ViacomCBS Entertainment & Youth (E&Y) Group today announced an overall production and development deal with “Sex and the City,” “Younger,” “Beverly Hills, 90210” and “Melrose Place” creator Darren Star. Star’s overall deal will encompass projects for the E&Y Group’s portfolio for linear and through MTV Studios, all of which will be overseen by Keith Cox, President of E&Y Studios.
The new deal comes on the heels of Star’s partnership with the E&Y brands, that includes “Younger,” which recently wrapped its sixth season with the franchise’s highest rated season finale, and “Emily in Paris” starring Lily Collins.
According to Star: “I am thrilled to continue this journey with Keith, Nina, Chris and the ViacomCBS Entertainment and Youth Group. They inspire me with their passion and vision. I feel very fortunate to have a home that allows me to create content for all platforms.”
“Darren is a creative force behind some of the most seminal shows of our time and we are thrilled he will continue to call ViacomCBS his home as we rapidly expand our studios business,” said Chris McCarthy, President, ViacomCBS Entertainment and Youth Group.