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With the rise in internet access throughout the world, digital marketing has increased significantly in recent years. Every business out there has been racing to hop on the latest digital trends to grow their business and customer base.
It’s critical to have a basic grasp of digital marketing in order to take advantage of the newest digital marketing trends.
Planning strategies, analysing digital marketing trends, and determining which one would work best for your organisation are all crucial tasks that can only be accomplished if you have the knowledge and insights on digital marketing, even better if you have received digital marketing training.
Without further ado, here are the top 5 digital marketing trends of 2021 that have caught our attention.
Top 5 Digital Marketing Trends 2021 You Should Be Aware Of
1. Augmented Reality
Augmented reality (AR) is a technologically augmented representation of the actual world that is produced via the use of digital visual components, music, or other sensory inputs. It’s a rising trend among businesses that deal with mobile computing and commercial apps.
While virtual reality creates a lot of hype and gets people excited about big sci-fi notions, Augmented Reality is far more marketable. In terms of market share, experts predict that AR will continue to surpass VR.
Brands like Niantic’s Pokemon Go where you can search for Pokemon in real-time and Ikea’s AR app allow customers to take a photo of their space with their iPhones and test drive IKEA furniture in it.
2. Video Marketing
Video marketing is also one of the most popular digital marketing trends in 2021, and it is expected to be so for several years. Let’s take a look at the infographic below that depicts the most popular form of content consumed during the pandemic:
Video marketing has advanced significantly in recent years, and it is now one of the most important sources of revenue and brand awareness growth. One of the issues faced by marketers in recent years was to showcase long-form texts on mobile screens, as it becomes too difficult and tedious for users to read them. However, a video can present the same information in a much better way regardless of the device.
We’ll list some facts by Wordstream to provide a better sense of how video marketing has grown.
- 70% of YouTube users have made a purchase as a result of seeing a brand on the platform.
- YouTube is used by 50.9 % of B2B decision-makers to investigate purchases.
- On YouTube mobile, just 2% of ad time receives viewer attention, compared to 45 % of TV ad time.
- Facebook is used by 84 % of video marketers as one of their primary video marketing channels.
- Video advertisements are used by 75% of companies on Facebook.
3. Automated Email Marketing
Sending emails to your consumers automatically based on triggers or schedules you define is known as automated email marketing.
Email marketing is an age-old form of digital marketing that has proven to be quite successful.
Email promotions are a fantastic method to communicate with your customers. It lets you send promotions, discounts, and business updates to your customers, allowing you to build a connection with them.
Taking up an email marketing course and learning MailChimp & BeePro platforms will help you conduct email marketing smoothly for your business and transform your campaigns.
4. WhatsApp Marketing
In 2021, WhatsApp marketing is expected to be one of the most important and must-use digital marketing trends. WhatsApp has revolutionized the way businesses communicate with and engage with their customers.
People are incredibly active on Whatsapp, making it easier for your company to reach out to them and resulting in a higher content view rate.
You may accept orders from customers, keep them updated on the status of their orders, and even accept and process payments. Whatsapp marketing is an amazing way to promote your business and you should not miss out on it.
5. Quora Marketing
Quora has long been thought of as a question-and-answer site with limited advertising and monetization options.
Quora is a fantastic platform for both providing great content to individuals and boosting your company’s reputation.
You can respond to queries and contribute content that you believe is useful, as well as take the chance to backlink to your website, encouraging others to click on the link.
In light of the rising need for digital marketing, there are numerous fantastic digital marketing trends that you or your company should implement. Because consumers are more likely to open your messages, Whatsapp marketing will help you obtain faster answers and more clients.
Because you’ll be offering relevant information to your potential consumers and building a relationship with them through Quora marketing, your brand awareness and reputation will improve. Even personalised email marketing will help do the same.
Video marketing has exploded in popularity in recent years as digital technology has advanced. Around the world, there are 4 billion people who have access to the internet. That number is just staggering and just goes to show the potential digital marketing has now and years down the road.
Founder and CEO at IIDE
An ‘Edupreneur’ and the founder of IIDE – Indian Institute of Digital Education.
He is a passionate public speaker and teacher for over 10 years. He has trained over 1,00,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce. He is a TEDx speaker and is a visiting faculty at India’s top management institutes like the IIMs.