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Thursday Final Ratings: NFL Kickoff Game on NBC Sinks to Ten-Year Low

But NBC Averaged More Than Twice the Prime Time Viewers Compared to ABC, CBS and Fox Combined

The Philadelphia Eagles’ weather-delayed 18-12 victory over the Atlanta Falcons in the NFL Kickoff Game on Thursday night averaged a Total Audience Delivery (TAD) of 19.5 million viewers across NBC TV, NBC Sports Digital, and NFL Digital platforms.

The negative news: it was the least-watched NFL Kickoff Game since 2008.

The positive news: NBC averaged 19.0 million viewers – more than double the combined primetime viewership on the other broadcast networks (9.4 million on ABC, CBS and Fox). In addition, the Average Minute Audience (AMA) for Thursday night’s unauthenticated live stream via NBC Sports and NFL Digital platforms was 570,000 viewers – the highest ever for a game in the SNF package – and up 61 percent from last year’s NFL Kickoff Game (355,000). Fans consumed 108 million live streaming minutes across 2.0 million unique devices, up 31 percent and 55 percent, respectively, from last year’s NFL Kickoff Game.

Thursday night’s game (9 p.m.-12:04 a.m. ET) registered a national TV household rating of 11.2/23. NBC’s TV coverage peaked in viewers in the first quarter, due to the 45-minute weather delay, with an average of 21.7 million viewers from 9:30-9:45 p.m. ET.
 
TOP METERED MARKETS FOR FALCONS-EAGLES:
 
1.        Philadelphia 32.9/54
2.        New Orleans            24.6/35
3.        Atlanta          19.8/36
4.        Denver          17.5/33
5.        Milwaukee   17.3/29
6.        Richmond     17.0/28
7.        Norfolk          16.6/29
8.        Dallas 15.8/29
9.        Greensboro 15.2/26
T10.    Oklahoma City        14.7/25
T10.    Albuquerque           14.7/24

(Source: NBC Sports)

What follows are the Live + Same Day rating results for the night’s broadcast network telecasts on Thursday, September 6:

Celebrity Family Feud (RS) (ABC, 8:00 PM, 60 min.)
253 affiliates; 89% coverage
• 4.335 million viewers
• 2.9/5 HH
• 0.8/4 A18-49 (1.0/5 F18-49, 0.6/3 M18-49)
• 0.5/3 A18-34 (0.5/3 F18-34, 0.4/3 M18-34)
• 1.1/4 A25-54 (1.4/5 F25-54, 0.8/3 M25-54)
• Median age: 60.5

Match Game (ABC, 9:00 PM, 60 min.)
253 affiliates; 89% coverage
• 3.281 million viewers
• 2.3/4 HH
• 0.6/2 A18-49 (0.7/3 F18-49, 0.5/2 M18-49)
• 0.3/2 A18-34 (0.3/2 F18-34, 0.3/2 M18-34)
• 0.8/3 A25-54 (1.0/3 F25-54, 0.6/2 M25-54)
• Median age: 60.6

Take Two (ABC, 10:00 PM, 60 min.)
253 affiliates; 89% coverage
• 2.344 million viewers
• 1.7/3 HH
• 0.4/2 A18-49 (0.5/2 F18-49, 0.3/1 M18-49)
• 0.2/1 A18-34 (0.2/1 F18-34, 0.2/1 M18-34)
• 0.5/2 A25-54 (0.7/3 F25-54, 0.3/1 M25-54)
• Median age: 61.3

The Big Bang Theory (R) (CBS, 8:00 PM, 31 min.)
256 affiliates; 89% coverage
• 6.005 million viewers
• 3.9/8 HH
• 1.0/5 A18-49 (1.1/5 F18-49, 0.8/4 M18-49)
• 0.4/3 A18-34 (0.4/2 F18-34, 0.5/3 M18-34)
• 1.5/6 A25-54 (1.7/6 F25-54, 1.3/5 M25-54)
• Median age: 60.4

Young Sheldon (R) (CBS, 8:31 PM, 29 min.)
256 affiliates; 89% coverage
• 5.512 million viewers
• 3.5/6 HH
• 1.0/4 A18-49 (1.1/5 F18-49, 0.8/3 M18-49)
• 0.5/3 A18-34 (0.5/3 F18-34, 0.5/3 M18-34)
• 1.5/5 A25-54 (1.7/6 F25-54, 1.3/4 M25-54)
• Median age: 59.5

Big Brother 20 (CBS, 9:00 PM, 60 min.)
256 affiliates; 89% coverage
• 5.214 million viewers
• 3.2/6 HH
• 1.5/6 A18-49 (1.8/7 F18-49, 1.2/5 M18-49)
• 1.0/6 A18-34 (1.2/7 F18-34, 0.8/4 M18-34)
• 1.9/6 A25-54 (2.2/7 F25-54, 1.5/5 M25-54)
• Median age: 53.5

S.W.A.T. (R) (CBS, 10:00 PM, 60 min.)
249 affiliates; 89% coverage
• 2.770 million viewers
• 1.9/4 HH
• 0.5/2 A18-49 (0.6/3 F18-49, 0.4/2 M18-49)
• 0.3/2 A18-34 (0.4/2 F18-34, 0.3/2 M18-34)
• 0.7/3 A25-54 (0.8/3 F25-54, 0.6/2 M25-54)
• Median age: 59.6

NFL Kick-Off Show-Sustainer (NBC, 7:30 PM, 29 min.)
• 5.589 million viewers
• 3.5/8 HH
• 1.5/9 A18-49 (1.1/6 F18-49, 1.8/12 M18-49)
• 1.1/9 A18-34 (0.9/7 F18-34, 1.3/12 M18-34)
• 1.8/9 A25-54 (1.4/6 F25-54, 2.4/12 M25-54)

NFL Opening Kick-Off Show (S) (NBC, 7:59 PM, 28 min.)
242 affiliates; 89% coverage
• 8.711 million viewers
• 5.3/11 HH
• 2.8/15 A18-49 (2.0/10 F18-49, 3.6/20 M18-49)
• 2.2/16 A18-34 (1.8/12 F18-34, 2.6/21 M18-34)
• 3.2/14 A25-54 (2.2/9 F25-54, 4.3/19 M25-54)
• Median age: 50.6

NFL Weather Delay (S) (NBC, 8:27 PM, 26 min.)
242 affiliates; 89% coverage
• 12.723 million viewers
• 7.5/15 HH
• 4.3/20 A18-49 (3.0/14 F18-49, 5.7/27 M18-49)
• 3.5/23 A18-34 (2.7/17 F18-34, 4.4/30 M18-34)
• 4.9/18 A25-54 (3.3/12 F25-54, 6.6/25 M25-54)
• Median age: 48.7

NFL Thursday Pre-Kick (S) (NBC, 8:53 PM, 7 min.)
89% coverage
• 15.565 million viewers
• 9.0/17 HH
• 5.4/24 A18-49 (3.8/16 F18-49, 7.0/31 M18-49)
• 4.4/27 A18-34 (3.4/20 F18-34, 5.4/34 M18-34)
• 6.2/22 A25-54 (4.2/15 F25-54, 8.2/29 M25-54)
• Median age: 48.3

NFL Thursday Special Atlanta Falcons at Philadelphia Eagles (S) (NBC, 9:00 PM, 184 min.)
242 affiliates; 89% coverage
• 18.977 million viewers
• 11.3/23 HH
• 6.7/29 A18-49 (4.5/20 F18-49, 8.9/39 M18-49)
• 5.4/32 A18-34 (3.8/23 F18-34, 7.0/41 M18-34)
• 7.7/28 A25-54 (5.1/19 F25-54, 10.4/37 M25-54)
• Median age: 48.9

MasterChef (R) (Fox, 8:00 PM, 60 min.)
254 affiliates; 89% coverage
• 1.751 million viewers
• 1.1/2 HH
• 0.5/2 A18-49 (0.5/2 F18-49, 0.4/2 M18-49)
• 0.2/1 A18-34 (0.3/2 F18-34, 0.2/1 M18-34)
• 0.6/2 A25-54 (0.7/3 F25-54, 0.5/2 M25-54)
• Median age: 53.1

The Gifted (R) (Fox, 9:00 PM, 60 min.)
254 affiliates; 89% coverage
• 1.083 million viewers
• 0.7/1 HH
• 0.3/1 A18-49 (0.3/1 F18-49, 0.3/1 M18-49)
• 0.1/1 A18-34 (0.2/1 F18-34, 0.1/1 M18-34)
• 0.4/1 A25-54 (0.5/1 F25-54, 0.4/1 M25-54)
• Median age: 52.8

Supernatural (R) (CW, 8:00 PM, 60 min.)
259 affiliates; 87% coverage
• 0.709 million viewers
• 0.5/1 HH
• 0.2/1 A18-49 (0.2/1 F18-49, 0.1/1 M18-49)
• 0.1/1 A18-34 (0.1/1 F18-34, 0.0/0 M18-34)
• 0.3/1 A25-54 (0.3/1 F25-54, 0.2/1 M25-54)
• Median age: 53.9

The Originals (R) (CW, 9:00 PM, 60 min.)
258 affiliates; 87% coverage
• 0.408 million viewers
• 0.3/0 HH
• 0.1/0 A18-49 (0.1/1 F18-49, 0.1/0 M18-49)
• 0.1/0 A18-34 (0.1/1 F18-34, 0.1/0 M18-34)
• 0.2/1 A25-54 (0.2/1 F25-54, 0.1/0 M25-54)
• Median age: 51.9

CSI (R) (ION, 6:00 PM, 60 min.)
80% coverage
• 0.745 million viewers
• 0.5/1 HH
• 0.2/1 A18-49
• 0.1 A18-34
• 0.2 A25-54
• Median age: 58.1

CSI (R) (ION, 7:00 PM, 60 min.)
80% coverage
• 0.836 million viewers
• 0.6/1 HH
• 0.2/1 A18-49
• 0.1 A18-34
• 0.2 A25-54
• Median age: 59.0

CSI (R) (ION, 8:00 PM, 60 min.)
80% coverage
• 1.142 million viewers
• 0.8/1 HH
• 0.2/1 A18-49
• 0.1 A18-34
• 0.3 A25-54
• Median age: 59.2

CSI (R) (ION, 9:00 PM, 60 min.)
80% coverage
• 1.215 million viewers
• 0.8/2 HH
• 0.3/1 A18-49
• 0.2 A18-34
• 0.3 A25-54
• Median age: 58.4

CSI (R) (ION, 10:00 PM, 60 min.)
80% coverage
• 1.074 million viewers
• 0.7/1 HH
• 0.2/1 A18-49
• 0.1 A18-34
• 0.3 A25-54
• Median age: 58.4

La Rosa de Guadalupe (Univision, 7:00 PM, 60 min.)
69% coverage
• 1.731 million viewers
• 0.9/2 HH
• 0.6/3 A18-49
• Median age: 45.1

El Rico y Lazaro (Univision, 8:00 PM, 60 min.)
69% coverage
• 1.719 million viewers
• 0.9/2 HH
• 0.5/2 A18-49
• Median age: 50.1

La Bella y Las Bestias (Univision, 9:00 PM, 60 min.)
69% coverage
• 1.509 million viewers
• 0.8/1 HH
• 0.5/2 A18-49
• Median age: 49.2

La Piloto (Univision, 10:00 PM, 60 min.)
69% coverage
• 1.033 million viewers
• 0.6/1 HH
• 0.4/2 A18-49
• Median age: 48.5

Reto 4 Elementos: Naturaleza Extrema (UniMás, 7:00 PM, 180 min.)
51% coverage
• 0.357 million viewers
• 0.2/0 HH
• 0.1/1 A18-49
• Median age: 37.6

La Jefa del Campeon (UniMás, 10:00 PM, 60 min.)
51% coverage
• 0.235 million viewers
• 0.1/0 HH
• 0.1/0 A18-49
• Median age: 38.6

Exatlón Estados Unidos (Telemundo, 7:00 PM, 120 min.)
56% coverage
• 1.137 million viewers
• 0.7/1 HH
• 0.4/2 A18-49
• 0.3/2 A18-34
• Median age: 43.6

Sin Senos Si Hay Paraiso (Telemundo, 9:00 PM, 60 min.)
56% coverage
• 1.474 million viewers
• 0.9/2 HH
• 0.6/2 A18-49
• 0.5/3 A18-34
• Median age: 42.3

El Señor de Los Cielos VI (Telemundo, 10:00 PM, 60 min.)
56% coverage
• 1.726 million viewers
• 1.0/2 HH
• 0.7/3 A18-49
• 0.6/3 A18-34
• Median age: 42.4

What follows are the Live + Same Day rating results for the night’s select cable telecasts on Thursday, September 6 (with the night’s cable ranks according to households, total viewers and demo ratings in parentheses):

First 48 Mini (A&E, 8:00 PM, 60 min.)
• 0.765 million viewers (#33)
• 0.51 HH (#33)
• 0.21 A18-49 (#35)
• 0.11 A18-34 (#59)
• 0.28 A25-54 (#34)

The First 48 (A&E, 9:00 PM, 61 min.)
• 0.754 million viewers (#35)
• 0.53 HH (#32)
• 0.24 A18-49 (#24)
• 0.11 A18-34 (#59)
• 0.30 A25-54 (#31)

Nightwatch Nation (A&E, 10:01 PM, 64 min.)
• 0.746 million viewers (#37)
• 0.50 HH (#35)
• 0.24 A18-49 (#24)
• 0.16 A18-34 (#29)
• 0.31 A25-54 (#30)

Dragon Ball Super (repeat) (ADSM, 8:00 PM, 30 min.)
• 0.497 million viewers (#64)
• 0.29 HH (#72)
• 0.16 A18-49 (#55)
• 0.19 A18-34 (#20)
• 0.15 A25-54 (#73)

American Dad (repeat) (ADSM, 8:30 PM, 30 min.)
• 0.463 million viewers (#69)
• 0.30 HH (#68)
• 0.19 A18-49 (#41)
• 0.21 A18-34 (#11)
• 0.18 A25-54 (#54)

The Cleveland Show (repeat) (ADSM, 9:00 PM, 30 min.)
• 0.638 million viewers (#49)
• 0.40 HH (#50)
• 0.27 A18-49 (#17)
• 0.29 A18-34 (#5)
• 0.26 A25-54 (#38)

American Dad (repeat) (ADSM, 9:30 PM, 30 min.)
• 0.847 million viewers (#31)
• 0.55 HH (#31)
• 0.38 A18-49 (#6)
• 0.42 A18-34 (#4)
• 0.36 A25-54 (#19)

Bob’s Burgers (repeat) (ADSM, 10:00 PM, 30 min.)
• 1.009 million viewers (#28)
• 0.64 HH (#29)
• 0.50 A18-49 (#3)
• 0.57 A18-34 (#3)
• 0.45 A25-54 (#12)

Bob’s Burgers (ADSM, 10:30 PM, 30 min.)
• 1.130 million viewers (#21)
• 0.73 HH (#23)
• 0.60 A18-49 (#2)
• 0.68 A18-34 (#2)
• 0.54 A25-54 (#4)

The Grand Hustle (BET, 10:00 PM, 61 min.)
• 0.445 million viewers (#72)
• 0.29 HH (#72)
• 0.19 A18-49 (#41)
• 0.19 A18-34 (#20)
• 0.21 A25-54 (#44)

Shahs of Sunset (BRAVO, 9:00 PM, 60 min.)
• 0.887 million viewers (#30)
• 0.67 HH (#25)
• 0.28 A18-49 (#14)
• 0.20 A18-34 (#16)
• 0.37 A25-54 (#18)

Anderson Cooper 360 (CNN, 8:00 PM, 60 min.)
• 1.313 million viewers (#16)
• 0.95 HH (#14)
• 0.26 A18-49 (#21)
• 0.10 A18-34 (#66)
• 0.35 A25-54 (#20)

Cuomo Prime Time (CNN, 9:00 PM, 60 min.)
• 1.278 million viewers (#17)
• 0.92 HH (#15)
• 0.24 A18-49 (#24)
• 0.08 A18-34 (#79)
• 0.34 A25-54 (#23)

CNN Tonight (CNN, 10:00 PM, 60 min.)
• 1.350 million viewers (#14)
• 0.98 HH (#11)
• 0.23 A18-49 (#30)
• 0.07 A18-34 (#86)
• 0.34 A25-54 (#23)

Tennis: U.S. Open Prime Women’s Semifinals (ESPN, 7:00 PM, 240 min.)
• 1.756 million viewers (#8)
• 1.15 HH (#8)
• 0.39 A18-49 (#5)
• 0.23 A18-34 (#6)
• 0.51 A25-54 (#8)

Bite Club (FOOD, 9:00 PM, 60 min.)
• 0.637 million viewers (#51)
• 0.41 HH (#48)
• 0.18 A18-49 (#45)
• 0.17 A18-34 (#24)
• 0.23 A25-54 (#41)

Beat Bobby Flay (FOOD, 10:00 PM, 30 min.)
• 0.688 million viewers (#41)
• 0.45 HH (#42)
• 0.20 A18-49 (#37)
• 0.14 A18-34 (#43)
• 0.24 A25-54 (#40)

Tucker Carlson Tonight (FOXNC, 8:00 PM, 60 min.)
• 3.017 million viewers (#4)
• 2.02 HH (#4)
• 0.27 A18-49 (#17)
• 0.10 A18-34 (#66)
• 0.52 A25-54 (#7)

Hannity (FOXNC, 9:00 PM, 60 min.)
• 3.628 million viewers (#1)
• 2.43 HH (#1)
• 0.30 A18-49 (#13)
• 0.13 A18-34 (#47)
• 0.58 A25-54 (#2)

The Ingraham Angle (FOXNC, 10:00 PM, 60 min.)
• 3.112 million viewers (#3)
• 2.11 HH (#3)
• 0.25 A18-49 (#22)
• 0.07 A18-34 (#86)
• 0.48 A25-54 (#10)

Snowfall (FX, 10:00 PM, 63 min.)
• 0.752 million viewers (#36)
• 0.51 HH (#33)
• 0.31 A18-49 (#12)
• 0.21 A18-34 (#11)
• 0.39 A25-54 (#16)

Goodfellas (HBO, 8:00 PM, 145 min.)
• 0.442 million viewers (#73)
• 0.28 HH (#74)
• 0.16 A18-49 (#55)
• 0.07 A18-34 (#86)
• 0.20 A25-54 (#50)

Flip or Flop (HGTV, 9:00 PM, 33 min.)
• 1.732 million viewers (#9)
• 1.15 HH (#8)
• 0.38 A18-49 (#6)
• 0.23 A18-34 (#6)
• 0.49 A25-54 (#9)

House Hunters (HGTV, 10:01 PM, 31 min.)
• 1.465 million viewers (#10)
• 1.03 HH (#10)
• 0.25 A18-49 (#22)
• 0.13 A18-34 (#47)
• 0.35 A25-54 (#20)

House Hunters International (HGTV, 10:32 PM, 29 min.)
• 1.381 million viewers (#13)
• 0.98 HH (#11)
• 0.24 A18-49 (#24)
• 0.15 A18-34 (#36)
• 0.35 A25-54 (#20)

Mountain Men (HIST, 9:00 PM, 63 min.)
• 2.209 million viewers (#7)
• 1.41 HH (#7)
• 0.35 A18-49 (#10)
• 0.16 A18-34 (#29)
• 0.53 A25-54 (#6)

The Perfect Murder (ID, 9:00 PM, 60 min.)
• 1.025 million viewers (#26)
• 0.68 HH (#24)
• 0.24 A18-49 (#24)
• 0.12 A18-34 (#55)
• 0.32 A25-54 (#28)

Someone Thought You Knew (ID, 10:00 PM, 60 min.)
• 1.151 million viewers (#19)
• 0.81 HH (#18)
• 0.28 A18-49 (#14)
• 0.11 A18-34 (#59)
• 0.40 A25-54 (#14)

Bring It! (LIF, 9:00 PM, 62 min.)
• 0.454 million viewers (#71)
• 0.31 HH (#67)
• 0.15 A18-49 (#61)
• 0.17 A18-34 (#24)
• 0.17 A25-54 (#59)

All In with Chris Hayes (MSNBC, 8:00 PM, 60 min.)
• 2.240 million viewers (#6)
• 1.57 HH (#6)
• 0.23 A18-49 (#30)
• 0.08 A18-34 (#79)
• 0.33 A25-54 (#25)

Rachel Maddow Show (MSNBC, 9:00 PM, 60 min.)
• 3.264 million viewers (#2)
• 2.20 HH (#2)
• 0.38 A18-49 (#6)
• 0.15 A18-34 (#36)
• 0.55 A25-54 (#3)

Last Word with Lawrence O’Donnell (MSNBC, 10:00 PM, 60 min.)
• 2.800 million viewers (#5)
• 1.95 HH (#5)
• 0.27 A18-49 (#17)
• 0.10 A18-34 (#66)
• 0.40 A25-54 (#14)

Jersey Shore: Family Vacation (MTV, 8:00 PM, 61 min.)
• 1.431 million viewers (#11)
• 0.88 HH (#16)
• 0.86 A18-49 (#1)
• 0.90 A18-34 (#1)
• 0.86 A25-54 (#1)

Pretty Little Mamas (MTV, 9:01 PM, 61 min.)
• 0.317 million viewers (#89)
• 0.21 HH (#86)
• 0.19 A18-49 (#41)
• 0.23 A18-34 (#6)
• 0.17 A25-54 (#59)

Kickoff Simulcast (NFLN, 7:30 PM, 59 min.)
• 0.660 million viewers (#46)
• 0.43 HH (#47)
• 0.28 A18-49 (#14)
• 0.20 A18-34 (#16)
• 0.33 A25-54 (#25)

Rachel Hunter’s Tour of Beauty (Ovation, 10:00 PM, 30 min.)
• 0.016 million viewers
• 0.00 A18-49

Rachel Hunter’s Tour of Beauty (Ovation, 10:30 PM, 30 min.)
• 0.013 million viewers
• 0.00 A18-49

The Big Bang Theory (repeat) (TBS, 9:30 PM, 30 min.)
• 1.237 million viewers (#18)
• 0.81 HH (#18)
• 0.40 A18-49 (#4)
• 0.23 A18-34 (#6)
• 0.54 A25-54 (#4)

Queen of the South (USA, 9:00 PM, 61 min.)
• 1.140 million viewers (#20)
• 0.74 HH (#21)
• 0.38 A18-49 (#6)
• 0.23 A18-34 (#6)
• 0.47 A25-54 (#11)

Shooter (USA, 10:01 PM, 61 min.)
• 0.593 million viewers (#56)
• 0.41 HH (#48)
• 0.13 A18-49 (#72)
• 0.06 A18-34 (#95)
• 0.18 A25-54 (#54)

Braxton Family Values (WETV, 9:00 PM, 60 min.)
• 0.440 million viewers (#74)
• 0.33 HH (#61)
• 0.14 A18-49 (#66)
• 0.06 A18-34 (#95)
• 0.17 A25-54 (#59)

Source: Live+Same Day data, Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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  1. Are you still fulfilling requests?

    If so , can I have the numbers for ‘Rachel Hunter’s Tour of Beauty’ at 10pm and 10:30pm on Ovation?