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‘This is Us’ on NBC Tops Tuesday in Adults 18-49

Adequate Sampling for Sitcom 'American Housewife' on ABC

What follows are the fast affiliate results for Tuesday, October 11 broken out by network and by each half-hour.

-Total Viewers:
CBS: 12.37 million, NBC: 9.32, ABC: 4.58, Fox: 1.84, CW: 1.80

-Adults 18-49:
NBC: 2.4 rating/8 share, CBS: 1.5/ 5, ABC: 1.4/ 5, Fox: 0.8/ 3, CW: 0.7/ 2

———-

-Winners:

NCIS (CBS), The Voice (NBC), This is Us (NBC), Bull (CBS),

-Honorable Mention:

The Middle (ABC), American Housewife (ABC), The Flash (CW)

-Losers:

Brooklyn Nine-Nine (Fox), New Girl (Fox), Scream Queens (Fox), The Real O’Neals (ABC), No Tomorrow (CW), Marvel’s Agents of SHIELD (ABC)

—–

8:00 p.m.

ABC – The Middle (season premiere)
Viewers: 6.63 million (#3), A18-49: 1.7/ 7 (#3)

CBS – NCIS
Viewers: 14.51 million (#1) million (#2), A18-49: 1.8/ 7 (#2)

NBC – The Voice
Viewers: 9.83 million (#2), A18-49: 2.3/ 9 (#1)

Fox – Brooklyn Nine-Nine
Viewers: 2.13 million (#5), A18-49: 0.9/ 3 (#5)

CW – The Flash
Viewers: 2.81 million (#4), A18-49: 1.0/ 4 (#4)

———-

8:30 p.m.

ABC – American Housewives (series premiere)
Viewers: 6.49 million (#3), A18-49: 1.8/ 6 (#2)

CBS – NCIS
Viewers: 14.46 million (#1) million (#2), A18-49: 1.7/ 6 (#3)

NBC – The Voice
Viewers: 11.44 million (#2), A18-49: 2.7/10 (#1)

Fox – New Girl
Viewers: 1.96 million (#5), A18-49: 0.9/ 3 (#5)

CW – The Flash
Viewers: 2.69 million (#4), A18-49: 1.0/ 4 (#4)

—–

9:00 p.m.

ABC – Fresh Off the Boat (season premiere)
Viewers: 4.96 million (#3), A18-49: 1.5/ 5 (#3)

CBS – Bull
Viewers: 13.19 million (#1) million (#2), A18-49: 1.7/ 6 (#2)

NBC – This Is Us
Viewers: 10.22 million (#2), A18-49: 2.8/ 9 (#1)

Fox – Scream Queens
Viewers: 1.67 million (#4), A18-49: 0.7/ 2 (#4)

CW – No Tomorrow
Viewers: 959,000 (#5), A18-49: 0.3/ 1 (#5)

———-

9:30 p.m.

ABC – The Real O’Neals (season premiere)
Viewers: 3.76 million (#3), A18-49: 1.2/ 4 (#3)

CBS – Bull
Viewers: 12.74 million (#1) million (#2), A18-49: 1.6/ 5 (#2)

NBC – This Is Us
Viewers: 9.41 million (#2), A18-49: 2.7/ 9 (#1)

Fox – Scream Queens
Viewers: 1.61 million (#4), A18-49: 0.6/ 2 (#4)

CW – No Tomorrow
Viewers: 726,000 (#5), A18-49: 0.3/ 1 (#5)

———-

10:00 p.m.

ABC – Marvel’s Agents of SHIELD
Viewers: 2.93 million (#3), A18-49: 1.0/ 3 (#3)

CBS – NCIS: New Orleans
Viewers: 9.99 million (#1), A18-49: 1.3/ 4 (#2)

NBC – Chicago Fire (season premiere)
Viewers: 7.83 million (#2), A18-49: 1.9/ 7 (#1)

———

10:30 p.m.

ABC – Marvel’s Agents of SHIELD
Viewers: 2.70 million (#3), A18-49: 0.9/ 3 (#3)

CBS – NCIS: New Orleans
Viewers: 9.32 million (#1), A18-49: 1.2/ 4 (#2)

NBC – Chicago Fire (season premiere)
Viewers: 7.21 million (#2), A18-49: 1.7/ 6 (#1)

Source: Nielsen Media Research

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  1. FROM ABC

    ABC Tuesday Primetime (8-11pm – 4.6 million and 1.4/5): ABC was up from the same Tuesday last season by 35% in Total Viewers (4.6 million vs. 3.4 million) and by 27% in Adults 18-49 (1.4/5 vs. 1.1/4).

    The Middle (8-8:30pm – 6.7 million and 1.7/7): Moving to Tuesday night at 8pm for the first time, after airing on Wednesday for 7 seasons, ABC’s 8th season premiere of The Middle dominated Fox’s Brooklyn Nine-Nine in the half-hour by 89% in Adults 18-49 (1.7/7 vs. 0.9/3).

    · The Middle was up from its final Wednesday telecast in May by 6% in Adults 18-49 (1.6/6 on 5/18/16) to tie the show’s best rating since February – since 2/24/16.

    American Housewife (8:30-9pm – 6.5 million and 1.8/6): Building on its lead-in at 8:30pm (+6%), ABC’s series debut of American Housewife opened as Tuesday’s #1 comedy, doubling Fox’s New Girl head to head in Adults 18-49 (+100% – 1.8/6 vs. 0.9/3). In fact, American Housewife became the first new comedy to build on its lead-in this season (Please Note: ABC’s Speechless held 100% of its lead-in in its Wednesday debut). In adults 18-49, American Housewife topped all Tuesday programs on CBS and Fox.

    · The new comedy delivered ABC’s best scripted performance in the half-hour since January 2015 in Total Viewers (6.5 million) and in 1 year among Adults 18-49 – since 1/6/15 and 10/6/15, respectively.

    Fresh Off the Boat (9-9:30pm – 5.0 million and 1.5/5): At 9pm, ABC’s Fresh Off the Boat jumped 25% from its May Finale among Adults 18-49 (1.5/5 vs. 1.2/5 on 5/24/16) to deliver its highest rating since last November – since 11/3/15.

    The Real O’Neals (9:30-10pm – 3.8 million and 1.2/4): At 9:30pm, ABC’s season opener of The Real O’Neals scored the series’ highest-ever rating on Tuesday night in Adults 18-49 (1.2/4), topping its May finale by 9% (1.1/4 on 5/24/16).

    Marvel’s Agents of S.H.I.E.L.D. (10-11pm – 2.8 million and 0.9/3): At 10pm, Marvel’s Agents of S.H.I.E.L.D. returned exactly even after the prior week’s preemption for the VP Debate with its last telecast two weeks ago in Adults 18-49 (0.9/3). In its new 10pm slot, S.H.I.E.L.D. is delivering its biggest-ever playback lifts this season. In fact, the ABC drama is broadcast TV’s #1 percentage gainer this season in the Live + 3 Day ratings, with a 90% spike over its L+SD Adult 18-49 rating (1.0 rating to a 1.9 rating).

  2. FROM THE CW
    With increased competition on the other broadcast networks and from the MLB playoffs (congrats to the Cubbies), THE FLASH ranked #3 in the 8-9 hour among A18-34 (0.9/4), and outrated Fox in both total viewers (2.75M) and A18-49 (1.0/4). THE FLASH was also #1 in the hour in M18-34 (1.1/6).

    THE FLASH typically sees substantial gains when delayed viewing data becomes available. Last Tuesday’s season premiere of THE FLASH grew by +46% in both total viewers (4.615M) and A18-49 (1.9), and +45% in A18-34 (1.6) in Live + 3 Day delayed viewing versus its Live + Same Day totals alone.

  3. CW’s “No Tomorrow” headed into cancellation territory with figures like those. “iZombie” performs much better than this even though it too loses a lot from the “Flash” lead-in.

    • Man nobody cares about that netlet, CW is irrelevant the whole network is cancellation worth if you ask me. FOX is close outside of Wednesdays, NFL, and World Series.

      • CW can’t be canceled now after another superhero show just succeeded for them. They just have to stray away from these Jane the Virgin type of series.

        Fox is in a more dire situation. They have so many holes in the schedule and are not airing shows to attract maximum audience.

      • I (predictably) agree with you. 🙂

        All of CW should be canceled post-haste. They do not have a single show that isn’t losing oodles of money.

        You are also right that outside of comic book fans, nobody even knows CW still exists.

        As for the “success” of Supergirl and its 3 million viewers, I don’t know what more to tell than… it only has 3 million viewers on a national Free-to-air network.

        • Yeah nobody even really knows the network exists and Supergirl was getting 8 million viewers at one point last season on CBS and gets only 3 million on a broadcast network that’s free to everyone. That’s really sad it isn’t like CW is a cable network either. CW if programmed right and rebranded right could be ahead of FOX right now most nights of the week and maybe even ABC.

          • How dare you hold such “skewed” opinions? 😉 [I hope you saw what I’m referring to] 🙂

            I agree with you. I’d even go one better in that it could go head-to-head with NBC (not counting sports) were it re-branded and programmed with quality shows (something none of their executives even knows what they are supposed to look like!)

            Supergirl is a Greg Berlanti show. 3 million viewers is “great for Berlanti” (synonymous with “great for CW” 😉 ).

  4. NBC had a very nice night as they had really great cohesion after The Voice even though Mondays are usually the bigger night for The Voice they have better retention after The Voice as they found out with Chicago Fire 3 years ago the female-skewing programs work really well after The Voice they found that again with Chicago Med last year and now This Is Us. My only question about This Is Us because I see so many Freshmen series that hit it big and flame out so hard these days so I’m trying to see if its got any longevity like any of the Dick Wolf shows have had over the years on the network.

    Chicago Fire remains the show to beat at 10pm just like Chicago PD on Wednesdays and with the Cubs in the playoffs right now CF might get hotter like it did last year once we get into November and December. This is CF’s fifth season btw and I will never forget when it actually beat out Nashville when Nashville was the overhyped show coming into that season and CF was the show that many had predicted to be one of NBC’s first cancellations of the season. The complete opposite happened and Chicago Fire rescued the scripted side of the struggling network at that time and spawn off an entire franchise which features 4 shows now. Huge success story in my opinion considering its beginning.

    CBS looked real affected by NBC last night as NCIS is starting to lose more viewers this season and it looks like Bull is falling into the NCIS: NO range from range which isn’t bad but NCIS: NO is looking super vulnerable there at 10pm and not holding up as strong as expected. At least for the franchise NCIS: LA looks to have found a decent home on Sundays.

    ABC Tuesday just as I predicted looks weak and the comedy roster looks tired this season. Since this was premiere week I think most of the shows in the lineup were expected to do well but they actually underperformed the expectations that I had for them. The Middle has lost some of its audience from Wednesdays but I think that’s not the huge worry and I expect American Housewife being as terrible as it is to really start tanking and that’s going to collapse the rest of the lineup. Remember Muppets hit a 2.8 last season for its premiere. AH needed a bigger start now it’s starting to look like the next Trophy Wife. FOTB no matter what you try to use to boost it like Muppets it just doesn’t work nobody clearly cares about the show. Another show nobody cares about is The Real O’Neals amazes me how this loser was renewed I think it’s going fractional this season.

    I standby this but I believe 9pm on Tuesdays is where Designated Survivor should’ve been but they made stupid moves here and now they’re going to pay for it as their comedy roster is on complete fatigue mode right now even Wednesdays. Talk about over saturation here! #OverSaturation

    FOX and CW aren’t even networks who cares about them on Tuesdays?

    • Love your remark on CW and FOX on Tuesday.

      Tough but so true…

      The quick descent into nothingness of the US scripted TV industry is the untold story of the 2010s.

      • I hate to be so cold and harsh but that’s the reality I don’t waste my breathe on losers. If nobody cares to watch these shows on television then why would anyone care what I write about them?

        Yeah that’s a cold reality too that the 2010s is a decade where the US scripted TV industry has turned into nothingness. I still can’t believe at one point most people were watching the same shows every night and you even knew about the ones you didn’t watch because 10-40 million people was watching something every night. It used to be a cancellation sign if you got under 10 million at one point.

        • Well said. 🙂

          Even if it’s sad.

          A 10 Household ratings used to be the minimum to be considered for renewal.

          Then the networks introduced the “millions of viewers” metric and lowered the bar (for the first time but not the last) to 10 million.

          As Scream Queens showed, there is no longer a bar to clear.

          It is actually gob-smacking to think how fast the industry imploded.

          It was thriving and world-dominating 20 years ago (to the point where foreign countries were putting up quotas to prevent all-US-TV programming).

          Nowadays why wold you put up quotas to force people not to watch US shows..?

          Not that foreign production is much better, it’s actually a world-wide pathology.

  5. Very strange numbers for This Is Us which climbed even as its lead-in was significantly down.

    We’ll have to see but it looks like one of those sampling errors that you see once a year on most shows.

    Bull didn’t drop too much either, although I still don’t see how it’s a concept with legs.

    No Tomorrow is what CW should say to the producers of that show. It make The Flash’s bad ratings look almost good.

    Scream Queens, New Girl and Brooklyn 9-9 should be taught in Business school as a quintessential example of bad management throwing money out the window without being fired for it. After all, they flopped last year and surprise, surprise still flop now!

    I think the casting changes at NCIS are hurting it and it is slipping slowly like Big Bang while there are no new hits on the horizon…

    Scripted TV is quickly sinking into irrelevancy.