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Although TV viewership is down overall due to the upcoming holidays, the NFL still attracts a sizable crowd and dominates the TV landscape, as seen by NFL Network’s “Thursday Night Football” on NBC winning this Thursday night by a large margin over its competition.
Thursday night’s Philadelphia Eagles’ 24-19 victory over the rival New York Giants on Thursday Night Football averaged a Total Audience Delivery (TAD) of 18.3 million viewers across all platforms – NBC, NFL Network, Twitter, NBC Sports Digital, and NFL Digital, according to Fast National data released today by The Nielsen Company, and digital data from Adobe Analytics and Twitter.
The NBC/NFL Network TV-only coverage of Giants-Eagles averaged 17.9 million TV-only viewers – ranking as the second most-watched Thursday Night Football game of 2016, behind the record-setting Cowboys-Vikings TNF game on NBC and NFL Network on Dec. 1 (21.76 million viewers).
TV viewership for Giants-Eagles on NBC and NFL Network peaked at 20.6 million from 11:15-11:30 p.m. ET. Last night’s game (8:27-11:38 p.m. ET) registered a national household TV rating of 10.6/20.
The Average Minute Audience (AMA) for Thursday night’s live stream via Twitter, NBC Sports Digital, and NFL Digital was 350,000 viewers.
In total, Twitter reached 3.3 million combined worldwide viewers for pregame coverage and Giants-Eagles for a minimum of three seconds with that video being 100 percent in view. For the Thursday Night Football game alone, Twitter reached 2.8 million viewers. The average audience (AMA) watching Thursday Night Football on Twitter properties was 240,000.
The NBC/NFL Network TV-only Thursday Night Football coverage averaged 17.0 million viewers for this season’s five-game series — ranking as primetime TV’s #2 show this fall, behind only NBC’s SNF (20.1 million viewers), according to Nielsen live + same day data. The Average Minute Audience (AMA) for the live stream of the five TNF games via Twitter, NBC Sports Digital, and NFL Digital averaged 374,400 viewers.
(Source: NBC Sports)
Sub-Demo Breakdowns – Thursday 12/22/16
“A Charlie Brown Christmas” (ABC)
Women 18-34: 0.8/4
Men 18-34: 0.5/2
Women 18-49: 1.5/6
Men 18-49: 0.9/4
“The Great American Baking Show” (ABC)
Women 18-34: 0.6/3
Men 18-34: 0.3/2
Women 18-49: 1.2/4
Men 18-49: 0.6/2
“Thursday Night Pre-Game” (NBC, 7:59)
Women 18-34: 1.1/5
Men 18-34: 1.9/10
Women 18-49: 1.6/6
Men 18-49: 2.7/11
“Thursday Night Football: N.Y. Giants @ Philadelphia” (NBC)
Women 18-34: 2.0/9
Men 18-34: 3.2/15
Women 18-49: 2.7/10
Men 18-49: 4.3/16
“Terry Crews Saves Christmas” (CW)
Women 18-34: 0.2/1
Men 18-34: 0.2/1
Women 18-49: 0.3/1
Men 18-49: 0.2/1
Source: Live+Same Day data, Nielsen Media Research