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Thursday Final Nationals: Series-High for ‘Legends of Tomorrow’ on CW in Total Audience with ‘Heroes vs. Aliens’ Crossover Conclusion

NBC dominated Thursday night with its simulcast of Dallas Cowboys’ victory over the Minnesota Vikings (the Cowboys’ 11th consecutive win this NFL season) on NFL Network’s “Thursday Night Football.” With the involvement of this year’s successful Cowboys on this night, the “TNF” franchise experienced its most-watched game ever at a combined 21.76 million viewers across both NBC and NFL Network.

The CW’s four-part, four-night ‘Heroes vs. Aliens’ crossover was a ratings boon to all its participating programs, ‘Supergirl’, ‘The Flash’ and ‘Arrow’. The conclusion to the stunt week on “Legends of Tomorrow” (3.39 million viewers, 1.2 adults 18-49 rating) gave this series its most-watched telecast in viewership to-date and its best adults 18-49 delivery since the series premiere from Jan. 21, 2016 (according to live-plus-same data).

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Thursday, December 1, 2016
ABC PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 3.2/6 5212 0.7/3 1.2/4 1.6/5
8:00 A Charlie Brown Christmas (rs) 249 94 3.7/6 6392 0.9/4 1.5/5 2.1/6
9:00 Great American Baking Show (p) 249 94 3.0/5 4622 0.6/3 1.0/4 1.4/4
CBS PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 4.7/8 7405 0.8/3 1.5/5 2.2/6
8:00 Big Bang Theory 255 94 8.8/15 14538 1.8/8 3.1/11 4.5/14
8:30 The Great Indoors 255 94 4.3/7 6833 0.7/3 1.3/5 2.1/6
9:01 Mom 255 94 4.6/8 7011 0.7/3 1.3/4 2.1/6
9:30 Life in Pieces 255 94 4.0/7 6275 0.7/3 1.2/4 1.9/5
10:00 Pure Genius 255 94 3.2/6 4760 0.4/2 0.8/3 1.2/3
NBC PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 11.7/20 19850 6.1/21 7.3/22
7:58 NBC+NFLN Thursday Night Pre-Game 245 94 5.6/10 9102 1.7/9 2.4/10 3.1/11
8:18 NBC+NFLN Thursday Night Pre-Kick 245 94 7.4/13 12230 2.5/13 3.4/13 4.2/14
8:27 NBC+NFLN Thursday Night Football Dallas @ Minnesota (thru 11:33) 245 94 12.8/22 21760 5.2/23 6.8/24 8.2/24
Fox PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 1.9/3 2744 0.5/2 0.7/2 0.9/3
8:00 Rosewood 254 94 2.1/4 3112 0.5/2 0.7/3 1.0/3
8:59 Pitch 254 94 1.6/3 2387 0.5/2 0.7/2 0.8/2
CW PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.6/3 2612 0.8/3 0.9/3 1.0/3
8:00 D.C.’s Legends of Tomorrow 247 91 2.0/3 3394 1.0/5 1.2/4 1.3/4
9:01 Supernatural 247 91 1.1/2 1804 0.6/2 0.6/2 0.8/2
Univision PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.1/2 1856 0.7/2
7:00 La Rosa de Guadalupe 1890 0.7/3
8:00 Despertar Contigo 1630 0.5/2
9:00 Vino el Amor 2127 0.7/2
10:03 El Color de la Pasión 1795 0.7/2
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.3/0 550 0.2/1
7:00 Qué Pobres Tan Ricos 274 0.1/0
8:00 Moisés y Los Diez Mandamientos 894 0.3/1
9:00 La Viuda Negra 492 0.2/1
10:00 Bloque de Búsqueda 0.1/0 294 0.1/0
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.0/2 1790 0.7/2
7:00 Caso Cerrado: Edición Estelar 1619 0.4/2
8:00 Silvana Sin Lana 1388 0.5/2
9:00 La Doña 1728 0.7/2
10:00 Señora Acero 3: La Coyote 2254 1.0/3

Sub-Demo Breakdowns – Thursday 12/01/16

A Charlie Brown Christmas” (ABC)
Women 18-34: 1.1/5
Men 18-34: 0.6/3
Women 18-49: 1.9/7
Men 18-49: 1.2/4

The Great American Baking Show” (ABC)
Women 18-34: 0.9/4
Men 18-34: 0.4/2
Women 18-49: 1.4/5
Men 18-49: 0.7/2

The Big Bang Theory” (CBS)
Women 18-34: 2.1/9
Men 18-34: 1.5/7
Women 18-49: 3.4/12
Men 18-49: 2.8/11

The Great Indoors” (CBS)
Women 18-34: 0.8/3
Men 18-34: 0.6/3
Women 18-49: 1.5/5
Men 18-49: 1.2/4

Mom” (CBS)
Women 18-34: 0.9/3
Men 18-34: 0.5/2
Women 18-49: 1.5/5
Men 18-49: 1.1/4

Life in Pieces” (CBS)
Women 18-34: 0.7/3
Men 18-34: 0.6/3
Women 18-49: 1.4/5
Men 18-49: 1.1/4

Pure Genius” (CBS)
Women 18-34: 0.5/2
Men 18-34: 0.4/2
Women 18-49: 1.0/3
Men 18-49: 0.7/2

Thursday Night Pre-Game” (NBC+NFL Network, 7:58)
Women 18-34: 1.3/6
Men 18-34: 2.2/12
Women 18-49: 1.8/7
Men 18-49: 3.1/14

Thursday Night Pre-Game” (NFL Network, 7:58)
1.04 household rating
1.674 million viewers
Women 18-34: 0.28
Men 18-34: 0.62
Women 18-49: 0.28
Men 18-49: 0.91

Thursday Night Pre-Kick” (NBC+NFL Network)
Women 18-34: 1.8/9
Men 18-34: 3.2/17
Women 18-49: 2.4/9
Men 18-49: 4.4/18

Thursday Night Pre-Kick” (NFL Network)
1.46 household rating
2.419 million viewers
Women 18-34: 0.39
Men 18-34: 0.92
Women 18-49: 0.44
Men 18-49: 1.31

“Thursday Night Football: Dallas @ Minnesota” (NBC+NFL Network)
Women 18-34: 3.8/16
Men 18-34: 6.6/30
Women 18-49: 4.9/17
Men 18-49: 8.7/30

“Thursday Night Football: Dallas @ Minnesota” (NFL Network)
2.70 household rating
4.486 million viewers
Women 18-34: 0.82
Men 18-34: 1.76
Women 18-49: 1.02
Men 18-49: 2.40

Rosewood” (Fox)
Women 18-34: 0.6/3
Men 18-34: 0.4/2
Women 18-49: 0.9/3
Men 18-49: 0.5/2

Pitch” (Fox)
Women 18-34: 0.6/2
Men 18-34: 0.4/2
Women 18-49: 0.8/3
Men 18-49: 0.5/2

D.C.’s Legends of Tomorrow” (CW)
Women 18-34: 0.8/3
Men 18-34: 1.3/6
Women 18-49: 0.9/3
Men 18-49: 1.4/5

Supernatural” (CW)
Women 18-34: 0.6/2
Men 18-34: 0.6/3
Women 18-49: 0.6/2
Men 18-49: 0.6/2

Project Runway” (Lifetime)
1.31 household rating
1.792 million viewers
Women 18-34: 0.51
Men 18-34: 0.10
Women 18-49: 0.74
Men 18-49: 0.19

Falling Water” (USA)
0.38 household rating
0.511 million viewers
Women 18-34: 0.19
Men 18-34: 0.10
Women 18-49: 0.19
Men 18-49: 0.11

NBA Regular Season: L.A. Clippers @ Cleveland” (TNT, 8:14-10:51)
0.70 household rating
1.048 million viewers
Women 18-34: 0.25
Men 18-34: 0.70
Women 18-49: 0.24
Men 18-49: 0.63

NBA Regular Season: Houston @ Golden State” (TNT, 10:51 p.m.-2:09 a.m.)
1.05 household rating
1.584 million viewers
Women 18-34: 0.39
Men 18-34: 1.29
Women 18-49: 0.35
Men 18-49: 1.06

“Liga MX Semifinal: Necaxa vs. América” (UDN, 9:31 p.m.-12:00 a.m.)
0.56 household rating
1.114 million viewers
Women 18-34: 0.34
Men 18-34: 0.58
Women 18-49: 0.35
Men 18-49: 0.75

Source: Live+Same Day data, Nielsen Media Research