Broadcast Network Prime Time Averages
HUT Levels for TV: 27.06m A18-49 (20.90 rating), 86.02m viewers
NBC: 7.43m A18-49 (#1 – 5.74 rating), 19.68m viewers (#1)
CBS: 1.49m A18-49 (#2 – 1.15 rating), 5.21m viewers (#2)
ABC: 0.59m A18-49 (#3 – 0.46 rating), 2.34m viewers (#3)
Univision: 0.57m A18-49 (#4 – 0.44 rating), 1.22m viewers (#6)
Fox: 0.48m A18-49 (#5 – 0.37 rating), 1.53m viewers (#4)
ION: 0.35m A18-49 (#6 – 0.27 rating), 1.48m viewers (#5)
Telemundo: 0.22m A18-49 (#7 – 0.17 rating), 0.54m viewers (#8)
UniMás: 0.21m A18-49 (#8 – 0.16 rating), 0.36m viewers (#10)
CW: 0.17m A18-49 (#9 – 0.13 rating), 0.50m viewers (#9)
PBS: 0.14m A18-49 (#10 – 0.11 rating), 1.18m viewers (#7)
The Wonderful World of Disney: Magical Holiday Celebration (S) (ABC, 8:00 PM, 120 min.)
248 affiliates; 83% coverage
• 2.801 million viewers
• 1.5/4 HH
• 0.702 million adults 18-49
• 0.5/3 A18-49 (0.6/3 F18-49, 0.5/2 M18-49)
• 0.4/2 A18-34 (0.5/3 F18-34, 0.3/2 M18-34)
• 0.7/3 A25-54 (0.8/3 F25-54, 0.6/2 M25-54)
• Median age: 58.4
The Goldbergs (RS) (ABC, 10:00 PM, 30 min.)
250 affiliates; 83% coverage
• 1.502 million viewers
• 0.9/2 HH
• 0.415 million adults 18-49
• 0.3/2 A18-49 (0.3/2 F18-49, 0.3/2 M18-49)
• 0.2/1 A18-34 (0.2/1 F18-34, 0.2/2 M18-34)
• 0.4/2 A25-54 (0.4/2 F25-54, 0.4/1 M25-54)
• Median age: 57.7
Modern Family (RS) (ABC, 10:30 PM, 30 min.)
250 affiliates; 83% coverage
• 1.309 million viewers
• 0.9/2 HH
• 0.332 million adults 18-49
• 0.3/1 A18-49 (0.3/1 F18-49, 0.3/1 M18-49)
• 0.2/1 A18-34 (0.2/1 F18-34, 0.2/1 M18-34)
• 0.4/1 A25-54 (0.4/2 F25-54, 0.3/1 M25-54)
• Median age: 58.4
From CBS Sports:
The broadcast averaged 32.538 million viewers (Persons 2 +), up +22 percent from last year’s game on CBS (Chicago-Detroit; 26.610 million, CBS; 12:39-3:48 PM, ET) and up +7 percent from last year’s comparable game window (Washington-Dallas; 30.524 million, Fox; 4:36-7:57 PM, ET), according to Nielsen fast national ratings (Live + Same Day).
Viewership of the Buffalo-Dallas game peaked with 35.453 million viewers from 7:00-7:15 PM, ET.
The game also is the most-watched television program since Super Bowl LIII programming on CBS on Feb. 3, 2019.
CBS NFL Single-Thanksgiving Buffalo Bills @ Dallas Cowboys (S) (CBS, 4:32 PM, 196 min.)
• 32.539 million viewers
• 13.5/37 HH
• 9.3/46 A18-49 (7.7/40 F18-49, 10.8/52 M18-49)
• 8.1/49 A18-34 (6.8/43 F18-34, 9.3/54 M18-34)
• 10.6/45 A25-54 (8.6/39 F25-54, 12.6/51 M25-54)
CBS NFL-Thanksgiving Post Gun (S) (CBS, 7:44 PM, 4 min.)
• 28.125 million viewers
• 11.9/29 HH
• 8.3/39 A18-49 (6.7/33 F18-49, 9.9/45 M18-49)
• 7.5/43 A18-34 (6.2/37 F18-34, 8.7/48 M18-34)
• 9.3/37 A25-54 (7.5/31 F25-54, 11.3/43 M25-54)
CBS NFL-Thanksgiving Post Game (S) (CBS, 7:48 PM, 20 min.)
256 affiliates; 84% coverage
• 20.066 million viewers
• 8.6/21 HH
• 5.9/28 A18-49 (4.7/24 F18-49, 7.0/32 M18-49)
• 5.3/31 A18-34 (4.3/27 F18-34, 6.2/35 M18-34)
• 6.5/26 A25-54 (5.2/22 F25-54, 7.9/31 M25-54)
Young Sheldon (RS) (CBS, 8:08 PM, 31 min.)
255 affiliates; 84% coverage
• 8.957 million viewers
• 4.3/10 HH
• 2.781 million adults 18-49
• 2.1/10 A18-49 (1.8/9 F18-49, 2.5/11 M18-49)
• 1.8/11 A18-34 (1.5/9 F18-34, 2.2/12 M18-34)
• 2.5/10 A25-54 (2.1/8 F25-54, 3.0/11 M25-54)
• Median age: 55.1
The Unicorn (RS) (CBS, 8:39 PM, 30 min.)
255 affiliates; 84% coverage
• 5.405 million viewers
• 2.8/6 HH
• 1.520 million adults 18-49
• 1.2/5 A18-49 (1.0/5 F18-49, 1.3/6 M18-49)
• 1.0/6 A18-34 (0.8/5 F18-34, 1.2/7 M18-34)
• 1.4/6 A25-54 (1.3/5 F25-54, 1.6/6 M25-54)
• Median age: 56.7
Mom (RS) (CBS, 9:09 PM, 29 min.)
255 affiliates; 84% coverage
• 4.370 million viewers
• 2.5/6 HH
• 1.111 million adults 18-49
• 0.9/4 A18-49 (0.8/4 F18-49, 0.9/4 M18-49)
• 0.7/4 A18-34 (0.6/4 F18-34, 0.8/5 M18-34)
• 1.2/4 A25-54 (1.1/4 F25-54, 1.2/5 M25-54)
• Median age: 58.0
Carol’s Second Act (RS) (CBS, 9:38 PM, 30 min.)
253 affiliates; 83% coverage
• 3.686 million viewers
• 2.2/5 HH
• 0.862 million adults 18-49
• 0.7/3 A18-49 (0.6/3 F18-49, 0.7/3 M18-49)
• 0.5/3 A18-34 (0.4/3 F18-34, 0.5/3 M18-34)
• 0.9/4 A25-54 (0.9/4 F25-54, 1.0/4 M25-54)
• Median age: 59.4
Evil (RS) (CBS, 10:08 PM, 60 min.)
255 affiliates; 84% coverage
• 2.540 million viewers
• 1.6/4 HH
• 0.580 million adults 18-49
• 0.4/2 A18-49 (0.4/2 F18-49, 0.5/2 M18-49)
• 0.3/2 A18-34 (0.3/2 F18-34, 0.3/2 M18-34)
• 0.6/3 A25-54 (0.6/3 F25-54, 0.6/2 M25-54)
• Median age: 60.1
CBS quarter-hours
8:08 PM — 5.2/13 HH, 2.9/14 A18-49, 3.7 P2+ Young Sheldon
8:15 PM — 4.2/10 HH, 2.1/10 A18-49, 2.8 P2+ Young Sheldon
8:30 PM — 3.8/9 HH, 1.7/8 A18-49, 2.5 P2+ Young Sheldon
8:39 PM — 3.1/7 HH, 1.4/7 A18-49, 2.0 P2+ The Unicorn
8:45 PM — 2.7/6 HH, 1.1/5 A18-49, 1.7 P2+ The Unicorn
9:00 PM — 2.7/6 HH, 1.0/5 A18-49, 1.7 P2+ The Unicorn
9:09 PM — 2.5/6 HH, 0.9/4 A18-49, 1.5 P2+ Mom
9:15 PM — 2.4/6 HH, 0.9/4 A18-49, 1.4 P2+ Mom
9:30 PM — 2.5/6 HH, 0.8/4 A18-49, 1.4 P2+ Mom
9:38 PM — 2.2/5 HH, 0.7/3 A18-49, 1.2 P2+ Carol’s Second Act
9:45 PM — 2.2/5 HH, 0.7/3 A18-49, 1.2 P2+ Carol’s Second Act
10:00 PM — 2.2/5 HH, 0.6/3 A18-49, 1.2 P2+ Carol’s Second Act
10:08 PM — 1.8/4 HH, 0.5/3 A18-49, 1.0 P2+ Evil
10:15 PM — 1.6/4 HH, 0.5/2 A18-49, 0.8 P2+ Evil
10:30 PM — 1.5/4 HH, 0.4/2 A18-49, 0.8 P2+ Evil
10:45 PM — 1.5/4 HH, 0.4/2 A18-49, 0.8 P2+ Evil
93rd Macy’s Thanksgiving Day Parade (NBC, 9:00 AM, 180 min.)
• 22.106 million viewers
• 5.49 A18-49 rating
National Dog Show (NBC, 12:00 PM, 120 min.)
• 11.356 million viewers
• 2.80 A18-49 rating
NBC Nightly News (S) (NBC, 6:30 PM, 30 min.)
• 5.258 million viewers
• 3.1/8 HH
• 0.7/4 A18-49 (0.7/4 F18-49, 0.7/3 M18-49)
• 0.5/3 A18-34 (0.5/3 F18-34, 0.5/3 M18-34)
• 1.0/4 A25-54 (1.1/5 F25-54, 0.9/4 M25-54)
NBC NFL Thanksgiving Pre-Game (S) (NBC, 8:00 PM, 12 min.)
241 affiliates; 83% coverage
• 9.978 million viewers
• 4.7/12 HH
• 3.566 million adults 18-49
• 2.8/13 A18-49 (2.3/12 F18-49, 3.2/15 M18-49)
• 2.2/13 A18-34 (1.9/12 F18-34, 2.5/15 M18-34)
• 3.3/13 A25-54 (2.7/11 F25-54, 3.8/15 M25-54)
• Median age: 52.8
NBC NFL Thanksgiving Pre-Kick (S) (NBC, 8:12 PM, 11 min.)
241 affiliates; 83% coverage
• 14.705 million viewers
• 6.6/16 HH
• 5.507 million adults 18-49
• 4.3/20 A18-49 (3.4/17 F18-49, 5.1/24 M18-49)
• 3.7/22 A18-34 (3.0/19 F18-34, 4.3/25 M18-34)
• 4.9/20 A25-54 (4.0/17 F25-54, 5.8/23 M25-54)
• Median age: 51.3
NBC NFL Thanksgiving Special New Orleans Saints @ Atlanta Falcons (S) (NBC, 8:23 PM, 159 min.)
241 affiliates; 83% coverage
• 20.744 million viewers
• 9.9/23 HH
• 7.852 million adults 18-49
• 6.1/29 A18-49 (4.7/23 F18-49, 7.4/34 M18-49)
• 5.2/31 A18-34 (4.0/25 F18-34, 6.4/37 M18-34)
• 7.0/28 A25-54 (5.6/22 F25-54, 8.6/33 M25-54)
• Median age: 51.6
Fox NFL Thanksgiving Chicago Bears @ Detroit Lions (Fox, 12:36 PM)
• 27.093 million viewers
• 12.26 HH
• 9.932 million adults 18-49
• 7.67 A18-49 rating
The Masked Singer (RS) (Fox, 8:00 PM, 61 min.)
258 affiliates; 84% coverage
• 1.929 million viewers
• 1.2/3 HH
• 0.581 million adults 18-49
• 0.4/2 A18-49 (0.5/2 F18-49, 0.4/2 M18-49)
• 0.3/2 A18-34 (0.3/2 F18-34, 0.4/2 M18-34)
• 0.6/2 A25-54 (0.6/2 F25-54, 0.5/2 M25-54)
• Median age: 55.9
Almost Family (S) (Fox, 9:01 PM, 59 min.)
261 affiliates; 84% coverage
• 1.121 million viewers
• 0.7/2 HH
• 0.378 million adults 18-49
• 0.3/1 A18-49 (0.3/2 F18-49, 0.3/1 M18-49)
• 0.2/1 A18-34 (0.2/1 F18-34, 0.2/1 M18-34)
• 0.4/1 A25-54 (0.4/2 F25-54, 0.3/1 M25-54)
• Median age: 55.8
iHeartRadio Music Festival Night 2 (RS) (CW, 8:00 PM, 120 min.)
259 affiliates; 81% coverage
• 0.499 million viewers
• 0.3/1 HH
• 0.168 million adults 18-49
• 0.1/1 A18-49 (0.2/1 F18-49, 0.1/0 M18-49)
• 0.1/1 A18-34 (0.2/1 F18-34, 0.1/0 M18-34)
• 0.2/1 A25-54 (0.2/1 F25-54, 0.1/0 M25-54)
• Median age: 54.2
Chicago PD (R) (ION, 6:00 PM, 60 min.)
76% coverage
• 1.103 million viewers
• 0.7/2 HH
• 0.308 million adults 18-49
• 0.2/1 A18-49 (0.3/2 F18-49, 0.2/1 M18-49)
• 0.1 A18-34 (0.2 F18-34, 0.1 M18-34)
• 0.3 A25-54 (0.4 F25-54, 0.2 M25-54)
• Median age: 57.5
Chicago PD (R) (ION, 7:00 PM, 60 min.)
76% coverage
• 1.173 million viewers
• 0.8/2 HH
• 0.319 million adults 18-49
• 0.2/1 A18-49 (0.3/1 F18-49, 0.2/1 M18-49)
• 0.2 A18-34 (0.2 F18-34, 0.1 M18-34)
• 0.3 A25-54 (0.4 F25-54, 0.3 M25-54)
• Median age: 57.7
Chicago PD (R) (ION, 8:00 PM, 60 min.)
76% coverage
• 1.478 million viewers
• 0.9/2 HH
• 0.372 million adults 18-49
• 0.3/1 A18-49 (0.3/1 F18-49, 0.3/1 M18-49)
• 0.2 A18-34 (0.2 F18-34, 0.2 M18-34)
• 0.4 A25-54 (0.4 F25-54, 0.4 M25-54)
• Median age: 59.3
Chicago PD (R) (ION, 9:00 PM, 60 min.)
76% coverage
• 1.419 million viewers
• 0.9/2 HH
• 0.334 million adults 18-49
• 0.3/1 A18-49 (0.3/1 F18-49, 0.2/1 M18-49)
• 0.2 A18-34 (0.2 F18-34, 0.2 M18-34)
• 0.4 A25-54 (0.4 F25-54, 0.3 M25-54)
• Median age: 60.3
Chicago PD (R) (ION, 10:00 PM, 60 min.)
76% coverage
• 1.542 million viewers
• 1.0/2 HH
• 0.355 million adults 18-49
• 0.3/1 A18-49 (0.3/2 F18-49, 0.2/1 M18-49)
• 0.2 A18-34 (0.2 F18-34, 0.1 M18-34)
• 0.4 A25-54 (0.5 F25-54, 0.4 M25-54)
• Median age: 60.1
Noticiero Univision (Univision, 6:30 PM, 30 min.)
68% coverage
• 1.217 million viewers
• 0.7/2 HH
• 0.455 million adults 18-49
• 0.4/2 A18-49 (0.4/2 F18-49, 0.3/1 M18-49)
• 0.4 A18-34 (0.4 F18-34, 0.3 M18-34)
• 0.4 A25-54 (0.4 F25-54, 0.4 M25-54)
• Median age: 51.3
La Rosa de Guadalupe (Univision, 7:00 PM, 60 min.)
68% coverage
• 0.883 million viewers
• 0.5/1 HH
• 0.321 million adults 18-49
• 0.2/1 A18-49 (0.3/1 F18-49, 0.2/1 M18-49)
• 0.2 A18-34 (0.2 F18-34, 0.2 M18-34)
• 0.3 A25-54 (0.3 F25-54, 0.3 M25-54)
• Median age: 48.5
La Rosa de Guadalupe (Univision, 8:00 PM, 60 min.)
68% coverage
• 1.006 million viewers
• 0.5/1 HH
• 0.405 million adults 18-49
• 0.3/1 A18-49 (0.3/1 F18-49, 0.3/1 M18-49)
• 0.3 A18-34 (0.3 F18-34, 0.3 M18-34)
• 0.4 A25-54 (0.4 F25-54, 0.3 M25-54)
• Median age: 44.3
Fútbol Central Thursday (Univision, 9:00 PM, 30 min.)
69% coverage
• 0.814 million viewers
• 0.4/1 HH
• 0.352 million adults 18-49
• 0.3/1 A18-49 (0.2/1 F18-49, 0.3/1 M18-49)
• 0.3 A18-34 (0.2 F18-34, 0.4 M18-34)
• 0.3 A25-54 (0.3 F25-54, 0.3 M25-54)
• Median age: 43.4
Liga MX Thursday America vs. Tigres UANL (Univision, 9:30 PM, 160 min.)
69% coverage
• 1.693 million viewers
• 0.7/2 HH
• 0.865 million adults 18-49
• 0.7/3 A18-49 (0.5/3 F18-49, 0.8/4 M18-49)
• 0.6 A18-34 (0.4 F18-34, 0.7 M18-34)
• 0.7 A25-54 (0.5 F25-54, 0.8 M25-54)
• Median age: 40.5
Cineplex (UniMás, 5:03 PM, 117 min.)
53% coverage
• 0.398 million viewers
• 0.2/0 HH
• 0.231 million adults 18-49
• 0.2/1 A18-49 (0.1/1 F18-49, 0.2/1 M18-49)
• 0.2 A18-34 (0.2 F18-34, 0.3 M18-34)
• 0.1 A25-54 (0.1 F25-54, 0.2 M25-54)
• Median age: 28.5
Cineplex Thursday Lord of the Rings: The Two Towers (2002) (UniMás, 7:00 PM, 210 min.)
53% coverage
• 0.391 million viewers
• 0.2/0 HH
• 0.221 million adults 18-49
• 0.2/1 A18-49 (0.1/0 F18-49, 0.2/1 M18-49)
• 0.2 A18-34 (0.1 F18-34, 0.3 M18-34)
• 0.1 A25-54 (0.1 F25-54, 0.2 M25-54)
• Median age: 34.5
Cineplex Catwoman (R) (UniMás, 10:30 PM, 120 min.)
53% coverage
• 0.284 million viewers
• 0.2/0 HH
• 0.169 million adults 18-49
• 0.1/1 A18-49 (0.1/1 F18-49, 0.2/1 M18-49)
• 0.1 A18-34 (0.1 F18-34, 0.2 M18-34)
• 0.1 A25-54 (0.1 F25-54, 0.2 M25-54)
• Median age: 41.4
Noticias Telemundo (Telemundo, 6:29 PM, 31 min.)
54% coverage
• 0.678 million viewers
• 0.4/1 HH
• 0.230 million adults 18-49
• 0.2/1 A18-49 (0.2/1 F18-49, 0.2/1 M18-49)
• 0.2 A18-34 (0.2 F18-34, 0.1 M18-34)
• 0.2 A25-54 (0.2 F25-54, 0.2 M25-54)
• Median age: 52.1
Cine Telemundo Inside Out (2015) (Telemundo, 7:00 PM, 120 min.)
54% coverage
• 0.488 million viewers
• 0.3/1 HH
• 0.208 million adults 18-49
• 0.2/1 A18-49 (0.2/1 F18-49, 0.1/1 M18-49)
• 0.2 A18-34 (0.2 F18-34, 0.1 M18-34)
• 0.2 A25-54 (0.2 F25-54, 0.2 M25-54)
• Median age: 39.2
Cine Telemundo Death Race 2 (2010) (Telemundo, 9:00 PM, 120 min.)
54% coverage
• 0.561 million viewers
• 0.3/1 HH
• 0.228 million adults 18-49
• 0.2/1 A18-49 (0.2/1 F18-49, 0.2/1 M18-49)
• 0.2 A18-34 (0.2 F18-34, 0.2 M18-34)
• 0.2 A25-54 (0.2 F25-54, 0.2 M25-54)
• Median age: 47.1