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Technology is ever-evolving, and in today’s digital-driven world, every business across all sectors must have a significant presence on the internet. Social media is great, but if your company lacks a website or runs on an outdated version, you risk losing many potential customers since all your digital efforts will be in vain. Web development is imperative for sustainable business growth from an online marketing perspective.
The benefits of having a website are tremendous and obvious, from enhanced market outreach, unparalleled online presence, improved sales, and attracting target audience to strengthening brand identity. Yet, many businesses fail to invest in web development.
Let’s explore why website development services are essential to the growth of your business.
Why is Web Development so Important?
1. IoT is on the Rise
The internet of things (IoT) is expected to penetrate mainstream business. Recent reports suggest that the global IoT market is anticipated to expand substantially in the coming decade. For instance, in 2021, the market was valued at $384.70 billion, which grew to $478.36 billion in 2022 and is expected to hit $2,465.26 billion in 2029, translating to a 26.4% compounded annual growth rate.
IoT already exceeds 200 known applications in the business enterprise setting, from small businesses to large multinational corporations. Already, the increasing number of smart devices and applications is altering how websites and mobile apps are constructed. As a result, IoT is imperative to the web development sector.
So, partnering with a top web development company will prepare you to move beyond pilots to scale IoT solutions in all aspects of your business. Doing so will prepare you for the growing IoT market and help with inventory management, asset tracking, data sharing, cost-cutting, business efficiency, and improved customer experience, among several other applications.
2. Protect Your Brand Identity
Brand identity is critical to the success of any business. It involves how people perceive your business, from your professionalism and the degree to which your customers trust you to the reassurance your stakeholders get when interacting with your business. A website is a way to establish and protect your brand identity by controlling third-party websites and their ads. Owning the right website domain is critical to your business, brand, and online presence.
The internet has become the lifeline connecting businesses and customers since a vast majority of people spend time over the web for various reasons. So, having a well-functioning and secure website is the best way to protect your brand. Apart from the brand of your domain, a web development service provider will help you trademark your brand online, prevent domain hijacking , rank higher in search results, and protect your copyrights. What is domain hijacking? It’s indeed important to learn about it extensively.
Moreover, a website enhances your brand credibility and dependability. Users with malicious intents exist online; identifying or verifying a genuine user is a challenge. For instance, more than 1.4 million companies will report identity theft online in 2020. Web development companies can help you become more authentic online and earn the trust of your target audience.
3. Attract Valuable Search Engine Traffic
The secret to achieving a successful online brand is generating as much valuable online traffic as possible. This is only achievable by having a quality and optimized website and the only way to get this together is by using experts in web design melbourne (or elsewhere more relevant) to help develop a cohesive and functional website. People use keywords and phrases to search for information on various search engines. So, when they search for your brand, products, or services, it’ll become easier to find you if you have an excellent website. The right web development company will help you identify specific keyword phrases, create content, use tags, and other SEO marketing strategies to help you rank higher on search engine results and generate traffic on your site.
4. 24/7 Online Presence
Perhaps the most significant advantage of a website in business is that it is accessible to anyone, anywhere, and at any time. For instance, an e-commerce platform works round the clock. You can accept and process orders even when you’re not in the office, meaning a website can earn you money even when you’re asleep or involved in other activities. Top software and website development company can help you create an automated online store by incorporating software that helps your website convert most of the manual and repetitive tasks into self-fulfilling and automated processes. For instance, with e-commerce automation, key business processes such as customer experience and support, purchase order approval, order management, sales, inventory management, and customer feedback can be fully automated. As a result, a website can enhance your business’s productivity, performance, efficiency, and growth.
5. Updated Sites Perform better and Bring More Profit
Creating or updating your website should be on your mind if you’re considering leveraging digital marketing to increase quality leads and turn your revenues around. As the article establishes, a website helps you create a solid online presence, build trust, get listed on search engines, leverage social networks, automated business processes, enjoy brand identity and visibility, and several other benefits. All these factors combined result in improved profitability. You can also benefit from Google Analytics or similar tools to gain customer insights and determine how to position yourself, products, and services in the market to stay ahead of your competitors and optimize sales.
A website in the form of an online store is also a great investment that you can view as an alternative or a complement to your storefront or office location. It is a way to maximize your sales and thus profits.
Final Thoughts
It’s obvious that every business needs a professional website for survival purposes and sustainable growth. Technology is constantly evolving as the world becomes more internet-driven. Almost everyone across the globe has internet access, most of whom are active internet users or dependents. So, the quality website you have, the more likely it is for you to get leads around the world. An updated business website should be a priority among your strategies to grow your company.
