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Thursday Final Nationals: Jets-Bills on CBS and NFL Network Draws Least-Viewed ‘Thursday Night Football’ Opener in Three Years

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CBS easily won Thursday evening with the return of “Thursday Night Football” featuring the New York Jets and the Buffalo Bills. However, it was the lowest-rated, least-watched TNF premiere (including streaming data) since 2013 (N.Y. Jets-New England on NFL Network and local broadcast affiliates in New York and Boston; 6.9 household rating, 11 million viewers). Within the span of seven days which includes TNF, six of the eight NFL telecast windows on the various networks (NBC, CBS and ESPN, in particular) have seen multi-year ratings lows.

On the streaming side, TNF drew an average of 314,000 viewers – a new record for audience; 243,000 of those sampled Jets-Bills on Twitter, the first time an NFL game aired on its platform.

For mobile users, you may scroll this table horizontally.





































* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Thursday, September 15, 2016
ABC PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.2/4 3035 0.4/2 0.6/2 0.8/3
8:00 Grey’s Anatomy (r) 249 94 2.3/4 3269 0.4/2 0.6/2 0.8/3
9:00 Grey’s Anatomy (r) 249 94 2.5/4 3513 0.4/2 0.7/3 1.0/3
10:00 How to Get Away with Murder (r) 249 94 1.7/3 2324 0.3/1 0.5/2 0.7/2
CBS PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 6.8/12 10909 2.9/14 3.6/13 4.2/13
7:30 CBS+NFLN Thursday Night Kickoff (p) 251 95 2.9/6 4209 0.8/5 1.1/6 1.4/6
7:58 CBS+NFLN Thursday Night Kickoff (p) 251 95 4.4/9 6888 1.6/9 2.0/10 2.6/10
8:20 CBS+NFLN Thursday Night Pre-Kick (p) 251 95 5.9/11 9261 2.4/13 2.9/13 3.5/13
8:27 CBS+NFLN Thursday Night Football N.Y. Jets @ Buffalo (p) (thru 11:37) 251 95 9.5/18 15390 4.5/22 5.4/21 6.3/21
NBC PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.0/4 2918 0.5/2 0.7/3 1.0/3
8:00 Superstore (r) 239 94 2.2/4 3186 0.5/2 0.8/3 1.1/4
8:30 Superstore (r) 242 94 1.8/3 2667 0.4/2 0.8/3 1.0/3
9:00 Superstore (r) 242 94 1.8/3 2669 0.5/2 0.8/3 1.1/3
9:30 Superstore (r) 242 94 1.8/3 2675 0.5/2 0.8/3 1.0/3
10:00 Chicago Med (r) 242 94 2.2/4 3157 0.4/2 0.7/2 0.9/3
Fox PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 1.5/3 2165 0.3/2 0.5/2 0.7/2
8:00 Rosewood (r) 255 94 1.6/3 2253 0.4/2 0.6/2 0.8/3
8:59 Bones (r) 255 94 1.4/2 2079 0.3/1 0.4/2 0.6/2
CW PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.5/1 780 0.2/1 0.2/1 0.3/1
8:00 The Flash (r) 252 92 0.6/1 865 0.2/1 0.3/1 0.3/1
9:00 Beauty and the Beast 252 92 0.5/1 696 0.2/1 0.2/1 0.2/1
Univision PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.9/2 1556 0.5/2
7:00 La Rosa de Guadalupe 0.9/2 1591 0.5/3
8:00 Despertar Contigo 0.9/2 1457 0.4/2
9:00 Tres Veces Ana 1.1/2 1782 0.6/2
10:03 El Color de la Pasión 0.9/2 1430 0.5/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.3/0 457 0.2/1
7:00 Mi Corazon es Tuyo 0.2/0 322 0.1/1
8:00 Moisés y Los Diez Mandamientos 0.3/1 550 0.2/1
9:00 La Ronca de Oro 0.3/1 521 0.2/1
10:00 El Príncipe 0.2/0 300 0.1/0
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.0/2 1712 0.7/3
7:00 Caso Cerrado: Edición Estelar 1.0/2 1576 0.4/2
8:00 Silvana Sin Lana 0.8/1 1382 0.5/2
9:00 Sin Senos Sí Hay Paraíso 1.0/2 1742 0.7/3
10:00 Señora Acero 3: La Coyote 1.1/2 2013 0.9/3

Sub-Demo Breakdowns – Thursday 9/15/16

“Thursday Night Kickoff” (CBS+NFL Network, 7:30)
Women 18-34: 0.5/3
Men 18-34: 1.8/8
Women 18-49: 0.8/4
Men 18-49: 1.5/8

“Thursday Night Kickoff” (CBS+NFL Network, 7:58)
Women 18-34: 0.9/5
Men 18-34: 2.2/14
Women 18-49: 1.3/6
Men 18-49: 2.8/14

“Thursday Night Kickoff” (NFL Network, 7:58)
Women 18-34: 0.22
Men 18-34: 0.76
Women 18-49: 0.27
Men 18-49: 0.85

“Thursday Night Pre-Kick” (CBS+NFL Network)
Women 18-34: 1.3/7
Men 18-34: 3.4/20
Women 18-49: 1.8/8
Men 18-49: 4.0/18

“Thursday Night Pre-Kick” (NFL Network)
Women 18-34: 0.28
Men 18-34: 1.14
Women 18-49: 0.34
Men 18-49: 1.15

“Thursday Night Football: N.Y. Jets @ Buffalo” (CBS+NFL Network)
Women 18-34: 2.6/13
Men 18-34: 6.4/32
Women 18-49: 3.3/13
Men 18-49: 7.5/29

“Thursday Night Football: N.Y. Jets @ Buffalo” (NFL Network)
Women 18-34: 0.66
Men 18-34: 1.90
Women 18-49: 0.77
Men 18-49: 2.15

“Beauty and the Beast” (CW)
Women 18-34: 0.3/1
Men 18-34: 0.1/0
Women 18-49: 0.3/1
Men 18-49: 0.1/1

“60 Days In” (A&E)
Women 18-34: 0.39
Men 18-34: 0.37
Women 18-49: 0.59
Men 18-49: 0.48

“Queen of the South” (USA)
Women 18-34: 0.32
Men 18-34: 0.27
Women 18-49: 0.46
Men 18-49: 0.34

“Nick Cannon Wild N’ Out” (MTV)
Women 18-34: 0.27
Men 18-34: 0.31
Women 18-49: 0.22
Men 18-49: 0.26

“Better Things” (FX)
Women 18-34: 0.27
Men 18-34: 0.18
Women 18-49: 0.25
Men 18-49: 0.18

Cable Rankings – Thursday 9/15/16

What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Thursday, September 15:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
88 67 60 DAYS IN A&E 8:00 PM 45 510 0.17
67 45 60 DAYS IN PRE-SHOW A&E 8:45 PM 15 678 0.25
29 8 60 DAYS IN A&E 9:00 PM 61 1203 0.54
57 24 BEHIND BARS: ROOKIE YEAR A&E 10:01 PM 62 761 0.34
44 29 KING OF THE HILL ADSM 8:00 PM 30 879 0.32
41 18 BOB’S BURGERS ADSM 8:30 PM 30 950 0.38
30 10 BOB’S BURGERS ADSM 9:00 PM 30 1194 0.52
28 11 CLEVELAND SHOW ADSM 9:30 PM 30 1227 0.51
18 4 AMERICAN DAD ADSM 10:00 PM 30 1468 0.64
19 5 AMERICAN DAD ADSM 10:30 PM 30 1429 0.61
84 79 AMC MOVIE: THE ITALIAN JOB AMC 8:00 PM 150 541 0.15
99 99 RUGGED JUSTICE: OFFICERS APL 9:01 PM 61 468 0.10
36 30 FLIPPING OUT BRAVO 9:00 PM 60 997 0.32
37 56 ANDERSON COOPER 360 CNN 8:00 PM 60 995 0.20
35 63 ANDERSON COOPER 360 CNN 9:00 PM 60 1008 0.18
40 53 CNN TONIGHT CNN 10:00 PM 60 956 0.21
100 80 FAST N LOUD DISC 8:00 PM 60 459 0.15
80 69 FAST N LOUD DISC 9:00 PM 60 575 0.17
58 42 FAST N LOUD DISC 10:00 PM 60 757 0.26
27 39 BEDTIME STORIES DSNY 8:00 PM 105 1237 0.27
48 64 BEST FRIENDS WHENEVER DSNY 9:45 PM 25 799 0.18
52 70 BUNK’D DSNY 10:10 PM 25 776 0.17
51 74 LIV AND MADDIE DSNY 10:35 PM 25 780 0.16
53 61 SOFIA THE FIRST DISJR 8:00 PM 25 768 0.18
54 58 SO MUCH YOU CAN DO DISJR 8:25 PM 5 765 0.19
69 72 MY FRIENDS TIGGER & POOH DISJR 8:30 PM 25 654 0.16
74 77 QUIET IS DISJR 8:55 PM 5 605 0.16
75 81 DOC MCSTUFFINS DISJR 9:00 PM 25 585 0.15
86 87 DJ NIGHT LIGHT DISJR 9:25 PM 5 525 0.13
7 2 COLLEGE FOOTBALL PRIME: HOUSTON / CINCINNATI ESPN 7:25 PM 216 2159 0.71
64 49 CHOPPED TEENS 3 FOOD 8:00 PM 60 721 0.22
42 40 CHOPPED FOOD 9:00 PM 60 915 0.26
59 46 BEAT BOBBY FLAY FOOD 10:00 PM 30 756 0.25
61 48 BEAT BOBBY FLAY FOOD 10:30 PM 30 745 0.24
2 36 THE O’REILLY FACTOR FOXNC 8:00 PM 60 3228 0.29
3 43 THE KELLY FILE FOXNC 9:00 PM 60 2769 0.26
5 41 HANNITY FOXNC 10:00 PM 60 2335 0.26
85 71 BIG SCREEN MOVIE: HOME ALONE II: LOST IN NY FRFM 6:00 PM 165 533 0.16
87 78 BIG SCREEN MOVIE: WALL-E FRFM 8:45 PM 135 514 0.15
66 27 FX MOVIE PRIME: 22 JUMP STREET FX 7:30 PM 150 688 0.33
81 50 BETTER THINGS FX 10:00 PM 33 570 0.21
70 86 FAMILY FEUD (HARVEY) GSN 8:00 PM 30 648 0.14
68 76 FAMILY FEUD (HARVEY) GSN 8:30 PM 30 672 0.16
94 98 FAMILY FEUD (HARVEY) GSN 10:30 PM 30 484 0.10
96 85 THE MIDDLE HALL 9:30 PM 30 477 0.14
82 65 THE MIDDLE HALL 10:00 PM 30 568 0.18
72 62 THE MIDDLE HALL 10:30 PM 30 619 0.18
26 44 MOUNTAIN MEN HIST 8:00 PM 60 1252 0.26
4 12 MOUNTAIN MEN HIST 9:00 PM 63 2586 0.49
21 35 ICE ROAD TRUCKERS HIST 10:03 PM 60 1381 0.30
15 19 FLIP OR FLOP HGTV 8:00 PM 30 1518 0.38
14 21 FLIP OR FLOP HGTV 8:30 PM 30 1540 0.36
6 9 FLIP OR FLOP HGTV 9:00 PM 30 2327 0.53
8 13 FLIP OR FLOP HGTV 9:30 PM 30 2000 0.47
10 22 HOUSE HUNTERS HGTV 10:00 PM 30 1936 0.36
12 26 HOUSE HUNTERS INTERNATIONAL HGTV 10:30 PM 30 1837 0.34
49 73 BLOOD RELATIVES ID 8:00 PM 60 796 0.16
34 54 20/20 ON ID ID 9:00 PM 60 1039 0.20
38 51 BLOOD RELATIVES ID 10:00 PM 60 983 0.21
22 28 ROAD TO THE RUNWAY LIF 8:00 PM 60 1360 0.33
13 16 PROJECT RUNWAY LIF 9:00 PM 92 1721 0.40
75 66 PROJECT RUNWAY LIF 10:32 PM 90 585 0.17
20 84 ALL IN W/ CHRIS HAYES MSNBC 8:00 PM 60 1390 0.14
11 55 RACHEL MADDOW SHOW MSNBC 9:00 PM 60 1871 0.20
17 82 LAST WORD W/ L. ODONNELL MSNBC 10:00 PM 60 1474 0.15
95 47 NICK CANNON WILD N OUT S8 MTV 10:00 PM 31 480 0.24
25 6 NFLN THURSDAY NIGHT KICK-OFF2 (0.86 HH) NFLN 7:58 PM 22 1328 0.56
1 1 NFLN THURSDAY NIGHT FOOTBALL: 2016 WK 2 – NYJ VS. BUF (2.07 HH) NFLN 8:27 PM 190 3388 1.46
65 83 SHIMMER AND SHINE NKJR 8:00 PM 30 696 0.15
79 94 SHIMMER AND SHINE NKJR 8:30 PM 30 577 0.12
77 89 BUBBLE GUPPIES NKJR 9:00 PM 30 583 0.13
89 93 BUBBLE GUPPIES NKJR 9:30 PM 30 508 0.12
93 95 TEAM UMIZOOMI NKJR 10:00 PM 24 493 0.11
97 96 TEAM UMIZOOMI NKJR 10:24 PM 24 474 0.11
23 23 NICK AT NITE MOVIE: PARENT TRAP, THE NAN 8:00 PM 180 1358 0.36
90 60 SPIKE TV MOVIE: THE SHAWSHANK REDEMPTION SPIKE 8:00 PM 210 505 0.19
92 59 SYFY MOVIE: ORPHAN SYFY 6:30 PM 150 498 0.19
54 32 2 BROKE GIRLS TBS 8:00 PM 30 765 0.30
43 25 2 BROKE GIRLS TBS 8:30 PM 30 883 0.34
16 7 BIG BANG THEORY TBS 9:00 PM 30 1483 0.54
9 3 BIG BANG THEORY TBS 9:30 PM 30 1960 0.70
32 14 2 BROKE GIRLS TBS 10:00 PM 30 1088 0.41
47 20 2 BROKE GIRLS TBS 10:30 PM 30 852 0.37
91 88 MY 600-LB LIFE TLC 9:00 PM 60 501 0.13
73 57 MY 600-LB LIFE TLC 10:00 PM 53 618 0.20
71 52 COUNTING ON: FIRST LOOK TLC 10:53 PM 7 638 0.21
97 97 MYSTERIES AT THE MUSEUM TRAV 8:00 PM 60 474 0.11
63 17 IMPRACTICAL JOKERS TRUTV 10:00 PM 30 737 0.38
78 38 IJ: INSIDE JOKES TRUTV 10:30 PM 31 581 0.28
39 34 TNT BIG PICTURE MOVIES: BLENDED TNT 8:00 PM 150 972 0.30
60 37 TNT BIG PICTURE MOVIES: BLENDED TNT 10:30 PM 150 749 0.29
62 90 ANDY GRIFFITH SHOW TVL 8:00 PM 30 744 0.13
83 100 EVERYBODY LOVES RAYMOND TVL 8:30 PM 30 551 0.09
56 92 EVERYBODY LOVES RAYMOND TVL 9:00 PM 30 762 0.12
50 91 EVERYBODY LOVES RAYMOND TVL 9:30 PM 30 784 0.12
46 68 EVERYBODY LOVES RAYMOND TVL 10:00 PM 30 875 0.17
45 75 EVERYBODY LOVES RAYMOND TVL 10:30 PM 30 877 0.16
31 31 LAW & ORDER: SVU USA 8:00 PM 60 1094 0.31
33 33 LAW & ORDER: SVU USA 9:00 PM 60 1084 0.30
24 15 QUEEN OF THE SOUTH USA 10:00 PM 60 1353 0.40

Source: Live+Same Day data, Nielsen Media Research

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  1. Douglas, what were the 18-49 and total viewers for Family Feud and Winsanity on GSN? Also, may you answer my earlier GSN requests from primetime 8/23, 8/25 and 8/30…thank you

    • GSN 9/15, in total viewers (adults 18-49)

      8:00 Family Feud 648k (173k)
      8:30 Family Feud 672k (201k)
      9:00 Winsanity 357k (81k)
      9:30 Family Feud 368k (80k)
      10:00 Family Feud 458k (129k)
      10:30 Family Feud 484k (134k)