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Thursday Final Nationals: Panthers-Broncos on NBC Draws Lowest-Rated NFL Kickoff Game in Seven Years

The 2016 NFL season kicked off on this Thursday night on NBC with a rematch of Super Bowl 50: the Carolina Panthers visiting the defending champion Denver Broncos. The game gave the network a rousing prime time win, but despite that victory, Carolina-Denver was the lowest-rated kickoff game since 2009 (Tennessee-Pittsburgh, 12.8) and the least-viewed since 2013 (Baltimore-Denver: 25.4 million).

An additional 278,000 people streamed the game online on NBC’s digital platforms.

Half-hours for ‬“Carolina Panthers at Denver Broncos” on NBC were, as follows:

‪8:41-9:00 ‬
Household rating/Share: 13.8/25
Viewers: 23.538 million
adults 18-34: 7.0 rating/33 share
adults 18-49: 8.1 rating/31 share
adults 25-54: 9.3 rating/30 share

‪9:00-9:30 ‬
Household rating/Share: 15.1/26
Viewers: 26.016 million
adults 18-34: 8.1 rating/35 share
adults 18-49: 9.2 rating/33 share
adults 25-54: 10.4 rating/31 share

‪9:30-10:00 
Household rating/Share: 15.6/27
Viewers: 27.209 million
adults 18-34: 8.7 rating/36 share
adults 18-49: 9.9 rating/33 share
adults 25-54: 11.1 rating/32 share

‪10:00-10:30 
Household rating/Share: 13.6/24
Viewers: 23.715 million
adults 18-34: 8.1 rating/34 share
adults 18-49: 9.2 rating/31 share
adults 25-54: 10.2 rating/30 share

10:30-11:00
Household rating/Share: 14.1/26
Viewers: 24.394 million
adults 18-34: 8.3 rating/36 share
adults 18-49: 9.5 rating/33 share
adults 25-54: 10.6 rating/31 share

For mobile users, you may scroll this table horizontally.



































* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Thursday, September 8, 2016
ABC PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.5/4 3520 0.3/1 0.6/2 0.9/3
8:00 The $100,000 Pyramid (r) 249 94 2.8/5 4126 0.4/2 0.7/3 1.0/3
9:00 The $100,000 Pyramid (r) 249 94 2.5/4 3615 0.3/1 0.6/2 0.9/3
10:00 Match Game (r) 249 94 2.0/4 2820 0.3/1 0.6/2 0.8/2
CBS PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 3.0/5 4670 0.7/3 1.1/4 1.4/4
8:00 Big Bang Theory (r) 254 94 4.3/8 6383 0.7/3 1.2/5 1.8/6
8:31 Life in Pieces (r) 254 94 2.7/5 4046 0.5/2 0.8/3 1.2/3
9:00 Big Brother 18 254 94 3.5/6 5654 1.3/5 1.7/6 2.1/6
9:59 Code Black (r) 254 94 2.2/4 3144 0.3/1 0.5/2 0.7/2
NBC PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 12.8/22 22033 7.0/30 8.0/28 9.1/27
8:00 NFL Opening Kickoff Show (s) 242 94 6.5/12 10619 3.0/17 3.6/16 4.1/15
8:30 NFL Pre-Kick (s) 242 94 11.0/20 18506 5.4/26 6.3/26 7.3/25
8:41 NFL Football Carolina Panthers @ Denver Broncos (s) (thru 11:53) 242 94 14.6/27 25186 8.2/36 9.4/33 10.5/32
Fox PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 1.5/3 2180 0.3/1 0.5/2 0.6/2
8:00 Rosewood (r) 255 94 1.3/2 1920 0.2/1 0.4/2 0.6/2
9:00 Bones (r) 255 94 1.6/3 2441 0.3/1 0.5/2 0.7/2
CW PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.5/1 706 0.1/1 0.2/1 0.2/1
8:00 D.C.’s Legends of Tomorrow (r) 248 92 0.5/1 710 0.1/0 0.2/1 0.2/1
9:00 Beauty and the Beast 248 92 0.5/1 703 0.1/1 0.2/1 0.2/1
Univision PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.0/2 1740 0.6/2
7:00 La Rosa de Guadalupe 0.9/2 1598 0.6/3
8:00 Despertar Contigo 0.9/2 1650 0.5/2
9:00 Tres Veces Ana 1.1/2 1896 0.7/2
10:03 El Color de la Pasión 1.0/2 1662 0.6/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.3/1 510 0.2/1
7:00 Mi Corazon es Tuyo 0.2/0 423 0.2/1
8:00 Moisés y Los Diez Mandamientos 0.3/1 614 0.2/1
9:00 La Ronca de Oro 0.3/1 614 0.2/1
10:00 El Príncipe 0.2/0 303 0.1/0
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.0/2 1788 0.7/3
7:00 Caso Cerrado: Edición Estelar 1.0/2 1642 0.5/2
8:00 Silvana Sin Lana 0.8/1 1467 0.5/2
9:00 Sin Senos Sí Hay Paraíso 1.0/2 1799 0.8/3
10:00 Señora Acero 3: La Coyote 1.1/2 2098 0.9/3

Sub-Demo Breakdowns – Thursday 9/08/16

“Big Brother 18” (CBS)
Women 18-34: 1.7/7
Men 18-34: 0.9/4
Women 18-49: 2.2/7
Men 18-49: 1.3/4

“NFL Opening Kickoff Show” (NBC)
Women 18-34: 2.2/12
Men 18-34: 3.2/22
Women 18-49: 2.6/11
Men 18-49: 4.6/21

“NFL Opening Kickoff Show” (NFL Network)
Women 18-34: 0.09
Men 18-34: 0.37
Women 18-49: 0.12
Men 18-49: 0.43

“NFL Pre-Kick” (NBC)
Women 18-34: 3.8/18
Men 18-34: 6.9/35
Women 18-49: 4.5/18
Men 18-49: 8.3/34

“NFL Football: Carolina @ Denver” (NBC)
Women 18-34: 5.8/25
Men 18-34: 10.6/46
Women 18-49: 6.5/23
Men 18-49: 12.3/43

“Beauty and the Beast” (CW)
Women 18-34: 0.2/1
Men 18-34: 0.1/0
Women 18-49: 0.2/1
Men 18-49: 0.1/0

“Queen of the South” (USA)
Women 18-34: 0.29
Men 18-34: 0.28
Women 18-49: 0.43
Men 18-49: 0.28

“Nick Cannon Wild N’ Out” (MTV)
Women 18-34: 0.34
Men 18-34: 0.20
Women 18-49: 0.24
Men 18-49: 0.15

“Better Things” (FX)
Women 18-34: 0.38
Men 18-34: 0.15
Women 18-49: 0.38
Men 18-49: 0.24

Cable Rankings – Thursday 9/08/16

What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Thursday, September 8:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
80 61 60 DAYS IN PRE-SHOW A&E 8:45 PM 15 569 0.18
26 5 60 DAYS IN A&E 9:00 PM 61 1102 0.48
56 22 BEHIND BARS: ROOKIE YEAR A&E 10:01 PM 62 720 0.31
57 33 KING OF THE HILL ADSM 8:00 PM 30 718 0.26
42 15 BOB’S BURGERS ADSM 8:30 PM 30 864 0.38
27 4 BOB’S BURGERS ADSM 9:00 PM 30 1100 0.50
30 7 CLEVELAND SHOW ADSM 9:30 PM 30 1061 0.47
19 2 AMERICAN DAD ADSM 10:00 PM 30 1333 0.66
13 1 AMERICAN DAD ADSM 10:30 PM 30 1464 0.73
85 97 NORTH WOODS LAW APL 8:00 PM 61 540 0.09
82 88 NORTH WOODS LAW: ON HUNT APL 9:01 PM 61 561 0.12
88 91 RUGGED JUSTICE APL 10:02 PM 61 537 0.11
93 72 REAL HOUSEWIVES OF OC BRAVO 8:00 PM 60 499 0.15
28 21 FLIPPING OUT BRAVO 9:00 PM 60 1092 0.33
36 65 ANDERSON COOPER 360 CNN 8:00 PM 60 950 0.17
44 73 ANDERSON COOPER 360 CNN 9:00 PM 60 792 0.14
48 87 CNN TONIGHT CNN 10:00 PM 60 764 0.12
73 26 COMEDY CENTRAL ROAST: ROB LOWE CMDY 9:00 PM 120 612 0.29
61 50 STREET OUTLAWS DISC 8:00 PM 60 703 0.22
51 32 STREET OUTLAWS DISC 9:00 PM 120 750 0.27
20 52 RADIO REBEL DSNY 8:00 PM 100 1285 0.21
22 51 JESSIE DSNY 9:40 PM 25 1204 0.22
23 54 STUCK IN THE MIDDLE DSNY 10:05 PM 25 1182 0.21
34 64 GIRL MEETS WORLD DSNY 10:30 PM 30 1012 0.17
36 37 SOFIA THE FIRST DISJR 8:00 PM 25 950 0.26
38 35 SO MUCH YOU CAN DO DISJR 8:25 PM 5 918 0.26
45 56 DOC MCSTUFFINS DISJR 8:30 PM 25 781 0.20
63 66 QUIET IS DISJR 8:55 PM 5 673 0.17
70 67 SHERIFF CALLIES WILD WEST DISJR 9:00 PM 25 641 0.16
78 70 DJ NIGHT LIGHT DISJR 9:25 PM 5 577 0.16
90 77 MICKEY MOUSE CLUBHOUSE DISJR 9:30 PM 25 522 0.14
14 36 TENNIS: US OPEN PRIME: WOMEN’S SEMIFINAL ESPN 7:00 PM 246 1446 0.26
58 60 CHOPPED TEENS 3 FOOD 8:00 PM 60 708 0.19
40 30 CHOPPED FOOD 9:00 PM 60 910 0.27
43 45 BEAT BOBBY FLAY FOOD 10:00 PM 30 850 0.24
49 47 BEAT BOBBY FLAY FOOD 10:30 PM 30 762 0.23
1 40 THE O’REILLY FACTOR FOXNC 8:00 PM 60 3005 0.25
4 44 THE KELLY FILE FOXNC 9:00 PM 60 2459 0.24
5 46 HANNITY FOXNC 10:00 PM 60 2240 0.23
52 18 FX MOVIE PRIME: NEIGHBORS FX 7:59 PM 121 743 0.37
65 23 BETTER THINGS FX 10:00 PM 33 671 0.31
89 95 FAMILY FEUD (HARVEY) GSN 8:00 PM 30 523 0.10
76 90 FAMILY FEUD (HARVEY) GSN 8:30 PM 30 591 0.11
96 86 LAST MAN STANDING HALL 8:00 PM 30 481 0.12
99 84 LAST MAN STANDING HALL 8:30 PM 30 473 0.12
100 74 THE MIDDLE HALL 9:00 PM 30 463 0.14
84 63 THE MIDDLE HALL 9:30 PM 30 551 0.18
74 53 THE MIDDLE HALL 10:00 PM 30 610 0.21
77 57 THE MIDDLE HALL 10:30 PM 30 583 0.20
95 100 HMM MOVIE: MEET MY MOM HMM 9:00 PM 120 487 0.03
24 55 MOUNTAIN MEN HIST 8:00 PM 60 1128 0.21
3 11 MOUNTAIN MEN HIST 9:00 PM 63 2507 0.43
15 38 ICE ROAD TRUCKERS HIST 10:03 PM 60 1406 0.26
17 14 FLIP OR FLOP HGTV 8:00 PM 30 1346 0.39
12 12 FLIP OR FLOP HGTV 8:30 PM 30 1511 0.41
2 3 FLIP OR FLOP HGTV 9:00 PM 30 2549 0.60
7 8 FLIP OR FLOP HGTV 9:30 PM 30 1952 0.46
6 9 HOUSE HUNTERS HGTV 10:00 PM 30 1996 0.44
9 17 HOUSE HUNTERS INTERNATIONAL HGTV 10:30 PM 30 1697 0.37
94 99 WALKER,TEXAS RANGER INSP 10:00 PM 60 489 0.06
31 42 20/20 ON ID ID 8:00 PM 60 1040 0.25
29 31 UNRAVELED ID 9:00 PM 60 1082 0.27
33 39 BLOOD RELATIVES ID 10:00 PM 60 1024 0.25
79 69 MOVIE: UNDERCOVER WIFE LMN 8:00 PM 120 574 0.16
18 68 ALL IN W/ CHRIS HAYES MSNBC 8:00 PM 60 1340 0.16
8 48 RACHEL MADDOW SHOW MSNBC 9:00 PM 60 1739 0.23
10 71 LAST WORD W/ L. ODONNELL MSNBC 10:00 PM 60 1604 0.16
63 29 KICKOFF SIMULCAST: NBC KICKOFF NFLN 7:30 PM 60 673 0.28
54 62 SHIMMER AND SHINE NKJR 8:00 PM 30 735 0.18
66 78 WALLYKAZAM! NKJR 8:30 PM 30 670 0.14
68 79 PEPPA PIG NKJR 9:00 PM 30 649 0.13
69 75 PEPPA PIG NKJR 9:30 PM 30 643 0.14
97 96 DORA AND FRIENDS NKJR 10:00 PM 24 478 0.10
21 24 NICK AT NITE MOVIE: ICE AGE NAN 8:00 PM 120 1255 0.30
47 59 FULL HOUSE NAN 10:00 PM 30 766 0.20
55 49 FULL HOUSE NAN 10:30 PM 30 721 0.22
98 94 SYFY MOVIE: STAR TREK: FIRST CONTACT SYFY 6:00 PM 150 477 0.10
75 81 SYFY MOVIE: STAR TREK 4: VOYAGE HOME SYFY 8:30 PM 150 600 0.13
71 41 2 BROKE GIRLS TBS 8:00 PM 30 635 0.25
50 27 2 BROKE GIRLS TBS 8:30 PM 30 759 0.28
16 10 BIG BANG THEORY TBS 9:00 PM 30 1350 0.43
11 6 BIG BANG THEORY TBS 9:30 PM 30 1534 0.47
32 13 2 BROKE GIRLS TBS 10:00 PM 30 1026 0.39
38 16 2 BROKE GIRLS TBS 10:30 PM 30 918 0.37
87 82 MY 600-LB LIFE TLC 8:00 PM 60 539 0.13
91 76 MY 600-LB LIFE TLC 10:00 PM 53 512 0.14
83 58 COUNTING ON: FIRST LOOK TLC 10:53 PM 7 554 0.20
81 92 MYSTERIES AT THE MUSEUM TRAV 9:00 PM 60 565 0.11
67 20 IMPRACTICAL JOKERS TRUTV 10:00 PM 30 665 0.35
91 34 IJ: INSIDE JOKES TRUTV 10:30 PM 31 512 0.26
62 43 TNT BIG PICTURE MOVIES: LORD O/T RINGS FELLOWSHIP TNT 8:00 PM 240 698 0.24
72 89 ANDY GRIFFITH SHOW TVL 8:00 PM 30 633 0.11
85 98 EVERYBODY LOVES RAYMOND TVL 8:30 PM 30 540 0.08
59 93 EVERYBODY LOVES RAYMOND TVL 9:00 PM 30 705 0.11
46 83 EVERYBODY LOVES RAYMOND TVL 9:30 PM 30 771 0.12
53 80 EVERYBODY LOVES RAYMOND TVL 10:00 PM 30 740 0.13
59 85 EVERYBODY LOVES RAYMOND TVL 10:30 PM 30 705 0.12
35 25 LAW & ORDER: SVU USA 8:00 PM 60 964 0.29
41 28 LAW & ORDER: SVU USA 9:00 PM 60 909 0.28
25 19 QUEEN OF THE SOUTH USA 10:00 PM 60 1119 0.36

Source: Live+Same Day data, Nielsen Media Research

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