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USA Network will broadcast the “Beverly Hills Dog Show” for the first time ever as part of a new partnership with the Kennel Club of Beverly Hills. Hosted by breeder and author David Frei and actor and host John O’Hurley and featuring the canine stars of the show on the red carpet, the inaugural “Beverly Hills Dog Show Presented by Purina,” produced by NBC Sports Group, will air on USA Network at 8/7c on Easter Sunday, April 16, 2017.
“We are thrilled about becoming a part of the dog show tradition on USA Network and NBC,” said Tom Powers, President, Kennel Club of Beverly Hills. “Our goal is to make this a real celebration of all the dogs in our life.”
“We’re excited to strengthen our partnership with NBC to continue delivering engaging and family friendly dog show programming for pet lovers with this new concept that combines the best of the entertainment and dog show worlds,” added Sean Fitzgerald, Vice President, Purina Professional Engagement Team. “We’re proud that the new “Beverly Hills Dog Show Presented by Purina” will serve as a reminder of Purina’s belief that pets make our lives bigger and better.”
The scoop: Over 1,000 dogs from more than 200 eligible breeds are expected to participate in the competition. The crowning of Best in Show will be the culmination of the two-hour television presentation – and will also feature the seven Best in Show finalists walking a fashion-show style runway while the judge decides the champion. As part of the broadcast, stars from various NBCUniversal’s television hits are expected to share top billing.