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Thursday Ratings: ‘Law & Order: SVU’ and ‘Law & Order: Organized Crime’ Leads NBC to Victory

Thursday Fast Affiliate Ratings

© by Image: NBC

Thursday 9/23/21
Fast Affiliate Ratings

Total Viewers:
NBC: 5.14 million, Fox: 3.33, CBS: 2.80, ABC: 2.14, CW: 501,000

Adults 18-49:
NBC: 0.7 rating/6 share, Fox: 0.7/ 5, ABC and CBS: 0.4/ 3 each, CW: 0.1/ 0

As always, keep in mind that the fast affiliate rating results from Nielsen are time period based and, therefore, only an approximate first look at what lies ahead. And, of course, there are other factors to consider other than these Nielsen results.

NBC topped this first Thursday of the new TV season care of the season premiere installments of veteran “Law & Order: SVU” (two-hours – Viewers: #1, 5.55 million; A18-49: #2, 0.8 rating/6 share from 8-10 p.m.) and sophomore “Law & Order: Organized Crime” (Viewers: #1, 4.32 million; A18-49: #1, 0.6/ 5 at 10 p.m.).

The “SVU” episode built throughout the two-hour period:

8:00 p.m.: Viewers: 5.19 million (#1), A18-49: 0.7 rating/6 share (#3)
8:30 p.m.: Viewers: 5.34 million (#2), A18-49: 0.7 rating/6 share (#2)
9:00 p.m.: Viewers: 5.68 million (#1), A18-49: 0.8 rating/6 share (#1)9:30 p.m.: Viewers: 5.90 million (#1), A18-49: 0.9 rating/6 share (#1)

“Organized Crime” easily led the broadcast networks in the 10 p.m. hour:

10:00 p.m.: Viewers: 4.56 million (#1), A18-49: 0.7 rating/5 share (#1)
10:30 p.m.: Viewers: 4.09 million (#1), A18-49: 0.6 rating/5 share (#1)

Fox was on the fast affiliate ratings map thanks to another original airing of “The Masked Singer” (Viewers: #2, 4.37 million; A18-49: #1, 0.9/ 7 at 8 p.m.). But a second dose of new singing competition “Alter Ego” squandered the lead-in support with a modest 2.30 million viewers (#3) and a 0.4/ 2 in the demo (#2) at 9 p.m. Haven’t we had enough of all these singing competitions? Answer: Yes!

ABC, which does not debut its regularly scheduled primetime Thursday line-up until next week, filled the night with the season-ending episodes of “Holey Moley” (Viewers: #4, 2.59 million; A18-49: #4, 0.4/ 3 at 8 p.m.) and “The Hustler” (two episodes – Viewers: avg. #4, avg. 1.92 million; A18-49: #3, avg. 0.3/ 2 from 9-11 p.m.).

On CBS, after watching “Big Brother” for 20 years (yes…every episode!) I was finally happy to see an evicted houseguest (Kyland) none too pleased about leaving. The installment scored 3.49 million viewers (#3) and a 0.8/ 6 in adults 18-49 (#2) at 8 p.m. And it led into 9 p.m. ET special, “Kenny Rogers: All In For the Gambler”, which dipped to 2.88 million viewers (#2) and a 0.3/ 2 in the demo (#3t) at 9 p.m. “Bull” at 10 p.m. was a repeat. CBS does not feature its regularly scheduled Thursday night line-up until October 7. 

The CW capped off the night with original episodes of dramas “Coroner” (Viewers: 501,000; A18-49: 0.1/ 0 at 8 p.m.) and “The Outpost” (Viewers: 551,000; A18-49: 0.1/ 0 at 9 p.m.).

UPDATED 9/24/2021 3:59 PM ET: What follows are the Live + Same Day rating results for the night’s network telecasts on Thursday, September 23:

ABC
• 1.997 million viewers
• 1.2/3 HH (1.493 million households)
• 0.3/2 A18-49 rating/share (0.420 million adults 18-49)

Holey Moley (ABC, 8:00 PM- 9:00 PM)
• 2.488 million viewers
• 1.5/4 HH (1.831 million households)
• 0.4/3 A18-49 rating/share (0.493 million adults 18-49)

The Hustler (S) (ABC, 9:00 PM-10:00 PM)
• 1.846 million viewers
• 1.1/3 HH (1.360 million households)
• 0.3/2 A18-49 rating/share (0.398 million adults 18-49)

The Hustler (F) (ABC, 10:00 PM-11:00 PM)
• 1.658 million viewers
• 1.1/3 HH (1.287 million households)
• 0.3/2 A18-49 rating/share (0.370 million adults 18-49)

CBS
• 2.910 million viewers
• 1.8/5 HH (2.263 million households)
• 0.4/3 A18-49 rating/share (0.558 million adults 18-49)

Big Brother 23 (CBS, 8:00 PM- 9:01 PM)
• 3.640 million viewers
• 2.2/5 HH (2.737 million households)
• 0.8/6 A18-49 rating/share (1.059 million adults 18-49)

Kenny Rogers: All In For The Gambler (S) (CBS, 9:01 PM-10:00 PM)
• 2.970 million viewers
• 1.9/4 HH (2.307 million households)
• 0.3/2 A18-49 rating/share (0.394 million adults 18-49)

NBC
• 5.103 million viewers
• 3.3/8 HH (4.037 million households)
• 0.7/5 A18-49 rating/share (0.945 million adults 18-49)

Law & Order: Special Victims Unit (P) NBC, 8:00 PM-10:00 PM)
• 5.567 million viewers
• 3.6/9 HH (4.406 million households)
• 0.8/6 A18-49 rating/share (1.026 million adults 18-49)

Law & Order: Organized Crime (P) (NBC, 10:00 PM-11:00 PM)
• 4.176 million viewers
• 2.7/7 HH (3.298 million households)
• 0.6/5 A18-49 rating/share (0.782 million adults 18-49)

Fox
• 3.487 million viewers
• 2.2/5 HH (2.674 million households)
• 0.7/5 A18-49 rating/share (0.916 million adults 18-49)

The Masked Singer (S) (Fox, 8:00 PM- 9:00 PM)
• 4.646 million viewers
• 2.9/7 HH (3.518 million households)
• 1.0/7 A18-49 rating/share (1.263 million adults 18-49)

Alter Ego (S) (Fox, 9:00 PM-10:00 PM)
• 2.327 million viewers
• 1.5/4 HH (1.831 million households)
• 0.4/3 A18-49 rating/share (0.569 million adults 18-49)

CW
• 0.477 million viewers
• 0.3/1 HH (0.410 million households)
• 0.1/0 A18-49 rating/share (0.081 million adults 18-49)

Coroner (CW, 8:00 PM- 9:00 PM)
• 0.609 million viewers
• 0.4/1 HH (0.531 million households)
• 0.1/1 A18-49 rating/share (0.098 million adults 18-49)

The Outpost (CW, 9:00 PM-10:00 PM)
• 0.345 million viewers
• 0.2/1 HH (0.290 million households)
• 0.0/0 A18-49 rating/share (0.063 million adults 18-49)

Univision
• 1.654 million viewers
• 0.9/2 HH (1.072 million households)
• 0.5/4 A18-49 rating/share (0.667 million adults 18-49)

Que Le Pasa A Mi Familia (Univision, 7:00 PM- 8:00 PM)
• 1.166 million viewers
• 0.6/2 HH (0.759 million households)
• 0.4/3 A18-49 rating/share (0.468 million adults 18-49)

Disenando Tu Amor (Univision, 8:00 PM- 9:00 PM)
• 1.546 million viewers
• 0.8/2 HH (0.977 million households)
• 0.5/4 A18-49 rating/share (0.599 million adults 18-49)

Si Nos Dejan (Univision, 9:00 PM-10:00 PM)
• 1.817 million viewers
• 0.9/2 HH (1.150 million households)
• 0.6/4 A18-49 rating/share (0.725 million adults 18-49)

La Desalmada (Univision, 10:00 PM-11:00 PM)
• 1.599 million viewers
• 0.9/2 HH (1.090 million households)
• 0.5/4 A18-49 rating/share (0.677 million adults 18-49)

UniMás
• 0.409 million viewers
• 0.2/1 HH (0.282 million households)
• 0.1/1 A18-49 rating/share (0.162 million adults 18-49)

Las Mil y Una Noches (UniMás, 7:00 PM- 8:00 PM)
• 0.349 million viewers
• 0.2/1 HH (0.268 million households)
• 0.1/1 A18-49 rating/share (0.145 million adults 18-49)

Enamorandonos (UniMás, 8:00 PM-10:00 PM)
• 0.505 million viewers
• 0.3/1 HH (0.342 million households)
• 0.1/1 A18-49 rating/share (0.193 million adults 18-49)

Inseparables, Amor al Limite Season 2 (UniMás, 10:00 PM-11:00 PM)
• 0.217 million viewers
• 0.1/0 HH (0.163 million households)
• 0.1/1 A18-49 rating/share (0.099 million adults 18-49)

Telemundo
• 1.683 million viewers
• 0.9/2 HH (1.117 million households)
• 0.6/4 A18-49 rating/share (0.722 million adults 18-49)

2021 Billboard Latin Music Awards Alfonmbra de Roja (S) (Telemundo+Universo, 7:00 PM- 8:00 PM)
• 1.352 million viewers
• 0.8/2 HH (0.947 million households)
• 0.4/4 A18-49 rating/share (0.507 million adults 18-49)

2021 Billboard Latin Music Awards (S) (Telemundo+Universo, 8:00 PM-11:11 PM)
• 1.661 million viewers
• 0.9/2 HH (1.105 million households)
• 0.5/4 A18-49 rating/share (0.713 million adults 18-49)

UPDATED 9/28/2021: What follows are the Live + Three Day rating results for the night’s network telecasts on Thursday, September 23:

Holey Moley (ABC)
• Updated Live+Same Day: 2.488 million viewers, 0.38 adults 18-49 rating
• Live+3: 2.891 million viewers, 0.45 adults 18-49 rating
• Gains: +0.403 million viewers (+16%), +0.07 adults 18-49 rating (+20%)

The Hustler (S) (ABC)
• Updated Live+Same Day: 1.853 million viewers, 0.31 adults 18-49 rating
• Live+3: 2.228 million viewers, 0.36 adults 18-49 rating
• Gains: +0.375 million viewers (+20%), +0.05 adults 18-49 rating (+18%)

The Hustler (ABC)
• Updated Live+Same Day: 1.664 million viewers, 0.28 adults 18-49 rating
• Live+3: 2.026 million viewers, 0.35 adults 18-49 rating
• Gains: +0.362 million viewers (+22%), +0.06 adults 18-49 rating (+22%)

Big Brother 23 (CBS)
• Updated Live+Same Day: 3.640 million viewers, 0.81 adults 18-49 rating
• Live+3: 4.468 million viewers, 1.13 adults 18-49 rating
• Gains: +0.828 million viewers (+23%), +0.31 adults 18-49 rating (+39%)

Kenny Rogers: All In For The Gambler (S) (CBS)
• Updated Live+Same Day: 2.970 million viewers, 0.30 adults 18-49 rating
• Live+3: 3.450 million viewers, 0.33 adults 18-49 rating
• Gains: +0.480 million viewers (+16%), +0.03 adults 18-49 rating (+11%)

Law & Order: Special Victims Unit (P) (NBC)
• Updated Live+Same Day: 5.583 million viewers, 0.79 adults 18-49 rating
• Live+3: 7.392 million viewers, 1.21 adults 18-49 rating
• Gains: +1.809 million viewers (+32%), +0.42 adults 18-49 rating (+53%)

Law & Order: Organized Crime (P) (NBC)
• Updated Live+Same Day: 4.192 million viewers, 0.60 adults 18-49 rating
• Live+3: 5.870 million viewers, 0.92 adults 18-49 rating
• Gains: +1.678 million viewers (+40%), +0.32 adults 18-49 rating (+53%)

The Masked Singer (S) (Fox)
• Updated Live+Same Day: 4.646 million viewers, 0.97 adults 18-49 rating
• Live+3: 6.128 million viewers, 1.38 adults 18-49 rating
• Gains: +1.482 million viewers (+32%), +0.41 adults 18-49 rating (+42%)

Alter Ego (S) (Fox)
• Updated Live+Same Day: 2.327 million viewers, 0.44 adults 18-49 rating
• Live+3: 2.693 million viewers, 0.51 adults 18-49 rating
• Gains: +0.366 million viewers (+16%), +0.07 adults 18-49 rating (+17%)

Coroner (CW)
• Updated Live+Same Day: 0.609 million viewers, 0.08 adults 18-49 rating
• Live+3: 0.923 million viewers, 0.11 adults 18-49 rating
• Gains: +0.314 million viewers (+52%), +0.04 adults 18-49 rating (+49%)

The Outpost (CW)
• Updated Live+Same Day: 0.345 million viewers, 0.05 adults 18-49 rating
• Live+3: 0.509 million viewers, 0.08 adults 18-49 rating
• Gains: +0.164 million viewers (+48%), +0.03 adults 18-49 rating (+58%)

Source: Nielsen Media Research

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