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Thursday Final Nationals: Solid Draw for ‘Coat of Many Colors’ on NBC

NBC was Thursday’s most-watched network — a rarity in recent years — with its holiday specials “Michael Buble’s Christmas in Hollywood(Women 18-34: 0.8/3; Men 18-34: 0.6/3; Women 18-49: 1.4/5; Men 18-49: 0.9/3) and the telemovie “Coat of Many Colors(Women 18-34: 1.3/5; Men 18-34: 0.9/4; Women 18-49: 2.3/7; Men 18-49: 1.3/5) . NBC has drawn an average of at least 11 million total viewers for each of the past three Thursday nights.

“Coat of Many Colors”, based on the life of music legend Dolly Parton, matched the highest 18-49 rating for any scripted film on the broadcast networks in nearly five years, since Jan. 30, 2011 (2.3 for CBS’s “The Los Valentine”), a span covering 158 movies (theatrical, made-for-TV and direct-to-video films and mini-series aired in primetime on the Big 4 networks, excluding live musicals and the “9/11: 10 Years Later” documentary; Also earning 1.8s over that span are ABC’s repeat airing of Dr. Seuss’ How the Grinch Stole Christmas on Thursday, 12/25/14 from 8:30-11pm and ABC’s Hallmark movie Christmas With Holly on Sunday, 12/9/12 from 9-11pm).

It was also the most-watched film on the broadcast networks in four and a half years, since May 22, 2011 (13.933 million for “Jesse Stone: Innocents Lost”), a span covering 140 movies (theatrical, made-for-TV and direct-to-video films and mini-series aired in primetime on the Big 4 networks, excluding live musicals).

Excluding sports and live musicals, “Coat of Many Colors” delivered NBC’s top total-viewer result in the time period in six years, since the “ER” finale on April 2, 2009 (16.4 million) and NBC’s top 18-49 rating in the time period in nearly two years, since Jan. 30, 2014 (“SNL” sports special, 1.8).

Among only NBC’s telecasts, “Coat of Many Colors” delivered the network’s best movie result in adults 18-49, excluding live musicals, in nearly seven years, since part two of “The Last Templar” on Monday, Jan. 26, 2009 (2.0). In total viewers, it topped all NBC made-for-TV movies, excluding the live musical “The Sound of Music Live!,” in more than 11 years, since part two of “10.5” on Monday, May 3, 2004 (19.9 million).

NFL Network topped all networks in key demos with Minnesota-Arizona on “Thursday Night Football(Women 18-34: 1.65; Men 18-34: 3.07; Women 18-49: 1.85; Men 18-49: 4.02).

The night’s other original offerings were, as follows:

ABC’s “Toy Story at 20(Women 18-34: 0.8/3; Men 18-34: 0.5/2; Women 18-49: 1.1/4; Men 18-49: 0.8/3)

ABC’s “Movie: Toy Story” (1995) (Women 18-34: 1.1/4; Men 18-34: 0.7/3; Women 18-49: 1.2/4; Men 18-49: 0.8/3)

CBS’s “Big Bang Theory(Women 18-34: 2.2/9; Men 18-34: 1.8/9; Women 18-49: 4.3/15; Men 18-49: 3.4/13)

CBS’s “Life in Pieces(Women 18-34: 0.9/4; Men 18-34: 0.7/3; Women 18-49: 2.2/7; Men 18-49: 1.7/6)

CBS’s “Mom(Women 18-34: 0.8/3; Men 18-34: 0.6/2; Women 18-49: 1.9/6; Men 18-49 1.3/5)

CBS’s “2 Broke Girls(Women 18-34: 0.8/3; Men 18-34: 0.7/3; Women 18-49: 1.7/5; Men 18-49 1.3/4)

CBS’s “Elementary(Women 18-34: 0.5/2; Men 18-34: 0.5/2; Women 18-49: 1.0/3; Men 18-49: 0.9/3)

Fox’s “Bones” (8 p.m.) (Women 18-34: 0.8/3; Men 18-34: 0.5/2; Women 18-49: 1.2/4; Men 18-49: 0.7/3)

Fox’s “Bones” (9 p.m.) (Women 18-34: 0.7/3; Men 18-34: 0.5/2; Women 18-49: 1.2/4; Men 18-49: 0.8/3)

CW’s “The Vampire Diaries(Women 18-34: 0.7/3; Men 18-34: 0.4/2; Women 18-49: 0.7/2; Men 18-49: 0.4/1)

CW’s “The Originals(Women 18-34: 0.5/2; Men 18-34: 0.3/1; Women 18-49: 0.5/2; Men 18-49: 0.3/1)

For mobile users, you may scroll this table horizontally.
























Thursday, December 10, 2015
ABC PROGRAM HH/SHR VWRS
(000)
A18-34 A18-49 A25-54
8-11 Network Average 1.9/3 7193 0.8/3 1.0/3 1.2/3
8:00 Toy Story at 20 (s) 2.1/4 3327 0.6/3 0.9/3 1.2/4
9:00 Movie: Toy Story (1995) 1.8/3 3127 0.9/4 1.0/3 1.2/3
CBS PROGRAM HH/SHR VWRS
(000)
A18-34 A18-49 A25-54
8-11 Network Average 4.9/8 7728 0.9/4 1.8/6 2.6/7
8:00 Big Bang Theory 9.2/16 15269 2.0/9 3.8/14 5.4/16
8:31 Life in Pieces 5.0/8 8240 0.8/4 1.9/7 2.8/8
9:01 Mom 4.3/7 6870 0.7/3 1.6/5 2.4/7
9:30 2 Broke Girls 3.7/6 5701 0.7/3 1.5/5 2.2/6
10:00 Elementary 3.4/6 5004 0.5/2 1.0/3 1.4/4
NBC PROGRAM HH/SHR VWRS
(000)
A18-34 A18-49 A25-54
8-11 Network Average 7.1/12 11105 0.9/4 1.6/5 2.3/7
8:00 Michael Buble’s Christmas in Hollywood (s) 4.8/8 7260 0.7/3 1.2/4 1.5/4
9:00 Movie: Coat of Many Colors (2015) (s) 8.3/14 13028 1.1/4 1.8/6 2.7/8
FOX PROGRAM HH/SHR VWRS
(000)
A18-34 A18-49 A25-54
8-10 Network Average 2.8/5 4525 0.6/3 0.9/3 1.3/4
8:00 Bones 2.9/5 4627 0.6/3 0.9/3 1.4/4
9:00 Bones 2.8/5 4423 0.6/2 1.0/3 1.3/4
CW PROGRAM HH/SHR VWRS
(000)
A18-34 A18-49 A25-54
8-10 Network Average 0.7/1 1074 0.4/2 0.5/2 0.5/1
8:00 The Vampire Diaries 0.8/1 1178 0.5/2 0.5/2 0.5/2
9:00 The Originals 0.6/1 970 0.4/2 0.4/1 0.4/1
UNI PROGRAM HH/SHR VWRS
(000)
A18-34 A18-49 A25-54
8-11 Network Average 1.2/2 2061 0.8/3
7:00 Muchacha Italiana Viene a Casarse 1.0/2 1860 0.6/3
8:01 Antes Muerta Que Lichita 1.1/2 2022 0.8/3
9:01 Pasion y Poder 1.2/2 2143 0.8/3
10:04 Yo No Creo En Hombres 1.2/2 2008 0.8/3

Cable Rankings – Thursday 12/10/15

What follows are the top 20 most-watched shows on cable in prime time for Thursday, December 10:


  1. “NFLN Thursday Night Football: Minnesota @ Arizona” (NFL Network, 8:27-11:24 p.m., 5.47 household rating): 8.742 million

  2. “The O’Reilly Factor” (Fox News Channel, 8 p.m.): 3.060

  3. “NFLN Thursday Night Pre-Kick” (NFL Network, 8:00-8:27 p.m., 1.97 household rating): 2.922

  4. “The Kelly File” (Fox News Channel, 9 p.m.): 2.834

  5. Movie: “National Lampoon’s Christmas Vacation” (1989) (ABC Family, 8:45 p.m.): 2.236

  6. “WWE Smackdown” (Syfy, 8 p.m., 1.33 household rating): 2.133

  7. “American Dad” (Adult Swim, 10:30 p.m.): 1.652

  8. “The Big Bang Theory” (TBS, 9:30 p.m.): 1.601

  9. “Flip or Flop” (HGTV, 9 p.m.): 1.552

  10. “American Dad” (Adult Swim, 10 p.m.): 1.538

  11. “NCIS” (USA, 8 p.m.): 1.493

  12. “NCIS” (USA, 10 p.m.): 1.481

  13. “Austin & Ally” (Disney Channel, 8 p.m.): 1.460

  14. “Girl Meets World” (Disney Channel, 8:30 p.m.): 1.411

  15. “NCIS” (USA, 9 p.m.): 1.409

  16. “Pawn Stars” (History, 9 p.m.): 1.386

  17. “Flip or Flop” (HGTV, 9:30 p.m.): 1.342

  18. “K.C. Undercover” (Disney Channel, 9 p.m.): 1.340


  • “Futbol Mexicano: Final: Tigres vs. UNAM” (UDN, 9:52 p.m.-midnight, 0.63 household rating): 1.241

  • “NBA Basketball: L.A. Clippers @ Chicago” (TNT, 8:14-10:34 p.m., 0.82 household rating): 1.166

  • “Project Runway Junior” (Lifetime, 9 p.m.): 1.134

  • “NBA Basketball: New York @ Sacramento” (TNT, 10:34 p.m.-1:15 a.m., 0.79 household rating): 1.096


Source: Live+Same Day data, Nielsen Media Research





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6 Comments

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    • Only received this for Live+7:

      Bones (Fox, 12/10 8 p.m.)
      7.101 million viewers (+53% from Live+SD)
      1.7 adults 18-49 rating (+89% from Live+SD)

      • Oh, okay. That’s a bit weird since you received the Live+3 for both. But thanks so much for the info as always. 🙂