’t” (truTV, 10:30-11:01 p.m.): 0.356 (0.17)
Source: Live+Same Day data, Nielsen Media Research
