The 2016 NFL season kicked off on this Thursday night on NBC with a rematch of Super Bowl 50: the Carolina Panthers visiting the defending champion Denver Broncos. The game gave the network a rousing prime time win, but despite that victory, Carolina-Denver was the lowest-rated kickoff game since 2009 (Tennessee-Pittsburgh, 12.8) and the least-viewed since 2013 (Baltimore-Denver: 25.4 million).
An additional 278,000 people streamed the game online on NBC’s digital platforms.
Half-hours for “Carolina Panthers at Denver Broncos” on NBC were, as follows:
8:41-9:00
Household rating/Share: 13.8/25
Viewers: 23.538 million
adults 18-34: 7.0 rating/33 share
adults 18-49: 8.1 rating/31 share
adults 25-54: 9.3 rating/30 share
9:00-9:30
Household rating/Share: 15.1/26
Viewers: 26.016 million
adults 18-34: 8.1 rating/35 share
adults 18-49: 9.2 rating/33 share
adults 25-54: 10.4 rating/31 share
9:30-10:00
Household rating/Share: 15.6/27
Viewers: 27.209 million
adults 18-34: 8.7 rating/36 share
adults 18-49: 9.9 rating/33 share
adults 25-54: 11.1 rating/32 share
10:00-10:30
Household rating/Share: 13.6/24
Viewers: 23.715 million
adults 18-34: 8.1 rating/34 share
adults 18-49: 9.2 rating/31 share
adults 25-54: 10.2 rating/30 share
10:30-11:00
Household rating/Share: 14.1/26
Viewers: 24.394 million
adults 18-34: 8.3 rating/36 share
adults 18-49: 9.5 rating/33 share
adults 25-54: 10.6 rating/31 share
For mobile users, you may scroll this table horizontally.
* AFF = Number of affiliates (stations) airing the program | ||||||||
* CVG = percent of coverage in U.S. | ||||||||
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Thursday, September 8, 2016 | |||||||
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PROGRAM | AFF* | CVG* (PCT) |
HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
---|---|---|---|---|---|---|---|---|
8-11 | Network Average | 2.5/4 | 3520 | 0.3/1 | 0.6/2 | 0.9/3 | ||
8:00 | The $100,000 Pyramid (r) | 249 | 94 | 2.8/5 | 4126 | 0.4/2 | 0.7/3 | 1.0/3 |
9:00 | The $100,000 Pyramid (r) | 249 | 94 | 2.5/4 | 3615 | 0.3/1 | 0.6/2 | 0.9/3 |
10:00 | Match Game (r) | 249 | 94 | 2.0/4 | 2820 | 0.3/1 | 0.6/2 | 0.8/2 |
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PROGRAM | AFF* | CVG* (PCT) |
HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
8-11 | Network Average | 3.0/5 | 4670 | 0.7/3 | 1.1/4 | 1.4/4 | ||
8:00 | Big Bang Theory (r) | 254 | 94 | 4.3/8 | 6383 | 0.7/3 | 1.2/5 | 1.8/6 |
8:31 | Life in Pieces (r) | 254 | 94 | 2.7/5 | 4046 | 0.5/2 | 0.8/3 | 1.2/3 |
9:00 | Big Brother 18 | 254 | 94 | 3.5/6 | 5654 | 1.3/5 | 1.7/6 | 2.1/6 |
9:59 | Code Black (r) | 254 | 94 | 2.2/4 | 3144 | 0.3/1 | 0.5/2 | 0.7/2 |
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PROGRAM | AFF* | CVG* (PCT) |
HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
8-11 | Network Average | 12.8/22 | 22033 | 7.0/30 | 8.0/28 | 9.1/27 | ||
8:00 | NFL Opening Kickoff Show (s) | 242 | 94 | 6.5/12 | 10619 | 3.0/17 | 3.6/16 | 4.1/15 |
8:30 | NFL Pre-Kick (s) | 242 | 94 | 11.0/20 | 18506 | 5.4/26 | 6.3/26 | 7.3/25 |
8:41 | NFL Football Carolina Panthers @ Denver Broncos (s) (thru 11:53) | 242 | 94 | 14.6/27 | 25186 | 8.2/36 | 9.4/33 | 10.5/32 |
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PROGRAM | AFF* | CVG* (PCT) |
HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
8-10 | Network Average | 1.5/3 | 2180 | 0.3/1 | 0.5/2 | 0.6/2 | ||
8:00 | Rosewood (r) | 255 | 94 | 1.3/2 | 1920 | 0.2/1 | 0.4/2 | 0.6/2 |
9:00 | Bones (r) | 255 | 94 | 1.6/3 | 2441 | 0.3/1 | 0.5/2 | 0.7/2 |
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PROGRAM | AFF* | CVG* (PCT) |
HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
8-11 | Network Average | 0.5/1 | 706 | 0.1/1 | 0.2/1 | 0.2/1 | ||
8:00 | D.C.’s Legends of Tomorrow (r) | 248 | 92 | 0.5/1 | 710 | 0.1/0 | 0.2/1 | 0.2/1 |
9:00 | Beauty and the Beast | 248 | 92 | 0.5/1 | 703 | 0.1/1 | 0.2/1 | 0.2/1 |
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PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
||
8-11 | Network Average | 1.0/2 | 1740 | 0.6/2 | ||||
7:00 | La Rosa de Guadalupe | 0.9/2 | 1598 | 0.6/3 | ||||
8:00 | Despertar Contigo | 0.9/2 | 1650 | 0.5/2 | ||||
9:00 | Tres Veces Ana | 1.1/2 | 1896 | 0.7/2 | ||||
10:03 | El Color de la Pasión | 1.0/2 | 1662 | 0.6/2 | ||||
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PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
||
8-11 | Network Average | 0.3/1 | 510 | 0.2/1 | ||||
7:00 | Mi Corazon es Tuyo | 0.2/0 | 423 | 0.2/1 | ||||
8:00 | Moisés y Los Diez Mandamientos | 0.3/1 | 614 | 0.2/1 | ||||
9:00 | La Ronca de Oro | 0.3/1 | 614 | 0.2/1 | ||||
10:00 | El Príncipe | 0.2/0 | 303 | 0.1/0 | ||||
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PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
||
8-11 | Network Average | 1.0/2 | 1788 | 0.7/3 | ||||
7:00 | Caso Cerrado: Edición Estelar | 1.0/2 | 1642 | 0.5/2 | ||||
8:00 | Silvana Sin Lana | 0.8/1 | 1467 | 0.5/2 | ||||
9:00 | Sin Senos Sí Hay Paraíso | 1.0/2 | 1799 | 0.8/3 | ||||
10:00 | Señora Acero 3: La Coyote | 1.1/2 | 2098 | 0.9/3 |
Sub-Demo Breakdowns – Thursday 9/08/16
“Big Brother 18” (CBS)
Women 18-34: 1.7/7
Men 18-34: 0.9/4
Women 18-49: 2.2/7
Men 18-49: 1.3/4
“NFL Opening Kickoff Show” (NBC)
Women 18-34: 2.2/12
Men 18-34: 3.2/22
Women 18-49: 2.6/11
Men 18-49: 4.6/21
“NFL Opening Kickoff Show” (NFL Network)
Women 18-34: 0.09
Men 18-34: 0.37
Women 18-49: 0.12
Men 18-49: 0.43
“NFL Pre-Kick” (NBC)
Women 18-34: 3.8/18
Men 18-34: 6.9/35
Women 18-49: 4.5/18
Men 18-49: 8.3/34
“NFL Football: Carolina @ Denver” (NBC)
Women 18-34: 5.8/25
Men 18-34: 10.6/46
Women 18-49: 6.5/23
Men 18-49: 12.3/43
“Beauty and the Beast” (CW)
Women 18-34: 0.2/1
Men 18-34: 0.1/0
Women 18-49: 0.2/1
Men 18-49: 0.1/0
“Queen of the South” (USA)
Women 18-34: 0.29
Men 18-34: 0.28
Women 18-49: 0.43
Men 18-49: 0.28
“Nick Cannon Wild N’ Out” (MTV)
Women 18-34: 0.34
Men 18-34: 0.20
Women 18-49: 0.24
Men 18-49: 0.15
“Better Things” (FX)
Women 18-34: 0.38
Men 18-34: 0.15
Women 18-49: 0.38
Men 18-49: 0.24
Cable Rankings – Thursday 9/08/16
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Thursday, September 8:
* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49) | |||||||
V-No.* | D-No.* | Program | Net | Start | Dur | Vwrs* | A1849 |
80 | 61 | 60 DAYS IN PRE-SHOW | A&E | 8:45 PM | 15 | 569 | 0.18 |
26 | 5 | 60 DAYS IN | A&E | 9:00 PM | 61 | 1102 | 0.48 |
56 | 22 | BEHIND BARS: ROOKIE YEAR | A&E | 10:01 PM | 62 | 720 | 0.31 |
57 | 33 | KING OF THE HILL | ADSM | 8:00 PM | 30 | 718 | 0.26 |
42 | 15 | BOB’S BURGERS | ADSM | 8:30 PM | 30 | 864 | 0.38 |
27 | 4 | BOB’S BURGERS | ADSM | 9:00 PM | 30 | 1100 | 0.50 |
30 | 7 | CLEVELAND SHOW | ADSM | 9:30 PM | 30 | 1061 | 0.47 |
19 | 2 | AMERICAN DAD | ADSM | 10:00 PM | 30 | 1333 | 0.66 |
13 | 1 | AMERICAN DAD | ADSM | 10:30 PM | 30 | 1464 | 0.73 |
85 | 97 | NORTH WOODS LAW | APL | 8:00 PM | 61 | 540 | 0.09 |
82 | 88 | NORTH WOODS LAW: ON HUNT | APL | 9:01 PM | 61 | 561 | 0.12 |
88 | 91 | RUGGED JUSTICE | APL | 10:02 PM | 61 | 537 | 0.11 |
93 | 72 | REAL HOUSEWIVES OF OC | BRAVO | 8:00 PM | 60 | 499 | 0.15 |
28 | 21 | FLIPPING OUT | BRAVO | 9:00 PM | 60 | 1092 | 0.33 |
36 | 65 | ANDERSON COOPER 360 | CNN | 8:00 PM | 60 | 950 | 0.17 |
44 | 73 | ANDERSON COOPER 360 | CNN | 9:00 PM | 60 | 792 | 0.14 |
48 | 87 | CNN TONIGHT | CNN | 10:00 PM | 60 | 764 | 0.12 |
73 | 26 | COMEDY CENTRAL ROAST: ROB LOWE | CMDY | 9:00 PM | 120 | 612 | 0.29 |
61 | 50 | STREET OUTLAWS | DISC | 8:00 PM | 60 | 703 | 0.22 |
51 | 32 | STREET OUTLAWS | DISC | 9:00 PM | 120 | 750 | 0.27 |
20 | 52 | RADIO REBEL | DSNY | 8:00 PM | 100 | 1285 | 0.21 |
22 | 51 | JESSIE | DSNY | 9:40 PM | 25 | 1204 | 0.22 |
23 | 54 | STUCK IN THE MIDDLE | DSNY | 10:05 PM | 25 | 1182 | 0.21 |
34 | 64 | GIRL MEETS WORLD | DSNY | 10:30 PM | 30 | 1012 | 0.17 |
36 | 37 | SOFIA THE FIRST | DISJR | 8:00 PM | 25 | 950 | 0.26 |
38 | 35 | SO MUCH YOU CAN DO | DISJR | 8:25 PM | 5 | 918 | 0.26 |
45 | 56 | DOC MCSTUFFINS | DISJR | 8:30 PM | 25 | 781 | 0.20 |
63 | 66 | QUIET IS | DISJR | 8:55 PM | 5 | 673 | 0.17 |
70 | 67 | SHERIFF CALLIES WILD WEST | DISJR | 9:00 PM | 25 | 641 | 0.16 |
78 | 70 | DJ NIGHT LIGHT | DISJR | 9:25 PM | 5 | 577 | 0.16 |
90 | 77 | MICKEY MOUSE CLUBHOUSE | DISJR | 9:30 PM | 25 | 522 | 0.14 |
14 | 36 | TENNIS: US OPEN PRIME: WOMEN’S SEMIFINAL | ESPN | 7:00 PM | 246 | 1446 | 0.26 |
58 | 60 | CHOPPED TEENS 3 | FOOD | 8:00 PM | 60 | 708 | 0.19 |
40 | 30 | CHOPPED | FOOD | 9:00 PM | 60 | 910 | 0.27 |
43 | 45 | BEAT BOBBY FLAY | FOOD | 10:00 PM | 30 | 850 | 0.24 |
49 | 47 | BEAT BOBBY FLAY | FOOD | 10:30 PM | 30 | 762 | 0.23 |
1 | 40 | THE O’REILLY FACTOR | FOXNC | 8:00 PM | 60 | 3005 | 0.25 |
4 | 44 | THE KELLY FILE | FOXNC | 9:00 PM | 60 | 2459 | 0.24 |
5 | 46 | HANNITY | FOXNC | 10:00 PM | 60 | 2240 | 0.23 |
52 | 18 | FX MOVIE PRIME: NEIGHBORS | FX | 7:59 PM | 121 | 743 | 0.37 |
65 | 23 | BETTER THINGS | FX | 10:00 PM | 33 | 671 | 0.31 |
89 | 95 | FAMILY FEUD (HARVEY) | GSN | 8:00 PM | 30 | 523 | 0.10 |
76 | 90 | FAMILY FEUD (HARVEY) | GSN | 8:30 PM | 30 | 591 | 0.11 |
96 | 86 | LAST MAN STANDING | HALL | 8:00 PM | 30 | 481 | 0.12 |
99 | 84 | LAST MAN STANDING | HALL | 8:30 PM | 30 | 473 | 0.12 |
100 | 74 | THE MIDDLE | HALL | 9:00 PM | 30 | 463 | 0.14 |
84 | 63 | THE MIDDLE | HALL | 9:30 PM | 30 | 551 | 0.18 |
74 | 53 | THE MIDDLE | HALL | 10:00 PM | 30 | 610 | 0.21 |
77 | 57 | THE MIDDLE | HALL | 10:30 PM | 30 | 583 | 0.20 |
95 | 100 | HMM MOVIE: MEET MY MOM | HMM | 9:00 PM | 120 | 487 | 0.03 |
24 | 55 | MOUNTAIN MEN | HIST | 8:00 PM | 60 | 1128 | 0.21 |
3 | 11 | MOUNTAIN MEN | HIST | 9:00 PM | 63 | 2507 | 0.43 |
15 | 38 | ICE ROAD TRUCKERS | HIST | 10:03 PM | 60 | 1406 | 0.26 |
17 | 14 | FLIP OR FLOP | HGTV | 8:00 PM | 30 | 1346 | 0.39 |
12 | 12 | FLIP OR FLOP | HGTV | 8:30 PM | 30 | 1511 | 0.41 |
2 | 3 | FLIP OR FLOP | HGTV | 9:00 PM | 30 | 2549 | 0.60 |
7 | 8 | FLIP OR FLOP | HGTV | 9:30 PM | 30 | 1952 | 0.46 |
6 | 9 | HOUSE HUNTERS | HGTV | 10:00 PM | 30 | 1996 | 0.44 |
9 | 17 | HOUSE HUNTERS INTERNATIONAL | HGTV | 10:30 PM | 30 | 1697 | 0.37 |
94 | 99 | WALKER,TEXAS RANGER | INSP | 10:00 PM | 60 | 489 | 0.06 |
31 | 42 | 20/20 ON ID | ID | 8:00 PM | 60 | 1040 | 0.25 |
29 | 31 | UNRAVELED | ID | 9:00 PM | 60 | 1082 | 0.27 |
33 | 39 | BLOOD RELATIVES | ID | 10:00 PM | 60 | 1024 | 0.25 |
79 | 69 | MOVIE: UNDERCOVER WIFE | LMN | 8:00 PM | 120 | 574 | 0.16 |
18 | 68 | ALL IN W/ CHRIS HAYES | MSNBC | 8:00 PM | 60 | 1340 | 0.16 |
8 | 48 | RACHEL MADDOW SHOW | MSNBC | 9:00 PM | 60 | 1739 | 0.23 |
10 | 71 | LAST WORD W/ L. ODONNELL | MSNBC | 10:00 PM | 60 | 1604 | 0.16 |
63 | 29 | KICKOFF SIMULCAST: NBC KICKOFF | NFLN | 7:30 PM | 60 | 673 | 0.28 |
54 | 62 | SHIMMER AND SHINE | NKJR | 8:00 PM | 30 | 735 | 0.18 |
66 | 78 | WALLYKAZAM! | NKJR | 8:30 PM | 30 | 670 | 0.14 |
68 | 79 | PEPPA PIG | NKJR | 9:00 PM | 30 | 649 | 0.13 |
69 | 75 | PEPPA PIG | NKJR | 9:30 PM | 30 | 643 | 0.14 |
97 | 96 | DORA AND FRIENDS | NKJR | 10:00 PM | 24 | 478 | 0.10 |
21 | 24 | NICK AT NITE MOVIE: ICE AGE | NAN | 8:00 PM | 120 | 1255 | 0.30 |
47 | 59 | FULL HOUSE | NAN | 10:00 PM | 30 | 766 | 0.20 |
55 | 49 | FULL HOUSE | NAN | 10:30 PM | 30 | 721 | 0.22 |
98 | 94 | SYFY MOVIE: STAR TREK: FIRST CONTACT | SYFY | 6:00 PM | 150 | 477 | 0.10 |
75 | 81 | SYFY MOVIE: STAR TREK 4: VOYAGE HOME | SYFY | 8:30 PM | 150 | 600 | 0.13 |
71 | 41 | 2 BROKE GIRLS | TBS | 8:00 PM | 30 | 635 | 0.25 |
50 | 27 | 2 BROKE GIRLS | TBS | 8:30 PM | 30 | 759 | 0.28 |
16 | 10 | BIG BANG THEORY | TBS | 9:00 PM | 30 | 1350 | 0.43 |
11 | 6 | BIG BANG THEORY | TBS | 9:30 PM | 30 | 1534 | 0.47 |
32 | 13 | 2 BROKE GIRLS | TBS | 10:00 PM | 30 | 1026 | 0.39 |
38 | 16 | 2 BROKE GIRLS | TBS | 10:30 PM | 30 | 918 | 0.37 |
87 | 82 | MY 600-LB LIFE | TLC | 8:00 PM | 60 | 539 | 0.13 |
91 | 76 | MY 600-LB LIFE | TLC | 10:00 PM | 53 | 512 | 0.14 |
83 | 58 | COUNTING ON: FIRST LOOK | TLC | 10:53 PM | 7 | 554 | 0.20 |
81 | 92 | MYSTERIES AT THE MUSEUM | TRAV | 9:00 PM | 60 | 565 | 0.11 |
67 | 20 | IMPRACTICAL JOKERS | TRUTV | 10:00 PM | 30 | 665 | 0.35 |
91 | 34 | IJ: INSIDE JOKES | TRUTV | 10:30 PM | 31 | 512 | 0.26 |
62 | 43 | TNT BIG PICTURE MOVIES: LORD O/T RINGS FELLOWSHIP | TNT | 8:00 PM | 240 | 698 | 0.24 |
72 | 89 | ANDY GRIFFITH SHOW | TVL | 8:00 PM | 30 | 633 | 0.11 |
85 | 98 | EVERYBODY LOVES RAYMOND | TVL | 8:30 PM | 30 | 540 | 0.08 |
59 | 93 | EVERYBODY LOVES RAYMOND | TVL | 9:00 PM | 30 | 705 | 0.11 |
46 | 83 | EVERYBODY LOVES RAYMOND | TVL | 9:30 PM | 30 | 771 | 0.12 |
53 | 80 | EVERYBODY LOVES RAYMOND | TVL | 10:00 PM | 30 | 740 | 0.13 |
59 | 85 | EVERYBODY LOVES RAYMOND | TVL | 10:30 PM | 30 | 705 | 0.12 |
35 | 25 | LAW & ORDER: SVU | USA | 8:00 PM | 60 | 964 | 0.29 |
41 | 28 | LAW & ORDER: SVU | USA | 9:00 PM | 60 | 909 | 0.28 |
25 | 19 | QUEEN OF THE SOUTH | USA | 10:00 PM | 60 | 1119 | 0.36 |
Source: Live+Same Day data, Nielsen Media Research